Create a competitive analysis of an ice cream shop using a 4 square chart.

Create a competitive analysis of an ice cream shop using a 4 square chart.

Create a competitive analysis of an ice cream shop using a 4 square chart.

The horizontal axis is Price and the vertical axis is Flavors.

Identify each of the squares as to the price and number of flavors the ice cream shop would sell if this was their target segment of the market. Elaborate on the customer’s purchasing characteristics for each square.