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Explain the concept of internal marketing

Part 1:
Complete the following in report format (1000 – 1500 words).
Outline and explain the concept of internal marketing and why it is important in service products.
How would you introduce an effective internal marketing programme to an organisation?

Part 2:
IKEA was founded in 1943 by a 17-year-old Swede named Ingvar Kamprad. The company, which initially sold pens, Christmas cards, and seeds from a shed on Kamprad’s family farm, eventually grew into a retail titan in home furnishings and a global cultural phenomenon,
what BusinessWeek called a “one-stop sanctuary for coolness” and “the quintessential cult brand.”

IKEA inspires remarkable levels of interest and devotion from its customers. In 2008, 500 million visitors walked through IKEA stores, which are located all over the world. When a new location debuted in London in 2005, about 6,000 people arrived before the doors opened. A
contest in Atlanta crowned five winners “Ambassador of Kul” (Swedish for “fun”) who, in order to collect their prizes, had to live in the IKEA store for three full days before it opened, which they gladly did.IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices. The company’s fashionable bargains include products with unusual Swedish names such as Klippan loveseats for $279, BILLY bookcases for $60, and LACK side tables for $8. IKEA founder Kamprad, who was dyslexic, believed it was easier to remember product names rather than codes or numbers. The company is able to offer such low prices in part because most items come boxed and require the customer to completely assemble them at home. This strategy results in cheaper and easier transportation as well as more efficient use of store shelf space.

IKEA’s vision is “to create a better everyday life for the many people.” Its mission of providing value is predicated on founder Kamprad’s statement that “People have very thin wallets. We should take care of their interests.” IKEA adheres to this philosophy by reducing prices across its products by 2 percent to 3 percent annually. Its focus on value also benefits the bottom line: IKEA enjoys 10 percent margins, higher than its competitors such as Target (7.7 percent) and Pier 1 Imports (5 percent). IKEA sources its products from multiple companies all over the world rather than a handful of suppliers as many furniture retailers do. This ensures the lowest price possible, and savings that are passed on to the consumer. Today, IKEA works with approximately 1,300 suppliers from 53 countries.

IKEA’s stores are located a good distance from most city centers, which helps keep land costs down and taxes low. The average IKEA customer drives 50 miles round-trip to visit an IKEA store. Many stores resemble a large box with few windows and doors and are painted bright yellow and blue-Sweden’s national colors. They save energy with low-wattage lightbulbs and have unusually long hours of operation; some are 24-hour stores. When a consumer walks through an IKEA store, it is a very different experience than most furniture retailers. The floor plan is designed in a one-way format, so the consumer experiences the entire store first, then can grab a shopping cart, visit the warehouse, and pick up the desired items in a flat box.Many IKEA products are sold uniformly throughout the world, but the company also caters to local tastes.In China, it stocked 250,000 plastic placemats with “Year of the Rooster” themes, which quickly sold out after the holiday.When employees realized U.S. shoppers were buying vases as drinking glasses because they considered IKEA’s regular glasses too small, the company developed larger glasses for the U.S market.

IKEA managers visited European and U.S. consumers in their homes and learned that Europeans generally hang their clothes, whereas U.S. shoppers prefer to store them folded. Therefore, wardrobes for the U.S. market were designed with deeper drawers.Visits to Hispanichouseholds in California led IKEA to add seating and dining space in its alifornia stores, brighten the color palettes, and hang more picture frames on the walls.IKEA has evolved into the largest furniture retailer in the world with approximately 300 stores in 38 countries and revenues topping €21.5 billion in 2009. Its top countries in terms of sales include Germany, 16 percent; United States, 11 percent; France, 10 percent; United Kingdom, 7 percent; and Italy, 7 percent.

Questions
1. What are some of the things IKEA is doing right to reach consumers in different markets?
What else could it be doing?
2. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons
of this strategy.

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Different types of advertising media

From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.

From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.

Role of risk assessment in achieving better outcomes

Select an activity with which you are closely associated or very familiar (eg., it may have something to do with your work or at leisure).

Your task is to prepare a document that will:

a) Describe the project or activity you have selected;

b) Conduct a preliminary risk assessment and highlight what particular risk issues are associated with this project or activity;

c) Develop a risk management strategy; and

d) Conduct another risk assessment factoring in your risk management strategy. Describe the outcome and what steps you would undertake (if any), now.

