PSY 322 WK 3 Marketing Research and Promotional Message1

Question
	
PSY 322 WK 3 Marketing Research and Promotional Message

PSY 322 WK 3 Marketing Research and Promotional Message
	

general business data bank

Question
	
13. Included in a(n)
____________________ environment are sectors that have a direct working
relationship with the organization, among customers, competitors, suppliers,
and the labor market.







 14. The ____________________ of the general environment includes all
elements that occur naturally on earth.



ANS: 





 15. Managers today are concerned because technologically speaking, the
____________________ has given more power to customers and enabled them to
directly impact an organization.







 16. ____________________ are organizations in the same industry that
provide goods or services to the same set of customers.



ANS: 



 



 17. People and organizations that provide raw materials the
organization uses to produce its output are called ____________________.



ANS: 



 



 18. The ____________________ represents people in the environment who
can be hired to work for the organization.





 19. Not having sufficient information about environmental factors to
understand and predict environmental needs and changes is called
____________________.







 20. When environmental factors change rapidly, the organization
experiences ____________________ uncertainty.



ANS: 







 21. ____________________, ____________________, and
____________________ are three types of strategies that organizations can use
to adapt to environmental changes.



ANS: 



 22. A(n) ____________________ is when two or more organizations
combine to make one organization.







 23. A(n) ____________________ involves a strategic alliance or program
by two or more organizations.









 24. ____________________ can be defined as the set of key values, beliefs,
understandings, and norms shared by members of an organization.



	

Peter and Amy Jones for the current tax year

Question
	Complete the following tax return's 1040 and Schedule A.

Following is a list of information for Peter and Amy Jones for the current tax year. Peter and Amy are married and have three children, Aubrynne, Bryson and Caden. They live at 1846 Joplin Way, Lakeville, MN 55022. Peter is a lawyer and Amy works part-time at a genetics research lab. The Jones' Social Security Numbers and ages are as follows:

Name S.S. Number Age

Peter 215-60-1989 ,32

Amy 301-60-2828 ,28

Aubrynne 713-84-5555 ,5

Bryson 714-87-2222 ,3

Caden 714-89-1684 ,1

Peter's Salary: $70,000

Amy's Salary: $32,000

Items they want you to consider for their itemized deduction:

Eyeglasses and eye exam for Aubrynne $600

Orthodontic work for Bryson to correct congenital defect 2,500

Medical insurance premiums 1,800

Withholding for state income taxes 7,200

Withholding for federal income taxes 16,000

State income taxes paid with last year's return 500

Property taxes on home 1,100

Property taxes on automobile 300

Interest on home 9,700

Interest on credit cards 200

	

