Topic: amazon
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Read the amazon.com case study on page 443 and answer the three questions at the end of the study on page 444. Each question should be 400 words and
with 2 source no more than five years old.
Questions
1. Why has Amazon.com succeeded online when so
many other companies have failed?
2. Will the Kindle revolutionize the book industry? Why
or why not?
3. What’s next for Amazon.com? Is cloud computing
the right direction for the company? Where else can it
grow?
Excellence
DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS CHAPTER 15 443
Founded by Jeff Bezos, Amazon.com started as the
“world’s largest bookstore” in July 1995. A virtual book-store that physically owned no books, Amazon.com
promised to revolutionize retailing. Although some may
debate whether it accomplished that, Bezos clearly
blazed a trail of e-commerce innovations that many have
studied and followed.
Amazon.com set out to create personalized store-fronts for each customer by providing more useful infor-mation and more choices than could be found
in your
typical neighborhood bookstore.
