Criminal Justice

Criminal Justice

I have attached the essay instructions below, my professor pretty much explains everything thoroughly. But if you have any questions please ask. Also the information/research that she wants quoted directly from my textbook is from a called; CENGAGE, when searched it will pop up as Digital Learning & Online Textbooks – Cengage   

I added a link straight to my textbook at the bottom but if it doesn’t work them here is how you can log in.

 

My login is Email:  , Password:  . she also states in the instructions how she wants it the evidence quoted and the only difference in quoting it is using different page number. Once you log in go to courses on the left side and click on fall 2021 B12.. it will then take you too my chapters. she\’s wants information from Module 4 and 5 textbook readings (Chapters 4, 8, 9, and 10) and she states in the instructions what she wants. to make it simpler click on the chapter the click on readings then at the top on the right search up the information or you can just click through it. There should be 6 paragraphs by the way. but again she lists everything in the instructions.

 

Again if you have any questions please feel free to ask, thank you so much.

 

LINK STRAIGHT TO MY TEXTBOOK IF IT WORKS;

https://ng.cengage.com/static/nb/ui/evo/index.html?snapshotId=2591125&id=1290217294&deploymentId=5930062449005133751198040535&eISBN=9780357047088

 

Betwinner Зеркало

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Global Perspectives

Global Perspectives

Description: Each student will identify and conduct a comprehensive examination of a treatment within a global context. Deliverable will include: 1) an information brief – 2 page overview of the problem and relevant factors and 2) a 5 minute recorded video presentation of findings and recommendations. Attention will be placed on cultural distinctions in evaluation of treatment, the role of tradition in treatment, relevant geographic and socio-economic factors.

Steps:

  1. Identify a global issue, outside the field of ABA, special education, or disabilities fields. Examples may include: healthcare, climate/environment, nutrition, education (not special education), economic, vocational, safety, etc.
  2. Conduct internet based research of your chosen issue. Identify the following information about your issue:
    1. Definition/Description of the issue
    2. Description of why the issue is important
    3. Description of the cause of the issue and/or its origins
    4. Description of various solutions to the issue and their relative research support
    5. Description of the type of fallacy used by individuals who support non-evidence based solutions to the issue
  1. Write a 2-page overview including each of the items from #2 above:
    1. Definition/Description of the issue
    2. Description of why the issue is important
    3. Description of the cause of the issue and/or its origins
    4. Description of various solutions to the issue and their relative research support
    5. Description of the type of fallacy used by individuals who support non-evidence based solutions to the issue
  1. Record a 5 minute video of yourself explaining the non-evidence based treatment. You will need to talk about the non-evidence based treatment. Do not read your paper. During the presentation, remember to provide all of the information identified in requirement #2 above:
    1. Definition/Description of the issue
    2. Description of why the issue is important
    3. Description of the cause of the issue and/or its origins
    4. Description of various solutions to the issue and their relative research support
    5. Description of the type of fallacy used by individuals who support non-evidence based solutions to the issue

Deliverable/Scoring Criteria:

  1. Written Report, professionally written, including at least 5 sources in APA format (5 points):
    1. Definition/Description of the issue (10 points)
    2. Description of why the issue is important (10 points)
    3. Description of the cause of the issue and/or its origins (5 points)
    4. Description of various solutions to the issue and their relative research support (30 points)
    5. Description of the type of fallacy used by individuals who support non-evidence based solutions to the issue (10 points)
  1. Video Presentation, professionally prepared (5 points)
    1. Definition/Description of the issue (5 points)
    2. Description of why the issue is important (5 points)
    3. Description of the cause of the issue and/or its origins (5 points)
    4. Description of various solutions to the issue and their relative research support (5 points)
    5. Description of the type of fallacy used by individuals who support non-evidence based solutions to the issue (5 points)

Total Points: 100

course work

course work

https://refworks.proquest.com/

username –

password-

Once you’ve identified a topic of interest for your literature review assignment, locate and save three peer-reviewed articles that are appropriate to review for your paper. pick something trending

https://mediasite.ccs.ua-net.ua.edu/Mediasite/Play/0adddf83171a487fa6ca1a427f8ceebc1d

 

  1. Paste the screenshot into a Word document.
  2. Save your document of your screenshot as LastName_FirstName_RefWorks.DOCX.
  3. Save your articles as Title.PDF.
  4. Select the assignment link above.
  5. Select the “Browse My Computer” button.
  6. Select the Word document and articles.
  7. Select the “Open” button.
  8. Select the “Submit” button.

MASTERCARD VS. VISA: BLOCKCHAIN PROJECTS

MASTERCARD VS. VISA: BLOCKCHAIN PROJECTS

This article was first published on MintDice.com

There has been a lot of buzz surrounding cryptocurrency and blockchain, mostly due to the potential high sums of money that can be made in the industry. Recently, though, a lot of that attention has shifted to the applications of this technology across other industries.

Niches have emerged around this shift, including blockchain solutions providers, Initial Coin Offering (ICO) third parties, blockchain educators, software client developers and more. While the technology has made its way into industries such as logistics, agriculture, education, real estate, gaming technology and even commerce, the one link between them all is the finance industry.

The finance industry is mostly traditional in its approach towards global money operations and due to how sensitive the issue of money is, adoption of new technology is often slow. In fact, since American banks began issuing credit cards in 1950 and accepting electronic deposits in 1975, all new technology has been built around these events. Blockchain technology in the form of Bitcoin is perhaps the first drastic form of innovation in money handling since then.

Unfortunately, not everyone sees Bitcoin as a good thing, with several people calling it a bubble and likening it’s potential doom to the dotcom era. Either way, the buzz generated by cryptocurrency and its underlying technology is one that hasn’t been heard of in the world of finance in a long time.

The finance world is built on the concept of access to money that central authorities control. Blockchain technology, on the other hand, takes consensus away from central authorities and places it in the hands of the network users.

This ensures that people no longer have to depend on the fees associated with third-party bank clients as well as intermediaries in various industries. The concept itself goes against the way traditional banking is done in different parts of the world.

For this reason, several banks and large corporations are opposed to the mainstream adoption of blockchain technology as the future of money. It may potentially disrupt the industry, change the face of investment and banking as well as render several banking methods obsolete. This type of change would force these corporations to either embrace a blockchain-driven approach to their operations or face being left behind by the rest of the world.

As a result, some corporations like Amazon, J.P.Morgan, and IBM have already developed solutions that incorporate blockchain services into their list of operations. The third party finance solutions providers are not left behind either. Visa card and Mastercard have already been making their foray into the blockchain industry since 2016, announcing several patents and services along the way.

This move to blockchain by companies like Mastercard and Visa are even more significant because they are among the corporations that have held skeptical views regarding Bitcoin and other altcoins. This view is partly due to the lack of regulation for these coins and such companies will not back altcoins unless the government backs them. Despite their technological advancements in that direction, their views towards Bitcoin have not changed. Blockchain, on the other hand, is the underlying technology behind these cryptocurrencies and can be applied in many different ways.

MASTERCARD BLOCKCHAIN PROJECTS

Since its inception, Mastercard has played a pivotal role in the global finance industry. The financial solutions giant has been instrumental in the issuance, maintenance, and functionality of Mastercard credit cards and debit cards. It has also created innovative payment solutions like Maestro and campaigns like ‘Priceless.’

Globally, Mastercard debit and credit cards have become commonplace in the hands of citizens, irrespective of what they do. In a time when only 8% of the total money on earth exists as paper, Mastercard has carved a significant niche for itself.

Now, the company has taken huge strides towards blockchain, what several people have termed “the future of money.” Currently, Mastercard holds up to 30 Blockchain related patents including an identity verification patent, a patent for anonymous transactions and a system that links cryptocurrency with a fiat account.

Despite the progress that the company has made, it is apparent that there is still ongoing research into more innovative applications of blockchain technology within its walls. In due time, more of those applications may be brought to light.

ABOUT MASTERCARD

Mastercard first emerged in 1966 as the Interbank Card Association (ICA), a group of banks came together with the aim of leading innovation in the banking sector. Subsequently, ICA acquired the Master Charge name as well as the ‘interlocking circles’ trademark and changed the Master Charge name to Mastercard.

Since its emergence, the company has reached several significant milestones. Mastercard was the first company to issue a payment card in the People’s Republic of China as well as the first company to use a laser hologram on cards and the first payments company to launch a business card.

In the 1990s, Mastercard partnered with Europay International to launch the first online debit program in the world, known as Maestro. The program was a success and has stood the test of time, just like the company itself.

Following the Maestro launch, the corporation launched its ‘Priceless’ campaign along with “Mastercard advisors”, an organization that focused on providing payment solutions and professional services on a global scale. Owing part of the success of Maestro, Mastercard integrated with Europay in 2002 to become a private share corporation.

In 2006, Mastercard made its full transition into a corporate ownership and governance structure, listing its stock on the New York Stock Exchange. Subsequently, Europay France and Mastercard Europe concluded plans to integrate their operations and Mastercard acquired Orbiscom. In 2009, the company began its plans to also acquire DataCash (the prepaid program management business of Travelex, Truaxis, and Trevica).

By 2010, the company had become one of the most innovation-driven corporations in the financial space. To further their research and technology, Mastercard Labs was established to serve as an incubator for new ideas and concepts in the industry.

Subsequently, between 2013 and 2016, Mastercard introduced its new service known as Masterpass and partnered with eServGlobal and Bics to establish HomeSend. Acquisitions made within that period include C-SAM, ElectraCard Services (ECS), Provus, 5One, Vocalink, Applied Predictive Technologies (APT), the Payment Gateway Services business of Transaction Network Services (TNS) and Pinpoint.

In 2016, Mastercard announced its first blockchain patent, marking its foray into the cryptocurrency industry despite earlier reservations. A year after Mastercard announced its acquisition of NuData Security, as well as Brighterion for the enhancement of artificial intelligence capability. In 2018, Mastercard acquired Oltio to enhance the adoption of digital payments in Africa and the Middle East. The company also partnered with IBM to create Truata, an independent trust that provides a secure approach to data analytics and anonymization.

MASTERCARD BLOCKCHAIN

Mastercard has filed over 30 patents for blockchain and cryptocurrency-related projects. One of the most prominent patents is for a blockchain-based payment system which promises to deliver instant payments to merchants, fast-tracking for customers and secure verification of payments.

The patent application which was termed “Method And System For Payment Card Verification Via Blockchain” recounts a method of payment processing, which uses a public blockchain to carry out the secure retrieval and verification of the users’ information.

In the patent description, Mastercard described how vulnerable the currently existing method of “wireless transmission of payment credentials” is. According to the company, bad actors can intercept this transmission, stealing users information and using it for fraudulent activities. Due to the security of the blockchain, the company will use it to convey user’s payment credentials securely, essentially protecting them from theft. Through this means, there will be “minimal participation by the consumer.”

As a result, the entire payment process will be more straightforward for the customer, killing two birds with one stone. Mastercard believes that the provision of an application that can quickly and securely convey information to the point of sale (POS) device without subjecting the customer to any form of stress, is a pressing need in the industry.

