Digital Marketing Communications Plan 2
Order Description
This assignment involves developing a fully integrated digital marketing communications plan for “The Economist”.
You need to do section “Activity Plan”
Activity Plan
Distribution of the marketing budget over the campaign period / by channel to get a maximum return on Investment (ROI).
KPIs and recommended measurement
Order Description
style of referencing is oscola
This assessment is in the form of an essay. The word limit is 2,000 words. In order to complete this task, you will need to have read, understood and evaluate the nature of the UK?s constitution, and the impact of EU Law and Human Rights on the UK?s constitution. You will need to read the relevant chapters of the recommended textbook and also demonstrate the ability to carry out an independent research. You will need to demonstrate knowledge and understanding of the relevant case law and the legal basis surrounding the development of the applicable constitutional principles. OSCOLA referencing system should be used in all assignments. The word limit for this assignment is 2000 words (see Section 7 below for guidance about word limits). You should answer the following: ??on a standard Diceyan analysis of the British constitution, all Acts of Parliament are equal in legal status. However, this orthodox view is challenged by the Supreme Court?s judgement in HS2. In particular, it is challenged by the way in which the Supreme Court approached the key question concerning the relationship between the UK and EU.? Critically analyse this statement by Professor Mark Elliott (2,000 words)
Order Description
Book title:
Forces of Labor: Workers’ Movements and Globalization Since 1870 by Beverly Silver
Address the topic from the outset of your Book Review
Achieve an effective balance between: 1) surveying or describing the book?s structure, aims and scope; 2) rehearsing the specifics of the author?s argument; 3) forwarding your own critical opinion and critical reflection on the book; and, 4) providing your own final appraisal of the extent to which the book succeeds in doing what it sets out to do
Advance your critical opinions about the book in as systematic and clear a way as possible by making your claims about the issues it raises and the strategists it discusses (e.g. those acting within firms, governments, states, NGOs or individuals) really specific – at every stage of your review, be explicit to whom or what you are referring!
Always provide evidence in support of your claims (e.g. examples, quotations and/or paraphrased ideas from your primary text and from the secondary sources you have consulted) – remembering to cite these correctly in your footnotes and bibliography!
Avoid using inappropriate sources. Avoid using inappropriate sources. You should not use online sources unless they come from an unimpeachable source.
Avoid simplistic value judgements (e.g. ?I liked it,? ?I didn?t get it,? ?it was too hard?). Re-read difficult passages until you do understand them, and, coming from a informed position – that is, from a position based on your having read around the book?s topic – assess the effectiveness with which your chosen book advances its claims fairly and precisely
Exploit the conventions of review writing, creating a strong ?angle? or through-line for your critical-theoretical analysis
Incorporate all the essential information about the book (author?s name, publication title and date, brief description of what the book sets out to do, brief outline of the book?s historical and/geographical scope, succinct description of the structure of the book?s chapters)
Provide a vivid sense of the book, capturing and commenting on its driving ideas, particular strengths and tone
Make a convincing value judgement about the book – i.e. one that is informed by your diligent academic reading around the subject
Utilise critical ideas from relevant secondary sources or from the author?s previous work/s in forming your own critical opinions
Create a nicely-structured, clear and persuasive piece of academic review-writing
theories and concepts associated with human factors and ergonomics
Order Description
This is for a discussion forum
1. Identify a current safety problem, hazard or safety-related deficiency in a workplace as discussed in a news story, report, case study, incident investigation, etc. Be sure to appropriately cite the source of this information.
2. Detail the problem, hazard or deficiency for your classmates.
3. Delineate how current theories and concepts associated with human factors and ergonomics could be used by safety professionals to improve the identified safety problem, hazard or safety-related deficiency.
Here is the text book for the class
Salvendy, G. (Ed.). 2012. Handbook of human factors and ergonomics (4th ed.). Hoboken, NJ: John Wiley & Sons, Inc.
Study Questions for Thus Spoke Zarathustra
1. (“Prologue”) How do Zarathustra’s and the saint’s attitudes towards men and what they need differ (122-124)? What do you think Nietzsche’s feelings about the saint’s loving God rather than man are?
