Question_CHAP1_15Dec

Question
	
1. Marketing is basically selling and
advertising. 

 



2. Customer satisfaction is the extent to which
a firm fulfills a consumer's needs, desires and expectations. 

 | 



3. If a firm produces the right goods or
services, marketing has little role to play in creating customer satisfaction. 

 



4. Marketing can provide needed direction for
production and help make sure that the right goods and services find their way to
interested consumers. 

 | 



5. In advanced economies, marketing costs only
about 10 percent of each consumer's dollar. 

 



6. Marketing encourages the development and
spread of new ideas, goods, and services. 

 



7. Marketing can be viewed as a set of
activities performed by organizations, but not as a social process. 

 



8. Marketing can be viewed as a social process,
but not as a set of activities performed by organizations. 

 



9. The micro
view of marketing sees it as the performance of activities that seek to
accomplish an organization's objectives by anticipating customer or client
needs and directing a flow of need-satisfying goods and services from producer
to customer or client. 

 | 

10. The micro view ofmarketing
is mainly concerned with the activities performed by organizations. 

 

11. From a micro
view, marketing activities are performed only by profit-oriented organizations.


 



12. Marketing activities should begin with
potential customer needs, not with the production process. 

 

13. Production, not marketing, should determine
what products are to be made. 

 | 



14. Marketing should begin with the production
process. 

 

15. Marketing does not occur unless there are two
or more parties who want to exchange something for something else. 

 



16. Marketing is concerned with individual
transactions rather than with building ongoing relationships with customers
because that is the job of people in the public relations department. 

 

17. Macro-marketing emphasizes how the whole
marketing system works. 

 | 

18. Macro-marketing emphasizes the activities of
individual organizations. 

 | 

19. An effective macro-marketing system matches
heterogeneous supply with heterogeneous demand. 

 | 



20. "Economies of scale" means that as
a company produces more of a product the total cost of production goes up. 

 | | 



21. "Economies of scale" means that as
a company produces more of a product the
cost of each unit produced goes down. 

 | 

22. In advanced societies, all goods and services
can be produced with mass production and its economies of scale. 

 | 





23. Both mass production and effective marketing
are needed to satisfy the economic needs of an advanced economy. 

 | 

24. An effective macro-marketing system overcomes
discrepancies of quantity and discrepancies of assortment by using the
universal functions of marketing. 

 | 



25. Buying, selling, transporting and storing are
all universal marketing functions. 

 

26. The universal functions of marketing are
performed in the same way in all nations and economic systems. 

 | 



27. The advantages of working with intermediaries
(middlemen) increase as the number of producers and customers, their distance
apart, and the number and variety of competing products increase. 

 | 

28. Marketing specialists such as intermediaries
and collaborators hinder the exchange process between producers and consumers. 

 | 



29. E-commerce refers to exchanges between
individuals and organizations--and the activities that facilitate those
exchanges--based on applications of information technology. 

 | 



30. E-commerce refers to exchanges between
organizations, but not exchanges between individuals. 

 

31. Compared to other innovations, firms have
been relatively slow to adopt e-commerce. 

 

32. Marketing costs go down and customer
satisfaction goes up in all exchanges handled by e-commerce. 

 

33. An economic system is the way an economy
organizes to use scarce resources to produce goods and services and distribute
them for consumption among various people and groups in the society. 

 



34. Only industrial nations need an economic
system to decide what and how much is to be produced and distributed by whom,
when, to whom, and why. 

 | 

35. In a command economy, the individual
decisions of many producers and consumers make the macro-level decisions for
the whole economy. 

 



36. A market-directed economy is one in which
government officials decide what and how much is to be produced and distributed
by whom, when, to whom, and why. 

