Current competition-How does Metabical compare to

Current competition-How does Metabical compare to

Subject: Business / Marketing
Question
1. Current competition:
a. How does Metabical compare to current weight loss options?
b. Clearly identify issues related to the case.
c. Clearly link analysis was to facts from the case.

2. Demand forecast:
a. What are the pros and cons of the forecasting methods presented by Printup?
b. If you had to estimate demand for this product, how would you go about it? What would your demand (unit) forecast look like for the first five years?
c. Provide a well-reasoned demand forecast supported by facts from the case

3. Package count:
a. What considerations should be taken into account when making decisions about the package count?
b. What package size would you recommend?

Note: Clearly identify the relevant strategic points of decision and provide strong analysis supported by facts from case

4. Price setting:
a. What pricing strategy approaches would you suggest Printup explore?
b. What are the advantages and disadvantages of each strategy?
c. What price would you recommend? This must flow from the analysis and is specific.
5. Pricing impact:
a. What impact does your pricing decision have on profitability?
b. What is the ROI over the first five years for each of the pricing strategies identified?
Note: financial analysis must be complete and accurate. Must identify relevant implications of the decision