This need also extends to the fight against credit card “skimming,” a process by which bad actors pull a customer’s credentials off their cards even when they are securely hidden in a bag. The practice is so common that it can happen to anyone, irrespective of class. It also involves intercepting users’ credentials while they are in the process of being wirelessly transmitted to a POS. This means that while paying for goods using a POS device, hackers can intercept a user’s credit card details while in transit.

THE PROBLEM OF SKIMMING

Credit card skimming is a massive problem that companies like Visa and Mastercard have struggled with for a long time. While there are security measures in place to prevent it, people have found new ways to bypass these security measures each time.

report by the ATM Industry Association has shown that credit card skimming accounts for an annual loss of $2 billion globally. Skimming devices are used at gas stations, ATMs and even POS machines to steal customers’ credentials which allow them to further steal from those customers accounts.

One solution that directly tackles the problem is the use of chip cards, and even with this, the research must continue if the finance industry wants to stay ahead of such bad players. The company has adopted blockchain technology as what may hold the key to the complete eradication of skimming. This is why Mastercard has come up with so many blockchain patents, working round the clock to create these solutions.

HOW WILL THE APPLICATION WORK?

In the patent document, Mastercard described a process to encrypt the information on users’ cards and store it on its public blockchain. Subsequently, two keys– a public and a private key– will be issued. When a user makes a purchase with such a registered card, it will trigger a retrieval request, prompting the system to use the issued keys to decrypt and verify the card information.

Following the announcement of the patent, Ann Cairns, vice chair of Mastercard stated that the company had indeed built a blockchain service that can run the whole network. According to Cairns, the company was careful to identify real use cases of its new technology. It was built with scalability in mind as well as the need to create something that not only solves technical problems but ensures a better user experience.

From Microsoft to Facebook and even IBM, blockchain, has captured the attention of several large corporations. There have been various reasons to capitalize on the technology but the most important one by far is to help improve user experience in many already existing consumer operations.

To date, Mastercard remains one of the most invested companies in blockchain and it continues to research and improve the technology with the single aim of ushering in a new future of money. A future that sees traditional money act like Bitcoin and other cryptocurrencies in both structure and function.

MASTERCARD AND INNOVATION

While the blockchain-related moves by Mastercard may have come unexpected, upon closer inspection into the company’s history, it’s not difficult to see why this direction has been taken.

All through its 50-year existence, the finance solutions giant has shown its staunch dedication to technology-driven innovation. Things like credit cards, which seem simple, took research, time and resources to create and now, most Americans have at least one credit card. Banking has become easier now than it was in the days when most of the money in existence was physical. Along the way, Mastercard has secured partnerships and acquisitions with its innovative goal in mind.

Given the company’s history, it’s safe to say that the blockchain solutions it will create, will indeed make life easier for a significant number of people. The value-driven approach taken by the company would be on a global scale.

Apart from operations, Mastercard has also developed a company culture which encourages innovation in smaller local communities with its STEM programs. Through its network of entrepreneurs and developers, the company continues to do its part to tie the world of banking and commerce together. By focusing on innovation, the company shows that despite its reservations, it will always do what is best for the consumers.

In addition to building new blockchain solutions, Mastercard has also made significant investments into other corporations that share its goal. One example is the Digital Currency Group, a collaborator, and incubator for Bitcoin and blockchain-related tech startups. The company also became a member of the Enterprise Ethereum Alliance (EEA) to broaden its scope using Ethereum’s technology. Mastercard also runs a program called Start Path Global program in which it explores new use cases of blockchain with smaller startups.

HOW MASTERCARD IS MAKING BLOCKCHAIN THE FUTURE OF MONEY

Despite blockchain’s many demonstrated use cases, its application in finance has always been critical. It is the underpinning structure that controls the functionality of a cryptocurrency like Bitcoin or Ethereum. The structure consists of a public distributed ledger that allows the currency to exist and change in value without governance or manipulation by a single authority figure. Mastercard has several notable applications, from sending and receiving money to setting budgets via voice assistants and even securely paying employees.

MASTERCARD BLOCKCHAIN API

In June 2017, Mastercard created and patented a blockchain program that gives developers the opportunity to build applications on its API. The API is business-to-business (B2B) focused and addresses the problem areas in cross-border payments including speed and transparency.

The API supports both account-based and blockchain-based payments and opens the door to new opportunities in blockchain and a chance to work with corporations such as Apple.

According to Mastercard, there are four major areas which the API addresses:

  • Privacy: the company’s blockchain protects the privacy of users by sharing transaction details with only participating members of that transaction. Despite this, the ledger is updated with valid transactions which can be audited at any time.
  • Scalability: Mastercard designed its blockchain with the issue of scalability as a major concern. At the moment, only about 1% of the world population is actively involved with cryptocurrency. However, with the massive strides currently being taken within the industry, there will most likely be mainstream adoption in a few years. This is why Mastercard has ensured that there is a good enough processing speed for commercial transactions in place. The system also has extensibility by ensuring that consensus lies between the network users and a trusted network moderator.
  • Flexibility: the blockchain API can be used flexibly, including combining it with other Mastercard APIs to create applications. The software development tools provided by the company on its platform can be used in six different languages for ease-of-use.
  • Reach: The Mastercard payment network currently includes about 22,000 financial institutions and the company has ensured that its blockchain can seamlessly be integrated with their systems. This will ensure that funds are easily transferred and normal operations are not interfered with.

MASTERCARD ITINERARY BIDDING BLOCKCHAIN SERVICE

Apart from finance, Mastercard has created and patented a blockchain solution for the travel industry. The solution comprises of a bidding platform which allows users to submit their itineraries securely so that travel service providers can bid to satisfy those customers based on the itineraries. As providers including travel companies, airlines and hotels bid, the market becomes more competitive, and users can find the most profitable bids and make plans with those providers.

The patent for the technology was approved by the US Patent and Trademark Office (USPTO) in June 2017. This technology provides a way for the global travel industry to become more streamlined and concentrated. The use of bidding ensures that travelers can adjust their itineraries according to the competitive nature of the bids they receive. This saves travelers time as well as money and increases revenue for service providers.

There has been a lot of buzz surrounding cryptocurrency and blockchain, mostly due to the potential high sums of money that can be made in the industry. Recently, though, a lot of that attention has shifted to the applications of this technology across other industries.

Niches have emerged around this shift, including blockchain solutions providers, Initial Coin Offering (ICO) third parties, blockchain educators, software client developers and more. While the technology has made its way into industries such as logistics, agriculture, education, real estate, gaming technology and even commerce, the one link between them all is the finance industry.

The finance industry is mostly traditional in its approach towards global money operations and due to how sensitive the issue of money is, adoption of new technology is often slow. In fact, since American banks began issuing credit cards in 1950 and accepting electronic deposits in 1975, all new technology has been built around these events. Blockchain technology in the form of Bitcoin is perhaps the first drastic form of innovation in money handling since then.

Unfortunately, not everyone sees Bitcoin as a good thing, with several people calling it a bubble and likening it’s potential doom to the dotcom era. Either way, the buzz generated by cryptocurrency and its underlying technology is one that hasn’t been heard of in the world of finance in a long time.

The finance world is built on the concept of access to money that central authorities control. Blockchain technology, on the other hand, takes consensus away from central authorities and places it in the hands of the network users.

This ensures that people no longer have to depend on the fees associated with third-party bank clients as well as intermediaries in various industries. The concept itself goes against the way traditional banking is done in different parts of the world.

For this reason, several banks and large corporations are opposed to the mainstream adoption of blockchain technology as the future of money. It may potentially disrupt the industry, change the face of investment and banking as well as render several banking methods obsolete. This type of change would force these corporations to either embrace a blockchain-driven approach to their operations or face being left behind by the rest of the world.

As a result, some corporations like Amazon, J.P.Morgan, and IBM have already developed solutions that incorporate blockchain services into their list of operations. The third party finance solutions providers are not left behind either. Visa card and Mastercard have already been making their foray into the blockchain industry since 2016, announcing several patents and services along the way.

This move to blockchain by companies like Mastercard and Visa are even more significant because they are among the corporations that have held skeptical views regarding Bitcoin and other altcoins. This view is partly due to the lack of regulation for these coins and such companies will not back altcoins unless the government backs them. Despite their technological advancements in that direction, their views towards Bitcoin have not changed. Blockchain, on the other hand, is the underlying technology behind these cryptocurrencies and can be applied in many different ways.

MASTERCARD BLOCKCHAIN PROJECTS

Since its inception, Mastercard has played a pivotal role in the global finance industry. The financial solutions giant has been instrumental in the issuance, maintenance, and functionality of Mastercard credit cards and debit cards. It has also created innovative payment solutions like Maestro and campaigns like ‘Priceless.’

Globally, Mastercard debit and credit cards have become commonplace in the hands of citizens, irrespective of what they do. In a time when only 8% of the total money on earth exists as paper, Mastercard has carved a significant niche for itself.

Now, the company has taken huge strides towards blockchain, what several people have termed “the future of money.” Currently, Mastercard holds up to 30 Blockchain related patents including an identity verification patent, a patent for anonymous transactions and a system that links cryptocurrency with a fiat account.

Despite the progress that the company has made, it is apparent that there is still ongoing research into more innovative applications of blockchain technology within its walls. In due time, more of those applications may be brought to light.

ABOUT MASTERCARD

Mastercard first emerged in 1966 as the Interbank Card Association (ICA), a group of banks came together with the aim of leading innovation in the banking sector. Subsequently, ICA acquired the Master Charge name as well as the ‘interlocking circles’ trademark and changed the Master Charge name to Mastercard.

Since its emergence, the company has reached several significant milestones. Mastercard was the first company to issue a payment card in the People’s Republic of China as well as the first company to use a laser hologram on cards and the first payments company to launch a business card.

In the 1990s, Mastercard partnered with Europay International to launch the first online debit program in the world, known as Maestro. The program was a success and has stood the test of time, just like the company itself.

Following the Maestro launch, the corporation launched its ‘Priceless’ campaign along with “Mastercard advisors”, an organization that focused on providing payment solutions and professional services on a global scale. Owing part of the success of Maestro, Mastercard integrated with Europay in 2002 to become a private share corporation.

In 2006, Mastercard made its full transition into a corporate ownership and governance structure, listing its stock on the New York Stock Exchange. Subsequently, Europay France and Mastercard Europe concluded plans to integrate their operations and Mastercard acquired Orbiscom. In 2009, the company began its plans to also acquire DataCash (the prepaid program management business of Travelex, Truaxis, and Trevica).

By 2010, the company had become one of the most innovation-driven corporations in the financial space. To further their research and technology, Mastercard Labs was established to serve as an incubator for new ideas and concepts in the industry.

Subsequently, between 2013 and 2016, Mastercard introduced its new service known as Masterpass and partnered with eServGlobal and Bics to establish HomeSend. Acquisitions made within that period include C-SAM, ElectraCard Services (ECS), Provus, 5One, Vocalink, Applied Predictive Technologies (APT), the Payment Gateway Services business of Transaction Network Services (TNS) and Pinpoint.

