Category: Uncategorized

Week 6 Divorce’s Impact on Preschool, School-Age, and Adolescent Children

The divorce rate in the United States remains at an all-time high. Using the textbook, lectures, the Internet, and a minimum of three scholarly sources from the GCU Library, research and compare the impact of divorce on preschool, school age, and adolescent children.

Write a 1,000-1,250 word essay in which you consider the socio-emotional response by each age group regarding divorce and custody arrangements. You are encouraged to use attachment theory in your paper. Additionally, answer the following questions:

What steps can be taken to:

1. Minimize the number of divorces?
2. Help children cope more effectively with their parents’ divorce?

As a professional counselor, how might you provide support for the parties involved?
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

Week 7 Possible Selves

Write a paper of 750-1,000 words in which you:

1. Integrate the possible selves and stages of reflective judgment theories in the text.
2. Describe how a student who appears to be dismissing the value of an education might be encouraged to move out of a lower level and into subsequent stages of reflective judgment.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

Week 8 Bereavement across the Lifespan

One’s understanding of death and the bereavement process changes over the life span.
Summarize how the various stages of life understand death, and how each might grieve the loss of a loved one.

Create a short vignette for each age group that expresses your understanding of the age group’s response to death and bereavement.

Finally, hypothesize how a professional counselor might counsel each age group through the bereavement process.

Present your information in the form of a matrix.

APA format is not required, but solid academic writing is expected.
Include a title page.

Assignment 1: Twenty-First Century Customer Relationship Management

New technologies will impact customer relationship management (CRM) due to its ability to allow customers to feel empowered enough to execute a range of independent activities and decisions. When it comes to modern customer relationship management, basic functions will remain crucial. Organizations, however, will specifically need to ensure the following:
The prime focus remains on always providing customers with the best experiences
Customer process management is effective
Cross-channel integration is facilitated
Contact center operations are robust and well monitored
Sales Force Automation (SFA) is made highly efficient
Marketing and campaign management activities produce tangible results
In Module 2, you examined the literature for consumer/client privacy issues associated with Big data. Use the University online library resources to identify at least two peer-reviewed articles that address consumer/client privacy issues associated with CRM.
Nguyen, B., & Mutum, D. S. (2012). A review of customer relationship management: Successes, advances, pitfalls, and futures. Business Process Management Journal, 18(3), 400–419. (doi:http://dx.doi.org/10.1108/14637151211232614)

https://login.libproxy.edmc.edu/login?url=http://search.proquest.com.libproxy.edmc.edu

/docview/1018108630?accountid=34899
Using the article as the basis for inquiry, prepare an analysis on CRM in the twenty-first century.
Cover the following:
Discuss the consumer/client privacy issues that might impact the uses of CRM.
Critically analyze the value of the CRM approach suggested by Nguyen and Mutum.
Compare the approach to other approaches you are familiar with.
Assess how the Nguyen and Mutum approach could be applied to your own organization.
Include what you liked and disliked about the approach.
Support your positions with at least two peer-reviewed journal articles.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation.

Respond to feedback on your posting and provide feedback to other students on their ideas.
Make sure your writing
is clear, concise, and organized;
demonstrates ethical scholarship in accurate representation and attribution of sources; and
displays accurate spelling, grammar, and punctuation.

Marketing Strategy and Management

Assignment 2: Required Assignment 2—Literature Review

In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature.
Scenario/Background:
You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product.
Directions:
Describe the company you selected, the industry in which it operates, and the characteristics of the new product.
Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy.
Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.).
Identify trends and current research conclusions related to the selected factors.
Evaluate the relevance of behavioral economics, Big data, and social media in a marketing campaign for the selected product.
Recommend best approaches for a successful marketing campaign for the product you chose.
Write a 7–10-page report in Word format. Utilize at least seven scholarly sources in your research. Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Apply APA standards to citation of sources.

consumer groups and behavior

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Select a particular consumer group that is of interest to you and analyze its demographics, psychographics, attitude, and lifestyle and make recommendations on a marketing campaign for the selected group. Specifically, your paper should:

Identify the demographics, psychographics, and lifestyle of the group
Identify any historical data of the selected group and describe what role that culture or sub-culture plays on the groups consumer behavior
Identify any group identifiers
Describe the role of group dynamics and the role that these groups play on consumer behavior of the selected group
Discuss the group’s decision-making process to include:
Explaining alternative evaluation
Describing what a company/product can do to improve sales
Explaining post-purchase dissonance and how it might affect sales
Recommending techniques for reversing alternative evaluation and post-purchase dissonance
Present your findings as a report of 6 pages (body of report) formatted in APA style.

Submitting your assignment in APA format means, at a minimum, you will need the following:

Title page: Remember the running head and title in all capital letters.
Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 6–8 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

Create an ad for a new product called Coffee Beans

Create an ad for a new product called Coffee Beans. Coffee Beans is ground coffee that is sold at grocery stores and is considered a premium brand. People can go to the grocery store and buy Coffee Beans and use it in their at home coffee makers. You will create a billboard ad using one power point slide. On the powerpoint slide you should create a slogan, describe the new product, and also list a selling price. You should also include a photo and make the power point slide look like a billboard as much as possible.
Your ad/power point slide should include:
Product name- Coffee Beans
Company name (please make one up)
Why the potential buyer should purchase the product or service.
You will also create a one page summary discussing how you came to create this new product. Please describe the process from start to finish. Describe why you wanted to create a new coffee brand, why you chose a billboard as the main marketing plan, why it’s being sold in grocery stores, and why you think the product will be successful.
This paper requires 1 power point slide as the billboard ad and a one page summary. The slide and paper needs to be in APA format.

Understanding Marketing and Customer Relationships

Purpose of Assignment
Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website, and University Career Center: Crafting Your Image
Scenario: You have just graduated from the University of Phoenix with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How?
Determine how your own personal brand links to the organization’s customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
Format your paper consistent with APA guidelines.

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies

Select a product, line of products, or brand from a company of your choice and research the company’s social media marketing strategies. Carefully examine the social media presence for the product. In an analysis (750-1,000 words), identify how the company utilizes social media to promote the product. Address the following in your analysis:
What is the customer segment for this particular product, line of products, or brand?
Which social media outlets does the company use to reach the customer segment? Discuss elements of their campaign.
Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sales data for particular products, etc.). Based on that response, how effective are the company’s social media marketing strategies?
Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s)/brand?
Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.
Support your ideas and findings with descriptions of specific social media campaign examples and consumer and market research.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

One of your friends is contemplating opening a coffee shop near your college campus

One of your friends is contemplating opening a coffee shop near your college campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business?