 



37. Market-directed economies tend to provide
consumers with greater freedom of choice than command economies. 

 | 



38. In a market-directed economy, consumers enjoy
complete freedom of choice. 

 

39. In a market-directed economy, profit is
guaranteed. 

 | 



40. Whether a particular macro-marketing system
is judged fair and effective depends on the objectives of the society. 
	

The Genesis operations management team, n

Question
	
The Genesis operations management team, nearing completion of its agreement with Sensible Essentials, was asked by senior management to present a capital plan for the operating expansion. The capital plan was not to be a wish list but an analysis of the necessary expenditures to successfully establish a fully equipped operating facility overseas.
In addition, senior management requested meaningful financial and operating metrics to ensure that the performance objectives for the facility were being met. The operations management team was given five days to accomplish the following:
Calculate the firm’s WACC. Prepare and analyze each planned capital expenditure. Evaluate, rank, and recommend the capital expenditures according to beneficial value to the organization, using evaluation tools NPV, payback, and IRR. Evaluation, ranking, and recommendations should be by category of expenditures. For example, facility, equipment 1, 2, and 3, and inspection. Using the selected choices in part three, calculate the full cost of establishing a fully equipped facility. This would include the facility, equipment 1, 2, and 3, and inspection. In addition, calculate the payback, NPV, and IRR for the completed facility. Construct and recommend between three and five metrics to measure the performance of the organization. At least one metric should be dividend decision-making driven. Prepare an executive summary along with a separate document showing the calculations. Following the example of the operations management team, do the following:
Download the Capital Budgeting spreadsheet, and compute the WACC for Genesis. Using the information provided in the spreadsheet, analyze Genesis’s project options. Using the information provided, calculate the periodic and cumulative net cash flows for each potential project and its associated options. Please note that there are 5 projects (facility, equipment pieces 1, 2, and 3, and internal inspection) and that each project offers multiple configuration options (facility size, equipment type, etc.). Evaluate, rank, and recommend a specific option for each capital project according to beneficial value to the organization, using evaluation tools NPV, payback, and IRR. Construct and recommend between three and five metrics to measure the performance of the new operating strategy. At least one metric should reflect dividend policy as it relates to rewarding shareholders. Prepare an executive summary describing your recommendations for each project and the overall cost, net cash flows, and expected returns of the operating configuration that you recommend. Be sure to justify your recommendations in terms of the investment criteria applied in Step 3 above. Be sure to report the full cost of the facility as it is configured per your recommendations. Present and justify your operating strategy performance metrics. Your complete report should include all of your calculations as appendices (5 pages, or 1 page for each project).
	

