Company’s Use of Information Sources
Activity Instructions: Company's Use of Information Sources (Wal-Mart) Text Book: (Marshall, G. W., & Johnston, M. W. (2010). Marketing management. New York, NY: McGraw-Hill. ISBN: 9780077563585.) Q: The current business environment provides a plethora of information resources that are essential for companies to develop to understand and reach their customers. In this assignment, you will provide an overview of how your selected company, ( Wal-Mart), uses these information resources to build their marketing decision support systems and customer relationship management (CRM) environment. Other Requirements: Written communication: Written communication is free of errors that detract from the overall message. APA formatting: Your essay should be formatted according to APA (6th ed.) style and formatting. Font and font size: Times New Roman, 12 point. 1-2 pages