unit 1


PART 1: Introduce yourself to your fellow students and instructor. Share your college degree plans, briefly explaining what degree you are pursuing, why, and how you think taking this course will assist you in achieving your personal or professional goals in life.

PART 2: Please affirm that you have read and will abide by the University’s Academic Integrity Violations (AIV) policy located in the course announcements. In your response, please type the word “affirm.” You may also ask any questions that may concern you or discuss challenges you may face as a learner in your compliance with the University’s AIV policy.



unit 2


Strategic planning often involves companies putting together mission statements, vision statements and/or company objectives. Visit the website of your employer or another company you are familiar with and discuss whether you believe they are adhering to their defined mission, vision and/or objectives. Include your rationale.


Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."








UNIT 3


In what generational cohort do you belong—Millennial, Gen X, Baby Boomer, or Silent Generation? Discuss the way companies target your specific generation. Use a specific company and their marketing tools.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."







UNIT 4



Marketing campaigns sometimes miss the mark. Nivea launched a campaign featuring an African American male that went viral and the company was forced to issue an apology. Fleet Laboratories was forced to do the same when an ad campaign targeting different female segments offended women across the board. Has a marketing campaign ever offended you or could it have offended someone else on any level? Give a specific example. YouTube is a great source of advertisements.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."





UNIT 5

Kotler describes the importance of packaging with a series of packaging objectives identified on page 347 of your text. Select a product that you regularly use and evaluate the packaging based upon the objectives Kotler defines.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."








UN IT 6



Think of a retailer you have done business with. How have they integrated their channel system? It might be that of a traditional retailer, e-commerce, m-commerce, to name a few. In an attempt to create a more dynamic discussion, try to select a retailer that your fellow students have not already brought forward.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."




UNIT 7


The Marketing Memo on page 496 describes methods that determine how integrated a company’s IMC Program is relative to six parameters. These parameters include coverage, contribution, commonality, complementarity, versatility and cost. Analyze a company of your choice based upon these parameters in evaluating their level of integration. Obviously, you will not be able to analyze cost but discuss the other five.

Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment."




UNIT 8



Class,

What is your opinion of this course? Did it meet your expectations? What are some take-aways that you anticipate will help you in the future either professionally and/or personally? What suggestions can you offer for improvement of this course for future students?