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Marketing Research Global Motors Questionnaire Designing Design a ques

Marketing Research Global Motors Questionnaire Designing Design a questionnaire suitable for the administration to an online panel of adult consumers. The survey objectives relevant to questionnaire design for this phase of the research project include:1. What are (prospective) automobile buyers’ attitudes toward: a. Gasoline use contribution to global warming b. Global Warming2. Do attitudes related to global warming vary by market segment? Market segments are defined by: a. Demographics – Age – Income -Education – Gender – Family Size – Home town size – Dwelling type3. What are consumer preferences and intentions for various types of fuel-efficient automobiles? a. One-seat, all-electric b. Four-seat, all-electric c. Four-seat gasoline hybrid d. Five-seat diesel hybrid e. Five-seat standard size gasoline4. What are media habits of those who prefer the new automobile types? a. Reading newspapers (local, state, national, etc.) b. Watching TV (comedy, drama, sports, reality, etc.) c. Listening to FM radio (easy listening, country, rock, oldies, etc.) d. Reading magazines (general interest, business, science, sports, etc.)5. What are the social media usage profiles of these consumers with respect to how often they engage in: a. Online blogging b. Content communities c. Social network sites d. Online games e. Virtual worlds

Marketing ResearchCase 9.2 Global MotorsGlobal Motors:After some delib

Marketing ResearchCase 9.2 Global MotorsGlobal Motors:After some deliberation, Cory Rogers of CMG Research and Nick Thomas of Global Motors are now confronted with the data collection method for the Global Motors survey down to the use of an online panel. With the data collection method and questionnaire design settled, Global Motors are now confronted with the data collection step in the marketing research process. While the size of the sample is not precisely know, it is understood that it will be quite large. However, the principals involved realize that a large sample size will be useless if the sample selection process fails to garner a representative sample.With some though and a bit of discussion, the principals have come to agreement that the population is all households in the United States. The major issue to resolve in these population definition debates was whether to include individuals who do not own vehicles. Eventually, it was decided to include the nonowners, as the development and ultimate manufacture of the new models has a five-year horizon, and it is possible that in that time period, nonowners could move into the vehicle owner category. At the same time, the attractiveness of electric and/or hybrid vehicles may be great for vehicle nonowners, and it did not seem prudent to leave out this possibly significant segment of the potential vehicle-buying public. Recent census estimates place the number of U.S. households to be approximately 115 million units.Question1. Specify the population definition.2. If a probability sampling method is to be used, what would be a reasonable sample frame for:a. A telephone surveyb. A mail surveyc. An online survey3. What are the practical problems involved with drawing a simple random sample of American households (regardless of the survey method)?4. If random digit dialing was used for the sample plan, what are the advantages and disadvantages of this sample method?5. Should Global Motors use a probability online panel such as the one maintained by Knowledge Networks, Inc? With respect to sample design, what are the advantages and disadvantages involved with using this approach? (You may want to review Knowledge Networks, Inc. services by visiting its website at www.knowledgenetworks.com.)

1.What are the pros and cons of store retailing?2.What are the differe

1.What are the pros and cons of store retailing?2.What are the different channels included in non-store retailing?3.What considerations should marketers take into account when choosing a physical site for a retail location?4.How do the 4Ps relate to retailing strategies?5.What is omni-channel marketing and what are some of the challenges associated with omni-channel marketing?6.Why would marketers choose to use channel partners7.What is supply chain management?8.What are the various types of power in channel relationships?9.What is channel disintermediation?10.What are the main benefits of using distribution centers (versus shipping goods directly to stores)?11.What is showrooming and what tactics are firms using to deal with it?

Part I: Super Bowl Ads.A. Write an overview (about 1/2 page) describin

Part I: Super Bowl Ads.A. Write an overview (about 1/2 page) describing your observations about THIS YEAR’S Super Bowl commercials Your likes, dislikes, and trends noticed.B. Compare your reactions to what the experts say: USA Today has a thorough analysis that measures viewer responses in real time; AOL.Com has links to the commercials. Advertising Age usually critiques the ads on Monday after the Super Bowl (about 1/2 page). Part 2: LAST YEAR’S Super Bowl Ads. Select an advertiser who advertised during last year’s Super Bowl. Research their previous behavior with Super Bowl ads, identify their strategy, and evaluate the results, answering these specific questions.1. Describe the ad (or one of the ads) the company used this year (if they advertised this year). Do you think it will be effective in accomplishing their marketing communications objectives? Did they use rational or hedonic appeals? Give details on which message strategies were used. (1 to 2 paragraphs).2. Did they advertise on the Super Bowl during the previous 2 years? What was the content of the ad(s)? How much did they spend on this ad buy? Did they advertise on television throughout the year, or did they spend the bulk of their money on one day? (1 to 2 paragraphs).3. What type of positioning did they use for this campaign? Do you see evidence of a value proposition? See CH 5 for explanations. (Short answer).4. What was the objective of the advertisement (that is, what do you think they were trying to accomplish with this advertising message and expensive media buy)? Who was the target audience? See CH 6 and CH 4. (Short answer).5. How did business analysts and advertising industry rate the ads? (Short answer).6. What business results did they see after last years ads? Increased sales? Increased market share? Good publicity? (Short answer).7. What do you think of the companys decisions? If they advertised in previous years, were they wise to come back to advertise in this year’s Super Bowl? Did they make any changes in content or media following last years Super Bowl exposure? (Short answer).Recommended sources of information: Company website, business media (Advertising Age, USA Today, Business Week, Forbes, Fortune, Wall Street Journal). Note: Wikipedia is not a quotable source. You may also cite 2012 and previous years Super Bowl ads that are available online. (Youtube.com, Fanhouse.com and other websites). INCLUDE YOUR REFERENCES at the end of the paper.

