Question_Kotler_9Dec_4th

Question_Kotler_9Dec_4th

Question 91) Which of the following is the best example of a desirable product?
A) healthy and delicious breakfast food
B) cigarettes
C) effective but bad-tasting medicine
D) junk food
E) dental insurance
92) In societal marketing, the ideal goal for companies is to turn all of their products into
________ ones.
A) salutary ones
B) desirable ones
C) pleasing ones
D) durable ones
E) serviceable ones
93) Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.
The Neptune washer is an example of a ________ product.
A) deficient
B) pleasing
C) salutary
D) desirable
E) satisfying
94) The challenge for makers of which type of product is to add long-run benefits without
reducing the product's pleasing qualities?
A) salutary
B) desirable
C) pleasing
D) durable
E) deficient
95) The challenge for makers of which type of product is to add some pleasing qualities so that it
will become more desirable in the consumers' minds?
A) salutary
B) desirable
C) pleasing
D) durable
E) aesthetic
96) Baker Enterprises produces several new products that have low appeal but may benefit
consumers in the long run. What is the most accurate classification of these products?
A) deficient
B) pleasing
C) salutary
D) desirable
E) unpleasing
97) Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions
to make when she and her staff are faced with moral dilemmas. Monica and other managers
could create broad guidelines that everyone in the organization must follow in the form of
________.
A) a company value statement
B) a company mission statement
C) a company vision statement
D) corporate marketing ethics policies
E) a financial statement
98) A company that produces and heavily markets cigarettes, with many promotions aimed at
young (although legal age) nonsmokers, most likely follows which of the following as a guiding
principle?
A) the philosophy that companies should have a social conscience
B) the philosophy that companies can do in good conscience whatever the market and legal
systems allow
C) the philosophy of environmentalism
D) the philosophy of consumer-oriented marketing
E) the philosophy of consumerism
99) Companies must decide what principle they should use as a guide on issues of ethics and
social responsibility. All of the following are common philosophies to accomplish this end
EXCEPT?
A) Let the free market decide.
B) Let the legal system decide.
C) Let society decide.
D) Let individual managers decide.
E) Let individual companies decide.
100) The American Marketing Association (AMA) has created a code of ethics that includes all
of the following ethical values EXCEPT ________.
A) honesty
B) fairness
C) openness
D) competitiveness
E) responsibility
101) Sustainable marketing calls for meeting the present needs of consumers and businesses
while also preserving or enhancing the ability of future generations to meet their needs.
102) The major criticisms of marketing include harming consumers through high prices,
deceptive practices, high-pressure selling, shoddy or unsafe products, planned obsolescence, and
poor service to disadvantaged countries.
103) Consumers can rarely buy functional versions of highly promoted branded products at
lower prices.
104) When responding to consumer complaints about high prices, marketers often explain that
consumers do not understand the costs involved that justify the prices.
105) Though marketers may make long-term gains with high-pressure selling tactics, this
approach can do serious damage to short-term customer relationships.
106) Jones Toy Company has been accused of producing shoddy and unsafe children's toys. If
Jones is typical of most companies, the complaints will center on manufacturer indifference,
increased production complexity, and poorly trained labor.
107) A common accusation aimed at consumer advertising is that it makes you buy things you
don't need.
108) Critics of marketing view consumer interest in material things as a natural state of mind and
a matter of false wants created by marketing.
109) Many marketers have been accused of overselling private goods at the expense of public
goods because many private goods require more public services that are usually not forthcoming.
110) Because some people view business as the cause of many economic and social ills,
movements have arisen to keep business in line. The two major movements have been
consumerism and effective marketing.
111) Consumerism's early beginnings were fueled by rising prices, conditions in the meat
industry, and scandals in the drug industry in the early 1900s.
112) Each basic consumer right has led to more specific proposals from consumerists, such as
nutritional and ingredient labeling.
113) Whereas environmentalists consider whether the marketing system is efficiently serving
consumer wants, consumerists are concerned with marketing's effects on the environment and
with the environmental costs of serving consumer needs and wants.
114) The management strategy of environmental sustainability focuses on developing ways to
sustain the environment while also producing profits.
115) In the progress toward environmental sustainability, a company must first strive for
pollution prevention and product stewardship before developing "beyond greening" plans.
116) Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.
117) Sunset Lawn Service puts most of its resources into value-building marketing investments.
The management at Sunset is practicing customer-value marketing.
118) New World Food Supplements continuously seeks real product and marketing
improvements. Obviously, New World is involved in consumer-oriented marketing.
119) A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interest must be practicing
consumer-oriented marketing.
120) In consumer-oriented marketing, a company defines its mission in broad social terms rather
than narrow product terms.