Your report should demonstrate a clear understanding of the processes involved and should be approximately 1,500 words in length (excluding references, tables and figures).

Question: Select a discipline that you are interested in from one of; occupational hygiene, environment or engineering.

Discuss the role of risk assessment in achieving better outcomes for a project related to your discipline (eg., workers at a factory and use of cleaning chemicals, management of a particular species or ecosystem, or community members concerned about pollution from a factory).

What processes or tools would need to be incorporated into the risk assessment to ensure that risk assessment results in better decision making – for all stakeholders?

Who are the stakeholders at risk or who may have an interest – in summary, who are they and what is their interest. Discuss how you would raise identified issues with the stakeholders to ascertain whether the risks were acceptable.

Detail a risk communication strategy to the identified stakeholders. Wherever possible, use actual “issues” to illustrate your answers. These may be related to international events, but would need to be used in a local context.

Develop branding strategies for existing and new products

PART 1

PLEASE RESPOND THE FOLLOWING QUESTION NO LESS THEN 350 WORDS (ORIGINAL WORK, NO PLAGIARISM, 1 Reference

“Reflection” Please respond to the following:

Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course. Predict two (2) ways you will be able to apply these concepts to your current job and career in the future.

Give your opinion on the manner in which this course’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.

PART 2 Please generate an answer for the discussion that I will provide via massage (this discussion is from a only student that I have to reply back no less than 250 words) PLEASE FOCUS ON SOTHING GOOD OF THE DISCUSSION AND ADD SOME ADDITIONAL INFORMATION)(ORIGINAL WORK, NO PLAGIARISM, 1 REFERENCE)

COURSE LEARNING OUTCOMES

1. Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

2. Develop strategies to assess performance and achieve marketing goals.

3. Create an effective marketing plan.

4. Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.

5. Evaluate the basis for market segmentation and approaches to segmentation.

6. Evaluate target customer segments and positioning products within these segments.

7. Develop branding strategies for existing and new products.

8. Develop pricing strategies and distribution channels for products.

9. Analyze integrated marketing communications and its relationship to advertising strategy.

10. Evaluate marketing research tools involved in the marketing process.

11. Use technology and information resources to research issues in marketing management.

12. Write clearly and concisely about marketing management using proper writing mechanics.

Describe the nondisclosure parameters of this agreement

Confidentiality and Noncompete Agreements

The benefits of hiring external candidates were first discussed in Week 5 of this course. In this Assignment, you build upon this knowledge by exploring the benefits and challenges of using external recruitment methods to identify senior-level successors. In general, organizations seek qualified external candidates who may have knowledge about the inner workings of competing organizations. Though this idea is beneficial in theory, many organizations have their executives, high-level managers, and highly knowledgeable employees sign confidentiality agreements to prohibit this type of cross-company sharing. Specifically, these agreements prevent proprietary information about organizational culture and trade secrets from becoming compromised.

There are a variety of strategies that can be incorporated into confidentiality agreements, such as time lapse clauses and noncompete clauses. In this Assignment, you explore these strategies and consider how they can be applied to the organization in your writing.

To begin this Assignment, review the article titled “Safeguarding Corporate Secrets,” found in this week’s Learning Resources, to analyze how confidentiality agreements contribute to the succession planning process. In addition, conduct your own scholarly research to find examples of confidentiality agreements commonly used in today’s organizations. Lastly, review this week’s scenario to apply the pertinent information to your writing.

Scenario

Today, you received an e-mail from the board of directors asking you about the details that surround the recruitment of an upper-level employee from one of your competitors. Specifically, they would like to know how a confidentiality agreement can help or hinder acquiring a talented individual from another organization. In addition, they would like you to present them with a confidentiality agreement currently used in today’s organizations, as well as your suggestions on how to adapt this agreement to fit the nondisclosure needs of your organization (Caterpillar, Inc.).

To complete this Assignment, respond to the following in a 6- to 7 page paper:

•Analyze confidentiality agreements.

– Select an online confidentiality/noncompete agreement. Include the website citation to access this confidentiality agreement, or copy/paste the agreement into your paper with APA citation. (Note: Copying/pasting the template will not contribute to the page count.)

– Describe the nondisclosure parameters of this agreement, as well as the need to include these items in an agreement.

– Identify how these parameters could help safeguard your organization (Caterpillar, Inc.) from the intentional and/or unintentional dissemination of trade secrets by senior executives.

