Decide which strategy you believe is in your company’s best interest
Marketing Management
Imagine that you are the head of information technology for a fast-growth e-
commerce start-up. You are in charge of development of the company’s Web site.
Consider your options for building the site in-house with existing staff or
outsourcing the entire operation. Decide which strategy you believe is in your
company’s best interest and create a brief response outlining your position.
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