Management_5689_6Dec

Question
	1. You are the HRM manager in a company with a highly diverse workforce. Over lunch you are
explaining to a Caucasian, middle-class, line manager that she needs to use different training techniques
with her Hispanic employees than with her black employees because of the difference in their cognitive
structures. By “cognitive structures,” you mean:
a) their personality traits.
b) the way they perceive and respond to the world around them.
c) their social and economic grouping.
d) those individual characteristics over which they have little or no control.
e) their problem-solving abilities.
2. Fundamentally, diversity:
a) consists of those elements in our lives over which we have no control, but which make
us individuals.
b) is caused by the choices we make about our lifestyles, etc., that make us who we are.
c) is all the human characteristics that make us who we are.
d) is simply another term for affirmative action in the workplace.
e) is another term for “stereotype”.
3. Jorge is from Guatemala. Amanda, an American co-worker, assumes that Jorge, (and all
Guatemalans) are just like her two Latina friends, and that the three share the same abilities, likes, and
dislikes. Amanda is guilty of:
a) discrimination.
b) stereotyping.
c) harassment.
d) closed-mindedness.
e) a and b
4. An important diversity issue is understanding the distinction between diversity and the
source of diversity. Which of the following is an example of diversity?
a) Terrance believes men should lead group discussions. Cami thinks gender is irrelevant to
leadership.
b) Marshall and Patty attended parochial school as children and readily accept
authoritarian leadership.
c) Jesus enjoys hot spicy food because he is a Latino.
d) Carla does well in mathematics because she is an Asian-American.
e) All of the above are examples of the sources of diversity.
5. Diversity is a function of:
a) stereotyping.
b) an individual’s group membership.
c) individual characteristics, some of which can be changed, and some over which one has
no control.
d) segmented communication networks.
e) the current implementation of affirmative action programs and their quotas.
6. When identifying individual characteristics in groups of people, it is very likely that:
a) two groups will have substantial overlap with regard to any given characteristic.
b) two groups will have very little overlap with regard to any given characteristic.
c) the overlap that occurs between two groups is affected by the groups’ interactions with one
another.
d) overlap is a function of two groups’ geographical closeness.
e) two groups will only have overlap if they are from the same continent.
7. The growing awareness of changing workforce demographic and the need to fully integrate and
work effectively with nontraditional and minority employees is called:
a) equal employment opportunity.
b) affirmative action.
c) diversity training.
d) diversity management.
e) valuing diversity.
8. The number of people over age 55 in the United States will grow by about ____ over the
next decade.
a) 10%
b) 26%
c) 18%
d) 46%
e) 77%
Answer: d 9. In 2005, _____ of the U.S. population was considered Hispanic.
a) 5%
b) 14%
c) about 50%
d) 85%
e) 90%
10. The number of women in the work force is expected to continue to _______; the number of
men in the workforce is expected to _______.
a) increase / increase proportionally
b) decrease / increase overall
c) decrease / decrease proportionally
d) increase / decrease overall
e) none of the above
11. Of the more than 20 million jobs projected to be created over the next decade, 75% will be filled
by minorities and _____.
a) female Americans
b) Asian-Americans
c) Hispanic-Americans
d) White Americans
e) African-Americans
12. Changing workforce demographics is exemplified by the fact that, of the 20 million jobs created
over the next ten years, women and minorities will fill:
a) 12%.
b) 22%.
c) 36%.
d) 48%.
e) 75%.
13. Workforce diversity can enhance organizational effectiveness by:
a) reducing costs and improving quality.
b) decreasing communications and conflict.
c) simply recognizing the inevitable change in the face of the workforce in the future.
d) creating greater system stability.
e) increasing creativity, leading to better problem solving.
14. Colgate’s rise to the top spot in the oral care market is considered to be a result of:
a) marketing strategies directed toward a multigenerational population.
b) breaking away from corporate “group-think.”
c) apprenticeship programs.
d) diversity training.
e) all of the above
15. It is a challenge to convince people to value diversity because:
a) it is seen as diminishing the common ground necessary to a viable society.
b) most managers already see diversity as an asset to their companies.
c) diversity programs have created a strong backlash.
d) quotas in affirmative action programs have been eliminated.
e) it tends to decrease system flexibility.
16. A report from the EEOC shows that _____ of employers with more than 50 workers in
Washington state still intentionally discriminate against women.
a) 5%
b) 12%
c) 25%
d) 30%
e) 50%
17. A report from the EEOC shows that in Georgia, approximately ____ % of larger employers
discriminate based on race.
a) 60
b) 40
c) 30
d) 20
e) 10
18. At current the current growth rate, in approximately 25 years, white Americans will represent
_____ of the total U.S. population.
a) >50%
b) <50%
c) 50%
d) the same
e) a decrease by more than 30%
19. Long established _____ is/are often a roadblock for women and minorities in a corporate
setting.
a) boards
b) men
c) culture
d) policies
e) training programs
20. The cultural relativity concept of management displays which of the following characteristics?
a) A value placed on varying beliefs, attitudes, and patterns of behavior
b) Standardized management practices
c) A strong belief in universalism
d) Flexible management practices that can be molded to different cultures
e) a and d
21. The fact that most communication within an organization occurs between members of the same
sex and race demonstrates the diversity management challenge related to:
a) the resistance to change in organizations.
b) retention of minority and women employees.
c) group cohesiveness.
d) communication channel segmentation.
e) valuing employee diversity.
22. Of the top 25 markets, minorities now make up a majority of the population in _____.
a) 2
b) 5
c) 18
d) 20
e) 22
23. Some managers and mainstream employees feel that organizations have compromised their
standards to comply with EEO requirements. This belief exemplifies the challenge to managing diversity
of:
a) resentment.
b) the retention of men who will likely quit in frustration.
c) competition for opportunities.
d) balancing individual versus group fairness.
e) backlash.
24. The best strategy to handle the various challenges to managing diversity is to:
a) assume an individual’s behavior is based on their ethnic grouping.
b) remember that women are always more conceptual and emotional than men,
regardless of ethnic background.
c) remember that the primary determinant of behavior is one’s group membership.
d) treat employees as individuals.
e) focus on the sources of diversity, not the diversity itself.
25. Shakira, who is Latina, is concerned that Latinos seem to be receiving less assistance and
training than African-Americans in employment opportunities in local businesses. Her concern is an
example of:
a) competition for opportunities.
b) stereotyping.
c) discrimination.
d) a male-dominated social culture.
e) group-think.
26. Currently, about ___ of the U.S. workforce is African-American.
a) 5%