Economics Multiple Choice Questions

Question
	
1)THE GDP IS THE VALUE OF AL FINAL GOODS AND SERVICES PROVIDED
A)WITHIN THE NATIONS BOUNDRIES
B)BY DOMESTICALLY OWNED COMPANIES
C)BY CITIZENS OF THE COUNTR
D)BY DOMESTICALLY CONTROLLED COMPANIES
2)NET DOMESTIC PORDUCTI IS USUALLY PREFERRED TO GDP BY ECONOMISTS BECAUSE NET NATIONAL PRODUCT
A)INCLUDES DEPRECIATION
B)EXCLUDES DEPRECIATION
C)INCLUDES INDIRECT BUSINESS TAXES
D)EXCLUDES INDIRECT BUSINESS TAXES
3)THE LARGEST ITEM AMOUNT AMONG THOSE LISTED HERE IS
A)NATIONAL INCOME
B)NET INTEREST
C)NET DOMESTIC PRODUCT
D)COPORATE PROFITS
4)WHICH IS NOT COUNTED IN GDP
A)A SOCIAL SECURITY CHECK SENT TO A RETIREE
B)GOVERNMENT SPENDING ON HIGHWAY BUILDING
C)MONEY SPENT ON AN AIRLINE TICKET
D)MONEY SPENT BY A COMPANY TO BUILD ANEW OFFICE PARK
5)THE SMALLEST COMPONENT OF NATIONAL INCOME IS
A)RENT
B)INTEREST
C)PROFITS
D)SALAIRES AND WAGES
6)OUR GDP INCLUDES ALL THE OUTPUT PORDUCED BY AMERICANS
A)AND FOREIGNERS WITHIN OUR BORDERS
B)WITHIN OUR BORDERS
C)WITHIN OUR BORDER AND ABOARD
D)WITH OUR BORDERS AND BY AMERICAN-OWNED, MULTINATIONAL COMPAINES WITH OFFICES AND FACTORES ABROAD
7)WICH OF THE FOLLOWING IS THE BEST EXAMPLE OF AN INTERMEDIATE PRODUCT
A) A ROAD
B)STEEL
C)BREAD
D)A TV SET
8)WHICH OF THE FOLLOWING WOULD INCREASE GDP
A)MORE IMPORTS 
B)ADDITIONAL LISURE TIME
C)GOVERNMENT REMOVING MORE LITTER
D)PEOPLE ENGAGING IN MORE DOIT YOURSELF PROJECTS
9)NATIONAL INCOME ACCOUNTANTS CAN AVOID MULTIPLE ACCOUNTING BY
A)INCLUDING TRANSFERS IN THEIR CACULATIONS
B)COUNTING BOTH INTERMEDIATE AND FINAL GOODS
C)ONLY COUNTING FINAL GOODS
D)ONLY COUNTING INTERMEDIATE GOODS
10)THE CONCEPT OF NET DOMESTIC INVESTMENT REFERS TO
A)THE AMOUNT OF MACHINERY AND EQUIPMENT USED UP IN PRODUCING THE GDP IN A GIVEN YEAR
B)THE DIFFERENCE BETWEEN THE MARKET VALUE AND BOOK VALUE OF OUTSTANDING CAPITAL STOCK
C)GROSS DOMESTIC INVESTMENT LESS NET EXPORTS
D)TOTAL INVESTMENT LESS THE AMOUNT OF INVESTMENGOODS USED UP IN ACCOMPLISHING THE YEARS PRODUCTION
11)GDP CAN INCREASE AT A FASTER RATE THAN REAL GDP ONLY IF 
A) THERE IS INFLATION
B)THE UNEMPLOYMENT RATE IS INCREASING 
C)THE VALUE OF THE DOLLAR IS STABLE
D)THE POPULATION IS GROWING
12)WHICH STATEMENT IS TRUE
A)GDP IS A VIRTUALLY PERFECT MEASURE OF NATIONAL OUTPUT
B)GDP TAKES INTO ACCOUNT POLLUTION,CRIME, AND EVEN PERSONAL STATISFACTION
C)GDP IS A SINGLE NUMBER THA TSEEKS TO MEASURE OUR NATIONAL OUTPUT
D)THERE IS NO RELATIONSHIP BETWEEN OUR GDP AND OUR NAITON OUTPUT
13)WHICH OF THE FOLLOWIN IS AN INTERMEDIATE GOOD OR SERVICE
A)A PAINT GUN PURCHASED BY HANDY ANDY
B)A DOZEN BOXES OF GIRL SCOUT COOKIES PURCHASED BY YOUR INSTRUCTOR
C)A COMPUTER PURCHASE BY A FARMER IN SMALLVILLE, KANSAS
D)GULE PURCHASED BY MCGRAWHILL TO BIND YOUR TEXTBOOK
14) --------------- IS THE MARKET VALUE OF A FIRMS OUTPUT LESS THE VALUE OF THE INPUTS THE FIRM HAS BOUGHT FROM THE PREVIOUS SELLER
A) VALUE ADDED
B)NET DOMESTIC PRODUCT
C)REAL GDP
D)GENUINE PROGRESS INDEX
15)WHICH THE SMALLEST
A) NET DOMESTIC PRODUCT
B)NATIONAL INCOME
C)GOVERNMENT EXPENDITURES
D)NET EXPORTS
16)GDP IS LESS THAN PERFECT MEASURE OF ECONOMIC WELL BEING IT MAY BE FAULTED FOR EACH OF THESE PRACTICES EXCEPT THAT IT
A)DOES NOT TAKE LEISURE TIME INTO ACCOUNT
B)INVOLVES MULTIPLE COUNTING
C)DOES NOT TAKE PSYCHIC COSTS INTO ACCOUNT
D) DOES NOT TAKE PSYCHIC INCOME INTO ACCOUNT
17)NET DOMESTI PRODUCT IS EQUAL TO 
A)GOSS NATIONAL PRODUCT 
B)THE INFLATION RATE
C)NATION INCOME PULUS COPORATE PROFITS TAXES
D)NI PLUIS INDIRECT BUSINESS TAXES
18)WE DO NOT COUNT____________ AS PART OF GDP
A) PRICE INCREASES
B)TRANSFER PAYMENTS
C)FINAL GOODS
D)DEPRECIATION
19)ABOUT SEVEN OUT OF TEN DOLLARS OF OUR GDP IS SPENT ON
A)GOVERNMENT PURCHASES
B)NET EXPORTS
C)INVESTMENT SPENDING
D)CONSUMER GOODS
20)THE VLAUE ACTUALLY EARNED BY MEMBERS OF HOUSEHOLDS WHO SUPPLY THE INPUTS NECESSARY TO PRODUCT GDP IS CALLED
A) NET INVESTMENT 
B)NATIONAL INCOME
C)PERSONAL INCOME
D)DISPOSABLE INCOME	

