COMM 268 – Print Media Industry Worksheet

Subject: General Questions    / General General Questions
Question
Print Media Industry Worksheet
In Parts A and B, respond to each question using complete sentences in a paragraph of at least 100
words. Be clear, concise, and explain your answers. Cite any outside sources consistent with APA
guidelines.
In Part C, respond to each of the statements with a specific example or an explanation and use complete
sentences, as needed. Part A: Historical and contemporary role of the print media industry
Choose one of the following two topics: The feminist movement (women’s liberation) or public education.
Answer the following questions about the relationship between your topic, the print media industry, and
American society. Provide specific examples and cite at least three professional publications or articles.
1. How has the print media industry historically treated your selected topic (feminism or public
education). How does the print media industry treat that topic today?
2. How has the print media industry helped drive improvements and public awareness of your selected
topic? Has the media perpetuated any drawbacks, controversies, or scandals surrounding this topic?
3. What role has the print media industry played throughout the history of this topic? Do you think the
current role of print media is the same as it was in the 1800’s and 1900’s? Why or why not? Part B: The influence of new technology on the print media industry
For each print media industry—books, newspapers, and magazines—answer the following questions:
1. How has the development of the Internet, wireless communication, computers, and hand-held digital
devices affected print media companies’ products and sales?
2. What changes have print media companies made to incorporate new technology into their traditional
products? Have these changes been successful or unsuccessful? Why?
3. How have consumers reacted to these changes? Part C: Major publications in the print media industry
Question Books Newspapers Magazines How many total
publications are sold
annually in each print
media industry?
What are the major
ownership chains in
each print media
industry?
List three major
publications in each
print media industry.
For each of the three
major publications
you listed, identify the
target audience.
For each of the three
major publications
you listed, describe
the unique writing
style. What makes
each publication
stand out in the
marketplace?
For each of the three
major publications
you listed, describe
the publishing trends.
How is each
publication changing
in response to today’s
cultural, political, or
technological
climate?