b) 12%
c) 21%
d) 15%
f) 3.6%
27. African-Americans, as a group, tend to face two major problems in organizations. The first is
intentional racism. The second is:
a) resentment due to preferential treatment.
b) the use of non-standard English at the worksite, isolating them from other workers.
c) that they are generally less educationally prepared for the workplace.
d) that the variety of cultures represented by the term “African-American” makes it
difficult for non-African-American managers to be appropriately sensitive.
e) their general lack of experience in higher level jobs due to past discrimination.
28. Asian-Americans make up about ____ of the U.S. workforce.
a) 11%
b) 27%
c) 4.7%
d) 2.8%
e) 9.1%
29. Generally speaking, in many organizations, Asian-Americans are:
a) considered an advantaged group and therefore not eligible for special consideration.
b) underrepresented in technical fields.
c) over-represented in academic institutions.
d) more likely to benefit from affirmative action programs because their educational
achievements have prepared them for management.
e) the only minority group appropriately represented numerically in top corporate
positions.
30. Stereotyping among minorities:
a) is not nearly as important as stereotyping between the majority and minorities.
b) only occurs during times of economic hardship.
c) does not exist.
d) exists to some degree among various groups toward other groups.
e) a and b	

accounting question!!!!!!!!!!1

Question
	
Question 3

Lewitt PLC has asked for your help in designing their new costing system. You have

ascertained that they have two direct production departments: manufacturing and finishing,

and two production overhead departments: stores and canteen.
The allocated costs in the period are budgeted to be:

Manufacturing £360,000 Stores £120,000

Finishing £320,000 Canteen £30,000

Costs to be apportioned:

Rent on basis of floor area £26,000

Machine depreciation on basis of original cost of machinery £60,000

Management time on basis of time spent in each dept. £120,000

Floor Area Machinery Management

Sq mtrs Original cost Time

Manufacturing 300 £450,000 48%

Finishing 100 £30,000 32%

Stores 50 £5,000 5%

Canteen 70 £15,000 15%

Stores Number of

Requisitions Employees

Manufacturing 150 35

Finishing 10 25

Stores N/A N/A

Canteen 40 N/A

Budgeted machine hours in manufacturing department is 25,183

Budgeted direct labour hours in finishing department is 27,095

Required:

Calculate the overhead absorption rate for the manufacturing and finishing departments.
	

