Describe the difference between legal and ethical behavior
Describe the difference between legal and ethical behavior in marketing. Give an example of each as it pertains to marketing.
Describe the difference between legal and ethical behavior
Describe the difference between legal and ethical behavior in marketing. Give an example of each as it pertains to marketing.
Describe each component that is involved in hrm
Analyze two social media and networking technologies
Scenario: Imagine that you have been hired as a consultant for a university that wants to leverage social media and networking technologies to encourage the collaboration of students, and improve their overall sense of community.
Analyze how the university might integrate at least two social media and networking technologies to accomplish their goals. Your analysis must cover the advantages and disadvantages of social networking. The president of the university also needs to know what the system development life cycle is, and how you intend on bringing social networking tools to life within this cycle.
Translate the critical details of your proposal into a 10- to 15-slide Microsoft®PowerPoint® presentation that you will present to the university president.
Include the process of acquiring the correct information systems and applications needed to effectively run these new pursuits.
Include the following in your presentation using the features of Microsoft®PowerPoint®:
A slide templateSlide layoutsAt least one example of animationAt least one example of a media object
Format your assignment consistent with APA guidelines.
Describe the communication process for viral marketing
Describe the communication process for viral marketing. Determine and explain the differences from conventional marketing.
Explain four infrastructures influencing e-commerce strategy
To explain the four infrastructures influencing e-commerce strategy. Begin by selecting an e-commerce out on the Internet, excluding the examples in the textbook. Then, draft a two-page essay that explains how the e-commerce’s strategy has been influenced by the four infrastructures:
Layer 1: network technology substrates,
Layer 2: transport services and representation standards,
Layer 3: middleware services, and
Layer 4: applications.
If you are not sure about the strategy that the e-commerce actually used, then you can make logical estimations or recommendations for how your strategy, for the selected company, would be influenced by the four infrastructures. As part of your explanation, be sure to include how each layer is dependent upon other layers
How marketers use vals information to serve consumers better
How can marketers use the VALS information to serve consumers better? Name five types of products or services for which the VALS information would be particularly useful. Explain. How can advertisers use the VALS information to better communicate with consumers?
Discuss key characteristics of highly-effective project team
Discuss the key characteristics of a highly-effective project team. What makes them effective? Using the information learned thus far in the course, align your discussion with the various topics presented in the reading and lecture material. After doing so,discuss your professional experience as a team member involved in a project. In your opinion, were your project teams effective or ineffective? How do you know? What could you do differently for next time? Fully explain.
Morale and performance of department
You have just been promoted to supervisor of a large department in your company. The previous supervisor was terminated because of low morale and performance of his department. You had been attending night school to earn your bachelor’s degree in management and remember, from one of your courses, how important it is to listen to your employees. Before coming in and making wholesale changes, you have spent the first several weeks on the job meeting casually with each employee about his or her views on the company, the department, and his or her own work efforts. Although you receive a lot of varying feedback, one common thread of employee concern is the very autocratic approach that the former supervisor used when dealing with his employees. You know that this is sometimes referred to as a theory X approach, and you know that a more participative management approach is called theory Y. However, you have not taken the management course that covers these topics.
Using the library and Internet resources, you are to write a 500-750-word research paper that compares theory X to theory Y in terms of management styles. Specifically, you are to include the following requirements:
Discussion of strategic location consideration.
Discuss the functions of inventory for different organizations in the supply chain associated with two of four members from the following list – manufacturer, distributor, supplier, or retailer.2. Based on your personal knowledge, select a specific service facility location and discuss the positive and negative aspects of its location and site selection. Refer to discussion of Strategic Location Consideration.
Pretrial motions are important because they may allow litigants to dispose of part or all of a lawsuit before trial. When there are no material facts in dispute, a litigant may file a motion for a summary judgment, requesting that the judge make a ruling on the case. After the judge has examined the issues, the case may be dismissed in whole or in part. However, if the judge finds that factual disputes are present, the motion for summary judgment will be denied, and the case will proceed to trial.
Upon completion of this assignment, you should be able to:
Consider the following example scenario involving a pretrial motion for a summary judgment.
Samantha’s Shake Shack
Samantha is the owner of a milkshake business located in a mall. She wanted to tap into the smoothie craze, so she entered a financing agreement to purchase a smoothie machine from Smoothie Makerz, Inc. The company had her sign a purchase contract for the machine. The contract contained a payment schedule for Samantha to pay the company with interest for the machine.
She operated the machine on a cart in the middle of the mall. The machine operated as expected, and smoothie sales were strong during the summer months. The only thing Samantha did not like about the machine was the upkeep. Its maintenance required disassembly and cleaning every two weeks. Because she was not motivated to do the necessary cleaning, Samantha decided to close down the smoothie machine at the end of the summer. She then stopped making monthly payments on the machine because she no longer had the funds available.
Smoothie Makerz then filed a complaint initiating a lawsuit against Samantha for non-payment. During her deposition with the attorney of Smoothie Makerz, Inc., Samantha stated that she stopped making payments because she was “flat broke.” She acknowledged that she had a legal obligation to make payments but stated she would not and could not make the payments.
How should Smoothie Makerz, Inc., proceed with their lawsuit? Are there any motions Smoothie Makerz should consider filing?
To expedite the case, Smoothie Makerz, Inc., should file a motion for summary judgment. The facts of the case are not in dispute. Samantha signed a financing agreement to purchase the smoothie machine, which she did not deny. She failed to make payments on the smoothie machine per the contract. Samantha presented no legally defensible reason for not making payments on the smoothie machine. Smoothie Makers, Inc., can argue that, based on Samantha’s deposition testimony, the judge should rule in its favor.
| Initial Post | ||||
|---|---|---|---|---|
| Criteria | 13–15 Points | 9–12 Points | 5–8 Points | 0–4 Points |
| Quality | Your posts are well developed and provide clear evidence of critical thinking.
Your questions and observations add greater depth to the discussion by introducing new ideas. |
Your posts show some development and some critical thinking is evident.
Your questions and observations add to the discussion by expanding on the ideas of others. |
Your posts show nominal development and only the beginnings of critical thinking.
Your questions and observations do not clearly add to the discussion. |
Your posts show no development and mostly reiterate what the textbook or others have said.
Your questions and observations detract from the discussion. |
| Criteria | 5 Points | 3–4 Points | 1–2 Points | 0 Points |
| Timeliness | Your initial post is made by the fourth day of the workshop. | Your initial post is made by the fifth day of the workshop. | Your initial post is made by the sixth day of the workshop. | Your initial post is made by the seventh day of the workshop. |
| Criteria | 18–20 Points | 14–17 Points | 10–13 Points | 0–9 Points |
| Interaction | You respond to at least two classmates as well as all instructor follow-up questions directed to you.
You are clearly collaborative by taking the initiative to respond to classmates’ questions, providing clarification and insight on issues in the discussion. You post on three different days during the workshop. |
You respond to two classmates and some of the instructor follow-up questions directed to you.
You are collaborative in some situations and show some initiative in workshop discussions. You post on two days of the workshop. |
You respond to two classmates but not to instructor follow-up questions directed to you.
You show little initiative in the discussion, and your presence is not collaborative. You post on one day of the workshop. |
|