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major international retailer.

Write a 2–3 page supply chain design and optimization report for a client, based on the strategies of a major international retailer. Business requires adherence to
legal and ethical strategies for supply chain design and optimization. Assessment Instructions Preparation For this assessment, review the case of “Rapid-Fire
Fulfillment” by Ferdows, Lewis, and Machuca, linked in the Required Resources. Scenario As a business consultant in a large international organization, your new
client, a large clothing retailer, wants to understand and model its company according to the strategies used by the largest retailer, Zara. Your task is to analyze
Zara’s supply chain integration model and prepare a report for your client. Deliverable Write a 2–3 page supply chain design and optimization report for your client.
Address the following in your report: Describe a global retail system designed for rapidly distributing products to stores worldwide. What system design has Zara
implemented to guarantee a new garment to its 600-plus stores worldwide in a mere 15 days from the design, production, and delivery? Evaluate the implications of
manufacturing and distributing products below capacity rather than operating at full capacity. What are the benefits of manufacturing and distributing products in
small batches, rather than pushing factories to maximize outputs? Analyze the social and economic effects of retaining nearly half of production in-house. Unlike so
many of its peers, which rush to outsource, Zara keeps almost half of its production in-house. How does Zara do this? Assess the social and economic ramifications of
operating a retail manufacturing facility for the day shift only. Would you run your factories just during the day shift as Zara did? Is this any way to run an
efficient supply chain? Why? Recommend ethical strategies for supply chain design and optimization. Ensure that the report is in a succinct, easy-to-read business
format for your client. Additional Requirements Length: 2–3 pages, including any charts, graphs, tables, and references. References: Provide a minimum of nine
reputable references integrated into the report where appropriate. When you are compiling data from multiple sources to create a table or graph, cite your references
at the bottom of the graphs or charts. Provide a minimum of three reputable references related to the legal environment, including labor supply, health and safety
regulations, tariffs, permits, et cetera. Provide a minimum of three reputable references related to the company’s competitive edge. Provide a minimum of three
reputable references related to assessing the global challenges related to the strategies for increasing market share. Communication: Write clearly and logically, with
correct use of spelling, grammar, punctuation, and mechanics, and correctly format citations using APA style.

. What is the probability that the detergent was produced at the “abc” plant, given that the soap is defective? 2. What is the probability that the detergent was produced at the “xyz” plant, given that the soap is defective?

One detergent Company has two production facilities, one in “abc” and the other one in “xyz”. The company makes the same type of detergent at both facilities. The
“abc” plant makes 60% of the company’s total output and the “xyz” plant 40%. All detergent from the two facilities is sent to a central warehouse, where it is
intermingled. After extensive study, the quality assurance manager has determined that 5% of the detergent produced in “abc” and 10% of produced in “xyz” is unusable
due to quality problems. When the company sells a defective product, it incurs not only the cost of replacing the item but also the loss of goodwill. The vice
president for production would like to allocate these costs fairly between the two plants. To do so, he knows he must first determine the probability that a defective
item was produced by a particular production line. Specifically, he needs to answer these questions: 1. What is the probability that the detergent was produced at the
“abc” plant, given that the soap is defective? 2. What is the probability that the detergent was produced at the “xyz” plant, given that the soap is defective?

teenage suicide included a sample of 96 boys and 123 girls between ages of 12 and 16 years selected scientifically from admissions records to a private psychiatric hospital.

A study of teenage suicide included a sample of 96 boys and 123 girls between ages of 12 and 16 years selected scientifically from admissions records to a private
psychiatric hospital. Suicide attempts were reported by 18 of the boys and 60 of the girls. We assume that the girls constitute a simple random sample from a
population of similar girls and likewise for the boys. Construct a 95% percent confidence interval for the difference between the two proportions.

how many adults would have low bone mineral density, even at a younger age.

A study of 20 college students was conducted to see how many adults would have low bone mineral density, even at a younger age. Investigators wish to know what is the
probability of having a bone mineral density score less than 2 units below the unknown mean bone mineral density (BMD) of the general college population country-wide.
The standard deviation was measured to be 6.

WHAT IS A MARKET RESEARCH MANAGER?