2. What does it mean to “remain faithful to the earth” (125)? What presuppositions about the nature of values and the nature of being go into Nietzsche’s opposition between earth and the otherwordly? Why is it important to Nietzsche to espouse the earth’s cause here?
3. We are familiar with the general sense of what “wretched contentment” (125) means in many areas of life. If it is different, how is what Nietzsche means different from “being the best you can be,” for example?
4. What do you think it means to say that “virtue is the will to go under and an arrow of longing” (127)?
5. (“On the Afterwordly”) Why does Nietzsche think that “suffering and incapacity. . .created all afterworlds” (143)?
6. How do the “ego’s contradiction and confusion. . .speak most honestly of its ( i.e., the ego’s) being” (144)?
7. What does it mean that the “godlike men” do not have faith in “afterworlds and redemptive drops of blood but [it is] in the body, that they. . .have most faith and [that] their body is to them their thing-in-itself” (145)?
1. (“On the Despisers of the Body”) What does Zarathustra mean when he says the “body is a great reason, a plurality with one sense, a war and a peace, a herd and a shepherd” (146)? How does this relate to his idea that we are “entirely” body?
2. What is the difference between saying “I” and doing “I” (146)?
3. What is the relation between “spirit,” “sense,” “ego,” “body,” and “self” (146-7)?
4. (“On Enjoying and Suffering the Passions”) Why would Zarathustra have our virtue be “inexpressible and nameless” (148)?
5. (“On the Pale Criminal”) What does Zarathustra mean when he says “an image made this pale man pale. He could bear his deed when he did it, but he could not bear its image when it was done” (150)? What do you think the deed was? What is the meaning of the deed for Zarathustra’s thought?
6. What is the meaning of the murder/robbery dichotomy that Zarathustra plays with (150-1)? What especially is the “bliss of the knife”?
7. (“On Reading and Writing”) Why is it “not easily possible to understand the blood of another” (152)? What does “blood” mean?
8. (“On the Tree on the Mountainside”) What is the relation between “height” and “evil” (154)?
9. (“On War and Warriors”) What is the difference between “recalcitrance” and “obedience” (160)?
10. (“On Chastity”) What is “innocence of the senses” (166)?
11.. What does Zarathustra mean when he says “It is not when truth is dirty, but when it is shallow, that the lover of knowledge is reluctant to step into its waters” (167)?
12.. (“On the Thousand and One Goals”) Why to Zarathustra is there “no greater power than good and evil” (170)?
13. What is the relation between creation and annihilation: “Whoever must be a creator always annihilates” (171)?
14. Try to reconcile the seeming contradiction between the fact that “good and evil have always been created by lovers and creators” (a seemingly positive description) and Zarathustra’s assertion that “a monster is the power of this praising and censuring” (172).
15. (“On Love of the Neighbor”) What is the difference between a neighbor and a friend” (173)?
16. (“On the Way of the Creator”) In the long paragraph beginning “Can you give yourself your own evil. . .” (175), what is the significance of the ideas of being along and solitude? Why will people say in this state that “All is false” (175)?
17. (“On the Gift-Giving Virtue”) Why does Zarathustra say that a “gift-giving love must approach all values as a robber. . .” (187)? Distinguish between this selfishness and the selfishness described in the succeeding paragraph.
18. Zarathustra says that “[w]hen you are above praise and blame, and your will wants to command all things, like a lover’s will: there is the origin of your virtue” (188). What does it mean to be “above praise and blame”? Why would virtue have its origins there?
19. Zarathustra says “Remain faithful to the earth. . . .” “In a hundred ways, thus far, have spirit as well as virtue flown away and made mistakes. Alas, all this delusion and all these mistakes still dwell in our body: they have there become body and will” (188-189). What does it mean for Zarathustra to “remain faithful to the earth”? What are the mistakes the spirit and virtue have made and what does it mean that they have become body and will?
20. (“Upon the Blessed Isles”) Why for Zarathustra is “God. . .a thought that makes crooked all that is straight, amd makes turn whatever stands” (198)?
