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Market characteristics of each market structure

You have been hired as a consultant by your local mayor to look at the various market structures. Your role is to provide analysis and answers to these important questions that will help the mayor understand the structures of many of the businesses in his city:

Describe each market structure discussed in the course (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure.
Identify one real-life example of a market structure in your local city and relate your example to each of the characteristics of the market.
Describe how high entry barriers into a market will influence long-run profitability of the firms.
Explain the competitive pressures that are present in markets with high barriers to entry.
Explain the price elasticity of demand in each market structure and its effect on pricing of its products in each market.
Describe how the role of the government affects each market structure’s ability to price its products.
Discuss the effect of international trade on each market structure.

Assignment-business environment and marketing research

Assignment: Business Environment and Marketing Research

Using the Waters Bottling Company in Module, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing.

Section – Market Research & Targeting (Module 2)

Market Research

Research Methods & Data Mining
Market Research Process

Consumer Behavior

B2C vs. B2B
Consumer Decision Making Process
Factors Affecting B2C and B2B consumer behavior

Market Segmentation

Market Segmentation Concepts
Segmentation Process
Segmentation Strategies

Target Marketing

Discuss the objectives behind the use of sales promotions

1. Added value is key to understanding how sales promotions should work. Illustrate the role of creativity in providing added value with examples from industrial and consumer promotion campaigns.

2. Discuss the objectives behind the use of sales promotions. Find examples of the objective of trial to illustrate

Explain information age and pricing strategy

Explain Information Age and Pricing Strategy

This solutions highlights various factors that enabled businesses to introduce innovative pricing strategies to their customers. Most of these strategies were made possible by the use of information and communication technologies that made possible cost reduction, process improvement, direct selling and improved customer value through new supply chain models

Explain organic food and tea- overview of distribution

Explain Organic Food and Tea- Overview of distribution channels

W3 Research.

An overview of distribution channels:

Channel Levels: Direct versus Indirect Distribution

Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems

Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.

Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)

Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)

Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.

Importance of social media and web analytics

The Importance of Social Media and Web Analytics” Please respond to the following:

From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch.

Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.

Imagine that you are a manager of a retail store in a major mall with decreasing sales. From the e-Activity and weekly reading, suggest two (2) ways that you can use social media in order to increase sales and promote your business.

Provide two (2) examples of businesses that have used these methods and succeeded.

Evaluate key trends affecting global business environment

In this assignment, you will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends and discussion on sustainability. This plan will align the company’s efforts to exploiting entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as changes in the economy, market position, technology innovation, or sociopolitical factors.

Specifically, the following critical elements must be addressed:

A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in your list should have supporting rationale based on your market domain evaluation and PEST analysis.

B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be supported with evidence from your market domain evaluation and PEST analysis.

C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal trends, or they could be trends specific to your market domain.

D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.

E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve sustainable business operations?

Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.

Explain how global positioning systems have become valuable in transportation management.

1. Explain how global positioning systems have become valuable in transportation management.

2. What benefits are associated with transportation and warehouse management systems?

3. Why is top management commitment necessary for establishing a successful logistics performance measurement system?

4. Are corporate cultures relevant for designing a logistics measurement system? Why or why not?

Different types of advertising media

From the scenario, distinguish between two to three (2-3) different types of advertising media available for the new product launch. Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget.

From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.

Analyze the types of people that work at google

Google is widely known for its workplace creativity and innovation within the technology field. Its search engine is the most extensively used search tool in the world, its data analytics are revolutionary, and it continues to raise the bar for innovation and design with Google Glass, smart watches, and mobile phones. Google has been featured in dozens of technology and business magazines.

Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014” has ranked Google number one (#1). This ranking is largely due to employee benefits such as free meals, dry cleaning services, video games, massage therapy, in-door gyms, shuttle services, and affordable daycare services for employees.

Write a four to six (4-6) page paper in which you:

1. Briefly describe Google, its mission, and its business model.
2. Analyze the types of people that work at Google, with respect to the business culture of the organization. Indicate one to two (1-2) qualities that define a leader at Google, and determine the typical background of a Google employee.
3. Identify two (2) examples of services or amenities that Google provides to its employees, interns, partners, and visitors. Next, examine two to three (2-3) ways in which such free services and amenities create an organizational culture that fosters creativity and innovation. Note: In the context of business, “creativity” means having the ability to conceive something new and original, including ideas, imagination, and things that are outside of the box. “Innovation” is the implementation and execution of something new, including products, technology, services, and business models.
4. Discuss Google’s organizational culture, and determine whether or not you would prefer to work in this type of environment. Indicate whether or not Google’s company culture would help you to perform your tasks with a greater degree of creativity and innovation. Provide a rationale for your response.
5. Use at least three (3) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.