Case Study: How Advertisers Use BandWatch Informational Data

Case Study: How Advertisers Use BandWatch Informational Data

Case Study: How Advertisers Use BandWatch Informational Data

1.	Brandwatch can create a graph of Twitter activity over time. The time at which a commercial airs can be indicated on that graph. What could an advertiser do with this information?
2.	Suppose you’re Hyundai’s U.S. advertising manager. Your boss asks you to explain your ads poor performance relative to competitor Volkswagen as measured by cost per tweet. How do you respond?
3.	Web search strings are a source of big data. How can a company such as Google use them to improve its search results? For example, if you search for Robert Smith, how can a search engine improve the likelihood that its top hits will be the Robert Smith you want, not any of the thousands of other Robert Smiths in the world?