– Identify how these parameters could hinder an organization’s (Caterpillar, Inc.’s) acquisition of a senior executive from a competitor.

– Provide at least one benefit and at least one negative consequence of having a highly knowledgeable employee or senior executive sign a confidentiality agreement.

– Provide at least one benefit and at least one negative consequence to acquiring a highly knowledgeable employee, or senior executive who has a confidentiality agreement in place from a previous or current employer.

•Analyze how confidentiality agreements contribute to the succession planning process.

– Identify essential components that should be included in your chosen organization’s (Caterpillar, Inc.) confidentiality/noncompete agreement.

– What trade secrets, company culture best practices, or organizational procedures should be stated in your confidentiality agreements to protect your organization (Caterpillar, Inc.)?

– Describe two to three items that you would include in a confidentiality/noncompete agreement for a highly knowledgeable employee or senior executive that you might not include in a lower-level employee’s agreement.

Explain Traditional brick and mortar auction supply chain vs web environment

Explain Traditional brick and mortar auction supply chain vs web environment

Can you please explain to me how the supply chain would operate in the traditional “brick and mortar” auction business and how the supply chain would be modified from the “brick and mortar” environment by a web site please.

Discuss departures from the marketing plan

Assignment:

Your team will create the Final Report to the Board (1,000-1,250 words), which will be a written summary of performance. The Report to the Executive Board should include the following components:

1- Review your financial and market performance during the second year. Highlight the key features of the business plan that was presented to the venture capitalists: Brand Strategy, Pricing Strategy, Advertising Strategy, and Sales Channel.

2- Assess your business strategy and performance during the second year.

3- Compare actions taken in regard to the marketing plan.

4- Discuss departures from the marketing plan, justification, and outcome.

5- Review significant events that affected the company or market.

6- Assess your current situation and the market (What are your firm’s strengths and weaknesses?)

7- Summarize how you have prepared your firm to compete in the future.

8- What were the lessons learned and recommendations?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.

Examine various qualitative and quantitative analytics

Every company, regardless of size, will require the use of tools to determine the performance of their Web site. In order to apply the concepts of using these tools, complete the two part assignment below. In this assignment, you will focus on qualitative and quantitative analytics and you will analyze how each plays a role in the analysis of the performance of a Web site.Every company, regardless of size, will require the use of tools to determine the performance of their Web site. In order to apply the concepts of using these tools, complete the two part assignment below. In this assignment, you will focus on qualitative and quantitative analytics and you will analyze how each plays a role in the analysis of the performance of a Web site.Using the Internet, select a retail website and complete the following:
Part One – Conduct Research
• Examine various qualitative and quantitative analytics.
o For each category of analytics, create a scenario where the category of analytics would be more valuable for decision makers. Consider adjusting the landing page against determining what promotion to use.
o Conduct an Internet search for a report that compares different analytics tools. The report must not be more than three years old.
o Analyze the selected report
Part Two: Develop Report
Create a comparison table and 1 – 2 page report that includes the following:
• Advantages and disadvantages of the analytics tools
• Similarities and differences between the analytics tools
• Support your comparative analysis of the analytics tools with appropriate examples and scholarly references.

Describe the motivation of the target consumer

Dominos pizza:

1. Develop a demographic profile of the Domino pizza customer :

Age
Income
Occupation
Education
Lifestyle (activities, interests, opinions)

Describe the motivation of the target consumer. Why is the consumer buying the product? What external forces will influence the target consumer as he or she considers the purchase? For example, will the consumer’s culture or subculture or family affect the purchase decision? How?

Describe the consumer’s typical consumer purchase decision process? What is the likely process a consumer will go through in making the decision to purchase the product?

Principles of the crisis and emergency risk communication

Describe the principles of the Crisis and Emergency Risk Communication (CERC) Model. Relate the CERC principles to the stages of a crisis by discussing how the CERC principles can have an impact during the Chronic stage of a crisis.

What is the key concept of Sandman’s High Hazard/High Outrage type of risk communication? How should an organization best act and communicate in this type of crisis? What type of messages should they send?

Explain the role of trust in risk and crisis communications. Why are expressing empathy and honesty so important?

Explain the Risk Perception Model. Discuss at least three risk perception factors and how those factors impact the audience’s perception of the crisis. Provide examples.