Quiz question

Question
	
1. Which law gives students the legal right
to see all letters of recommendation written about them and also permits
release of information about a student only to people approved by the student
at the time of the request?



a. Equal Educational Opportunities Act (1974)

b. Family Educational
Rights and Privacy Act (1974)

c. Protection of Pupil Rights Amendment (1978)

d. Freedom of Information and Protection of Privacy Act (1990)



2. The information least likely to be obtained in reference checks and recommendations
is 



a. willingness of a previous employer to rehire the applicant

b. a description of the
applicant’s physical attractiveness

c. education and employment history

d. character and interpersonal competence



3. This type of management style is often associated with organizations in the
embryonic stage.

a. Movers and shakers

b. Entrepreneur 

c. Growth director

d. Freewheeling



4. Promotion-from-within policies must ______________, coupled with a company
philosophy that permits employees to consider available opportunities within
the organization.



a. include incentives to keep employees in their current positions

b. receive strong
top-management support

c. respect seniority positions

d. anticipate training needs



5. The role of organizational culture in staffing is best applied if companies



a. avoid hiring only those who fit the specifics of the organization’s culture

b. actively seek out those individuals who have values contrary to the
organization’s culture

c. staff only those who
fit into the profile of the organization’s culture

d. staffing decisions are independent of organizational culture



6. A soft-quota system



a. represents a mandate to hire specific numbers of women or minority group
members

b. fails to recognize that discriminatory practices in the past may block
prospective applicants from seeking present job opportunities

c. systematically favors
women and minorities in hiring and promotion decisions

d. is a commitment to treat all races and sexes equally in all decisions about
hiring, promotion, and pay



7. Which of the following statements about an aging organization is true?

a. It emphasizes the generation of cash to develop new product lines.

b. It is characterized by a heavy emphasis on product engineering.

c. It is concerned with building excellence in the management teams.

d. It demands extreme cost
control through consistency and centralized procedures.



8. When implementing recruitment activities, initial consideration should be
given to a company's __________, especially for filling jobs above the entry
level.

a. minority groups

b. foreign subsidiaries

c. current employees

d. women workforce



9. _________ affect recruitment policies because firms often give preference to
current employees in promotions, transfers, and other career-enhancing
opportunities.

a. Internal labor markets

b. Labor market characteristics

c. Union employee percentages

d. EEOC guidelines



10. Recruitment begins by specifying __________, which are the typical result
of job analysis and workforce planning activities.

a. pay grades

b. affirmative action candidates

c. human resource
requirements

d. strategic imperatives



11. Which act requires third-party investigators to secure the applicant’s
written consent prior to doing a background check?

a. Fair Labor Standards Act (1938)

b. Fair Credit Reporting
Act (1970)

c. Equal Credit Opportunity Act (1974)

d. Gramm–Leach–Bliley Act (1999)





12. Which of the following statements about a company using a passive
nondiscrimination posture is true? 

a. It is a concerted effort by the organization to actively expand the pool of
applicants so that no one is excluded because of past or present
discrimination.

b. No attempt is made by
the company to recruit actively among prospective minority applicants.

c. It systematically favors women and minorities in hiring and promotion
decisions.

d. This posture recognizes that discriminatory practices in the past may block
prospective applicants from seeking present job opportunities.



13. Which of the following is a concerted effort by the organization to
actively expand the pool of applicants so that no one is excluded because of
past or present discrimination? 

a. Passive nondiscrimination

b. Pure diversity-based
recruitment

c. Hard quotas

d. Diversity-based recruitment with preferential hiring



14. The step following recruitment is ________, which is basically a rapid,
rough selection process.

a. initial screening

b. orientation

c. performance management

d. workforce planning





15. Typically, the first step in an employee's introduction to company
policies, practices, and benefits is a(n) _________ program.

