Please write 3-4 pages including:
- Detailed competitive analysis of Airbus company - think about :"strategic intent" and the competitive advantage of each firm in the industry.
- Stakeholder Analysis for Airbus and how you will maintain relationships with each stakeholder. - what is the impact on power and influence by globalization?
- Identify the Generic Strategies of the Airbus and the business level strategy for each SBU. Each SBU must have an investment and separate business level strategy.