What are some of the different factors can affect the promotion mix

Marketing questions : What are some of the different factors can affect the promotion

Subject: Business / Marketing
Question
Q1What are some of the different factors can affect the promotion mix?
Q2 Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective?
Q3 How would you define social media? Ch 12

Part 2 Part 1:

Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?