ECON310-Global Managerial Economics

ECON310-Global Managerial Economics

Question


ECON310-1401A-02 Global Managerial Economics
Task Name: Phase 2 Individual Project
Deliverable Length: 1,000–1,200 words
Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Suppose that there are two products: clothing and soda. Both Brazil and the United States produce each product. Brazil produces 100,000 units of clothing per year and 50,000 cans of soda. The United States produces 65,000 units of clothing per year and 250,000 cans of soda. Assume that costs remain constant.

What would be the production possibility frontiers for Brazil and the United States?
Without trade, the United States produces 45,000 units of clothing and 150,000 cans of soda.
Without trade, Brazil produces 75,000 units of clothing and 30,000 cans of soda.
Denote these points on each other’s production possibility frontier.
What is the marginal transformation rate for each country?
Should the two countries specialize and trade?
If so, who has the comparative advantage in what product?
Once they specialize, how much does output increase?
What are the terms of trade if the United States trades 1 can of soda for 5 units of clothing?
Are the consumers in each country better off?
What is the labor-intensive good?
What is the labor-abundant country?
What is the capital-abundant country?
Could trade help reduce poverty in Brazil and other developing countries?
How do product and factor prices and wages eventually equalize between the two countries?
Please submit your assignment.

Click on Student Expectations to view the expectations for this assignment.

Assignment Grading Rubric

For assistance with your assignment, please use your text, Web resources, and all course materials.

Course Materials

Course Materials

Points Possible: 100
Date Due: Monday, Jan 20, 2014
Objective: Analyze short-run and long-run costs.

Write a paper with 950 words in which you identify the environmental factors that affect

Write a paper with 950 words in which you identify the environmental factors that affect

Question Write a paper with 950 words in which you identify the environmental factors that affect global and domestic marketing decisions of PepsiCo. Address the following as they relate to the organization’s marketing decisions:

• Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

• Examine the importance of demographics and physical infrastructure.

• Analyze the influence of cultural differences.

• Examine the importance of social responsibility and ethics versus legal obligations.

• Analyze the effect of political systems and the influence of international relations.

• Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

• Explain the effect of technology.

Durkee Corporation keeps careful track of the time required to fill orders

Durkee Corporation keeps careful track of the time required to fill orders

Question

1. Durkee Corporation keeps careful track of the time required to fill orders. The times required for a particular order appear below:
Wait time........ Hours: 10.7
Process time......Hours: 0.9
Inspection time...... Hours: 0.4
Move time ...... Hours: 2.3
Queue time ...... Hours: 4.5

Required:
A.) Determine the throughput time.
B.) Determine the manufacture cycle efficiency (MCE),
C.) Determine the delivery cycle time.

2. Jane, Inc., is considering the purchase of a machine that would cost $430,000 and would last for 6 years, at the end of which, the machine would have a salvage value of $47,000 The machine would reduce labor and other costs by $109,000 per year. Additional working capital of $4,000 would be needed immediately, all of which would be recovered at the end of 6 years. The company requires a minimum pretax return of 17% on all investment projects.

