Case: Strategic Alliances in the Pharmaceutical and Biological Industry

Case: Strategic Alliances in the Pharmaceutical and Biological Industry

Subject: Health Care / General Health Care
Question
Essay in APA format for a Healthcare management MBA class.

For this assignment read the Case Study presented on pages 342-343 of the textbook. Write approximately 1,750-2,000 words addressing the following questions:

Case: Strategic Alliances in the Pharmaceutical and Biological Industry

· 1. What do you think are the possible major tensions that exist when a pharmaceutical firm forms an alliance with a biotechnology firm?
· 2. How would you try to address those tensions?

· 3. Identify different challenges that exist for maintaining or strengthening an ongoing alliance versus beginning a new relationship.

Reference: (textbook)

.5in; line-height: 150%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;”>Burns, L.W., Bradley, E.H., Weiner, B.J., (2012). Health Care Management: Organization Design & Behavior, (6th ed.), Clifton Park, NY: Cengage Learning, ISBN: 13- 978-1-4354-8818-2.