a. intensive training program

b. initial screening

c. team-building

d. orientation
	

Lisa Pinto, vice president of finance at Roche Publishing Company

Question
	
Assessing Roche Publishing Company’s
Cash Management Efficiency
Lisa Pinto, vice president of finance at Roche Publishing Company, a rapidly growing
publisher of college texts, is concerned about the firm’s high level of short-term
resource investment. She believes that the firm can improve the management of its
cash and, as a result, reduce this investment. In this regard, she charged Arlene
Bessenoff, the treasurer, with assessing the firm’s cash management efficiency. Arlene
decided to begin her investigation by studying the firm’s operating and cash conversion
cycles.
Arlene found that Roche’s average payment period was 25 days. She consulted
industry data, which showed that the average payment period for the industry was 40
days. Investigation of three similar publishing companies revealed that their average
payment period was also 40 days. She estimated the annual cost of achieving a 40-day
payment period to be $53,000.
Next, Arlene studied the production cycle and inventory policies. The average
age of inventory was 120 days. She determined that the industry standard as reported
in a survey done by Publishing World, the trade association journal, was 85 days. She
estimated the annual cost of achieving an 85-day average age of inventory to be
$150,000.
Further analysis showed Arlene that the firm’s average collection period was 60
days. The industry average, derived from the trade association data and information
on three similar publishing companies, was found to be 42 days—30% lower than
Roche’s. Arlene estimated that if Roche initiated a 2% cash discount for payment
within 10 days of the beginning of the credit period, the firm’s average collection
period would drop from 60 days to the 42-day industry average. She also expected
the following to occur as a result of the discount: Annual sales would increase from
$13,750,000 to $15,000,000; bad debts would remain unchanged; and the 2% cash
discount would be applied to 75% of the firm’s sales. The firm’s variable costs equal
80% of sales.
Roche Publishing Company is currently spending $12,000,000 per year on its
operating-cycle investment, but it expects that initiating a cash discount will increase
its operating-cycle investment to $13,100,000 per year. (Note: The operating-cycle
investment per dollar of inventory, receivables, and payables is assumed to be the
same.) Arlene’s concern was whether the firm’s cash management was as efficient as it
could be. Arlene knew that the company paid 12% annual interest for its resource
investment and therefore viewed this value as the firm’s required return. For this
reason, she was concerned about the resource investment cost resulting from any inefficiencies
in the management of Roche’s cash conversion cycle. (Note: Assume a 365-
day year.)
To Do
a. Assuming a constant rate for purchases, production, and sales throughout the
year, what are Roche’s existing operating cycle (OC), cash conversion cycle
(CCC), and resource investment need?

b. If Roche can optimize operations according to industry standards, what would
its operating cycle (OC), cash conversion cycle (CCC), and resource investment
need be under these more efficient conditions?
c. In terms of resource investment requirements, what is the annual cost of Roche’s
operational inefficiency?
d. Evaluate whether Roche’s strategy for speeding its collection of accounts receivable
would be acceptable. What annual net profit or loss would result from
implementation of the cash discount?
e. Use your finding in part d, along with the payables and inventory costs given,
to determine the total annual cost the firm would incur to achieve the industry
level of operational efficiency.
f. Judging on the basis of your findings in parts c and e, should the firm incur the
annual cost to achieve the industry level of operational efficiency? Explain why
or why not.	

LASA 1—Genesis Cash Budget Report

Question
	
The Genesis management team held a brainstorming session to chart a plan of action, which is detailed here.
Evaluate historical data and prepare assumptions that will drive the planning process.
Produce a detailed cash budget that summarizes cash inflow, outflow, and financing needs.
Identify and compare interest rates, both short-term and long-term, using debt and equity.
Analyze the financing mix (short/long) and the cost associated with the recommendation.

Sales: The marketing expert and the newly created customer service personnel developed sales projections based on historical data and forecast research.
Other cash receipt: Rental income $15,000 per month.
Production material: The production manager forecasted material cost based on cost quotes from reliable vendors, the average of which is 50 percent of sales.
Other production cost: Based on historical cost data, this cost on an average is 30 percent of the material cost and occurs in the month after material purchase.
Selling and marketing expense: Five percent of sales
General and administrative expense: Twenty percent of sales
Interest payments: Payable in December – $75, 000
Tax payments: Quarterly due 15th of April, July, October, and January – $15,000
Minimum cash balance desired: – $ 25,000 per month
Cash balance start of month (December):$15,000
Available short-term annual interest rate is 8 percent, long-term debt rate is 9 percent, and long-term equity is 10 percent. All funds would be available the first month when the firm encounters a deficit.
Dividend payment: None
	

general business data bank

Question
	
1. Through ________, marketing statisticians
can extract useful information about individuals, trends, and segments from the
mass of data. 