Required:
Determine the net present value of the project.

Timothy is a 35 percent partner in the Total Partnership

Timothy is a 35 percent partner in the Total Partnership

Question


Timothy is a 35 percent partner in the Total Partnership, a calendar-year-end entity. Timothy has an outside basis in his interest in Total of $198,000, which includes his share of the $45,000 of partnership liabilities. On December 31, Total makes a proportionate distribution of the following assets to Timothy:

Basis

Cash $50,000
Inventory 65,000
Land 50,000
Totals $165,000

FMV

Cash $50,000
Inventory 75,000
Land 65,000
Totals $180,000

1- For an operating distribution, outline the tax consequences (amount and character of recognized gain or loss, basis in distributed assets) of the distribution to Timothy.
2 -For a liquidating distribution, outline the tax consequences (amount and character of recognized gain or loss, basis in distributed assets) of the distribution to Timothy.
3 -Discuss the similarities and differences between the tax consequences of the operating distribution and the tax consequences of the liquidation distribution.

Reading the background material for a basic understanding and then doing additional research to elaborate

Reading the background material for a basic understanding and then doing additional research to elaborate

Question 3 pages minimum

Reading the background material for a basic understanding and then doing additional research to elaborate on the ideas is the approach for this first case. Discuss and analyze the difference between managerial and financial accounting. Pay particular attention to:
-How is managerial accounting different from financial accounting?
-Comment on the different needs and use of financial information for internal purposes.
-The managerial accounting profession and its role in today’s business environment. How has it changed over time?
-Comment on the Certified Management Accountant (CMA) designation.