In 2016, Mastercard announced its first blockchain patent, marking its foray into the cryptocurrency industry despite earlier reservations. A year after Mastercard announced its acquisition of NuData Security, as well as Brighterion for the enhancement of artificial intelligence capability. In 2018, Mastercard acquired Oltio to enhance the adoption of digital payments in Africa and the Middle East. The company also partnered with IBM to create Truata, an independent trust that provides a secure approach to data analytics and anonymization.

MASTERCARD BLOCKCHAIN

Mastercard has filed over 30 patents for blockchain and cryptocurrency-related projects. One of the most prominent patents is for a blockchain-based payment system which promises to deliver instant payments to merchants, fast-tracking for customers and secure verification of payments.

The patent application which was termed “Method And System For Payment Card Verification Via Blockchain” recounts a method of payment processing, which uses a public blockchain to carry out the secure retrieval and verification of the users’ information.

In the patent description, Mastercard described how vulnerable the currently existing method of “wireless transmission of payment credentials” is. According to the company, bad actors can intercept this transmission, stealing users information and using it for fraudulent activities. Due to the security of the blockchain, the company will use it to convey user’s payment credentials securely, essentially protecting them from theft. Through this means, there will be “minimal participation by the consumer.”

As a result, the entire payment process will be more straightforward for the customer, killing two birds with one stone. Mastercard believes that the provision of an application that can quickly and securely convey information to the point of sale (POS) device without subjecting the customer to any form of stress, is a pressing need in the industry.

This need also extends to the fight against credit card “skimming,” a process by which bad actors pull a customer’s credentials off their cards even when they are securely hidden in a bag. The practice is so common that it can happen to anyone, irrespective of class. It also involves intercepting users’ credentials while they are in the process of being wirelessly transmitted to a POS. This means that while paying for goods using a POS device, hackers can intercept a user’s credit card details while in transit.

THE PROBLEM OF SKIMMING

Credit card skimming is a massive problem that companies like Visa and Mastercard have struggled with for a long time. While there are security measures in place to prevent it, people have found new ways to bypass these security measures each time.

report by the ATM Industry Association has shown that credit card skimming accounts for an annual loss of $2 billion globally. Skimming devices are used at gas stations, ATMs and even POS machines to steal customers’ credentials which allow them to further steal from those customers accounts.

One solution that directly tackles the problem is the use of chip cards, and even with this, the research must continue if the finance industry wants to stay ahead of such bad players. The company has adopted blockchain technology as what may hold the key to the complete eradication of skimming. This is why Mastercard has come up with so many blockchain patents, working round the clock to create these solutions.

HOW WILL THE APPLICATION WORK?

In the patent document, Mastercard described a process to encrypt the information on users’ cards and store it on its public blockchain. Subsequently, two keys– a public and a private key– will be issued. When a user makes a purchase with such a registered card, it will trigger a retrieval request, prompting the system to use the issued keys to decrypt and verify the card information.

Following the announcement of the patent, Ann Cairns, vice chair of Mastercard stated that the company had indeed built a blockchain service that can run the whole network. According to Cairns, the company was careful to identify real use cases of its new technology. It was built with scalability in mind as well as the need to create something that not only solves technical problems but ensures a better user experience.

From Microsoft to Facebook and even IBM, blockchain, has captured the attention of several large corporations. There have been various reasons to capitalize on the technology but the most important one by far is to help improve user experience in many already existing consumer operations.

To date, Mastercard remains one of the most invested companies in blockchain and it continues to research and improve the technology with the single aim of ushering in a new future of money. A future that sees traditional money act like Bitcoin and other cryptocurrencies in both structure and function.

MASTERCARD AND INNOVATION

While the blockchain-related moves by Mastercard may have come unexpected, upon closer inspection into the company’s history, it’s not difficult to see why this direction has been taken.

All through its 50-year existence, the finance solutions giant has shown its staunch dedication to technology-driven innovation. Things like credit cards, which seem simple, took research, time and resources to create and now, most Americans have at least one credit card. Banking has become easier now than it was in the days when most of the money in existence was physical. Along the way, Mastercard has secured partnerships and acquisitions with its innovative goal in mind.

Given the company’s history, it’s safe to say that the blockchain solutions it will create, will indeed make life easier for a significant number of people. The value-driven approach taken by the company would be on a global scale.

Apart from operations, Mastercard has also developed a company culture which encourages innovation in smaller local communities with its STEM programs. Through its network of entrepreneurs and developers, the company continues to do its part to tie the world of banking and commerce together. By focusing on innovation, the company shows that despite its reservations, it will always do what is best for the consumers.

In addition to building new blockchain solutions, Mastercard has also made significant investments into other corporations that share its goal. One example is the Digital Currency Group, a collaborator, and incubator for Bitcoin and blockchain-related tech startups. The company also became a member of the Enterprise Ethereum Alliance (EEA) to broaden its scope using Ethereum’s technology. Mastercard also runs a program called Start Path Global program in which it explores new use cases of blockchain with smaller startups.

HOW MASTERCARD IS MAKING BLOCKCHAIN THE FUTURE OF MONEY

Despite blockchain’s many demonstrated use cases, its application in finance has always been critical. It is the underpinning structure that controls the functionality of a cryptocurrency like Bitcoin or Ethereum. The structure consists of a public distributed ledger that allows the currency to exist and change in value without governance or manipulation by a single authority figure. Mastercard has several notable applications, from sending and receiving money to setting budgets via voice assistants and even securely paying employees.

MASTERCARD BLOCKCHAIN API

In June 2017, Mastercard created and patented a blockchain program that gives developers the opportunity to build applications on its API. The API is business-to-business (B2B) focused and addresses the problem areas in cross-border payments including speed and transparency.

The API supports both account-based and blockchain-based payments and opens the door to new opportunities in blockchain and a chance to work with corporations such as Apple.

According to Mastercard, there are four major areas which the API addresses:

  • Privacy: the company’s blockchain protects the privacy of users by sharing transaction details with only participating members of that transaction. Despite this, the ledger is updated with valid transactions which can be audited at any time.
  • Scalability: Mastercard designed its blockchain with the issue of scalability as a major concern. At the moment, only about 1% of the world population is actively involved with cryptocurrency. However, with the massive strides currently being taken within the industry, there will most likely be mainstream adoption in a few years. This is why Mastercard has ensured that there is a good enough processing speed for commercial transactions in place. The system also has extensibility by ensuring that consensus lies between the network users and a trusted network moderator.
  • Flexibility: the blockchain API can be used flexibly, including combining it with other Mastercard APIs to create applications. The software development tools provided by the company on its platform can be used in six different languages for ease-of-use.
  • Reach: The Mastercard payment network currently includes about 22,000 financial institutions and the company has ensured that its blockchain can seamlessly be integrated with their systems. This will ensure that funds are easily transferred and normal operations are not interfered with.

MASTERCARD ITINERARY BIDDING BLOCKCHAIN SERVICE

Apart from finance, Mastercard has created and patented a blockchain solution for the travel industry. The solution comprises of a bidding platform which allows users to submit their itineraries securely so that travel service providers can bid to satisfy those customers based on the itineraries. As providers including travel companies, airlines and hotels bid, the market becomes more competitive, and users can find the most profitable bids and make plans with those providers.

The patent for the technology was approved by the US Patent and Trademark Office (USPTO) in June 2017. This technology provides a way for the global travel industry to become more streamlined and concentrated. The use of bidding ensures that travelers can adjust their itineraries according to the competitive nature of the bids they receive. This saves travelers time as well as money and increases revenue for service providers.

MASTERCARD PROOF OF PROVENANCE

Proof of provenance is Mastercard’s way of making the supply chain more transparent for both consumers and wholesalers. The implications of this system will be felt in logistics, food and any industry with a need for the supply of goods. From huge restaurants to ordinary people, consumers can now track the origin of their goods.

Transparency in the supply chain is something that has presented a problem for consumers and wholesalers since the beginning of goods supply. Proof of provenance is a clear way of tracking the exact process of delivery and seeing how and where goods and services reach the consumer. This way, theft, loss, and lack of transparency and accountability in the supply chain can be prevented.

VISA BLOCKCHAIN SOLUTIONS

Just like Mastercard, Visa has been working to improve certain parts of the financial sector. The solutions giant has approached this problem solving by focusing on functionality, user experience, and other relevant areas. The company has prioritized scalability, security, governance, creativity, and interoperability.

With these guiding principles, Visa has designed a platform that will incorporate blockchain technology as its major driving force. The platform will use an API-first strategy to ensure that it is scalable, flexible and user-friendly.

Although Visa does not have nearly as many blockchain patents as Mastercard, its blockchain solution has the potential to make life easier for businesses. Apart from satisfying consumers, Visa’s approach to blockchain technology will hopefully create value for its partners.

ABOUT VISA

Visa Inc. is a payments technology solutions company that serves financial consumers, businesses, institutions, and governments globally with fast and secure electronic payments. The VisaNet processing network is one of the fastest in the world with a processing speed of 65,000 transactions per second.

Visa emerged in 1958 as BankAmericard, the first consumer credit card programme for middle-class consumers and small to medium-sized merchants in the U.S., launched by Bank of America. The programme saw subsequent growth and became an international company in 1974.

Following this expansion, its name was changed from BankAmericard to Visa, also issuing the first debit card in 1975. By 2000, Visa had successfully issued 1 billion cards. Other notable milestones include the launch of Visa’s 24-hour ATM, the introduction of electronic signatures and the merger of global businesses that birthed Visa inc. in 2007.

The Initial Public Offering (IPO) that followed was one of the biggest in history. The company also launched the Visa card mobile platform in 2008 with the aim of accelerating the adoption of mobile payments and value-added services. Today, the corporation is one of the biggest players in the financial industry, with operations in over 200 countries and territories. Visa products are tailored to a host of devices, whether for business or personal use.

There has been a lot of buzz surrounding cryptocurrency and blockchain, mostly due to the potential high sums of money that can be made in the industry. Recently, though, a lot of that attention has shifted to the applications of this technology across other industries.

Niches have emerged around this shift, including blockchain solutions providers, Initial Coin Offering (ICO) third parties, blockchain educators, software client developers and more. While the technology has made its way into industries such as logistics, agriculture, education, real estate, gaming technology and even commerce, the one link between them all is the finance industry.

The finance industry is mostly traditional in its approach towards global money operations and due to how sensitive the issue of money is, adoption of new technology is often slow. In fact, since American banks began issuing credit cards in 1950 and accepting electronic deposits in 1975, all new technology has been built around these events. Blockchain technology in the form of Bitcoin is perhaps the first drastic form of innovation in money handling since then.

Unfortunately, not everyone sees Bitcoin as a good thing, with several people calling it a bubble and likening it’s potential doom to the dotcom era. Either way, the buzz generated by cryptocurrency and its underlying technology is one that hasn’t been heard of in the world of finance in a long time.

The finance world is built on the concept of access to money that central authorities control. Blockchain technology, on the other hand, takes consensus away from central authorities and places it in the hands of the network users.

