Colorado MKG 360 – Critical challenges as a sales manager

Subject: Business    / General Business    


One of the most critical challenges as a sales manager is compensating your salespeople effectively. You need to create a compensation plan that encourages your sales team to land new business and continue to up-sell existing accounts. Where do you begin figuring out the best way to compensate the team? Can you create a balance between base pay and commission? Perhaps a commissions-only model would work for you? How do you set parameters for performance? How do you measure that performance?

Your paper should meet the following requirements:

    3-4 pages in length, not including cover and reference pages.
    Formatted according to theCSU-Global Guide to Writing and APA Requirements.
    Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses—in addition to your textbook. Check out the resources available to you at the CSU-Global Library including

Refer to the Critical Thinking Rubric in the Module 6 Folder for more information on expectations for this assignment.