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Develop a strategy for attracting the target audience

You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.

Select one of the following types of local companies:

Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation

Create a 2,100-word Customer Satisfaction Plan in which you include the following:

Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.

Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.

Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.

Explain each strategy and its related goal(s).

Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.

Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.

Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.

Cite at least six scholarly references.

Format your paper consistent with APA guidelines.

Explain the description of kudler fine foods service

Explain the Description of Kudler Fine Foods Service

Create a Problem Statement
Based on Problem Solving Based Scenarios, the USAuto Scenario, and the Week Four discussion, identify with your Learning Team a set of issues facing Kudler Fine Foods that is worthy of management’s attention.

Write an APA formatted paper of no more than 1,050 words in which you create a problem statement, from the identified issues, which focuses management’s efforts to solve these issues and reach the organization’s goals. Create an end vision of Kudler Fine Foods by describing where Kudler could be if this problem is solved by management

Describe why businesses study consumer behavior

In a 3-page paper, address these points:

• Describe why businesses study consumer behavior.
• Using one past major purchase you have been involved in (for example, an appliance, a house or car, or your education), describe the process using the five stages that people go through in the buying process.
• Explain how the degree of involvement impacts the purchase process decision. Include what your degree of involvement was for the product in the previous step.

When a customer continually returns to a given company because of satisfaction, we call that customer loyalty. In your paper, also include the following:

• What does customer loyalty mean to you?
• Compare and contrast customer loyalty and customer satisfaction.
• Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.?

Discuss the role of systematic data-gathering

Discuss the role of systematic data-gathering and analysis in making marketing decisions.

Translate a marketing problem into a feasible research question.

Analyze and interpret external information.

Appropriately use effective communication techniques.

Many organizations collect data on just about anything that you can imagine. Private companies often sell data sets (raw data) for a profit while the US government offers a wide range of data for free.

Census data (http://www.census.gov/) is quite rich and diverse with information on: People & Households as well as Business & Industry.

The Bureau of Labor and Statistics (http://www.bls.gov/) is filled with research on labor, including employment data, wages, industrial injuries, & career Outlook, to name a few.

Some of the data is available in excel spreadsheets and can be easily manipulated to create great visuals for reports. Other information is set up in ready-to use tables. Most of the time, the tables contain a large amount of information and need to be pared down to create an excellent visual. Typically, you should not use an entire table. It is important to pick the best pieces of data to illustrate your point.
Clients hire professionals to research market behavior and industry trends which are paramount to assessing the viability of establishing a new business, expanding one, or closing one in a specific geographic area.

Since a business plan requires a significant investment of time and capital, a business often undertakes an initial study to determine if the market is ripe for a new idea. You will create a feasibility study for a client that provides research which will either support or question the viability of a business start-up. Usually a feasibility study includes a financial analysis, but the client already completed that assessment and finds the project viable from a monetary perspective.

• GEOGRAPHY: Select a US city and a specific address for the proposed business

• TYPE OF BUSINESS: Select a simple small business (It should be in an industry which you have familiarity)

You are not permitted to use a business concept or any research completed in a prior course or done in real life. The goal of the project is to create an entirely original report.

The final report will include the following:

1. Background: A very short, one-paragraph description of the geographic location (Use the City’s Web site or other government source for this section)

2. Define the market: What are the trends in the market? What is the current and projected demand for the proposed product/service?

3. Define the Target Market, its common characteristics, and the area’s population of this specific market. Is there Competition? Can you differentiate or establish a niche market?

This section of the paper will be 3 to 4 pages in length. For this section, you must use a combination of Census Data, Labor Statistics, Hoover’s Pro, and articles from the Library’s full-text databases. NOTE: The Library’s Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

4. Organizational/Technical issues

1. How does a company register a corporation in the target State?

2. Describe the costs and process to set it up in the State and a link to the required paperwork.

3. An SBA Licensing & Permitting Database may be found here. > https://www.sba.gov/starting-business/business-licenses-permits/state-licenses-permits

This section of the paper will be 1 page in length.

5. Feasibility Analysis

1. Analyze the research and formulate a decision on viability.

Elements of the employee value proposition

Why is it important to understand thoroughly the various elements of the employee value proposition (EVP)? – Why would a company want to know what are the most important aspects of EVP for their employees? – Who is responsible for defining EVP? – Would there be other elements to the EVP than the listed 38? – What explains the differences in the preferences in different countries? – Do you expect that there would be differences in preferences depending on the age, experience and gender of employees? – After understanding the employee preferences, what should a company do next? – Would you consider the EVP to mature or evolve over time? – In your experience, what are the most important aspects of the EVP for the employees in your organisation? Please also feel free to include any other discussion points. As discussed, the value of the analysis can be improved by: – using additional information sources for the analysis (company website, earlier research on the topic, background info on the company,…) – presenting your own individual thoughts and views on the case.

Explain e-commerce critical analysis

Explain E-Commerce Critical Analysis- Review and analyze three articles on e-commerce and e-business.

Research and apply the content from a minimum of three recent articles about Electronic Commerce. Discuss your viewpoint on the topic and refer to the content from the articles to support your findings.

Explain personal branding plan paper

Marketing Mix Presentation:

Select a company currently experiencing marketing changes.

Create a 6-8 slide Microsoft PowerPoint presentation (including a title slide) that analyzes that company’s marketing mix:

-Each of the four P’s should be addressed on its own slide.
-The final slide should analyze the changes this company is experiencing and the driving forces behind the changes.
-Use the Wall Street Journal articles in the University Library to facilitate your research of the company. To do so, access the University Library, go to Find Publication, type in Wall Street Journal and then company you are researching.

Personal Branding Plan Paper

Write a 700 to 1050 word paper that does the following:

-Summarizes your background and what makes you unique in a 1-paragraph elevator pitch.

-Identifies 3 to 4 companies you want to work for, and an explanation as to why.

-Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision.

Blue Ocean Strategy Paper

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

-A description of blue ocean strategy and its importance
-A product or service that might be considered a blue ocean move and why
-An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Map the Supply Chain Paper

Select an industry.

Write a 700- to 1,050-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like:

Manufacturer

-plans the product mix
-designs the shoes
-determines the materials
-makes the shoes
-advertises the shoes
-ships in bulk to middlemen

Distributor

-receives shipment from manufacturer
-establishes relationships with retailers
-extends credit to retailers
-breaks down from bulk quantities to smaller cases
-ships product to retailers

Retailer

-displays the shoes
-advertises to drive consumers into the store
-determines product selection
-pays salespeople to help the consumer decide
-processes the transaction
-transfers possession to the consumer.

Analyze the influence of cultural differences

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

Examine the importance of demographics and physical infrastructure.

Analyze the influence of cultural differences.

Examine the importance of social responsibility and ethics versus legal obligations.

Analyze the effect of political systems and the influence of international relations.

Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

Explain the effect of technology.

Format your paper consistent with APA guidelines.

Describe the current marketing communication

Case Study: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.
Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
Explain how branding strategies apply to the health care market for existing and new products.
Determine the marketing communications strategy used in health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Evaluate relevance of social media in a marketing campaign

In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature.

Scenario/Background:

You have been hired as a consultant to work with the marketing manager for a company of your choice. The company is launching a new product. You have been asked to provide specific recommendations for marketing this product.

Directions:

– Describe the company you selected, the industry in which it operates, and the characteristics of the new product.

– Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy.

– Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.).

– Identify trends and current research conclusions related to the selected factors.

– Evaluate the relevance of behavioral economics, Big data, and social media in a marketing campaign for the selected product.

– Recommend best approaches for a successful marketing campaign for the product you chose.-