You are an HR manager with Spring Valley Laboratories. The organizatio

You are an HR manager with Spring Valley Laboratories. The organization pays its employees according to specific pay grades and ranges but maintains secrecy surrounding the specific numbers.Nancy Lopez, a highly skilled medical technician, discovers that a male employee whose qualifications, experience, and job profile are similar to Nancy’s is getting a considerably better package than she. Nancy serves a notice to the executive director, John Morrison, and threatens to resign if the organization does not grant her an immediate pay increase.John does not want to lose Nancy because she is a skilled employee who has performed well in her eight-month career with the organization. John writes you an e-mail and seeks your advice on the case. You check Nancy’s employment records and find that Nancy was given the compensation package that she had asked for during her final interview. You also find that Nancy’s package is toward the lower limit of the pay range applicable for her job position. Nancy’s salary is due for review after four months.Based on this information frame your response to John. The response should answer the following:Is Nancy’s case a situation where a pay increase is called for? Why or why not? Justify your response with facts.Is Nancy’s case eligible as a pay inequity grievance? Why or why not? Explain.How should Spring Valley Laboratories handle the situation? Provide John with a detailed plan of how the situation should be handled.What impact would granting or not granting Nancy an immediate pay increase have on other employees? Why?Articulate your response to John’s e-mail. Your response should be in e-mail format and approximately two pages in MSWord. Use structured text (bolding, headings, bulleted lists, tables/charts) where appropriate to improve communicating your points. Ensure that the tone of your response is formal and appropriate for the audience and use references to support your response.Assignment 2 Grading CriteriaMaximum PointsCritically analyzed and explained whether or not Nancy should be granted an immediate pay increase.20Explained whether or not Nancy’s case is eligible to be termed pay inequity grievance.25Recommended how Spring Valley can address Nancy’s problem.20Analyzed and explained the impact of granting or not granting Nancy an immediate pay increase on other employees.25Used correct grammar, spelling, and word choice and cited all sources as per the APA style.10Total:100

1) Current Situation: – Why was Cucina Fresca pasta successful? – How

1) Current Situation: – Why was Cucina Fresca pasta successful? – How would you compare the pizza opportunity to that for pasta? – How would you compare the actual product development process for each?2) Forecast: Using the forecast model for pasta shown in Exhibit 5, what is your forecast of demand for pizza?3) Consumer Perceptions: What can the TruEarth team learn from Exhibit 6 about how consumers view pizza?4) Marketing Research Results: How do the pizza concept test results (Exhibits 7 & 8) compare with the findings for pasta (Exhibits 3 and 4)?5) First Mover Advantage: Is there a first-mover advantage in pizza similar to fresh pasta?6) Interest in Pizza: How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza?7) Recommendation: – Would you launch the pizza? – Describe your strategy giving consideration to all parts of the marketing mix. Be specific and complete.8) If you decide not to launch the pizza, provide a plan to increase the sales of TruEarth’s other products. Describe your strategy giving consideration to all parts of the marketing mix. Be specific and complete. All areas of analysis for each question should have both qualitative and quantitative analysis

In 500 or more words:Think for a moment about the last product you pur

In 500 or more words:Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the products closest brand competitor? Explain why you chose this brand rather than the competitors brand. How did the marketing for the product influence your purchase?

