Corporate Strategy: Assignment Overview

Subject: Business / Management
Corporate Strategy

Assignment Overview

For this assignment, you are to write a 4–6 page business analysis to the vice president of corporate strategy at the company’s headquarters that describes key elements of the corporate strategy of the firm you selected. Include key findings for the firm’s level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies identified in Unit 1 of the course.

Proctor and Gamble: This is a huge multinational firm with products you probably buy every day. This business is interesting because the company is focusing on science and technology to help it revise many of its business strategies and contribute to overall company goals for sustainability and corporate social responsibility.

Assignment Preparation

For your selected firm (Proctor and Gamble), research the firm’s corporate strategy, including its level of diversification, corporate structure, extent of vertical integration, and global scope. Use the Capella University Library, Internet, your text case studies, or the firm research information in the Assignment Resources to find at least four current, scholarly, or professional resources for this assignment.

Assignment Requirements

For this assignment, use headings and subheadings to help organize the key points of your 4-6 page business analysis and include the following:

1. Analyze the corporate strategy of the Proctor & Gamble, including product, geographical, and vertical scope in which it operates. Has the firm expanded from its initial product line or field of operation? Does the firm own vertically related activities along the value chain for its products?

2. Analyze the firm’s overall corporate structure and key management systems. Does the firm employ any of the following three elements of corporate strategy: diversification, vertical integration, or globalization? Are global alliances an overall part of the corporate strategy?

3. Analyze the strategic fit between the business and corporate strategies of the selected firm.

Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional.

*Have attached references list for use, as well as a Case Study for reference.

Submission Requirements

References: Support your business analysis with at least four academic resources from the Capella University Library(ATTACHED REFERENCES TO USE). You must use proper APA style and format for citations and references.

Length: 4–6 double-spaced, typed pages, not including the references list.

Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message.

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