21. (“On the Virtuous”) Zarathustra says the virtuous “have lied reward and punishment into the foundation of things” (205) and that when the virtuous say “‘I am just,’ it always sound like ‘I am just–revenged'” (207). What is Zarathustra’s perspective on the issue or reward, punishment and justice? How does this relate to the concept of innocence put forward in “On Chastity”? How does this relate to the overman?
22. (“On the Tarantulas”) What is the relation between equality and revenge (211-212)?
23. Zarathustra says that in the “[preachers of equality’s] hostilities they shall become inventors of images and ghosts, and with their images and ghosts they shall yet fight the highest fight against one another. Good and evil, and rich and poor, and hight and low, all the names of values–arms shall they be and clattering signs that life must overcome itself again and again” (213). What is the nature of these hostilities? What are the images and ghosts? What does he mean that life must “overcome itself again and again?
24. (“The Night Song”) Why does Zarathustra have a thirst “that languishes after [those who belong to the night’s] thirst” (219)? What in this section is the relation between night and day? Why does Zarathustra belong to the day? Is that good or bad? Why?
25. (“The Dancing Song”) In this section Zarathustra says he is “a forest and a night of dark trees” (220). What about the way he juxtaposes himself to life here makes him reconceptualize himself?
26. In the parable on pp. 220-1, what is the relation of wisdom and life? Why are they so similiar? Is one better than the other? Why or why not?
27. (“On Self-Overcoming”) On pp. 226-7 Zarathustra talks about how each level of life seeks to master the levels weaker than it. Then he says that “the smaller yields to the greater that it [meaning “the greater” (?)] may have pleasure and power over the smallest, thust even the greatest still yields, and for the sake of power risks life.” Does this mean that there is pleasure in yielding? What does it mean for the greatest to “risk life”?
28. What does it mean that good and evil “must overcome themselves again and again” (228)?
29. (“The Wanderer”) What stance towards oneself is implied when Zarathustra says that “you must climbover yourself–upward, up until even your stars are under you!” (265)? Why is this important? Why is it difficult?
30. (“On the Vision and the Riddle”) Why does Zarathustra name the dwarf the “spirit of gravity” (268)? Why is “gravity” bad?
31. What is the importance in Zarathustra’s thought of “courage” (269)? What is its relation to “pity” ? What does he when he says of the statements–“Was that life? Well then! Once more!”–that there is “in such words. . .much playing and brass” (269)?
32. Why does the shepherd who bites the snake’s head off become “no longer shepherd–no longer human” and why has “no human being laughed as he laughed? (272)
33. (“On Involuntary Bliss”) When it was time for Zarathustra to leave he “lay there chained to the love for [his] children: desire set this snare for me–the desire for love that I might become my children’s prey and lose myself to them. Desire–this means to me to have lost myself. I have you, my children! In this experience everything shall be security and nothing desire” (274) What are the two meanings of “desire” here?
34. (“Before Sunrise”) Why does Zarathustra say to the heavens that he “hate[s] [nothing] more than drifting clouds and all that stains you” (276-7)? What does this stain mean?
35. (“On Virtue That Makes Small”) Explain what Zarathustra means when he says, “‘We have placed our chair in the middle,’ your smikring says to me; ‘and exactly as far from dying fighters as from amused sows.’ That, however, is medocrity, though it be called moderation” (282).
36. (“Upon the Mount of Olives”) Why is it called the “ice of knowledge” (287)? Why does Zarathustra not “pray, like the pampered, to the potbellied fire idol” (285)? How do the metaphors of head and ice work here? How do they fit in with Nietzsche’s larger scheme?
37. (“On Passing By”) Zarathustra says, “[W]here one can no longer love, there one should pass by” (290). Why is this important to him?
38. At the end of “The Apostates,” Zarathustra tells a story about how the gods “laughed themselves to death” (294). What is the point of this story?
39. (“The Return Home”) Why does Zarathustra say that “[c]onsideration and pity have ever been my greatest dangers. . .” (297)?
40. (“On the Three Evils”) Why does sex “mock and fool all teachers of error and confusion” (300)?
