Case Analysis: McDonalds

    Read the McDonald’s Case Study located in the Case Study section of the text.
    Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald’s operates and how the environment influences its strategy.
    Note:  a summary is a comprehensive and yet brief form of the case study.  It is considered a critical thinking exercise.

Your summary should be a minimum of 2-3 pages in length and must be in your own words. Include 3-5 references.  Only one reference may be from the internet (not Wikipedia).  A detailed explanation of how to cite a course using APA can be found here (link).  Include a title page with your submission.  Only the body of the paper will count towards the page requirement.  Please see rubric below.