Question
34) In the 1950's the American population began
shifting from large cities to ________.
A)farming communities
B)ruralareas
C)foreign countries
D)suburbs
E)coastal towns
35) As more and more Americans are moving to
"micropolitan areas," marketers can most reasonably assume that
________.
A)geographic segmentation may be less critical
B)ruralpopulations will offer an expanding
market
C)micropolitan areas may
offer the same advantages as metropolitan areas
D)congested areas may
become more ensnarled
E)crime rates in
metropolitan areas will increase
36) An increasing number ofAmerican workers work
out of their homes with technological conveniences such as
PCs, high-speed Internet access, and fax machines. These workers are
referred to as the ________ market.
A)LOHAS
B)SOHO
C)Gen X
D)Millennial
E)micropolitan
37) Which of the
following most accurately reflects the popularity oftelecommuting?
A)Almost all American
businesses are expected to offer telecommuting options within the next decade.
B)The majority of American businesses currently
offer telecommuting programs for their
employees.
C)About 40% of American
businesses currently offer telecommuting programs for their employees.
D)About 25% of American
businesses currently offer telecommuting programs for their employees.
E)The percentage of
American businesses offering telecommuting programs is expected to decline
within the next decade.
38) Over the past 50 years, which ofthe
following groups of workers has become smaller?
A)managers
B)manufacturers
C)professionals
D)telecommuters
E)married women
39) Because of increasing ________, Americans will
demand higher quality products, books, magazines, travel, personalcomputers,
and Internet services.
A)numbers of nontraditional families
B)family size
C)levels of education
D)socialclass awareness
E)ethnic diversity
40) Which of the
following is an accurate statement about the diversity of the American
population?
A)African Americans represent the
largest non-white segment of the population.
B)More than 12 percent of people living in the
United States were born in another country.
C)The Asian American
percentage ofthe population is expected to remain steady in the next 50 years.
D)In terms ofethnic diversity, the United States
is about average in comparison to other
countries with
populations ofa comparable size.
E) American ethnic populations are expected to slowly increase in
the next few decades.
41) Of the following, which is
the fastest-growing group in the United States?
A)African Americans
B)Caucasians
C)Hispanics
D)Native Americans
E)Arab Americans
A)geographic segmentation
B)targeted advertising
messages
C)mass marketing
D)mainstream advertising
E)cause-related marketing
.
43) Members of which of
the following groups are more likely than the generalpopulation to have
professional jobs, own a vacation home, own a notebook computer, and own
individual stocks?
A)Gen Xers
B)gays and lesbians
C)Millennials
D)echo boomers
E)environmentalists
44) Of the following diversity segments in the
American population, which is currently the largest?
A)adults with disabilities
B)Hispanics
C)African Americans
D)telecommuters
E)Asian Americans
45) The ________ environment consists of factors
that affect consumer purchasing power and spending patterns.
A)cultural
B)political
C)technological
D)economic
E)natural
46) A country with a(n)
________ economy consumes most of is own agriculturaland industrial outputs and
offers few market opportunities.
A)industrial
B)service
C)technological
D)subsistence
E)developed
47) A country with a(n) ________ economy has
rich markets for many different kinds of goods.
A)industrial
B)service
C)rural
D)subsistence
E)multicultural
48) Value marketing is the strategy of offering
consumers ________.
A)high quality at a high price
B)luxury quality at a
high price
C)lesser quality at a
low price
D)reasonable quality at
a fair price
E)little quality at a low price
49) Which of the following statements about
income distribution in the United States is NOT true?
A)In recent decades, the rich have gotten
richer.
B)In recent decades, the
middle class has grown.
C)In recent decades, the
poor have remained poor.
D)The top 10 percent of
American earners account for almost half ofall American income.
E)The top one percent of
American earners receive a higher percentage of the nation's total income than
do the bottom 50 percent of American earners.
14
50) In a tiered market,
companies target which ofthe following?
A)affluent consumers only
B)consumers of modest
means only
C)the middle class only
D)consumers at all
levels of income distribution
E)professionals only
51) Which of the following combinations of
expenses use up most household income?
A)food, housing, retirement planning
B)housing, insurance,
taxes
C)food, housing,
transportation
D)housing, taxes,
transportation
E)food, travel, savings
52) Ernst Engel's laws generally have been
supported by recent studies. He discovered that as family income rises, the
percentage spent on ________ declines and the percentage spent on
________ remains about constant.
A)food; clothing
B)clothing;
recreation/entertainment
C)savings;
transportation
D)food; housing
E)recreation/entertainment;
savings
53) The natural resources that are needed as
inputs by marketers or that are affected by marketing activities are referred
to as the ________.
A)raw material market
B)natural environment
C)endangered environment
D)green movement
E)factors ofproduction
54) Which of the
following American government agencies is charged with setting and enforcing
pollution standards?
A)the Environmental Protection Agency (EPA)
B)the Federal Trade Commission (FTC)
C)the Food and Drug
Administration (FDA)
D)the Consumer Product
Safety Commission
E)the Federal Energy
Regulatory Commission
55) What movement has encouraged marketers to
pursue environmentally sustainable strategies?
A)the EPA
B)the black market
C)the green movement
D)the SOHO movement
E)green intervention
56) Which country leads the world in research
and development spending?
A)England
B)Germany
C)Sweden
D)Japan
E)the United States
57) Which of the
following is a result ofregulations set up by the Food and Drug Administration
and the Consumer Product Safety Commission?
A)The time lag between new product ideas and
their introduction to the market has decreased.
B)Spending on research and development has
decreased.
C)Research costs for
companies have grown.
D)More companies have
failed to meet safety standards.
E)Companies are more
focused on making practical, affordable versions ofproducts.
58) Marketers should be aware of laws,
government agencies, and pressure groups that influence or limit various
organizations and individuals in a given society. This is the ________
environment.
A)socio-legal
B)cultural
C)political
D)legal-technological
E)economic
59) Even the most liberal advocates
of free-market economies agree that the system works best with
________ regulation.
A)private
B)maximum
C)intermittent
D)at least some
E)no
60) Legislation affecting
business around the world will continue to ________.
A)become simplified
B)increase
C)stabilize
D)decrease
E)relax consumer protections
61) The legislation created to limit the number
of commercials aired during children's programming is called the ________.
A)Children's Online Privacy Protection Act
B)Child Protection Act
C)CommercialProduct Act
D)Children's Television
Act
E)Consumer Product
Safety Act
62) Business legislation has been created for
three basic reasons: to protect companies fromeach other, to protect consumers,
and to ________.
A)protect the interests of society
B)regulate prices
C)increase world trade
D)regulate monopolies
E)promote environmental
sustainability
63) The recent rash
ofbusiness scandals and increased concerns about the environment have created
fresh interest in the issues of________ and ________.
A)ethics; promotion responsibility
B)ethics; socialresponsibility
C)finances; employee
discrimination
D)management ethics;
culturalbias
E)promotion; pricing