NAME: INSTUCTOR: DATE: ASSIGNMENT 5 COMPETITION – MARKET RESEARCH MANAGER ANALYSIS DUE DATE: WEEK 10 Note: While representative of possible situations faced by Target
& Walmart, all scenarios in this assignment are fictional. REAL BUSINESS As you learned this week, understanding your competition and adjusting your own business
accordingly is critical to a business’s success. A large discount retail store like Target competes not only with other discount retail store stores but also with
those stores that offer just some of the products Target does, such as grocery stores. Keeping track of all these competitors is quite a task; that’s why large
companies have a team of market researchers dedicated to managing that research. YOUR ROLE This week, you’ll assume the role of a Market Research Manager at Target.
WHAT IS A MARKET RESEARCH MANAGER? Market Research Managers are responsible for creating and improving processes for gathering information on various market
conditions, competitors, and consumer trends in their companies’ industries. They are typically responsible for managing a team of researchers and reporting their
findings to the head of the department. Teams across the company then use these findings to help improve products, guide marketing efforts, and more. As a Market
Research Manager, part of your role is to consistently analyze Target’s position relative to its competitors and report on these findings. As part of this process, you
complete a SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for
Walmart. ? INSTRUCTIONS STEP 1: RESEARCH Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article: • Identify
Provide a link to the article. • Identify which aspects of the article will be helpful as you conduct your SWOT analysis. STEP 2: STRENGTHS Based on your own
experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain
your rationale. ? STEP 3: WEAKNESSES Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 weaknesses Target has
in comparison to Walmart. For each weakness, explain your rationale. STEP 4: OPPORTUNITIES Based on your own experiences shopping at Target and Walmart and the
research you conducted: • Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale. ? STEP 5:
THREATS Based on your own experiences shopping at Target and Walmart and the research you conducted: • Identify 1-2 possible threats that might diminish Target’s
competitiveness with Walmart. For each threat, explain your rationale STEP 6: WHO WILL COME OUT AHEAD? Based on your SWOT analysis, do think that Target or Walmart is
better positioned over the long term to come out ahead? Why? ? STEP 7: REAL_WORLD APPLICATION Conduct a SWOT analysis for your company and one of its biggest
competitors using the methodology outlined in Steps 2-5

Identify the management function in which top managers in an organization spend most of their time

For an organization, the first step in the management function of controlling is to: Identify the management function in which top managers in an organization spend
most of their time. Planning Controlling Staffing Benchmarking Organizing In an organization, decisions regarding adding new products, acquiring companies, and moving
into foreign markets would most typically be made by: take corrective actions when necessary. compare present performance with standards. investigate the causes of any
deviations. measure the actual performance. identify deviations from the standard. Forecasting is a part of the management function of: retailing. nearshoring.
planning. factoring. crowdsourcing. Which of the following statements is true of tactical plans? They establish the long-range objectives of a firm. They allow a firm
to react to changes in the environment. They specify what actions each individual needs to accomplish in a firm. They help establish strategic plans.

What are the primary reasons why many employees are experiencing high levels of stress at work nowadays?

“Stressed out at work ? Help is on the way” Please refer to “Stressed out at work? Help is on the way” Case Study on page 221 of the text book. Following the APA style
(including 4-6 references and in-text citations), write a 750- to 1000-word analysis by answering the following questions: What are the primary reasons why many
employees are experiencing high levels of stress at work nowadays? Identify and describe these reasons. Why do many of the survivors of layoffs experience stress?
Conventional wisdom would suggest that these employees should be happy that they didn’t get laid off. Explain your answer. What are companies doing to decrease the
stress levels of their employees? To what degree do you think that these steps will help them retain valued employees?

: “Fundamentals of Marketing Basics

MKTG C212 Marketing C212 (Template) – Cohort Version Your Name Here Date A1. New Products and Services (Day One, Two, and Three) Propose 2 new products or services the
company can sell or offer to a global market. We strongly recommend students select one foreign country to focus their responses on. o Review: Marketing Chapter 1 “An
Overview of Strategic Marketing” Read the following supplemental article: Defonseka, C. (2013). Marketing: The all-important tool for a successful business. Canadian
Manager, 38(2), 8-9. Read the following supplemental article: Queich, J. (2009). In Praise of Marketing. Harvard Business School: Working Knowledge. View the following
supplemental video: “Fundamentals of Marketing Basics (Part 1)”. o Review: Marketing Chapter 11 “Product Concepts” Read the following supplemental article: Matthews,
A., David, F., & Aroy, J. (2011). Ahead of the Curve: Managing Product Lifecycle. Read the following supplemental article: Credle, S. (2013). Lots and Lots of Choices
– No More Time. Adweek, 54-(40), 35. View the following supplemental video: “The Five Competitive Forces That Shape Strategy”. View the following supplemental video:
“Michael Porter on Competitiveness”. o Review: Marketing Chapter 12 “Developing and Managing Products” o Review: Marketing Chapter 13 “Services Marketing” o Review:
Marketing Chapter 14 “Branding and Packaging” