Question_Kotler_9Dec

Question
	1) ________ calls for meeting the present needs of consumers and businesses while also
preserving or enhancing the ability of future generations to meet their needs.
A) The sustainable marketing concept
B) Innovation
C) Consumerism
D) Environmentalism
E) The strategic planning concept
2) All of the following are concepts that define the needs of consumers and/or businesses
EXCEPT?
A) Marketing concept
B) Societal marketing concept
C) Strategic planning concept
D) Sustainable marketing concept
E) Consumer business concept
3) The ________ is specifically focused on future company needs only.
A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept
4) The ________ is specifically focused on the future welfare of consumers only.
A) strategic planning concept
B) sustainable marketing concept
C) societal marketing concept
D) consumer business concept
E) marketing concept
5) McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out
traditional artery-clogging trans fats, launched a major multifaceted education campaign, and
addressed environmental issues. "Plan to Win" best exemplifies which concept?
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
6) Many critics charge that the American marketing system causes ________ to be higher than
they would be under more "sensible" systems.
A) imports
B) exports
C) prices
D) product safety measures
E) employee morals
7) Critics charge that intermediaries ________.
A) are too few in number
B) are inefficient
C) provide only necessary services
D) underprice their services
E) are too competitive
8) A long-standing charge against intermediaries is that they mark up prices beyond the
________.
A) value of their services
B) delivery charges
C) going market price
D) promotion cost
E) resale value
9) A heavily promoted brand of flu medicine sells for much more than a virtually identical store-branded product. Critics would likely charge that promotion for the branded flu medicine adds
only ________ to the product rather than functional value.
A) consistency
B) strength
C) psychological value
D) quality
E) informational value
10) Marketers respond to charges of high advertising and promotion costs that unnecessarily
increase retail prices by arguing all of the following factors EXCEPT?
A) Advertising and promotion make consumers feel wealthy.
B) Advertising and promotion make consumers feel attractive.
C) Advertising and promotion adds quality to the product.
D) Advertising and promotion adds value by informing potential buyers of the availability and
merits of a brand.
E) Advertising and promotion is necessary for a firm to match competitors' efforts.
11) Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to
make. The store is guilty of ________.
A) deceptive promotion
B) deceptive packaging
C) false advertising
D) excessive markups
E) redlining
12) Albatross Enterprises was accused of deceptive pricing. Which of the following explains
what might have happened?
A) Albatross refused to advertise sale prices in the local paper.
B) Albatross lured customers to the store for a bargain that is out of stock.
C) Albatross advertised a large price reduction from a phony high retail list price.
D) Albatross misrepresented a product's features in an ad.
E) Albatross used misleading labeling.
13) Hart's Department Store was accused of deceptive promotion. Which of the following best
explains what might have happened?
A) Hart's refused to advertise sale prices in the local paper.
B) Hart's lured customers to the store for a bargain that is out of stock.
C) Hart's advertised a large price reduction from a phony high retail list price.
D) Hart's used misleading labeling.
E) Hart's exaggerated its package contents through subtle design.
14) Marketers claim that consumers often don't understand the reasons for high markups. All of
the following are reasons a pharmaceutical company claims they must markup prices EXCEPT
________.
A) to cover cost of purchasing
B) to cover cost of promoting
C) to cover cost of distributing existing medicines
D) to test new medicines
E) to gain a profit
15) Deceptive practices fall into three groups: deceptive ________, deceptive ________, and
deceptive ________.
A) product; pricing; promotion
B) pricing; promotion; placement
C) pricing; promotion; packaging
D) packaging; product; promotion
E) product; packaging; placement
16) Deceptive promotion differs from deceptive pricing in that deceptive promotion overstates
the product's ________ or ________.
A) true price; performance
B) features; performance
C) packaging; costs
D) design; features
E) availability; package contents
17) A major step in regulating "unfair or deceptive business acts and practices" was the
enactment of the ________ in 1938.
A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Interstate Commerce Commissions
D) Taft-Hartley Act
E) Stamp Act
18) Advertising "puffery" is a term for ________.
A) a straightforward promotional message
B) innocent exaggeration for effect
C) emotional appeals to consumers
D) subliminal appeals to consumers
E) value-added promotions
19) Which of the following advertising situations would LEAST likely be considered "puffery"?
A) Mr. Clean coming to a housewife's rescue
B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes
C) children immediately growing into attractive adults as a result of drinking milk
D) a retired couple drinking a vitamin and protein shake and then going bicycling
E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her
window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on
the horizon
20) When critics claim that insurance, real estate, and used cars are sold, not bought, they are
making accusations of the use of ________.
A) deceptive promotions
B) excessive markups
C) high-pressure selling
D) shoddy products
E) excessive materialism
21) ________ persuades people to buy goods they had no thought of buying.
A) Sustainable marketing
B) High pressure selling
C) Strategic marketing
D) Redlining
E) Reverse redlining
22) The success of the Tom Dennis Ford dealership has been built largely on return customers
and word-of-mouth recommendations. The majority of sales are made to customers who
have purchased a vehicle at the dealership before or who know someone who had a positive
experience purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most
likely knows that using high-pressure selling does not work if the dealership wants to ________.
A) achieve short-term gains
B) move last year's models
C) obey local and federal law
D) build long-term relationships with customers
E) maintain a database
23) Recently, a class-action lawsuit was brought against McDonald's, charging that its food has
contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many
critics continue to point out the health dangers of many "fast food" menu items. These critics are
concerned that the fast food industry has used ________.
A) high-pressure selling
B) deceptive promotions
C) deceptive pricing
D) deceptive packaging
E) harmful products
24) Consumers Union, the nonprofit testing and information organization, publishes ________ to
assist the consumer in choosing products and to encourage businesses to eliminate product flaws.
A) Consumer Digest
B) Buyers Weekly
C) Home & Garden
D) Consumer Reports
E) S
ports Illustrated
25) All of the following would be considered hazards in tested products EXCEPT ________.
A) electrical dangers in appliances
B) carbon monoxide poisoning from room heaters
C) injury risks from lawn mowers
D) faulty automobile design
E) sour-tasting medicine
26) Critics have charged that some companies intentionally manufacture their products with
materials or components that cause the product to need to be replaced before it actually should
need replacement. What is this called?
A) product failure
B) short-term planning
C) planned obsolescence
D) nonfunctional warranty
E) expressed dissatisfaction
27) The following quote best describes ________. "The marvels of modern technology include
the development of a soda can which, when discarded, will last forever, and a...car, which when
properly cared for, will rust out in two or three years."
A) planned obsolescence
B) product failure
C) short-term planning
D) nonfunctional warranty
E) excessive markups
28) Planned obsolescence might involve all of the following EXCEPT ________.
A) the use of unsafe materials
B) producers continually changing consumer styles
C) the holding back of attractive functional features, then introducing them later to make older
models obsolete
D) the use of materials that will rust sooner than they should
E) the use of components that will break soon after purchase
29) Marketers respond to charges of planned obsolescence with all of the following EXCEPT?
A) Consumers like change.
B) No one is forced to buy the new product.
C) The product will eventually wear out anyway.
D) For most technical products, customers want the latest innovations.
E) Companies do not want to lose customers to other brands.
30) Trendy Teens manufactures fashionable clothing and accessories for the tween and teen
female markets. New merchandise with a very different look is rolled out each season and
heavily promoted as the "must-have" style in a variety of media. Trendy Teens could most easily
be criticized for which of the following?
A) deceptive promotions
B) shoddy products
C) high-pressure selling
D) poor service to disadvantaged consumers
E) planned obsolescence	

Bayerische Motoren Werke AG, commonly known as BMW,

Bayerische Motoren Werke AG, commonly known as BMW,

Subject: Business / Marketing
Question
Establishing a Marketing Plan – Parts to be written

1) Situation Analysis/Company Strengths and Weaknesses (1.5-2 pages)

2) Target Markets (1.5-2 pages)

3) Original Communication: to one of your target segments. It can be a mock-up of an advertisement, Facebook page, email, etc. This is your opportunity to demonstrate your creativity in reaching a market segment.

Topic:

Bayerische Motoren Werke AG, commonly known as BMW, or from a marketing perspective “The Ultimate Driving Machine” is a German automobile, motorcycle and engine manufacturing company. The company also owns and produces Mini cars and is the parent company of Rolls-Royce Motor Cars. It has been reported that about 56% of BMW-brand vehicles produced are powered by petrol engines and the remaining 44% are powered by diesel engines. More recently the company had also introduced its first fully electric car, an i3.

BMW has also garnered a reputation over the years for its April Fools pranks. This year they had announced the launch of a series mouth guards offering rugby players “the same impact protection as our drivers.”

 

question_key_6Dec_2nd

Question
	31. In contrast to extended problem solving, routinized response behavior requires
a) careful deliberation before making a choice.
b) less information about products.
c) more time.
d) considerable thought.
e) more money.
32. When a consumer purchases products occasionally or needs information about an
unfamiliar brand in a familiar product category, he or she will most likely engage in
a) enduring purchase behavior.
b) routinized response behavior.
c) extended problem solving.
d) impulse searching.
e) limited problem solving.
33. When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will
most likely engage in______ when deciding whether or not to purchase this new product.
a) extended problem solving
b) limited problem solving
c) situational solving behavior
d) routinized response behavior
e) automatic processing behavior
34. Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's
styles and thus will do some comparison shopping before making a purchase decision. Jenny is
engaging in
a) routinized response behavior.
b) extended problem solving.
c) limited problem solving.
d) impulse buying.
e) intensive problem solving.
35. Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key
element in communicating the benefits associated with this product. Based on that decision,
Kellogg's is expecting consumers to engage in what form of problem solving?
a) Routinized response behavior
b) Limited problem solving
c) Extended problem solving
d) Impulse buying
e) Extensive response behavior
36. For which of the following products would a consumer most likely use limited problem
solving?
a) Detergent
b) Toothpaste
c) Automobile
d) Hair dryer
e) Washing machine
37. Which of the following purchases would most likely require a consumer to use extended
problem solving?
a) Audio equipment
b) Shaving cream
c) Cereal
d) Kitchen napkins
e) Gasoline
38. Extended problem solving is the type of consumer problem-solving process that
a) involves no conscious planning but rather a powerful and persistent urge to buy something.
b) is the most complex problem-solving behavior, which comes into play when a purchase
involves unfamiliar, expensive, or infrequently bought products.
c) requires a moderate amount of time for information gathering and search.
d) is the creation and maintenance of a collection of products that satisfy a person's needs and
wants.
e) requires very little search-and-decision effort and is practiced when buying low-cost and
frequently purchased products.
39. Which of the following products would probably require extended problem solving before a
purchase?
a) Products purchased frequently
b) Products to be purchased in the future
c) Products that are purchased routinely
d) Expensive products
e) Products purchased as a result of social influences
40. Jose and Teresa are searching for a new cellular phone. They will most likely engage in which
one of the following forms of problem solving?
a) Extended problem solving
b) Limited problem solving
c) Impulse buying
d) Routinized response behavior
e) Intensive response behavior
41. An unplanned buying behavior resulting from a powerful urge to buy something
immediately is called
a) impulse buying.
b) habitual buying.
c) compulsive response behavior.
d) non-problem solving.
e) cognitive dissonance.
42. Marissa goes to Target to purchase school supplies for her two children. As she is
approaching the check-out counter, she sees a vase she just has to have and buys it immediately.
Marissa's purchase of the vase is an example of
a) limited problem solving.
b) impulse buying.
c) routinized response behavior.
d) addictive consumption.
e) situational involvement.
43. Beth Hines is buying furniture for her apartment for the first time. She is spending
considerable time and effort comparing the products that different stores offer. Which type of
problem-solving process is she using?
a) Selective
b) Intensive
c) Extended
d) Shopping
e) Routinized
44. Mark is shopping for a new suit to wear to an important interview. He really wants to
impress his prospective employer and is shopping at many stores to find the right outfit. Martin is
using which type of consumer problem-solving process?
a) Routinized response behavior
b) Habitual response
c) Information search
d) Extended problem solving
e) Intensive problem solving
45. The five major stages of the consumer buying decision process, in order, are
a) information search, establishment of product criteria, evaluation of alternatives, purchase,
and postpurchase evaluation
b) problem recognition, information search, evaluation of alternatives, purchase, and
postpurchase evaluation.
c) problem recognition, information search, evaluation of alternatives, postpurchase
evaluation and purchase.
d) information search, evaluation of alternatives, purchase, trial adoption period, and
postpurchase evaluation.
e) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and
rebuy.
46. Which of the following statements about the consumer buying decision process is true?
a) Consumers progress through the five stages of this process for all limited problem-solving
decisions.
b) Although all of the steps in the process are used in all decision processes, the order tends to
depend on the customer's level of involvement.
c) The key element of the process that exists in all consumer buying decision processes is the
purchase of the product.
d) Once the purchase of a product has been made, the consumer buying decision process is
complete.
e) Consumers making limited problem-solving decisions may not go through all five steps of the
process.
47. Problem recognition occurs when a consumer
a) searches for information to resolve a problem.
b) becomes aware that there is a difference between a desired state and an actual condition.
c) recognizes a need.
d) evaluates her or his purchase.
e) is exposed to a television advertisement.
48. When Julia goes to the first class of her Operations Management course, she finds out that
in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At
which stage of the consumer buying decision process is Julia?
a) Purchase
b) Evaluation of alternatives
c) Problem recognition
d) Information search
e) Prepurchase evaluation
49. As Steve is shopping for groceries, he notices a product on the shelf and remembers that he
is about to run out of it at home. In terms of the consumer buying decision process, Steve just
experienced
a) problem recognition.
b) high involvement.
c) postpurchase evaluation.
d) information search.
e) evaluation of alternatives.
50. Within the information search step of the consumer buying decision process, what two
primary aspects exist?
a) Consideration sets and evoked sets
b) Personal information and non-personal information
c) Selective retention and selective distortion
d) Internal search and external search
e) Company-produced information and internal information
51. As Jeff runs out of shaving cream, he immediately tries to remember what he did the last
time this happened. He is engaging in
a) external search.
b) consideration set development.
c) internal search.
d) cognitive dissonance.
e) alternative evaluation.
52. When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he
first retrieves information from his memory about what types of liquor he and his friends like most
and then asks the attractive clerk at the liquor store what she would recommend. Trevor started
with a(n) _____ search and then progressed to a(n) _____ search.
a) considerati
on; evaluative
b) focused; broad
c) internal; external
d) routinized; extended
e) self; inclusive
53. When, in their information search, consumers focus on communication with friends and
relatives, they are utilizing ______ sources.
a) internal
b) personal
c) marketer-dominated
d) direct
e) organizational
54. In the consumer buying decision process, the information search stage
a) yields a group of brands that a buyer views as possible alternatives.
b) involves a buyer becoming aware of the need for a product.
c) is not necessary when the buyer is involved in extensive decision making.
d) occurs immediately after evaluation of alternatives.
e) is lengthy for routine response buying behavior.
55. During which stage of the consumer buying decision process does a consumer decide from
which seller he or she will buy the product?
a) Evaluation of alternatives
b) Information search
c) Source selection
d) Purchase
e) Problem recognition
56. When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the
one that is on sale. These four brands make up his _________ set.
a) alternate
b) purchase
c) consideration
d) problem
e) imposed
57. In shopping for a new laptop computer for her master degree program, the alternatives
Jocelyn is considering include Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up
Jocelyn's
a) dissonance group.
b) evaluative group.
c) framing set.
d) external search results.
e) consideration set.
58. A group of brands that a consumer views as alternatives for possible purchase is called a(n)
a) evoked set.
b) acceptance group.
c) brand preference.
d) selective retention group.
e) evaluation criteria.
59. Evaluative criteria for brands within the consideration set are both
a) selective and expansive.
b) objective and subjective.
c) internal and external.
d) extended and routinized.
e) perceptive and selective.
60. A customer shopping for a fax machine tells a salesperson that it is important for the fax
machine to have several attributes. It must use plain paper, be able to make copies, be compatible
with all other fax machines, and not require a separate phone line. The buyer has expressed his or
her
a) framing characteristics.
b) service characteristics.
c) consideration set.
d) evaluative criteria.
e) information search criteria.	

PSY 240 – may impair the ability of the body’s natural

PSY 240 – may impair the ability of the body’s natural

Subject: Psychology / General Psychology
Question
_____________may impair the ability of the body’s natural cells to fight off cancer.

A positive outlook

Negative emotions

Neutral attitudes

Refusing treatment

Psychologist K. Warner Schaie suggests that when making determinations about age-related differences in intelligence, specific types of intelligence must be considered such as

spatial orientation.

numeric ability.

inductive reasoning.

all of the above.

One of the benefits of hormone therapy ( HT ) for menopausal women is that it has been known to reduce

coronary heart disease.

wrinkling of the skin.

loss of appetite.

bone density.

Carlos, age 50, says that he can no longer hear the high pitched train whistle in the distance from his home, but reports being able to hear low pitch sounds perfectly fine. After receiving a hearing test, the audiologist will most likely diagnose Carlos with

deafness.

presbycusis.

nerve damage.

cochlear atrophy.

 

Discuss, the measures you would use to evaluate the entire call center.

Question
	
A team of managers of a customer call center for timeshare vacations. Discuss, the types of control measures you would use to see how efficient and effective an employee is. Discuss, the measures you would use to evaluate the entire call center. Prepare a 350- to 1,050-word paper detailing the finding.	

Care For Kids Inc.

Care For Kids Inc.

Subject: Business / Accounting
Question
Care For Kids Inc.

You are the senior manager or audit engagement partner on Care For Kids Inc., a not-for- profit organization that has a December 31 year-end.
While performing year-end substantive procedures, the engagement team identified an error in the entityâs year-end adjusting entries. Care For Kids Inc. had inadvertently not recorded an unrealized gain of $5 million in one of its many investment portfolios. The investments total approximately $200 million. Through inquiry of client management, the engagement team learned that the accounting department had not reviewed the brokerâs statement for this particular portfolio. The portfolio, which consisted of traded securities, had increased in market value by $5 million. Materiality for the audit was $10 million.