41. What is the reaction to “the lust to rule” for most people? How does Zarathustra view this “evil” (301-2)?
42. Why does “selfishness” hold “in low esteem. . .anyone who wants oaths instead of eyes and hands. . . (302)?
43. How does Zarathustra compare selflessness and selfishness? Why is the one bad and the other good to him?
44. (“On the Spirit of Gravity”) Explain the following passage. “And verily, this is no command for today and tomorrow, to learn to love oneself. . . . For whatever is his own is well concealed from the owner; and of all treasures, it is our own that we dig up last: thus the spirit of gravity orders it. We are presented with grave words and values almost from the cradle: ‘good’ and ‘evil’ this gift is called. For its sake we are forgiven for living” (305).
45. Why does the ass bray “Yea-Yuh?” (306) Contrast this with the “sacred Yes” of the child (139).
46. (“On Old and New Tablets”) Try to explain what “constraint, statute, necessity and consequence and purpose and will and good and evil” (309) have to do with the spirit of gravity.
47. Explain what Zarathustra means by “robbing and killing” in #10 (314).
48. Why does the spirit of the good and just “imprison [them] in their conscience (324)?
49. Why does Zarathustra’s cry–“O though my will! Thous cessation fo all need, my own necessity” (326)–mean?
50. (“The Convalescent”) Why is “the smallest cleft the hardest to bridge?” (329)
51. (“On the Great Longing”) What is the great longing here? Why does Zarathustra’s soul have the melancholy it does?
Analyse the financial performance and position Wetherspoon plc
Order Description
Analyse the financial performance and position Wetherspoon plc for the year ended 24 July 2016 compared to the previous year. Critically comment on the strategy of the company and discuss the strategic financial management techniques that are essential to successfully achieving it.
Ratios shown for 2 accounting periods for Wetherspoon plc in a user-friendly format (showing all your workings in an appendix). You will need to calculate
profitability ratios (including and excluding exceptional items, where relevant), liquidity ratios, efficiency ratios, and the gearing ratio and investment ratios.
Analysis of the financial performance and position (encompassing profitability, liquidity, efficiency, gearing and investment) of Wetherspoon Plc for the year ending in 2016 compared to the previous year. Your discussion should include an introduction to the group and an explanation of the impact of any exceptional items on financial performance, Discussion of strategy for the business and relevant financial management strategic techniques that you would expect the company to adopt to achieve its objectives.
To calculate relevant ratios, you will need to give detailed consideration to:
? The Income Statement – page 14
? The Statement of Financial Position ? page 16
Use: Buisness Acconting & Finanace: Third Edition by Catherine Gowthorpe (2014)
Slef Determination and struggle for Justice in Afrcan American Literature
entails tracing a literary genealogy of Between the World and Me?i.e., writing an essay that argues for a particular set of formal and thematic influences on Ta-Nehisi Coates. To write your paper, you will draw on our shared reading, and you will be in conversation with others who have written about Between the World and Me.
Audience and Rhetorical Situation: The actual, real audience for this essay is me, Kathryn Warren, your professional ssor. I am grading your work on this assignment and will take into account how well you execute the requirements listed below.
The impliedlimagined audience for your paper is general readers of a mainstream but semi-scholarly publication such as The New York Review of Books. Your readers will likely be familiar with Coates and may be conversant in the language of critical race theory.
What Should You Write?: They Say, I Say
Your task is to join a conversation about Between the World and Me, adding something new to what others have said. Below are three unique takes on the book. Read them all. You must engage with at least one of them in your paper.
? Brit Bennett, “Ta-Nehisi Coates and a Generation Waking Up,” The New Yorker, 15 July 2015 ? David Brooks, “Listening to Ta-Nehisi Coates While White,” The New York Times, 17 July 2015 ? Darryl Pinckney, “The Anger of Ta-Nehisi Coates,” The New York Review of Books, 11 Feb. 2016.
What do you have to contribute? You are a literary scholar; you have your knowledge of African-American literature. The major premise of this assignment is that no work of literature, no matter how contemporary, is purely presentist. Every feat of writing arises from what came before. Coates’s memoir is made possible, you could say, by a host of predecessors, and his memoir picks up threads?both thematic and formal?that one can trace all the way back to the beginning of African-American literature. (He isn’t influenced by African-American writers alone, I should say. But that’s what our focus is in this course.)