Question_Kotler_9Dec_3rd

Question
	61) Proposals related to the consumer's right to ________ include controlling the ingredients that
go into certain products and packaging as well as reducing the level of advertising "noise."
A) not buy a product that is offered for sale
B) expect the product to perform as claimed
C) be well informed about important aspects of the product
D) be protected against questionable marketing practices
E) influence products and marketing practices in ways that will improve the "quality of life"
62) Proposals related to the consumer's right to be informed including knowing all of the
following EXCEPT ________.
A) unit pricing
B) ingredient labeling
C) nutritional labeling
D) product freshness (open dating)
E) product safety
63) Proposals ________ include promoting the use of sustainable ingredients, recycling and
reducing solid wastes, and managing energy consumption.
A) related to the right to be informed
B) related to consumer protection
C) for preserving the world for future consumption
D) relating to quality of life
E) related to the right to charge any price for the product
Answer: C
64) ________ is an organized movement of concerned citizens and government agencies to
protect and improve people's living environment.
A) Consumerism
B) Environmentalism
C) Social responsibility
D) Enlightened marketing
E) Sense-of-mission marketing
65) The ________ in the United States came about because of concern for the loss of the
atmosphere's ozone layer, toxic wastes, litter, and the damage caused by strip mining and forest
depletion.
A) first wave of modern environmentalism
B) second wave of modern environmentalism
C) current wave of environmentalism
D) second wave of consumerism
E) first wave of enlightened marketing
66) ________ is a management approach that involves developing strategies that both sustain the
environment and produce profits for the company.
A) Consumerism
B) New clean technology
C) Environmental sustainability
D) Social responsibility
E) Ethical decision making
67) Companies emphasizing ________ are developing "green marketing" programs that develop
ecologically safer products, recyclable and biodegradable packaging, more energy-efficient
operations, and better pollution controls.
A) pollution prevention
B) product stewardship
C) "beyond greening"
D) new clean technology
E) sustainability vision
68) All of the following are components of both internal and external "greening" and "beyond
greening" activities EXCEPT ________.
A) pollution prevention
B) product stewardship
C) environmentalism
D) new clean technology
E) sustainability vision
69) Nike produces PVC-free shoes, recycles old sneakers, and educates young people about
conservation, reuse, and recycling. Nike is using the most basic level of environmental
sustainability known as ________.
A) pollution prevention
B) product stewardship
C) new clean technology
D) "beyond greening"
E) redlining
70) All of the following are components of "green marketing" EXCEPT ________.
A) making safer products
B) cradle-to-cradle practices
C) recycling
D) biodegradability
E) pollution controls
71) Minimizing pollution from production and all environmental impacts throughout the full
product life cycle is called ________.
A) green marketing
B) design for environment (DFE)
C) product stewardship
D) environmental sustainability
E) pollution prevention
72) ABC, Inc. is currently designing a new product line with the goal of making each product
easy to recover, reuse, or recycle. ABC, Inc. hopes to recover many of these products when
they reach the end of their lifecycle and reuse components in new products. ABC, Inc. is in the
________ stage of environmental sustainability.
A) pollution prevention
B) new clean technology
C) product stewardship
D) beyond greening
E) sustainability vision
73) ________ involves thinking ahead in the design stage to create products that are easier to
reuse, recycle, or recover.
A) Pollution control
B) Design for environment (DFE)
C) Consumerism
D) Societal marketing
E) Strategic planning
74) Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment,
but it is also highly profitable for the company. Such a practice is known as ________.
A) pollution prevention
B) green marketing
C) a sustainability vision
D) design for environment (DFE)
E) new environmental technology
75) Companies can develop ________, which serves as a guide to the future. It shows how the