As part of the audit, you must assess the operating effectiveness of controls related to the misstatement under audit standards established by the AICPA.

Re quire d:

· What factors would you consider to determine if a deficiency, significant deficiency, or material weakness exists? Be specific to this situation.

· What, if any, communications would you be required to make to those charged with governance?

· What effect would the materiality of this oversight have on your assessment of this control weakness?

 

MHR 6551-12I-3, Training and Development unit VI assessment

Question
	
4 points


Question 3

1.


Which of
the following is not listed in the text as a way to obtain and maintain
trainees' interest?

Answer


 

 

 


 


 

 
Listening
 and questioning


 

 

 


 


 

 
Use
 of non verbal communication


 

 

 


 


 

 
Moving
 around while talking


 

 

 


 


 

 
Providing
 instructions


 

 

 


 


 

 
All
 of the above are ways to obtain interest




4 points


Question 4

1.


The
"process" for the developmental phase of the training model is

Answer


 

 

 


 


 

 
Instructional
 strategy.


 

 

 


 


 

 
Instructional
 methods


 

 

 


 


 

 
Instructional
 equipment and material.


 

 

 


 


 

 
All
 of the above.




4 points


Question 5

1.


Which of
the following seating arrangements is most likely to induce two way
communication?

Answer


 

 

 


 


 

 
The
 classroom


 

 

 


 


 

 
The
 conference


 

 

 


 


 

 
The
 u shape


 

 

 


 


 

 
The
 circle


 

 

 


 


 

 
All
 of the above




4 points

Question 8

1.


Which of
the following would be a characteristic of an ideal training room?

Answer


 

 

 


 


 

 
The
 colors of the walls should be bright and cheerful.


 

 

 


 


 

 
A
 rectangular room is preferred.


 

 

 


 


 

 
A
 room with no windows is preferable.


 

 

 


 


 

 
Hardwood
 floors are preferable.


 

 

 


 


 

 
None
 of the above.
	

Elasticity – Five values for different types of elasticity

Elasticity – Five values for different types of elasticity

Subject: Economics / General Economics
Question
Elasticity! Here are five values for different types of elasticity. (The numbers have been calculated for each case/market using the elasticity methods from your textbook.) Assume that prices rose by 10% in the calculations for the price elasticity of demand and also in the calculations for the cross price elasticity of demand. Also assume that income rose by 10% for the income elasticity of demand calculations.

1. Price Elasticity of Demand is -0.5.

2. Cross Price Elasticity of Demand is -0.5.

3. Cross Price Elasticity of Demand is 0.8.

4. Income Elasticity of Demand is -2.

5. Income Elasticity of Demand is 1.

In a multi-paragraph essay, explain what each type of elasticity is trying to measure and what these numbers predict in each case.

Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

Accounting- Castle Company

Question
	

Castle Company produces throw blankets that are popular holiday gifts. Standard variable costs relating to a single blanket are given below
Standard Quantity or Hours
Standard Price or Rate
Standard Cost
Direct materials
2.62 yards
$5 per yard
$?
Direct labor
1.35 DLH
$6.80 per DLH
$?
Variable manufacturing overhead
1.35 DLH
$2 per direct labor-hour
$?
Total standard cost
$?
Overhead is applied to production on the basis of direct labor hours. During March, 924 blankets were manufactured and sold.
Selected information related to the month’s production is given below:
Materials Used
Direct Labor
Variable Manufacturing Overhead
Actual costs incurred
$11,500 
$8,408
$3,100 
Direct materials price variance
Actual
2,620 yards
1400 hours
Direct materials quantity variance
$1,000 U
Direct labor rate variance
Direct labor efficiency variance
Variable overhead rate variance
Variable overhead efficiency variance

*For this month’s production of 924 blankets
Submit an Excel document with each tab labeled by item number in good form that demonstrates the following through your calculations:
1. What is the standard cost of a single blanket?
2. What was the actual cost per blanket produced during March?
3. What was the direct materials price variance for March?
4. What was the direct labor rate variance for March? The direct labor efficiency variance?
5. What was the variable overhead rate variance for March? The variable overhead efficiency variance?
	

If passed what impact will a California Bill

Question
	If passed what impact will a California Bill that requires cuts in the tailpipe emissions of greenhouse gases by cars and light trucks have on SUVs and the economy? Please provide an answer ASAP. Please make sure that the answer is detailed.