Business Strategy


The following are critiques and analysis of the Jet Blue ppt uploaded that other students have posted pertaining to the topics in bold. Each discussion has a topic in bold that was critiqued by a student. Read the Jet Blue Case PPT uploaded and respond in detail to each of the following students' critiques. Answer any questions and/or concerns that are expressed by each student in each of the following discussion posts: Discussion 1: Industry analysis (except for five competitive forces analysis), as well as its alignment/consistency with the case report as a whole. Support of the selected strategy should also be assessed. The group did a really good job on their interpretation of the airline industry.  They made sure to exclude those that fly private jets, or military flight.  This is evident of their use of constraints.  For example they made it known in the beginning that a 50 person minimum must be transported at all times for a company to be a member of their defined industry.  I also appreciated that they stated “commercial” as this allowed me to better visualize what company I, the reader, would be comparing the strategies outlined in the case of Jet Blue.  When I first read the case, I took into consideration that the team presented us with a growth rate of 3.8% for their defined industry.  When I saw that the group then set a goal of 14% growth in revenue for the next 5 years, I thought; “Wow that’s a very lofty goal”!  Of course the first thing that came to my mind was the competition which easily can take advantage of economies of scale, the safety of a well-established brand, and the ability to obtain contracts with businesses that have travel expenses. Understanding the group’s strategy, they are looking to capitalize on the “hidden gems” of discount flight.  I see that the group is looking to concentrate heavily on marketing which would allow the organization to increase their market share.  Of course most companies such as Jet Blue have the...