company's products and services, processes, and policies must evolve and what new technologies
must be developed to get there.
A) new clean technology
B) cradle-to-cradle practices
C) pollution prevention
D) product stewardship
E) a sustainability vision
76) As international trade barriers come down and global markets expand, environmental issues
are having ________ impact on international trade.
A) a neutral
B) a positive
C) a decreased
D) a greater
E) more impact on cultural differences and less
77) The philosophy of ________ holds that a company's marketing should support the best long-run performance of the marketing system.
A) corporate social responsibility
B) environmentalism
C) the sustainable marketing concept
D) the free enterprise system
E) consumer-oriented marketing
78) All of the following are sustainable marketing principles EXCEPT ________.
A) consumer-oriented marketing
B) customer-value marketing
C) innovative marketing
D) value marketing
E) societal marketing
79) Jacob Engineering Group views and organizes its marketing activities from the viewpoint
of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined
group of buyers. What does Jacob Engineering Group practice?
A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) customer-value marketing
E) innovative marketing
80) Which sustainable marketing principle requires that a company seek real product and
marketing improvements?
A) consumer-oriented
B) innovative
C) customer-value
D) sense-of-mission
E) market-oriented
81) After Sony and Microsoft kicked the Mario out of Nintendo's GameCube in the Video Game
War of 2001, the smallest of the three game platform makers needed a new plan. The resulting
Wii system, with its intuitive motion-sensitive controller and interactive games, appealed not
only to teen boys but also to their sisters, moms, dads, and even grandparents. The system
immediately outsold both the PlayStation 3 and Xbox 360. This is a successful example of
________ marketing.
A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission
82) Some firms define their purpose in narrow product terms. Others that define their purpose in
broad social terms follow ________.
A) societal marketing
B) sense-of-mission marketing
C) consumer-oriented marketing
D) customer-value marketing
E) consumerism
83) Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The
company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that
brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a
powerful differentiator for Timberland with its current and potential customers. Timberland
could be most accurately described as practicing ________.
A) consumerism
B) environmental sustainability
C) sustainability vision
D) innovative marketing
E) sense-of-mission marketing
84) Dove wanted to do more than just sell its beauty care products. The company was on a quest
to discover "real beauty" and help women be happy just the way they are. As a re
sult, the Dove
Campaign for Real Beauty was successfully launched in 2004. Dove was practicing which type
of marketing?
A) sense-of-mission
B) consumer-oriented
C) customer-value
D) innovative
E) societal
85) When a company makes marketing decisions by considering consumers' wants and
interests, the company's requirements, and society's long-run interests, it is practicing ________
marketing.
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value
86) What are deficient products?
A) products that have neither immediate appeal nor long-run benefits
B) products that give high immediate satisfaction but only hurt consumers in the long run
C) products that have low appeal but may benefit consumers in the long run
D) products that are either unsafe or inferior
E) any product in the decline stage of the product life cycle
87) Dales Drugstore sells cough medicine that is sour and ineffective. This is an example of a
________ product.
A) societal
B) pleasing
C) salutary
D) deficient
E) desirable
88) A company that makes products that give high immediate satisfaction but may hurt
consumers in the long run makes ________ products.
A) deficient
B) pleasing
C) salutary
D) desirable
E) threatening
89) ________ products give both high immediate satisfaction and high long-run benefits.
A) Deficient
B) Pleasing
C) Desirable
D) Salutary
E) Threatening
90) Examples of pleasing products include ________.
A) cigarettes and junk food
B) dental services and medications
C) seat belts and air bags
D) fruits and vegetables
E) bicycle helmets and elbow pads	

