Discussion – Macro-Environmental Factorsa) Please list the major macro
Discussion – Macro-Environmental Factorsa) Please list the major macro-environmental factors discussed in the textbook and slides.b) Select one of those factors, provide an example of your own, and explain how it can influence the marketing process?c) As a marketer, how do you deal with such a macro-environmental factor in order to protect your firm, use the existing opportunities and avoid potential threats?