You are an assistant to the special agent in charge (SAC) of the Organ

You are an assistant to the special agent in charge (SAC) of the Organized Crime Task Force. The SAC has asked you to go over certain witness-related situations that will be testified to in an upcoming trial. The SAC has concerns about some of the witness testimony and is trying to avoid embarrassment by turning in records that may not be usable by the Assistant United States Attorney (AUSA) prosecuting the case.Tommy Two Toes DNatalia has a certified public accountant (CPA). He has been using his accountant to wash ill-gotten gains through his racketeering. The SAC has a subpoena for the CPA. DNatalia is claiming privileged communication with his CPA, and it prohibits the accountant from testifying.Luigi the Pipe Cardone heard through the grapevine that Big Sal Salvatore has been telling everyone how he was told by Frankie the Lip Bonnano that Freddie Fingers Malone was murdered by his wife Slippery Sally Genovese-Malone. Cardone wants a deal to testify against Slippery Sally.Lawrence Lucky Livorno drove the getaway car for a jewelry store heist. Bertram Bugsy Bertoli and Little Carmine DAngelo went in and robbed the store. During the robbery, Bertoli shot and killed the store owner. DAngelo and Livorno both want to testify to avoid the death penalty.Please include your answers in your main posting for the following questions. Support your answers with research. You must provide meaningful feedback to the main postings of at least two of your classmates.Identify which testimony is hearsay and likely to be inadmissible.Identify which testimony is privileged communication and which is notIdentify how the Best Evidence Rule functions in relationship to the witness testimony being proffered

1.Procter & Gamble has made a substantial commitment to foreign market

1.Procter & Gamble has made a substantial commitment to foreign markets, especially in Latin America. Its actions may be described as a globalization of marketing. Describe how a shoe manufacturer (e.g., Redwing Shoes) would go from domestic marketing to limited exporting, to international marketing, and finally to a globalization of marketing. Give examples of some activities that might be involved in this process.2.There are various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why?Construction equipmentCosmeticsAutomobilesMany firms, including Procter & Gamble, FedEx, and Occidental Petroleum, wish to do business in Eastern Europe and in the countries that were once part of the former Soviet Union. What events could occur that would make marketing in these countries more difficult? What events might make it easier?

Case Study 2: Application Architecture Due Week 8 and worth 50 points

Case Study 2: Application Architecture Due Week 8 and worth 50 points You have been tasked with building a payroll program for a large organization with offices spread across the United States. The company has one larger data center that each office connects to via a wide area network (WAN). Write a 3-4 page paper in which you:Explain what type of architecture the new payroll application should use and why.Identify what types of technology will be involved in the architecture and explain the purpose of each technology.Create a graphical representation of your recommended architecture.Identify and describe any potential ethical issues that could arise in connection with the new architecture.Your assignment must:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.Include charts or diagrams created in Excel, Visio, MS Project, or a freeware alternative. The completed diagrams/charts must be imported into the Word document before the paper is submitted.The specific Course Learning Outcomes associated with this assignment are:Analyze and articulate ethical, cultural, and legal issues and their feasibilities among alternative solutions.Use contemporary CASE tools in process and data modeling.Use technology and information resources to research issues in systems analysis and development.Write clearly and concisely about Systems Analysis and Development topics using proper writing mechanics and technical style conventions.RubricPoints: 50Case Study 2: Application ArchitectureCriteriaUnacceptable Below 60% FMeets Minimum Expectations 60-69% DFair 70-79% CProficient 80-89% BExemplary 90-100% A1. Explain what type of architecture the new payroll application should use and why.Weight: 10%Did not submit or incompletely explained what type of architecture the new payroll application should use and why.Insufficiently explained what type of architecture the new payroll application should use and why.Partially explained what type of architecture the new payroll application should use and why.Satisfactorily explained what type of architecture the new payroll application should use and why.Thoroughly explained what type of architecture the new payroll application should use and why.2. Identify what types of technology will be involved in the architecture and explain the purpose of each technology. Weight: 20%Did not submit or incompletely identified what types of technology will be involved in the architecture and explained the purpose of each technology.Insufficiently identified what types of technology will be involved in the architecture and explained the purpose of each technology.Partially identified what types of technology will be involved in the architecture and explained the purpose of each technology.Satisfactorily identified what types of technology will be involved in the architecture and explained the purpose of each technology.Thoroughly identified what types of technology will be involved in the architecture and explained the purpose of each technology.3. Create a graphical representation of your recommended architecture. Weight: 40%Did not submit or incompletely created a graphical representation of your recommended architecture.Insufficiently created a graphical representation of your recommended architecture.Partially created a graphical representation of your recommended architecture.Satisfactorily created a graphical representation of your recommended architecture.Thoroughly created a graphical representation of your recommended architecture.4. Identify and describe any potential ethical issues that could arise in connection with the new architecture. Weight: 20%Did not submit or incompletely identified and described any potential ethical issues that could arise in connection with the new architecture.Insufficiently identified and described any potential ethical issues that could arise in connection with the new architecture.Partially identified and described any potential ethical issues that could arise in connection with the new architecture.Satisfactorily identified and described any potential ethical issues that could arise in connection with the new architecture.Thoroughly identified and described any potential ethical issues that could arise in connection with the new architecture.5. Clarity and writing mechanics. Weight: 10%More than 8 errors present7-8 errors present5-6 errors present3-4 errors present0-2 errors present