PAD 515 – Assignment 2: Courage and Moral Leadership

Question
	
Research a public leader who has displayed courage and moral leadership, as defined by Daft, Chapter 6 and write a 3-4 page paper (excluding the title and references pages) that addresses the following requirements:
1. Analyze the qualities that mirror courage and moral leadership in the leader, and document those qualities (moral traits) as discussed by Daft (2010) (Chapter 6: Courage and Moral Leadership).
2. Describe the pressures the leader faced and how and why he or she was able to handle them. (In other words, what gave this leader the courage needed to address the issue at hand?)
3. Identify any mistakes that this leader may have made for which that he/she accepted responsibility; explain what the leader (should have) learned from these mistakes.
4. Discuss any traits that this leader used to demonstrate servant leadership.
5. Summarize what you learned about leadership from your research.
6. Research and cite at least three (3) peer-reviewed academic sources. 
	

FIN – We are considering the introduction of a new product.

Question
	

We are considering the introduction of a new product. Currently we are in the 34% tax bracket with a 15% discount rate. This project is expected to last five years and then,because this is somewhat of a fad project, it will be terminated. The following information describes the new project:
Cost of new plant and equipment: $ 7,900,000 
Shipping and installation costs: $ 100,000
Unit sales:
Year Units Sold
1 70,000
2 120,000
3 140,000
4 80,000
5 60,000
Sales price per unit: $300/unit in years 1–4 and $260/unit in year 5.
Variable cost per unit: $180/unit
Annual fixed costs: $200,000 per year
Working capital requirements: There will be an initial working capital requirement of $100,000 just to get production started. For each year, the total investment in net working capital will be equal to 10% of the dollar value of sales for that year. Thus, the investment in working capital will
increase during years 1 through 3, then decrease in year 4. Finally, all working capital is liquidated at the termination of the project at the end of year 5. Depreciation method: Straight-line over 5 years assuming the plant and equipment have no salvage value after 5 years.
	

FIU BUL 6810 discussion

Question
	
Published
in 1987, Presumed Innocent was revolutionary in that it created the genre of
the "legal thriller", later built upon by authors such as John
Grisham, Richard North Patterson and many others. Despite the time that has
passed since its publication, Presumed Innocent remains one of the finest
examples of the genre. The novel was made into a critically acclaimed motion
picture in 1990, starring Harrison Ford. Presumed Innocent raises important
questions of morality, truth and justice, which serve as an excellent backdrop
to this course. 



With this in mind, please consider the following.