FAS101 Research paper

FAS101 Research paper

Question Paper Topic
The research paper assigned for this class gives the student the opportunity to explore in depth a single work of art. The work of art may come from any medium, any era and any culture. See below for examples.
Submission
You must submit the paper to the course Turnitin no later than Sunday 11:59 PM EST/EDT of Module 6.
Bibliography
Your bibliography must include at least five sources, two of which must be books. If you use the Internet when looking for information, make certain that the sources you use are legitimate and trustworthy. Dictionaries, the textbook for this class and general encyclopedias may be used, but should not be counted in your five required sources.
Style
You are required to use the MLA style. Information about MLA is available under the Resources section in the course menu.
Presentation
This paper is to consist of at least 1,000 words of text. The title, page numbers, endnotes, footnotes and bibliography do not count as text. The paper should be double-spaced. Margins should equal one inch. A title page is not required. Remember that this is a graded paper and it should appear neat, orderly and professional.
Common Problems
Proofread your paper for misspellings, grammatical errors and missing or incorrectly labeled cites. Do not use contractions, such as won’t, can’t or shouldn’t. Avoid using slang and informal expressions. Standardized how many spaces you leave after periods and when beginning a new paragraph.
Quotes
Limit your use of quotes to those instances where it is absolutely necessary for clarifying a point. Long quotes (usually for 5 typewritten lines) should be kept to minimum and should be single-spaced and indented. Give proper credit for both indirect and direct quotes. Failure to do so will be considered plagiarism.
Help
Please contact the instructor if you have any questions, problems, or concerns.
Grading Standards for Essays
It is important for you to have an understanding of what constitutes an A, B, C, D, or F paper. Below are some common characteristics that may help you to understand the differences in grades.
A. Outstanding Work. An A paper presents interesting, insightful ideas. It exhibits a mature level of thought (that is, exhibits the ability to draw inferences and make analogies which show insight into the topic). There is a clear focus (thesis, controlling idea) which is developed in an organized, concise, logical manner. Unified and coherent paragraphs include specific, relevant supporting evidence and examples. Sentences are varied and well constructed. Word choices are precise, fresh, and vivid. There are virtually no errors in grammar, punctuation, spelling, or usage. Research, if used, is thorough, accurately documented, and effectively integrated.
Note: Often the A paper is distinguished from the B paper by a more assured prose style, more creativity in form or content, more subtlety in rhetorical strategy.
B. Good Work. A B paper demonstrates a thoughtful, solid understanding of the subject. Although ideas are interesting, they tend to lack originality or insight. Focus is clear and content well organized, but paragraphs may be slightly underdeveloped or need more support. Most sentences are varied and well constructed. Word choice is generally appropriate. Although there may be some minor errors in grammar, punctuation, spelling, or usage, none of these problems is glaring or highly distracting. Research may not be as thorough, appropriately documented, or effectively integrated as an A paper.
C. Adequate Work. A C paper is an average paper, presenting ideas that may be obvious or unexceptional. It is generally clear throughout, but some information may be general or repetitious. It has a clear thesis with some concrete details and examples. The essay is somewhat developed and organized. Paragraph breaks may not always correspond to shifts in topic. Sentence structure is adequate but undistinguished and can be repetitive or awkward with imprecise or inappropriate word choices. Errors in grammar, punctuation, spelling or usage may distract the reader but do not prevent comprehension. Research may not be appropriately used or effectively integrated.
D. Poor Work. A D paper tends to lack insight and interesting ideas. Focus is often confusing or not easily identified. The essay is usually undeveloped and poorly organized. Paragraph breaks can be arbitrary. Statements are unsupported, repetitive, or irrelevant. Sentence structure and word choice may be inaccurate, confusing, or awkward. There are many grammar, punctuation, spelling, and usage errors. Research is poorly documented and ineffectively used to develop the paper.
F. Unacceptable Work. An F paper presents simplistic, inappropriate, or incoherent ideas and lacks focus. It tends to be undeveloped and disorganized. Paragraphs are incoherent, and paragraph breaks often do not correspond to shifts in topic. Statements are unsupported, repetitive, or irrelevant. Sentence structure and word choice are inaccurate, confusing, or awkward. There are many grammar, punctuation, spelling, and usage errors that often prevent comprehension. Research is not evident, or sources are undocumented, i.e., plagiarized. The paper does not meet the requirements of the assignment (adapted from Pace University).
Possible Topics
If you are interested in Criminology…
Investigate the theft or “appropriation” of a work of art or artifact. Famous stolen items include: Leonardo da Vinci’s The Mona Lisa (1911), van Eyck’s Panels from the Ghent Altarpiece (1934), Last Judgment triptych by Memling (1473) and several paintings by Munch [two versions of The Scream (1994 and 2004), Madonna (2004), and Blue Dress (2005)].