a. data accumulation

b. target market information supplied by the
government

c. datamining

d. data management

e. data marketing

 





2. ________ involves the use of sophisticated
statistical and mathematical techniques such as cluster analysis, automatic
interaction detection, predictive modeling,
and neural networking. 

a. Data management

b. Data marketing

c. Target market analysis

d. Data accumulation

e. Datamining

 

3. In general, companies
can use their databases in all of the following ways EXCEPT ________. 

a. to predict competitive
strategies and plans

b. to identify prospects

c. to decide which customers should receive a
particular offer

d. to deepen customer loyalty

e. to avoid serious customer mistakes

4.
Susan Lefferts’ company
advertises widely. In each magazine ad, a business reply card is attached. Ms.
Lefferts uses these cards to build her company’s
database. In which of the following ways would Ms. Lefferts most likely be using the newly constructed database?


a. To deepen customer loyalty.

b. To reactivate customer purchases.

c. To avoid serious customer mistakes.

d. To determine if up-selling is appropriate.

e. To identify prospects.

 

5. Phil Langston has just ordered a number of
expensive executive gifts that he will be sending as an appreciation token to a
select few customers from his client database. In which of the following ways
is Mr. Langston most likely using
his database? 

a. To identify prospects.

b. To decide which customers should receive a
new sales offer.

c. To deepen customer loyalty.

d. To avoid serious customer mistakes.

e. To beat the competition
to a sale.

 





6. Royal Caribbean
uses its ________ to offer spur-of-the-moment
cruise packages to fill all the berths on its ships.
It focuses on retired people and single people because they are more able to make quick commitments. 

a. advertising

b. database

c. mail catalogs

d. public relations department

e. radio advertising

 

7. Which of the following is considered to be
one of the four problems that can deter a firm from using CRM (customer
relationship marketing)? 

a. Competitors
can often hack into CRM systems.

b. Building and maintaining a customer
database requires a large investment.

c. It is very difficult to find and train
database employees.

d. Long-term results of such systems are still
unproven.

e. Focusing too much on databases separates a
company from its customers.

 

8. Building a database would not be worthwhile
for a company in all of the
following cases EXCEPT ________. 

a. where the product is a one-in-a-lifetime
purchase

b. where customers show little loyalty to a
brand

c. where the company
already has an above average relationship with its customers

d. where the unit sale is very small

e. where the cost of gathering the information
is too high

 

9. A study estimated the average return on
investment for a data warehouse over the course of three years is more than ________. 

a. 400 percent

b. 200 percent

c. 100 percent

d. 85 percent

e. 75 percent

10. All of the following are considered to be among the main perils of CRM EXCEPT ________. 

a. implementing
CRM before creating a customer strategy

b. the enormous
cost that might eventually drain significant profits from the organization

c. rolling out CRM before changing the
organization to match

d. assuming more
CRM technology is better

e. stalking, not wooing customers





True/False 



61. Managers who believe the customer is the company’s
only true “profit center” consider the traditional organization chart to be
obsolete. 

 

62. The modern
customer-oriented organization chart places top management at the top of the
pyramid as long as they can think like consumers. 

63. There are two determinates of customer delivered-value: total
customer value and total customer cost. 

 

64. Customer perceived value (CPV) is the
difference between the prospective customer’s evaluation of all the benefits
and all the costs of an offering and the perceived alternatives

 

65. Total customer value is the perceived monetary value of all the purchases a customer makes
on an annual basis.

 

66. Professional buyers and purchasing agents operate under various
constraints and occasionally make choices that give more
weight to their personal benefit than to the company’s
benefit. 

 



67. The value proposition is stated in the price of
a product and readily recognized by the average consumer. 

68. The value-delivery
system includes all the experiences the customer will have on the way to
obtaining and using the offering. 

