Business Intelligence Systems

GRIFFITH BUSINESS SCHOOL DEPARTMENT OF INTERNATIONAL BUSINESS & ASIAN STUDIES 7117IBA Business Intelligence Systems Individual Assignment Semester 1 2014 Due Date: Week 11 Monday 19/05/2013 (In Class) Total Value: 40% 2500 Words approx. In this individual project, you are required to identify a business intelligence application (system) in an industry or organisation and explain how the system can help and/or support these businesses improve their functional activities and gain competitive advantages. Alternatively, you are required to identify a problem in an industry or organisation and explain how a Business Intelligence solution can help and/or support these businesses improve their functional activities and gain competitive advantages. These might include, decision making, organizational performance issues, data and information issues and any other relevant BI issues. You will be required to write a business report in Word and develop a clear discussion derived from the relevant literature related to your topic. You are encouraged to use examples of BI tools or applications to illustrate the findings in your report. Examples are the spreadsheet package Excel, database application Access, BI tools like SAS, Cognos etc., development programs, diagrams, charts and tables that help better understand your report. The report should be targeted at the Board of Directors or Executive Management group and be formatted as a formal business report. The content of the report, including tables and graphs must be appropriate for a Senior Management audience. Assignment focus: There is a large amount of information available on Business Intelligence. I suggest that you identify key themes described in the course and use those themes as a basis of their analysis. This approach will give you the ability to study the key aspects of the course at a reasonable depth. While the theoretical underpinnings of the assignment will be primarily drawn from...