This ensures that people no longer have to depend on the fees associated with third-party bank clients as well as intermediaries in various industries. The concept itself goes against the way traditional banking is done in different parts of the world.

For this reason, several banks and large corporations are opposed to the mainstream adoption of blockchain technology as the future of money. It may potentially disrupt the industry, change the face of investment and banking as well as render several banking methods obsolete. This type of change would force these corporations to either embrace a blockchain-driven approach to their operations or face being left behind by the rest of the world.

As a result, some corporations like Amazon, J.P.Morgan, and IBM have already developed solutions that incorporate blockchain services into their list of operations. The third party finance solutions providers are not left behind either. Visa card and Mastercard have already been making their foray into the blockchain industry since 2016, announcing several patents and services along the way.

This move to blockchain by companies like Mastercard and Visa are even more significant because they are among the corporations that have held skeptical views regarding Bitcoin and other altcoins. This view is partly due to the lack of regulation for these coins and such companies will not back altcoins unless the government backs them. Despite their technological advancements in that direction, their views towards Bitcoin have not changed. Blockchain, on the other hand, is the underlying technology behind these cryptocurrencies and can be applied in many different ways.

MASTERCARD BLOCKCHAIN PROJECTS

Since its inception, Mastercard has played a pivotal role in the global finance industry. The financial solutions giant has been instrumental in the issuance, maintenance, and functionality of Mastercard credit cards and debit cards. It has also created innovative payment solutions like Maestro and campaigns like ‘Priceless.’

Globally, Mastercard debit and credit cards have become commonplace in the hands of citizens, irrespective of what they do. In a time when only 8% of the total money on earth exists as paper, Mastercard has carved a significant niche for itself.

Now, the company has taken huge strides towards blockchain, what several people have termed “the future of money.” Currently, Mastercard holds up to 30 Blockchain related patents including an identity verification patent, a patent for anonymous transactions and a system that links cryptocurrency with a fiat account.

Despite the progress that the company has made, it is apparent that there is still ongoing research into more innovative applications of blockchain technology within its walls. In due time, more of those applications may be brought to light.

ABOUT MASTERCARD

Mastercard first emerged in 1966 as the Interbank Card Association (ICA), a group of banks came together with the aim of leading innovation in the banking sector. Subsequently, ICA acquired the Master Charge name as well as the ‘interlocking circles’ trademark and changed the Master Charge name to Mastercard.

Since its emergence, the company has reached several significant milestones. Mastercard was the first company to issue a payment card in the People’s Republic of China as well as the first company to use a laser hologram on cards and the first payments company to launch a business card.

In the 1990s, Mastercard partnered with Europay International to launch the first online debit program in the world, known as Maestro. The program was a success and has stood the test of time, just like the company itself.

Following the Maestro launch, the corporation launched its ‘Priceless’ campaign along with “Mastercard advisors”, an organization that focused on providing payment solutions and professional services on a global scale. Owing part of the success of Maestro, Mastercard integrated with Europay in 2002 to become a private share corporation.

In 2006, Mastercard made its full transition into a corporate ownership and governance structure, listing its stock on the New York Stock Exchange. Subsequently, Europay France and Mastercard Europe concluded plans to integrate their operations and Mastercard acquired Orbiscom. In 2009, the company began its plans to also acquire DataCash (the prepaid program management business of Travelex, Truaxis, and Trevica).

By 2010, the company had become one of the most innovation-driven corporations in the financial space. To further their research and technology, Mastercard Labs was established to serve as an incubator for new ideas and concepts in the industry.

Subsequently, between 2013 and 2016, Mastercard introduced its new service known as Masterpass and partnered with eServGlobal and Bics to establish HomeSend. Acquisitions made within that period include C-SAM, ElectraCard Services (ECS), Provus, 5One, Vocalink, Applied Predictive Technologies (APT), the Payment Gateway Services business of Transaction Network Services (TNS) and Pinpoint.

In 2016, Mastercard announced its first blockchain patent, marking its foray into the cryptocurrency industry despite earlier reservations. A year after Mastercard announced its acquisition of NuData Security, as well as Brighterion for the enhancement of artificial intelligence capability. In 2018, Mastercard acquired Oltio to enhance the adoption of digital payments in Africa and the Middle East. The company also partnered with IBM to create Truata, an independent trust that provides a secure approach to data analytics and anonymization.

MASTERCARD BLOCKCHAIN

Mastercard has filed over 30 patents for blockchain and cryptocurrency-related projects. One of the most prominent patents is for a blockchain-based payment system which promises to deliver instant payments to merchants, fast-tracking for customers and secure verification of payments.

The patent application which was termed “Method And System For Payment Card Verification Via Blockchain” recounts a method of payment processing, which uses a public blockchain to carry out the secure retrieval and verification of the users’ information.

In the patent description, Mastercard described how vulnerable the currently existing method of “wireless transmission of payment credentials” is. According to the company, bad actors can intercept this transmission, stealing users information and using it for fraudulent activities. Due to the security of the blockchain, the company will use it to convey user’s payment credentials securely, essentially protecting them from theft. Through this means, there will be “minimal participation by the consumer.”

As a result, the entire payment process will be more straightforward for the customer, killing two birds with one stone. Mastercard believes that the provision of an application that can quickly and securely convey information to the point of sale (POS) device without subjecting the customer to any form of stress, is a pressing need in the industry.

This need also extends to the fight against credit card “skimming,” a process by which bad actors pull a customer’s credentials off their cards even when they are securely hidden in a bag. The practice is so common that it can happen to anyone, irrespective of class. It also involves intercepting users’ credentials while they are in the process of being wirelessly transmitted to a POS. This means that while paying for goods using a POS device, hackers can intercept a user’s credit card details while in transit.

THE PROBLEM OF SKIMMING

Credit card skimming is a massive problem that companies like Visa and Mastercard have struggled with for a long time. While there are security measures in place to prevent it, people have found new ways to bypass these security measures each time.

report by the ATM Industry Association has shown that credit card skimming accounts for an annual loss of $2 billion globally. Skimming devices are used at gas stations, ATMs and even POS machines to steal customers’ credentials which allow them to further steal from those customers accounts.

One solution that directly tackles the problem is the use of chip cards, and even with this, the research must continue if the finance industry wants to stay ahead of such bad players. The company has adopted blockchain technology as what may hold the key to the complete eradication of skimming. This is why Mastercard has come up with so many blockchain patents, working round the clock to create these solutions.

HOW WILL THE APPLICATION WORK?

In the patent document, Mastercard described a process to encrypt the information on users’ cards and store it on its public blockchain. Subsequently, two keys– a public and a private key– will be issued. When a user makes a purchase with such a registered card, it will trigger a retrieval request, prompting the system to use the issued keys to decrypt and verify the card information.

Following the announcement of the patent, Ann Cairns, vice chair of Mastercard stated that the company had indeed built a blockchain service that can run the whole network. According to Cairns, the company was careful to identify real use cases of its new technology. It was built with scalability in mind as well as the need to create something that not only solves technical problems but ensures a better user experience.

From Microsoft to Facebook and even IBM, blockchain, has captured the attention of several large corporations. There have been various reasons to capitalize on the technology but the most important one by far is to help improve user experience in many already existing consumer operations.

To date, Mastercard remains one of the most invested companies in blockchain and it continues to research and improve the technology with the single aim of ushering in a new future of money. A future that sees traditional money act like Bitcoin and other cryptocurrencies in both structure and function.

MASTERCARD AND INNOVATION

While the blockchain-related moves by Mastercard may have come unexpected, upon closer inspection into the company’s history, it’s not difficult to see why this direction has been taken.

All through its 50-year existence, the finance solutions giant has shown its staunch dedication to technology-driven innovation. Things like credit cards, which seem simple, took research, time and resources to create and now, most Americans have at least one credit card. Banking has become easier now than it was in the days when most of the money in existence was physical. Along the way, Mastercard has secured partnerships and acquisitions with its innovative goal in mind.

Given the company’s history, it’s safe to say that the blockchain solutions it will create, will indeed make life easier for a significant number of people. The value-driven approach taken by the company would be on a global scale.

Apart from operations, Mastercard has also developed a company culture which encourages innovation in smaller local communities with its STEM programs. Through its network of entrepreneurs and developers, the company continues to do its part to tie the world of banking and commerce together. By focusing on innovation, the company shows that despite its reservations, it will always do what is best for the consumers.

In addition to building new blockchain solutions, Mastercard has also made significant investments into other corporations that share its goal. One example is the Digital Currency Group, a collaborator, and incubator for Bitcoin and blockchain-related tech startups. The company also became a member of the Enterprise Ethereum Alliance (EEA) to broaden its scope using Ethereum’s technology. Mastercard also runs a program called Start Path Global program in which it explores new use cases of blockchain with smaller startups.

HOW MASTERCARD IS MAKING BLOCKCHAIN THE FUTURE OF MONEY

Despite blockchain’s many demonstrated use cases, its application in finance has always been critical. It is the underpinning structure that controls the functionality of a cryptocurrency like Bitcoin or Ethereum. The structure consists of a public distributed ledger that allows the currency to exist and change in value without governance or manipulation by a single authority figure. Mastercard has several notable applications, from sending and receiving money to setting budgets via voice assistants and even securely paying employees.

MASTERCARD BLOCKCHAIN API

In June 2017, Mastercard created and patented a blockchain program that gives developers the opportunity to build applications on its API. The API is business-to-business (B2B) focused and addresses the problem areas in cross-border payments including speed and transparency.

The API supports both account-based and blockchain-based payments and opens the door to new opportunities in blockchain and a chance to work with corporations such as Apple.

According to Mastercard, there are four major areas which the API addresses:

  • Privacy: the company’s blockchain protects the privacy of users by sharing transaction details with only participating members of that transaction. Despite this, the ledger is updated with valid transactions which can be audited at any time.
  • Scalability: Mastercard designed its blockchain with the issue of scalability as a major concern. At the moment, only about 1% of the world population is actively involved with cryptocurrency. However, with the massive strides currently being taken within the industry, there will most likely be mainstream adoption in a few years. This is why Mastercard has ensured that there is a good enough processing speed for commercial transactions in place. The system also has extensibility by ensuring that consensus lies between the network users and a trusted network moderator.
  • Flexibility: the blockchain API can be used flexibly, including combining it with other Mastercard APIs to create applications. The software development tools provided by the company on its platform can be used in six different languages for ease-of-use.
  • Reach: The Mastercard payment network currently includes about 22,000 financial institutions and the company has ensured that its blockchain can seamlessly be integrated with their systems. This will ensure that funds are easily transferred and normal operations are not interfered with.

MASTERCARD ITINERARY BIDDING BLOCKCHAIN SERVICE

Apart from finance, Mastercard has created and patented a blockchain solution for the travel industry. The solution comprises of a bidding platform which allows users to submit their itineraries securely so that travel service providers can bid to satisfy those customers based on the itineraries. As providers including travel companies, airlines and hotels bid, the market becomes more competitive, and users can find the most profitable bids and make plans with those providers.

The patent for the technology was approved by the US Patent and Trademark Office (USPTO) in June 2017. This technology provides a way for the global travel industry to become more streamlined and concentrated. The use of bidding ensures that travelers can adjust their itineraries according to the competitive nature of the bids they receive. This saves travelers time as well as money and increases revenue for service providers.

MASTERCARD PROOF OF PROVENANCE

Proof of provenance is Mastercard’s way of making the supply chain more transparent for both consumers and wholesalers. The implications of this system will be felt in logistics, food and any industry with a need for the supply of goods. From huge restaurants to ordinary people, consumers can now track the origin of their goods.

Transparency in the supply chain is something that has presented a problem for consumers and wholesalers since the beginning of goods supply. Proof of provenance is a clear way of tracking the exact process of delivery and seeing how and where goods and services reach the consumer. This way, theft, loss, and lack of transparency and accountability in the supply chain can be prevented.

VISA BLOCKCHAIN SOLUTIONS

Just like Mastercard, Visa has been working to improve certain parts of the financial sector. The solutions giant has approached this problem solving by focusing on functionality, user experience, and other relevant areas. The company has prioritized scalability, security, governance, creativity, and interoperability.

With these guiding principles, Visa has designed a platform that will incorporate blockchain technology as its major driving force. The platform will use an API-first strategy to ensure that it is scalable, flexible and user-friendly.

Although Visa does not have nearly as many blockchain patents as Mastercard, its blockchain solution has the potential to make life easier for businesses. Apart from satisfying consumers, Visa’s approach to blockchain technology will hopefully create value for its partners.

ABOUT VISA

Visa Inc. is a payments technology solutions company that serves financial consumers, businesses, institutions, and governments globally with fast and secure electronic payments. The VisaNet processing network is one of the fastest in the world with a processing speed of 65,000 transactions per second.

Visa emerged in 1958 as BankAmericard, the first consumer credit card programme for middle-class consumers and small to medium-sized merchants in the U.S., launched by Bank of America. The programme saw subsequent growth and became an international company in 1974.

Following this expansion, its name was changed from BankAmericard to Visa, also issuing the first debit card in 1975. By 2000, Visa had successfully issued 1 billion cards. Other notable milestones include the launch of Visa’s 24-hour ATM, the introduction of electronic signatures and the merger of global businesses that birthed Visa inc. in 2007.

The Initial Public Offering (IPO) that followed was one of the biggest in history. The company also launched the Visa card mobile platform in 2008 with the aim of accelerating the adoption of mobile payments and value-added services. Today, the corporation is one of the biggest players in the financial industry, with operations in over 200 countries and territories. Visa products are tailored to a host of devices, whether for business or personal use.

VISA AND INNOVATION

For a long time, Visa has been a huge driver of innovation in the finance industry. From solutions like the ATM to its modernization of payment technology in African countries, the corporation has managed to stay on top. This is why it is expected that such a company would not miss an opportunity to take advantage of the incredible potential that blockchain technology brings.

In 2016, Visa announced its plans to introduce mVisa in Nigeria as a way to make payments easier for the individuals and businesses that reside there. The solution involves the ability to make payments with the use of QR codes that can be scanned on smartphones. Since the country has over 150 million active smartphone users, it is an excellent alternative to POS device payments.

Visa also digitized payments in Côte d’Ivoire, ensuring that people could carry out seamless payment transactions in a secure and fast way. Now, the tech giant is developing a B2B payment platform which will simplify the entire payment process and eliminate third parties, making it faster and easier for businesses to transfer money. This dedication to innovation has shown time and again that Visa is entirely committed to ensuring the success of global commerce. Its adoption of cryptocurrency is a visible sign of this.

VISA BLOCKCHAIN

In October 2016, Visa announced its joint venture with Chain, a prominent blockchain enterprise company to develop Visa B2B Connect, a more secure way to process B2B payments on a global scale. The pilot version of the platform launched in 2017 and testing commenced in January 2018.

In August 2017, the United States Patent and Trade Office (USPTO) disclosed the details of Visa’s new blockchain-related patent application. The financial tech giant has shown a broad range of interest in the digital asset industry. However, the patent application signified the importance of Visa’s previously created blockchain platform.

Financial institutions have always faced problems when dealing with third-party clients. The use of these intermediaries during the transfer process can lead to uncertainty and other complications in the system. This leads to longer waiting times and fees for transfers, especially cross-border payments and is made worse by the fact that there are often more than three intermediaries in a single transaction.

According to Visa, financial institutions have very few correspondent bank relationships. As a result, during transfers, the sending institution most likely will not have a correspondent relationship with the receiving institution. This is what complicates the entire transfer process especially when two or more financial institutions are involved in the transaction.

For example, a transfer from one country to another may involve domestic transfers within the sending country, an international transfer, and other transfers when the money arrives in the recipient country. At each of these points, the money will be subject to third party clearing as well as handling and may take days to reach the recipient finally.

Visa believes that a digital asset network like the one used by several cryptocurrencies can be a great solution to the problem. The company has shared its plans to launch another platform that will use blockchain technology to facilitate the transfer of digital assets from one client to another. This can be in the form of payments, transfer, and access to digital rights, personal credentials amongst other things. Network participants will be pre-screened legitimate organizations that will be expected to comply with the rules of the platform.

VISA B2B CONNECT EXPLAINED

Visa B2B Connect is a payment service that facilitates payment transactions between businesses. The company is currently testing its pilot technology to ensure that it works seamlessly before it is released to the public.

The B2B Connect platform will provide a way for clients and vendors to be paid without the hassle of third party involvement. The platform is rooted in blockchain technology and has already enrolled some financial institutions including the U.S Commerce Bank, Singapore’s United Overseas Bank, South Korea’s Shinhan Bank and the Union Bank of Philippines.

The platform will function by providing users with tools that they can easily use to make their payment processes easier. Through this platform, Visa hopes to completely change the way cross-border and cross-currency payments are done.

The platform is designed to be simple, fast and secure with an inbuilt permissionless private network. Scalability has also been considered in the creation of the platform due to the potential adoption rate of such a technology. Management of transactions on the network will be handled end-to-end by Visa according to its standard practices.

HOW DOES VISA B2B CONNECT WORK?

Just like Mastercard’s blockchain solution, the Visa B2B Connect consists of a group of APIs that allow participating financial institutions to automate all their B2B, cross-border payments.

According to the patent filed by Visa, the platform consists of a method and system which automate the transfer of digital assets in a digital asset network. Users on the network are enrolled and screened for eligibility and compliance before they can fully use the services on the platform.

The entire process of using the Connect platform is transparent and consists of standardized transfer processes and unique identifiers. Digital signatures can also be stored along with digital assets to ascertain a value for those assets.

Customers on the network, most likely banks, can integrate their normal operations with the Visa B2B Connect APIs to develop end-to-end B2B payments solutions. This way, it’s easier for such institutions to onboard their customers, set up their suppliers and manage foreign exchange rates as well as payment submissions. They can also use the the APIs to solve more specific problems like checking the status of payments initiated on the bank-specific Visa B2B Connect site. The platform provides the following APIs:

BANK API

Visa’s bank API gives banks the opportunity to manage their settings and profile information as well as view current and past net settlement positions of transactions processed on Visa B2B Connect. It also allows banks to search for companies that they previously enrolled on their Visa B2B Connect service.

COMPANY API

This is the API that allows participating banks to register new companies on their Visa B2B Connect platform as well as manage their previous and current enrollments. It also helps the bank to determine whether a registered company’s supplier is also registered on the service and is eligible for payment.

PAYMENTS API

So-called, the payment API will allow banks and other financial institutions to initiate a payment on behalf of its registered customer to one of that customer’s enrolled suppliers. It also allows the bank to search for any Visa B2B Connect payments made or received by its registered companies and view the present or past foreign exchange rate for a given currency pair. This way, companies can be shown the foreign exchange rate before they make cross-currency payments.

Usually, the foreign exchange rate calculator requires the bank to enter the source and target currency ISO codes. Upon provision of a specific date, the foreign exchange response will contain the Visa B2B Connect foreign exchange rate for the requested day.

REFERENCE DATA API

The Reference Data API shows participating banks a list of countries that not eligible to join the Visa B2B Connect service. They can also view the system level limits for Visa B2B Connect Transactions, the different types of transactions and currencies supported by Visa B2B Connect, available bank payment notification options, and industry classification codes.

During the onboarding process, these codes help the bank to identify the industry a company falls under. The reference data API also contains an API explorer which can be used to understand the uses of each API on the platform better.

WHY USE THE VISA B2B CONNECT PLATFORM?

Visa has shown through previous achievements that it can create technological solutions that are beneficial to users in so many ways. The B2B Connect platform is no different, and users can expect the following benefits from it:

  • Transparency: The platform is transparent and predictable, both qualities that are valuable and highly necessary in the financial industry. Participating institutions along with their clients receive notifications of transactions in real-time.
  • Security: All transactions on the network are signed and linked cryptographically o ensure immutability of records in the system.
  • Trust: Every participant in the network is known and can be identified by Visa.

MASTERCARD BLOCKCHAIN VS. VISA BLOCKCHAIN

While both corporations have decided to adopt and apply blockchain technology, there is a significant difference between the problems that each one is trying to solve.

Mastercard has focused on the issue of credit card skimming by creating a private network solution for the transfer, encryption, and verification of a user’s credentials to avoid theft. This approach makes transactions between vendors and clients safer, thereby focusing mainly on security.

Visa, on the other hand, aims to tackle the friction between third parties when a cross-border transfer is initiated. Although individuals have gotten used to the wait time experienced during wire transfers, Visa finds it unnatural. These long wait times slow business down and waste valuable time.

For example, if a businessperson has to wait five days for a wire transfer before shipping goods, it translates to a waste of time compared to a scenario in which wait time is only a few minutes. Through its B2B Connect platform, Visa hopes to solve this problem by providing access to its APIs for businesses to transfer money on its network without the need for clashing intermediaries.

Both companies have managed to implement blockchain technology without necessarily being in direct competition with each other. However, Mastercard has significantly higher stakes in the use of the technology. Apart from securing almost 30 patents, its collaborations with other companies as well as significant partnerships towards blockchain adoption prove this.

FINAL THOUGHTS

Mastercard and Visa have made significant strides in the blockchain industry and the financial sector as a whole. However, competitors like American Express are fast on their heels with numerous patents in blockchain related inventions.

Mastercard continues to lead by a long shot, despite Visa’s patented “digital asset network.” The details of several Mastercard blockchain patents are still unclear, but there is a lot of anticipation in the ecosystem about what the company will dish out in the future.

Although these financial industry giants have adopted blockchain, expecting others in the industry to follow suit is a stretch. The industry is founded on the principles of central authorities and directly contrasts the decentralized concepts of cryptocurrency as a whole.

However, the moves by these financial solutions providers, show that the future of money may indeed resemble Bitcoin. If this happens, paper money may be completely eradicated, and transactions will be carried out on peer consensus-driven networks. It may take a while for traditional institutions to come around, but there is still hope as the cryptocurrency industry continues to develop.

It is expected that Mastercard, Visa, and other large corporations will continue to file blockchain patents as research progresses. In general, innovation within the industry is happening at a fast pace seeing as banks like J.P.Morgan are already venturing into it. Huge venture capitalists like the Rockefellers have also announced their foray into the industry.

Even in these early days, it is clear that blockchain is here to stay. In the future, the technology will be ingrained into everything humans do, from payments to communication to commerce. For now, Mastercard is ahead of other financial corporations concerning blockchain innovation. Hopefully, Visa will recognize the competition and catch up. Either way, innovation from all angles is great for the consumers.

Blockchain Digital Advertising Platforms Used To Combat Fraud

Blockchain Digital Advertising Platforms Used To Combat Fraud

This article was first published on CoinCentral.com

By Sarah Rothrie

Blockchain is already proving its ability to help consumers control privacy, including which ads they see. This level of control is particularly welcome for consumers only just starting to open their eyes to the extent of data harvesting by big tech firms. However, digital advertising fraud is also a problem for businesses who spend significant portions of their marketing budgets on advertising on online platforms. Now, big firms are looking to blockchain digital advertising platforms to help solve this problem.

What Is Digital Advertising Fraud?

Companies wanting to advertise their goods and services online pay an digital advertising platform to place advertisements and promotions. Facebook, Google, and Twitter all operate as online ad platforms, but there are many others. Google allows any website owner to sign up for its Adsense program. The site owner then earns a commission from Google depending on how many impressions (views) or clicks each ad generates.

Some of those in the ad publishing space are less scrupulous than others and try to manipulate the system. They install software that uses bots to keep refreshing their website or generate clicks on the ads displayed. This increases the commission paid to the site owner as the ad appears to have more impressions. But of course, it will never result in a conversion sale for the company who is funding the advert.

This kind of fraud is a significant problem within the ad industry and results in a tremendous amount of inefficiency. One report estimates that the cost of digital advertising fraud will hit $19bn in 2018, representing 9% of the global spend on digital advertising.

Blockchain Digital Advertising Platforms — Now Used by the Big Guns

Nestlé, AT&T, and Bayer are among the worlds biggest spenders on digital advertising platforms. The WSJ recently reported that these companies are among the first to investigate the use of blockchain to try and weed out advertising fraud once and for all.

Amino

Nestlé is the worlds largest food manufacturer, and the company’s advertising spend tops $9bn each year. To try and cut the proportion of this spend that is lost to fraud, the company has been testing a product from blockchain startup Amino. The Amino system uses the immutable capability of blockchain to track ad impressions and trace payments throughout the media supply chain. Bayer is also testing Amino.

The Head of e-Business at Nestlé reportedly told the WSJ that he could see a future where blockchain solutions will be a prerequisite of working with advertisers.

MetaX

Another of the blockchain digital advertising platforms attracting significant attention is MetaX. This solution, called adChain, is a dApp that contains a list of community-curated sites that support ads. The utility token of the system acts as a voting token for members to decide whether a site is added to or removed from the list. MetaX reports on the adChain blog that Facebook was a user, but was kicked off the registry in June. At the time of writing, the list includes YouTube, Reuters, and the BBC website.

MetaX has form in the digital advertising space. The company previously developed a solution called ads.txt, designed to reduce the incidences of fraudulent online sales. It is a simple text file that companies host on their websites, listing all resellers authorized to sell company products. By 2017, 44% of online publishers were using an ads.txt file on their site.

IBM and MediaOcean

MediaOcean is a long-standing provider of advertising campaign management software. In June, the company announced a collaboration with IBM iX to build a blockchain solution for creating transparency and accountability across the entire media supply chain. The system will run a custom blockchain developed by IBM, combined with the existing Media Ocean platform.

The pilot will take place during July. The two companies have pulled together a consortium of businesses who are involved in the testing, including Pfizer and Kimberly-Clark. Babs Rangaiah, Executive Partner of Global Marketing at IBM iX is quoted in the press release as saying “Measurement and transparency require new solutions across the programmatic supply chain and blockchain is a technology strategically used to create an environment of trust.” Soundbites like this underscore the growing belief within corporations that blockchain will transform their operating environment.

Final Thoughts

Blockchain is already demonstrating the potential for reducing fraud and counterfeiting across supply chains. Digital advertising platforms are now also discovering that an immutable database is a critical tool in combating fraud. The enthusiastic involvement of massive corporations is a testament to that. Finally, the current levels of investment into blockchain solutions by corporate giants like Nestlé, Pfizer, and Bayer are also a surefire indicator that the technology is now well on the road to adoption.

 

 

The Entertainment Industry and Blockchain Create New Possibilities

The Entertainment Industry and Blockchain Create New Possibilities

This article was first posted on CoinCentral.com

By Wilton Thornburg

The Entertainment Industry Meets Blockchain

The entertainment industry changes with the times, and blockchain provides the cutting edge technology of the day.  As technology evolves, lives change, and people alter their entertainment choices accordingly. Vaudeville on the neighborhood stage once reigned supreme. Then, radio and silent black and white movies took vaudeville’s audience. Movies became technicolor talkies in cinemascope. And, radio added screens to become television. Now, everyone owns a TV set.

Each step of the way, the delivery of content changed, and compensation methods for artists and businessmen changed as well.

What particular qualities does blockchain technology possess, and how might these qualities affect the blockchain industry?

Overture, Curtains, Lights

Satoshi Nakamoto invented blockchain to serve as the technical foundation of Bitcoin. Blockchain provides an immutable record of truth in a decentralized environment, and blockchain gives the ability for users to transact business without either side needing to trust the other. Cryptocurrencies also provide smart contract capabilities. Smart contracts exist as units of code that administer transactions based on the rules programmed into the code. Not issued by a nation, cryptocurrencies work across borders without having to exchange one nation’s currency for another.

At the simplest level, cryptocurrency provides a new way for the entertainment industry to sell products or to sell tickets. If you plan a vacation trip from California to England and want to take in a show at a London theater, you buy your ticket in advance with cryptocurrency and don’t have to worry about exchange rates and other issues.

This Is It, You’ll Hit the Heights

But for digital electronic entertainment, the possibilities expand enormously for the entertainment industry. Streaming of music and video comprise a significant portion of modern entertainment. And, several aspects of blockchain impact it.

Ownership of artistic works by the artist and receiving appropriate compensation benefit greatly from blockchain. A common complaint by content providers on centralized platforms like YouTube and Spotify relates to the lack of fair compensation received by the artist.

Taylor Swift famously removed her works from Spotify for this reason.  She explained her perspective in a Wall Street Journal op-ed piece published on July 7, 2014:

“In my opinion, the value of an album is, and will continue to be, based on the amount of heart and soul an artist has bled into a body of work, and the financial value that artists (and their labels) place on their music when it goes out into the marketplace. Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently…Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free…”

And Oh What Heights We’ll Hit

Decentralized blockchain streaming services remove the middleman. On the blockchain, artists claim 100 percent of revenues without having to settle for the small fractional royalties centralized platforms payout. Centralized platforms like YouTube and Spotify take most of an artist’s revenue to fund the platform and pay for the administrators, the programmers, the servers, and all the other costs of those companies.

Blockchain addresses the problem in the entertainment industry where the middleman feasts while the artist starves. Multiple blockchain companies provide content streaming, and artists receive 100 percent of the revenue their works generate.

Blockchain Music Streaming

On the Ethereum blockchain, Ethereum Opus is one such company specializing in music streaming. Opus guarantees artists receive all proceeds from their works forever, and this contract never expires. On this platform, artists list their songs and decide any price the artist feels appropriate. Opus uses the Ethereum blockchain to transact business and uses IPFS for file storage.

IPFS seeks to improve the web’s HTTP protocol with decentralized peer-to-peer technology.

The Ujo music platform provides similar capabilities. Ujo uses blockchain technology not only to automate royalty payments using smart contracts and cryptocurrency but also to apply transparency to protect the rights of owners. Blockchain proves ownership of assets without ambiguity for everyone to see.

You Are Without Doubt the Worst Pirate I’ve Ever Heard Of

Piracy hurts the owners of digital assets, and the design of the world wide web never accounted for protection of intellectual property. Blockchain addresses this issue. While Bitcoin intended exchange of simple financial assets, other blockchains like Ethereum broaden that mission to include any digital asset.

But You Have Heard of Me

ERC-20 constitutes the original token standard on the Ethereum network, and users create their own currency using ERC-20 as the basis. For assets beyond currency, the ERC-721 standard fills the bill. First developed as the foundation of CryptoKitties, ERC-721 aspires to accommodate the needs of any digital asset. ERC-721 intends to define everything needed to prove ownership of unique digital assets and to exchange those assets between parties.  Thus, piracy becomes easier to prove and combat.

Blockchain Video Streaming

In terms of video streaming, YouTube, Netflix, and Amazon are some of the major centralized providers, and they garner some of the same criticisms centralized music streaming services do. Not only do artists complain about compensation, but certain artistic freedoms are limited on a centralized service.  These platforms promote the content that most conforms to their own interests, and artists who don’t conform receive less benefit in using them.

Geographic interests also play a role, and centralized companies sometimes limit content access between nations. This might be due to business considerations. It could be that a company is not allowed to do business in certain countries. Or, regulatory or licensing issues might arise, even censorship.  But blockchain functions naturally across borders without restrictions.

Several video streaming blockchain projects exist. Livepeer lives on the Ethereum blockchain. It aims to democratize live video through peer-to-peer decentralized technology. Users participate in the network using the Livepeer Token (LPT) cryptocurrency. Similarly, YouNow provides a platform for live broadcasts and video chat. YouNow is powered by the PROPS token.

The blockchain video streaming platform known as Stream demonstrates some of the potential pitfalls of the blockchain/cryptocurrency paradigm. Stream intended to create the backbone for decentralized streaming by creating a cross-platform browser extension and powering the system through a cryptocurrency utility token.

On with the Show

Unfortunately, Stream dissolved. The team discontinued the project because of the legal risks involved in an ICO (initial coin offering). The Securities and Exchange Commission (SEC) now gives closer scrutiny to ICO’s to protect investors from scams and to ensure companies are not trying to circumvent laws relating to securities.

Curtain Call

An ancient axiom in the entertainment industry states that all you need to put on a show is “two boards and a passion”, but an effective mechanism for artists to reach their audience and be fairly compensated also helps. And blockchain may well be the technology to provide that to today’s content creators.

Humanitarian Projects Using Blockchain for a Better World

Humanitarian Projects Using Blockchain for a Better World

This article was first published on CoinCentral.com

By Sarah Rothrie

The number of displaced people in the world is at an all-time high. According to the UN Refugee Agency, there are more than 25 million refugees in the world. In addition to this, nearly 45 thousand people are forced to flee their homes each day. Now, aid agencies and governments are looking to blockchain to enable humanitarian projects that give identity and aid assistance to refugees.

Humanitarian Projects for Digital Identity

Identity is one of the most fundamental issues faced by refugees. Not just for the individuals, but also for the governments struggling to manage refugee populations. Indeed, identity management itself is a broader societal problem.

There are more than a billion people worldwide, many in developing countries, who are “unregistered” and have no identity documentation. This group includes the global refugee population.

Without a formal identity, individuals cannot access banking or financial systems, get an address, access education or healthcare, or register with any government institutions. In many countries, individuals need to provide an ID to get a prepaid cellphone SIM card.

Without means of identification, refugees and asylum seekers face detention upon arrival in a country. Governments often act from a position of distrust, as people have no legal means of proving that they are who they say they are.

ID2020

The ID2020 Alliance convened to achieve the UN Sustainable Development goal of “providing legal identity to all, including birth registration, by 2030.” It comprises governments, aid organizations and private companies, including Accenture and Microsoft.

The alliance cites the emergence of the blockchain, combined with biometrics, as being the means by which it can achieve its goals.

Accenture and Microsoft combined have developed a blockchain-based identity system involving fingerprint and retina scanning. Accenture will use this system to assign a digital identity to each of its 400k+ global workforces as a proof of concept. Over the next two years, the ID2020 Alliance aims to work at onboarding governments in this solution.

Such a digital identity is highly valuable to a refugee arriving in a new country. It speeds up the process for governments to verify their identity. Assuming a refugee is granted asylum or leave to remain, it would mean they can access services and become productive members of society more quickly.

Finland – Pioneering Digital Identity for Asylum Seekers

If you need any further proof that this can work in reality, then Finland can provide it. For more than two years now, the Finnish government has been giving prepaid Mastercards to asylum seekers.

The cards operate on a blockchain-based identity system that works in the same way as a bank account. The system was set up by a Helsinki startup called MONI. In this way, asylum seekers have been able to integrate into Finnish society much more easily. They can receive salary payments and pay bills using their MONI account, similar to regular citizens.

Digital identities act as a launchpad for other kinds of humanitarian projects, such as aid distribution and reduction of child trafficking.

Humanitarian Projects for Aid Distribution

Charities and aid organizations around the world struggle to get funds and aid into the hands of those who need it. Of course, this problem exacerbates in crisis situations like disaster relief.

Often, funds are tied up in multi-bank transfers while the intended recipients remain impoverished. Corrupt middlemen may also siphon off funds intended for humanitarian projects.

Blockchain helps to eliminate the middlemen and allow charities and aid groups to reach out directly to those in need.

Building Blocks

Since 1962, the World Food Programme (WFP) has worked to provide food assistance in emergency situations around the globe. Although it initially distributed food packages to those in need, since 2010 it has been giving cash for purchasing food instead. In doing so, the WFP incurs losses in the form of bank fees, fraud, and corruption. The organization estimates this amounts to around 30 percent.

In 2017, they started developing a project called Building Blocks. The project aims to use the asset-tracking properties of blockchain to track the distribution of cash to individuals living in refugee camps. Since January, the project has benefitted around 100,000 people residing in Jordanian refugee camps.

Individuals in the camps can now buy their food from a local supermarket. At the checkout, a scanner takes their retina print. This print verifies their digital identity on the blockchain, which creates a record of the transaction.

Finally, the WFP settles payments directly with the local supermarket in fiat currency. The WFP estimatesthis will save a staggering 98 percent on bank fees. These savings are so important because they can help to feed more people.

Humanitarian Projects to Reduce Child Trafficking

Moldova is among the poorest countries in Europe. As a result, many children are undocumented, making them easy prey for trafficking. Gangs use fake papers to take children, usually girls, as young as thirteen across international borders.

Their captors subsequently sell them off as sex slaves in countries including Turkey, Russia, and the United Arab Emirates.

In late 2017, the UN launched a blockchain-based pilot initiative to combat human trafficking. After it announced the project,  Moldova was one of the first governments to take an interest.

Similar to ID2020, it involves providing children with a digital identity based on biometrics, eliminating the need for paperwork. By doing so, this identity allows the Moldovan authorities to conduct more robust border checks on children. Ultimately this aims to reduce incidences of trafficking, and in many cases save victims’ lives.

Blockchain for Society

Blockchain is already starting to show significant potential for improving conditions in developing countries in many other areas too. In applying the uses of blockchain beyond cryptocurrencies and finance, it’s clear that tremendous benefits across all of society could be possible.

ABOUT THE AUTHOR

Sarah ran away from a corporate job so she could travel the world. After doing that, she found herself a much-loved new career as a freelance blockchain technology writer. She is now a full-time digital nomad, who travels the world while working on her laptop. In addition to writing and researching, she also runs her own websites – find out more at sarahrothrie.com. You can usually locate her somewhere near the food.

 

Siglo’s Isaac Phillips on Blockchain’s Role in Emerging Markets

Siglo’s Isaac Phillips on Blockchain’s Role in Emerging Markets

This article was first posted on CoinCentral.com

By Alex Moskov

Isaac Phillips is one of the Founders of Siglo, a Gibraltar-based blockchain protocol for decentralized apps to sponsor connectivity in emerging markets.

Siglo aims to build ecosystems of users and decentralized apps in emerging markets to facilitate digital and financial inclusion.

Users in these ecosystems can monetize their attention and engagement with retailers by choosing to share their anonymized interactions and exchange them for increased mobile connectivity or other rewards.

With over 70% of the worlds’ mobile phones being prepaid, individuals in emerging markets often find themselves at a lack of consistent connectivity due to the high month-to-month costs.

What does Siglo want to accomplish? 

We’re focused on essentializing the revenue of the internet. So you have companies, which are basically Google and Facebook and a few of their peers gather that, a hundred billion dollars of revenue a year, and their main product is our attention and our engagement as users.

And we feel like that could be a — if you end up dividing that out, Facebook’s revenue per user is more than two dollars a person worldwide. Which is insane and here in the U.S., it’s actually 13 or 14 dollars a month that Facebook makes from us.

So what if that could be passed back to the users and put to a good cause? Facebook says that their main goal is to connect people, but if they already give two dollars of connectivity to every person that used Facebook, then it would literally change the world and bring millions of people, billions of people, online.

So we’re doing that and we’ve been doing it for about three years, officially two years. We did some pilots and the way we give those profits back is through airtime. So if Facebook wanted to give everyone in the United States 12 dollars, every one of their users, how would they do that?

There’s not really a way or a platform to do that. Obviously Bitcoin transaction costs would be too high, Venmo doesn’t have public APIs. They could use PayPal but what’s the penetration of PayPal, even in the U.S. In Latin America and in Asia and in Africa, everyone uses a prepaid cell phone, and we can send deposits of 50 cents to all of our users. In Mexico, we can hit 82% of the population, with a tiny, 50 cent transfer, and it’s immediate. So we take the revenue of marketing and we give it back to our users in the form of connectivity.

And we’ve given out about 600,000 dollars of connectivity so far in our initial trials, and we’re working with brands like Coca-Cola has been a big help, they actually put us in one of their innovation programs, sent us to all of their bottles.

Same with the ABM guys, where they have a real focus on the innovating and emerging markets. And for them, connectivity is — one, it’s a big barrier for communicating with their constituents. So whether it’s communicating with their salespeople or whether it’s communicating with their consumers.

They can’t reach their total adjustable market because many of them don’t have connectivity. And from the user side, we found that it’s a really powerful incentive. So our users, in exchange for our connectivity coin, they will take a photo of — work with — one of our recent campaigns was, you take a photo of a receipt with a particular item from any store in Mexico, you upload that and then when you do some data analysis on that, it’s completely anonymized.

But the brands find out, oh wow, when people buy vodka, they tend to buy it with peanuts. Or they tend to buy it with — depending on their different interests and different demographics, you find really different trends.

So our users are willing to go and take pictures of the receipts, or answer questions or check prices in this particular store. And all of that, they’re winning points for, that they can exchange for currency.

So monetizing their daily activity for data for a lot of these bigger brands?

Right and it’s all anonymized data. For us, our users’ data is sacred, especially their private data. We think that that should be protected, but the more contextual information, that can be monetized and that profit can be passed back to them.

How does a project in this space make money for themselves, that goes towards marketing, towards onboarding users, towards partnerships? What keeps the lights on?

Well, we’ve raised some capital and obviously, that’s required to build a mass consumer platform now. But we usually keep a small margin. So if Coca Cola pays us 100,000 dollars, we’re going to keep a small margin on that.

Well, right now, we’ve — instead of doing things where we start with an eloquent white paper and concept and raise capital, we did things reverse. So we launched a product, started working with customers and consumers and we did it all off chain initially. So right now, it lives in an app. You can’t take our coins out. Literally, you have to have an account and access our server to be able to do that.

So with the transaction database, we can process thousands and thousands of transactions a day. But as we are now tokenizing that ecosystem so that we can expand it, that will allow it to have it frictionless between apps. And that’s what we need to get to, long-term.

Cool, what are the next steps for you guys?

Well, right now, we’re in the process of tokenizing this. So our users who have won off chain choices, they’re mostly in banks, they’re young people. They’re tech-savvy but mostly not — they don’t have the sophistication of using desktop computers. They never had desktops; they’re mobile first and mobile only.

So now that we’re moving towards a tokenized platform, we’re super focused on crypto education. So how do you teach someone who doesn’t have a bank account how to use crypto? How do you teach someone who just got their first Android phone last year about public and private peace? It’s not that easy. So we’re in the process of migrating to that, and our users are really excited.

They’re excited about the platform and the currency that they can exchange for other crypto and for fiat and that’s our current focus, is getting this first app to run on the protocol, and then bringing on other developers. Pretty much any developer in emerging markets, their market is limited by the internet penetration. So if they can give connectivity with their app, then they can double their market.

Are you saying that the app is actually giving people connectivity to get access to the internet? Through monetizing their devices?

Exactly.

Here’s the data, here’s the physical thing, now you can access the internet for a month at a time, whenever you do this.

Exactly.

Very cool. Yeah, that would be an awesome way increase internet penetration rates.

The problem is, we have to do that in a way that protects our users. In emerging markets, there is — we talk about trust here in the U.S., but overall, I trust Chase Bank. I assume they’re probably not charging me all of these different fees. I generally, compared with the government in Latin America, trust the U.S. government.

Crypto here is a fun experiment and it’s been very profitable, but most of the basic services offered by blockchain, we can do without it here. In Latin America and in emerging markets, people need it because literally, governments make arbitrary decisions. Brands — in Mexico, for example, you can buy the entire DMV database for about 500 bucks on a USB stick in an illegal market.

Whenever you create an account in Apple, you have to get your company certified by D&B [Dun & Bradstreet]. But just the point is that there’s not a trust between the consumer and the institutions that we’d be sponsoring their connectivity.

So how do you protect someone’s identity, their personal information, and still get the brands to sponsor that? And I think that’s where we really innovated and we’ve come up with a way that we can protect our users’ identity, not share private data, but at the same time, give brands access to the information that they need.

And once you established this network of people that were recently just connected to the internet, you can do a lot of other things. Now, you’ve got access to the internet, you’re taking in a lot more money doing that, so you guys are like the partnerships in a lot of organizations part of their business model is integrating on banks, people that are off the internet, into their ecosystems.

