Business Case Study: Alliant Energy
What are the issues and problems facing the company? (Sort them by importance and urgency.)
What is the primary problem for the company/organization in this case?
Why have the problem (s) you cite emerged? Identify the causal chain (the events or circumstances that caused the problem-Some will be Internal Weaknesses, others EXTERNAL Threats).

What are the characteristics of the industry that the company is in and how is the industry changing over time?
What is the firm's strategy for differentiation, enabling them to compete within the context of their industry?

What are possible solutions to the problems you have identified?
What are the advantages and possible disadvantages of your solution(s)?

Are there any possible problems with your suggested recommendations? What contingencies need to be accommodated?