Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.


REI Marketing Environment Worksheet

List the current characteristics of each environmental factor as they relate to REI.

U.S. Economy

How does the current U.S. economy affect REI retail operations?

1.

2.

Global Economy

How does the current global economy affect REI retail operations?

1.

2.

Legal and Regulatory Environment

What types of legal and regulatory forces affect REI in the U.S.?

1.

2.

Socio-Cultural Forces

What types of social and culture trends affect REI?

1.

2.

Technological Forces

What type of technology changes affect REI?

1.

2.

Competitive forces are also a part of the marketing environment, and we will review those in this unit’s second assignment.

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MARKET ENVIRONMENT SCORING GUIDE

Due Date: End of Unit 1.
Percentage of Course Grade:5%.

MARKET ENVIRONMENT SCORING GUIDE GRADING RUBRIC

Criteria
	

Non-performance
	

Basic
	

Proficient
	

Distinguished

List two of the current characteristics of the following environmental factor as it relates to REI: U.S. Economy.
20%
	

Does not list a characteristic of the following environmental factor, as it relates to REI: U.S. Economy.
	

Lists a characteristic of the following environmental factor, as it relates to REI: U.S. Economy.
	

Lists two of the current characteristics of the following environmental factor as it relates to REI: U.S. Economy.
	

Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: U.S. Economy.

List two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy.
20%
	

Does not list a characteristic of the following environmental factor, as it relates to REI: Global Economy.
	

Lists a characteristic of the following environmental factor, as it relates to REI: Global Economy.
	

Lists two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy.
	

Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Global Economy.

List two of the current characteristics of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.
20%
	

Does not list a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.
	

Lists a characteristic of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.
	

Lists two of the current characteristics of the following environmental factor, as it relates to REI: Legal and Regulatory Environment.
	

Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI:: Legal and Regulatory Environment.

List two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces.
20%
	

Does not list a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces.
	

Lists a characteristic of the following environmental factor, as it relates to REI: Socio-cultural Forces.
	

Lists two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces.
	

Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Socio-cultural Forces.

List two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces.
20%
	

Does not list a characteristic of the following environmental factor, as it relates to REI: Technological Forces.
	

Lists a characteristic of the following environmental factor, as it relates to REI: Technological Forces.
	

Lists two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces.
	

Analyzes at least two of the current characteristics of the following environmental factor, as it relates to REI: Technological Forces.