Well, here’s like a really simple example.

Say you’re a bank in an emerging market and you have a lot of account holders that don’t use the apps, because a) they don’t trust them and 2) it’s expensive. So the first thing is they end up going into the bank and — I hate banks in general and I hate going to a bank, but in an emerging market, it’s much worse than here. So there’s like a long line, you wait 30 minutes, and then there’s security sometimes.

A lot of banks in emerging markets, you have to go through a metal detector and there’s like restricted access, and then, you wait in line and you have to deal with a teller, and that costs the bank per transaction, let’s say, 1.50. Every time someone comes into the bank branch, to the labor of the teller, the security, the concrete, the rent, it’s about — now, if they do a transaction on their cell phone, it’s pretty much free for the bank.

So how do they get the people who are used to going into the bank, to start using their mobile app? Well first, you have to give them connectivity. So what if they could put 75 cents of the internet to a transaction.

So instead of going to the bank to pay your electricity bill, do it from the app and we’ll give you a connectivity token. So all of a sudden, that saves the bank money, the consumer is more connected, and it aligns the incentives. That is one particular use case, but it could be the same for an airline or for a workforce app; all of these need to give connectivity in order to grow their market.

Absolutely and blockchain allows for communicating data along with monetary values in single transactions.  What do you think like the biggest hurdles are for addressing the user interface component of it?

Well, I mean, I think that that is one of the biggest challenges because everyone is talking about blockchain this week but there’s no apps really. I mean, the main use case in blockchain right now is either, the Bitcoin is the app perhaps, and then you have Ethereum which works for raising capital. But as far as actual apps for the end user, it doesn’t exist yet. So whoever can crack that problem will have a — will be very successful.

We’re focused on mobile, we’re also releasing a wallet for desktops, but mobile will be our focus. Android will be our focus. And creating a really simple interface, and we use cartoons, literally, to educate our users. We are about, what does it mean, do you want to keep your key or do you want us to keep your key because we have to give them that option, I feel like. But it will be a challenge.

We’re about to release our first wallet in probably 6-8 weeks. So we’re going through all of that and figuring out how does communicate in a simple way, with someone who isn’t that technical.

Yeah, definitely. So what are some ways in which someone who is reading this and is inspired and wants to help out, how can they get involved?

Well, they should start by joining our Telegram channel and we’re looking actively for developers who are interested in emerging markets. And who are interested in financial and digital inclusion, so I think that’s one of the biggest things.

Growing the developer community, because right now, most developers are focused on problems that aren’t having an impact on emerging markets. And we’re convinced that that’s where the biggest impact of blockchain is.

What are some ways you think you could counter the argument that emerging markets aren’t that monetizable for blockchain projects?

I think that we see a lot of international brands that are really excited about it. There’s a lot of brand spend in these markets, and it takes a while to build relationships with them. But once you have a relationship, it’s generally pretty long lasting. So working with — the two companies that I can mention because they publicly disclosed that they work with us are Coca Cola and ABM.

Those are two gigantic, the largest soft drink company in the world and the largest beer company in the world, and they’re super excited about blockchain. And they see it as a way to connect not just consumers, but even stores.

So right now in emerging markets, most consumer goods are still sold in mom and pop stores that are mostly unconnected. All of these brands want to connect with those mom and pop stores. They want to inventory information, they want to be able to communicate promos.

They want to establish direct communication, but they can’t until they’re online. So they literally came to us and they said, well, how can we do this? Is there a way we can use blockchain to get multiple companies to sponsor the connectivity of literally hundreds of thousands of mom and pop stores in Mexico alone.

So if you multiply that out throughout Latin America, there’s literally a million mom and pop shops that brands want to connect with; Blockchain is the way to do that.

To get more people onto the internet and companies like Facebook especially are making it a priority. The more users for them is more users for the business model, so they’ve got that plane. I don’t know if they’ve still got it going on.

Facebook, their market cap overall increases about — historically about 100 bucks for every user, I think that’s the number… let me check that, but I think it’s 100 bucks. So for them, yeah, obviously they’re very interested in connecting more people.

They have a group called internet.org which is a nonprofit, that gives — its focus is to connect people and they work with mobile operators in some markets and they give away free internet, but it’s limited to Facebook, WhatsApp and Wikipedia.

How did you guys start in Mexico?

My parents were missionaries so I lived there as a kid. So as we started this project, I was based in New York with my brother and we said, we want to have an impact on emerging markets with connectivity. And New York is not the place to do that because everyone is connected. We have a team of 15 people for the salary of two developers in New York, so it’s a good place to try it out.

Mexico has never been an end goal, it’s been more like, this is a place that we can try it, see if it works. Once we had some traction there, we launched Columbia, now, we’re tokenizing it and we want to expand throughout Latin America and other emerging markets.

Well, it’s interesting, I think that the two countries were there’s probably the most blockchain adoption in Latin America, are Argentina and Venezuela. And those are two countries where there’s a real, real need for blockchain, because you’ve got hyperinflation, you’ve got governments you can’t trust.

So what happens, people need it. There’s no way to get capital in and out of Venezuela right now that’s nearly as efficient as Ethereum and Bitcoin.

I think that’s where you see needs driving adoption with Blockchain, as opposed to, oh wow, I can speculate on this and can potentially make 100X in the next three months.

Thank you!

About the Author

Alex is the Editor-in-Chief of CoinCentral. Alex also advises blockchain startups, enterprise organizations, and ICOs on content strategy, marketing, and business development. He also regrets not buying more Bitcoin back in 2012, just like you.

 

Codex CEO Mark Lurie Talks Ethereal and the Future of Blockchain Art

Codex CEO Mark Lurie Talks Ethereal and the Future of Blockchain Art

This article was first published on CoinCentral.com

By Steven Buchko

Mark Lurie, Codex Protocol CEO

Mark Lurie has an impressive resume: Harvard alum, Lofty founder, and now, Codex Protocol CEO. Codex is a blockchain-powered registry for unique assets. It establishes a permanent record of provenance for items ranging anywhere from fine art to bottles of wine.

About a month ago, the Codex team organized a blockchain art auction at the Ethereal Summit in New York in which they raised over $190,000 towards the Foundation for Art and Blockchain. The highlight of the auction: an ultra-rare CryptoKitty fetching a $140,000 final price tag.

Coin Central’s Steven Buchko recently sat down (virtually) with Lurie to talk about the auction and get a better sense of the value blockchain technology brings to the art world. They also touch on Lurie’s entrance to blockchain and art as well as his plans for Codex moving forward.

If you’re interested in learning more about the Codex protocol, we dive a little deeper into the project in our interview with Codex COO Jess Houlgrave.

Lurie’s Entrance into Blockchain

Lurie is no stranger to the art world. After receiving his MBA at Harvard, he started and sold Lofty, an online marketplace for fine art and collectibles. It was during that time that he learned the ins and outs of the industry and experienced first-hand the difficulty in dealing with art collectibles.

Blockchain has been on his radar for a while as well. Lurie notes, “I bought my first Bitcoin in 2011. I then lost it all in Mt. Gox. But I was interested in what was happening, and I knew that blockchain could solve a lot of the problems in art collectibles.”

However, the growing popularity of tokens and ICOs (Initial Coin Offerings) is what led Lurie to create Codex. “The token can actually ensure adoption and adherence to a shared standard because it aligns incentives. That [adherence] enables a blockchain-based solution that solves a lot of the problems I saw at Lofty.”

Even though Lofty and Codex live in the same industry, Lurie faces a new set of challenges in working with blockchain technology.

“In startups, we learned a long time ago to be lean and iterate fast on technology. But with blockchain, you have to plan more ahead because it’s much harder to iterate.”

You would think that a non-technical industry such as art would be adverse to adopting new technology, but that hasn’t been the case. Lurie outlines that the key is to describe the value that the technology brings, not the technology itself.

He adds, “Sometimes we get distracted by explaining blockchain first when we should take it back to business fundamentals and explain the value proposition instead. That’s how we’ve been able to get a lot of our adoption and get engagement from the art and collectibles world. You’ve got to make an easy to understand user experience.”

Ethereal Art Auction

As mentioned earlier, Codex co-hosted an art auction with the R.A.R.E. Digital Art Network at Ethereal in May. When asked about the goals for the auction, Lurie responds with a few objectives they had in mind.

The first was to launch and showcase the Codex product. The bids and payments were all done in cryptocurrency through the Codex protocol. And they successfully generated the first art titles on their blockchain registry.

Another goal of the auction was to endow a foundation dedicated to supporting creative endeavors related to blockchain and digital art. Lurie comments, “There’s going to be so much digital art that arises due to blockchain because you can make it scarce. It’s exciting to see a whole new category and new medium rise up. So, we’re really excited about that part of the blockchain foundation.”

Lastly, the auction exposed many people to the blockchain art world and demonstrated the growing popularity of new art classes like digital collectibles.

In response to the $140,000 CryptoKitty, Lurie explains, “People value scarce art. Is it so strange that a CryptoKitty goes for $140,000 when a Picasso can go for $100 million? The fact that you can make digital art unique means it can have collectible value which is an amazing thing. I think there’s going to be a lot more art and collectibles like CryptoKitties…and one day it’ll meet the levels of mainstream artists and art.”

Codex’s Affect on the Art World

In today’s art world, you need to consult an expert to track and prove the authenticity of a piece of art. It’s slow, expensive, and prone to error. Codex is changing that.

Lurie describes the protocol as “a decentralized registry for unique assets, starting with art and collectibles… We store provenance information so that everyone can easily do business with those assets. Once you have a title, you can prove where you got it. And that means you have verifiable information about it and get access to services that read that data – insurance, asset-backed lending with liens, artist royalties, buying and selling, escrow.”

Lurie believes that these improvements will lead to a creativity boom.

He continues, “That’s going to expand art and collectibles enormously because it’s cheaper to transact, you can get loans against your art, and you can prevent fraud. So the market expands, and what’s amazing about a growing market is that it leads to more money in artists’ pockets.”

And this isn’t just a pipedream. The Codex team plans to have the protocol integrated into 5,000 auction houses that sell $6 billion worth of artwork each year. They’ve also partnered with ten companies (so far) that are building apps and services for Codex title holders. These services include overnight appraisals, fractional ownership, and asset-backed lenders to name a few.

One Final Message

When asked for any parting words to our readers, Lurie only has only one point to make,

“If you’re a crypto holder, art is a really cool thing to own and to invest in. It’s an uncorrelated store of value, and it’s something that I think your readers should seriously consider. And if they do want to consider it, Codex is a great place for them to go to make sure they’re doing it in an easy, trustworthy way.”

Thank You

Thanks again, Mark, for speaking with us and working to further blockchain adoption. We know that the Ethereal auction was just the first milestone in a long list of things to come. We wish you and the Codex team the best of luck.

ABOUT THE AUTHOR

Steven Buchko is a managing editor at Coin Central and a blockchain investor. He’s also the co-founder of Coin Clear, a mobile app that automatically turns your daily spending habits into cryptocurrency investments.