The phrase "presumed innocent" refers to the bedrock principal in the
U.S. criminal law system that an accused is considered innocent until actually
proven guilty. Why is the concept of presumed innocence important? Is it
necessary? Do we actually believe in this concept? Said another way, when a
person is accused of a crime, does the public really believe in the innocence
of the accused? What does this say about us as a society? 



Conflicts of interest play a huge role in the novel. What are the conflicts and
why are they important? 



Are conflicts of interest legally important in business transactions? Give me
some examples of conflicts that you have seen in your business and how they
were addressed? 



How should such conflicts be resolved? Is simple disclosure enough? What rules
are or should be in place to govern conflicts?

	

Case assignment 1 – “The Two Horsemen of the Enterprise Software Apocalypse”;

Question
	
Case assignment 1
“The Two Horsemen of the Enterprise Software Apocalypse”;
“Businessweek”, June 18- 24, 2012 page 54. The article is available through the ODU library journals and newspapers collection or for a limited time at:
http://www.businessweek.com/articles/2012-06-14/the-two-horseman-of-the-enterprise-software-apocalypse#r=read

1. What were the barriers to entry into the US enterprise software business in 2012?
2. How intense was the competition and what evidence or causes support your conclusion?

	

Kaplan GB530 week 5 discussions

Question
	
Unit 5: Unit 5: Delivering Value - Discussion 1














 

 



 

 

 
Global
 Social Responsibility & Pricing
 



Introduction: Marketers must constantly look for
ways to be socially responsible and to provide quality products at a price
reasonable to their customers. This Newsweek Video case is an interview (two
videos) with Jeff Kindler, Chairman of Pfizer, Inc. His interview responses
offer insights into the benefits and challenges of social responsibility,
pricing policies, and brand image in a diverse global marketing environment.

About Jeff
Kindler Chairman of Pfizer, Inc.:


Mr. Kindler serves as Chairman of
Pfizer Inc. since December 19, 2006. He is Chief Executive Officer since July
31, 2006; Vice Chairman and General Counsel from March 2005 to July 30, 2006;
Executive Vice President and General Counsel from April 2004 to March 2005; and
Senior Vice President and General Counsel from January 2002 to April 2004.

Prior to joining Pfizer, Mr. Kindler
served as Chairman of Boston Market Corporation from 2000 to 2001, and
President of Partner Brands during 2001, both companies owned by McDonald's
Corporation. He was Executive Vice President, Corporate Relations and General
Counsel of McDonald's Corporation from 1997 to 2001, and from 1996 to 1997
served as that company's Senior Vice President and General Counsel. Member of
the U.S.-Japan Business Council and the Boards of Trustees of Ronald McDonald
House Charities and Tufts University.

He serves as Director of Pfizer Inc.
since July 2006. Mr. Kindler is Chairman of the Board's Executive Committee and
a member of the Pfizer Executive Leadership Team.

Assignment: Once you have viewed the videos,
answer the following questions:

What are some of the challenges
 marketers must consider when designing their pricing strategies?
Should different pricing
 approaches be utilized in different countries?
How can a company such as
 Pfizer balance the costs associated with communicating the benefits of
 their products with the target markets desire for reasonable prices?
Within your response, include a
 relevant sentence or two quotes from our Kotler and Keller Marketing
 Management text to support your view.

 is related to social responsibility in establishing pricing
policies in the developing world. ()

 is related to social responsibility
in balancing the challenges inherent in marketing a business while keeping
prices reasonable.()

Discussion 2



Key to effective marketing management in a
global context is keeping up with current events. As outlined in Unit 1, you
need to find a current event topic that interests you and relates to the
material we are discussing. You can find an article from the Internet, the
Webliography, Kaplan Library or any other reliable source. Remember that
Wikipedia is NOT considered a credible source. NOTE: The article you find
must have been written within the past 90 days. Check the Extra! Extra! tab as
a starting point for your research.