So, in this essay, you will be tracing the book’s literary genealogy in order to engage with a question, a criticism, or a response that another thinker has had when reading Between the World and Me. A few options for threads you could trace include: ? Religionlidealism v. materialism ? Autonomy, both bodily and spiritual ? Passive resistance v. violent or active uprising ? Prioritizing among economic, social, and political rights ? Feminism and gender roles ? Role of white allies in the struggle for African-American civil rights ? Essentialism v. constructionism with respect to race ? “Good intentions” ? Individual v. systemic racism ? Justice: what it means, how to get it ? Role of education
You must make an argument. Part of it will be arguing for a particular set of formal and thematic influences on Coates, but don’t stop there: your paper should also have a clear position on the importance of the thread you’re tracing to Coates’s book, a position that engages with one of the people who’s written about Between the World and Me.
Minimum Requirements
? The essay must be between 5 and 10 complete pages in length, double spaced (-10 Minimum Requirements
? The essay must be between 5 and 10 complete pages in length, double spaced points if this condition is not met). ? The essay must include quotations from ? Between the World and Me o your main interlocutor o at least three texts from our shared reading ? You must analyze the quotations you include. ? You must make an argument. ? The essay must engage with what someone else has said when writing about Between the World and Me. ? Your tone, diction, and style should be appropriate to the audience and genre. T isn’t stuffy academic writing you’re doing, but it isn’t Facebook-level informality, either. Take your cue from the three sources above. ? No Works Cited page is necessary, but please include page numbers for your in-text citations, like this (2).
Psychological wellbeing of international students in the UK
Order Description
write a research proposal form.
from four part:
PART ONE
Contemporary Background Literature
Give a brief account of ONE current (i.e. last five years) psychology paper that will inform your thesis aims and design. (500 words maximum)
PART TWO
Underpinning theoretical literature
Taking the references listed in the contemporary paper described above as a starting point, summarise the key underlying psychological theories that are referenced in this paper (500 words maximum).
PART THREE
Your own proposed study
Give an example of a research question that links to the above work, that you might use as the basis for your thesis and describe ONE possible way you might set out to answer this question (500 words maximum).
PART FOUR
Give full references (APA style) for any of the studies cited above
_________________-
Order Description
This essay is part of a theories of international politics module, so a real engagement with the realist school of thought is required. The module convenor has explicitly stated she doesn’t want a history of realist thought ( of course if its relevant to a point you are making go ahead!) but an actual argument/ stance that answers the question.
An engagement with typical Realist thinkers will be essential- Morgenthau, Waltz, Walt, Claus von Clausewitz etc.
If possible I would like an angle from Robert Jervis and Stephen van Evera who are both defensive realists.
The module convenor has produced an essay checklist which may be useful:
? Have you directly answered the question that has been set?
? Does your essay put forward and justify a cohesive argument
in response to the question set?
? Is all of the material you have included in the essay relevant
for making your argument?
? Does your opening paragraph provide an indication of how
the rest of the essay will answer the question?
? Does your essay meet the word limit?
? Does your essay have a clear and logical structure?
? Does your conclusion summarise the material in the
preceding sections of your essay?
? Have you considered all the relevant arguments in response
to the question set?
? Have you enclosed all quotations within quotation marks and
provided references for them?
? Is your essay based on wide reading?
? Have you included a bibliography including all of the
chapters/articles/other material that you have drawn on for
the essay?
? Have you engaged critically with the literature? (ie. are you
doing more than just describing the contending scholarly
works?)
Analysis of Letter from Birmingham Jail
Paper cannot be based on pathos, ethos, and logos. The prompt is: note each point made in the letter condemning king’s actions that he then sets out the refute. Hoe does he go about doing so? How do you respond to King’s refutation strategies? https://swap.stanford.edu/20141218230016/http://mlk-kpp01.stanford.edu/kingweb/popular_requests/frequentdocs/birmingham.pdf