 

69. For a consumer to be delighted with a product or service he or she
must perceive that performance exceeds expectations. 

 

70. The ultimate goal of the customer-centered firm is to create high
customer satisfaction. 

71. The key to customer retention is customer
satisfaction. 

 

72. At the top of the package delivery industry with a satisfaction
index score of 82 is FedEx. 

 

73. Price-perception is the totality of features and characteristics of
a product or service that bear on its ability to satisfy stated or implied needs. 

 

74. Conformance quality and performance quality is essentially the same
thing in a marketing sense. 

 

75. Total quality management (TQM) is a production department approach
to continuously improving the
quality of all the production processes. 

 
	

economics data bank

Question
	
Complete each statement.

1. The demand for labor is considered to be
_________________ because it is preconditioned by the

demand for the end product that labor produces.

2. In perfectly competitive factor market the price of the
factor equals _____________________.

3. A factor exhibits _______________________ if the increase
in output generated from an additional unit

of input decreases as the quantity of the input increases.

4. If prisoners’ dilemma game is played once, the
___________________ for both players is to confess.

5. If a group of oligopolists fail to collude the price will
be lower than the price under ________________ but higher than the price under
______________.

6. ___________________ firms produce at less than efficient
scale and charge prices in excess of marginal cost.

7. A _____________________ is a firm whose business requires
so large initial fixed cost that its average total cost curve continually
declines at least to the quantity that satisfies the entire market.

8. The height of the supply curve at any quantity is equal
to the seller’s __________________.

9. An increase in price will increase total revenue if the
demand is ______________.

10. If Europeans import cars, it is because the _____________________
of producing them elsewhere is lower than in Europe.

True/False

Indicate whether the statement is true or false.

____ 11. The principle of comparative advantage states that,
regardless of the price at which trade takes place, everyone will benefit from
trade if they specialize in the production of the good for which they have a
comparative advantage.

____ 12. An increase in the price of pizza will shift the
demand curve for pizza to the left.

____ 13. The willingness to pay is the maximum amount that a
buyer will pay for a good and measures how much the buyer values the good.

____ 14. Although economists and accountants treat many
costs differently, they both treat the cost of capital the same.

____ 15. The economic field of industrial organization
examines how firms’ decisions about prices and quantities depend on the market
conditions they face.

____ 16. In order to calculate the value of the marginal
product of labor, a manager must know the marginal product of labor and the
wage rate of the worker.

____ 17. When two goods are perfect complements, the
indifference curves are right angles.

____ 18. A profit-maximizing firm in a competitive market
will increase production when average revenue exceeds marginal cost.

____ 19. Even with market power, monopolists cannot achieve
any level of profit they desire because they will sell lower quantities at
higher prices.

____ 20. Monopolistic competition is
characterized by many buyers and sellers, product differentiation, and barriers	

POLICE DISCRETION AND EXCESSIVE USE OF FORCE

Question
	
Repost
for power point presentation,

It was due last Thursday from 10 pm CST





I
need this as soon as possible, THIS WAS DUE LAST THURSDAY..ANYTHING AFTER 10 PM
TODAY IS TOOO LATE!!!!



Create a 5- to 7-slide Microsoft® PowerPoint® Presentation
on police discretion and excessive use of force.

 

Include detailed speaker notes. Use complete
sentences, with correct grammar and punctuation, to fully explain each slide as
if you were giving an in-person presentation.

 

Include the following in your presentation:

 

·
What does the termdiscretionmean in terms of police work?

·
How do police officers
use discretion in their daily police functions?

·
How can the use of discretion lead
to excessive force?

·
What
arguments support the notion that excessive use of force among police officers
is a systematic problem?

·
What arguments oppose
the notion that excessive use of force among police officers is a systematic
problem?

Include images and references in your presentation
to support your position. 

 

Format your presentation consistent with APA guidelines. Times new
roman 12 only