In a similar vein, you may wish to consider what happens to art/architecture/artifacts in times of war.
Many works have been looted in times of war. Napoleon and Hitler especially were especially bad about this, although stealing art has always been a feature of war. The Crusaders preferred the term “liberated,” rather than stole, when they took items from Near Eastern churches and transported them back to churches in Europe.
Some collectors, greedy to get their hands on works of art at a discounted price, spirited endangered artists out of dangerous situations, but only in return for their art. Peggy Guggenheim, founder of the Guggenheim Museum in New York, was notorious for this. Among others, she helped Masson, Breton, Chagall and Ernst escape the Nazis – but only if they paid their passage in art.
When a country is occupied, such as Greece by the Turks in the 1800’s, or is ruled by an unscrupulous leader, such as Iraq by Saddam Hussein, many artifacts are stolen, illegally purchased or sold on the black market. This is how Elgin’s Marbles (Greek sculptures from the Acropolis) came to reside in London. The bulk of African art and artifacts in Western museums today was looted during the 1800’s by colonial powers such as Britain, France, and Spain. Other works, like Nefertiti’s head, were smuggled out of the country of their origin, Egypt in this case, by morally-challenged archaeologists. This was especially prevalent during the early days of archaeology.
When Hitler came into power, he ordered that all “degenerate art” from Germany (and later other conquered territories) be rounded up and ultimately sold. Over 17,000 works of art by such artists as Picasso, Matisse, Klee, Kandinsky, Mondrian, Renoir, Degas, Cézanne, and Van Gogh were eventually seized. A good paper idea would be to consider Hitler’s criteria for good art and his understanding of bad or “degenerate” art using one work of art.
A couple of informative sources:
Nicholas, Lynn H. The Rape of Europa. New York: Vintage Books, 1995.
Saz Productions. Art Theft – Most Wanted Art. 1998-2005. August 14, 2005. http://www.saztv.com/.
If you are interested in science…
Discover the techniques art restorers use to identify problems in paintings, sculptures, or buildings. How do they prevent more problems from occurring (conserv ation) and repair problems that have already occurred without changing the work of art? Are the restorations successful? Well known examples of works that have undergone restoration are: the Laocoon statue group, Michelangelo’s the Sistine Chapel Ceiling, Michelangelo’s David, and Frank Lloyd Wright’s Falling Water (Kauffman House).
Possible topics in this vein include:
What have engineers and architects learned from the 9/11 attacks on the World Trade Center?
Sometimes scientific knowledge is used for ill when unscrupulous people make forgeries of works of art. Discuss one such forgery and how it was discovered.
Using a single work by Mozart, discuss the “Mozart Effect” and its validity.
Colors have long been known to have an effect on human perceptions and emotions. Using one painting, discuss color theory. You may choose a monochromatic painting (such as anything from Picasso’s Blue Period) or an analogous color scheme painting (van Gogh made several) or a complementary color scheme painting (Cezanne).
Using one work of art, discuss how a fresco painting is made and what chemical reactions take place to ensure the painting will last for centuries. Famous fresco paintings can be found on the island of Crete in the Minoan palace of Knossos. Famous fresco painters were Raphael, Michelangelo, and Diego Rivera.
Underwater archaeology is often the nexus where science, art history, and politics meet. Using, one work of art, discuss what challenges underwater archaeologists face.
Discuss a major event in an artist’s life that is visible or presaged in one of his/her works of art. Each of these artists struggled with depression and ultimately committed suicide: Arshile Gorky, Ernst Ludwig Kirchner, Mark Rothko and Vincent van Gogh. Frida Kahlo (1907-1954) was involved in a horrible traffic accident that caused her a lifetime of pain and other health complications. The Impressionist painter Edgar Degas, who became increasingly blind as he aged, switched to pastels and sculpture to compensate for his loss of vision. Goya went deaf as a result of a serious illness in his elder years. Modigliani, a Jewish artist from Italy, died in Paris as a result of drug addiction and tuberculosis. His lover killed herself two days after his funeral. She was nearly nine months pregnant.

PSYC101 class paper

PSYC101 class paper

Question

Discussion Questions for

Girl Interrupted by KAYSEN



PICK TWO QUESTIONS TO ANSWER. YOUR ANSWER IS TO BE TYPED AS A FORMAL PAPER (300 Words per question). ATTACH THE SCORING SHEET TO THE FRONT OF YOUR PAPER. MAKE SURE YOUR NAME IS ON THE SCORING SHEET.

1) Discuss the Kaysen's symptoms that indicated she needed help. Are these severe enough that she needed to be hospitalized?

2) Describe how the hospital experience was both helpful and unhelpful to Susanna.

3) Have you ever known anyone like any of the characters at McLean? That is, someone had some of the symptoms of the people in McLean. Which ones? Compare and contrast the person you know with the character in the book.

4) Did this story change your feelings in any way about people with mental disorders or who have been hospitalized? Use examples from the book to justify your answer. Discuss Kaysen's view about the stigma of mental illness.

5) We can often find aspects of ourselves in another's story - even someone with mental illness. What aspects do you share with Susanna (it doesn't have to be as extreme as hers). Be specific in identifying the behaviors, thought processes or developmental tasks.