BUS 330 Week 3 Assignment

Subject: Business    / Management

The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the U.S. over the last 60 years (ever since the baby boom) what can you predict for marketers in these newly youth-oriented consumer economies, as they follow the same path?

Guided Response:

What products and services will interest these new youth markets? Compare and contrast the micro and macro environmental forces that can influence the marketing strategies for these products and services. Will marketers in these countries use similar marketing strategies to influence this group or will their strategies be different from Western-based consumption marketers? Explain your reasoning. What opportunity for U.S. companies might you foresee? Support your reasoning. This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic and depth.

Your paper must be two to three pages in length (not including a cover page and reference page), and be formatted in APA style. Your paper must demonstrate that you understand international influence, and micro-environmental and macro-environmental influences on marketing strategy. You must use your text and at least two additional scholarly sources.


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