Develop a comprehensive marketing plan to market your organization or

Develop a comprehensive marketing plan to market your
organization or

Develop a comprehensive marketing plan to market your
organization or program. Create a 20- to 25-slide Microsoft
PowerPoint presentation, with speaker’s notes, detailing your
plan. Speaker’s notes must be between 100 to 200 words per slide.
With References. I will need at least one slide for each (III, XI,
XIV). I am also attaching the teams outline to show what the whole
assignment is included. III. Industry background 1. Explanation of
Obesity 2. Explanation of Obesity Clinics
Obesity Obesity is a chronic issue facing many Americans today
and the trend is on the rise. According to The Obesity Society
(2016), 69 percent of US. adults are categorized as being affected
by obesity or having excess weight (para 4).Obesity is defined as
a condition of a person having an excessive amount of body fat.
This condition is shown to create other serious medical conditions
such as diabetes, high blood pressure, high cholesterol, and stroke
to name a few. Obesity can develop from not only environmental and
genetic factors, but behavioral factors. Obesity can be hard to
control by dieting and exercise alone. Reference The Obesity
Society (2016) What is Obesity? Retrieved from http://www.obesity.org/obesity/resources/facts-about-obesity/what-is-obesity
Obesity Clinics For people with obesity, weight loss based
solely on lifestyle changes can be very difficult to achieve and
even more challenging to maintain (The Obesity Society, 2016, para
8). Obesity clinics have been around for quite some time and are on
the rise as more Americans are challenged by this disease. Obesity
clinics can provide a complete assortment of services from
qualified and experienced providers to assist an obese person to
reach weight loss goals. Clinics offer evaluation, individualized
treatment plans, medications, and access to specialty care
(endocrinologists, registered dietitians, physical therapists,
psychologists, bariatric surgeons), as well as follow-up care.
Obesity clinics provide a valuable service by having all of these
resources available in one convenient location. Communication by
the different providers also enables more appropriate treatment
plans for each individual patient.
Reference The Obesity Society (2016) What is Obesity? Retrieved
from http://www.obesity.org/obesity/resources/facts-about-obesity/what-is-obesity
XI. The four Ps 1. Healthy Beginnings Weight Loss Clinic 1.
Programs, Services, and Products 2. How we differ from the
competitors 3. Location 4. Cost 5. Promotion 1. Our message 2.
Advertising 3. Social Media 4. Public Relations
XIV. Ethics and patient privacy 1. Healthy Beginning Ethics
Policy 2. Healthy Beginnings Privacy Policy