CEO of a multinational enterprise

CEO of a multinational enterprise

Question
	





SLP5 Assignment Expectations
You have been asked by a CEO of a multinational enterprise to evaluate whether or not his company should begin a business enterprise in China. Write a 2 page memo to the CEO explaining why or why he should not start a business in China. You need to carefully justify your answer based on the knowledge you acquired this session. You will be assessed not just on your knowledge, but how creative your arguments are presented. This is potentially a multi-million dollar venture and you are addressing a CEO. Please keep this in mind.
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This is a Signature Assignment for BUS401 SLP Module 5
There are 2 specific learning outcomes: 1) analyze the impact of global forces on business practices and 2) assess the impact of culture and diversity on business practices
In this SLP assignment for Module 5 our emphasis will be on understanding global forces, culture and diversity on business practices. You will be summarizing all of what you learned the in the Cases, SLPs and TDs.
The grading rubric below has been developed to measure student success in meeting the BUS401 5 SLP expectations related to applying your knowledge of global forces, culture and diversity on doing business in other countries.






Assignment Expectation

Weak (1)

Marginal (2)

Adequate (3)

Strong (4)


Organization
10%

Demonstrates the ability to organize content logically, concisely, and in a appropriate manner to understanding of global forces, country differences, culture and diversity.

There is no logical sequence of information. Wording is rambling and unfocused

Paper does not follow a logical sequence.

Paper follows a logical sequence. There are some minor problems with topic transitions. Introduction and/or conclusion are not clear.

Paper follows a logical sequence with an effective introduction and conclusion. Each segment relates to others in a carefully planned framework.


Demonstrates the ability to support a central point or viewpoint throughout the paper.

Insufficient elaboration and/or support (e.g., summaries, listings) in the paper.

Limited elaboration and/or support in the paper.

Support with some specific details and elaboration in the paper.

Support through both specific details and elaboration apparent in the paper.


Content
70%

Demonstrates the ability to address an identifiable purpose in paper—the implementation of global forces, culture and diversity in doing business in other countries.

The purpose is not identified, is unclear, or inappropriate in the paper.

Purpose is occasionally unclear in the paper.

Clear purpose, but not consistently sustained throughout the paper.

Clear purpose sustained throughout the paper.


Demonstrates the ability to gather and sort information and data on a particular subject matter or topic.

Does not have a grasp of information and appropriate data. Topic is poorly developed. Supporting materials are absent or vague. Trite ideas and/or unclear wording reflect a lack of understanding of topic.

Seems uncomfortable with information and data. Topic is evident but with little or no elaboration.

Seems comfortable with the information and data. Topic is evident with some supporting details.

Demonstrates full knowledge of the topic with explanation and elaboration. The topic is well developed, effectively supported, and appropriate for the assignment. Critical thinking is clearly and creatively expressed. Data choices are well thought out.


Delivery
20%

Demonstrates the ability to use appropriate word choice and grammar in the speech.

There are many sentences with grammatical errors. Some sentences are incomplete/halting, and/or vocabulary is somewhat limited or inappropriate.

There are a few sentences that are complete and grammatical. Word choice is not always appropriate for presentation.


Sentences are generally complete and grammatical, and they flow together easily. With a few exceptions, words are chosen for their precise meaning.

All sentences are complete and grammatical, and they flow together easily. Words are chosen for their precise meaning. Word choice illustrates grasp of content and enhances presentation.


Demonstrates the ability to make an effective speech outline that is free from bias (e.g. sexism, racism, ageism, heterosexism, etc).

Language chosen for a presentation is inappropriate and exhibits bias. Uses clichés, slang, jargon, racist, or sexist language. Some readers may be offended.

Language chosen for the paper is free from bias with one or two minor exceptions.

Language has no apparent bias. There is some inappropriate language.

Language is completely free from bias.


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SLP 5 Assignment Expectations

Continue to write about the country you selected in Module 1. 
Write 2-3 pages, identifying and providing a profile of ease of doing business in your selected country. 
Research and provide illustrations that support your points. Include information from cases, SLPs and TDs where appropriate. 
List supporting references and cite sources 
Use appropriate writing style (organization, grammar, & spelling- see Writing Guidelines).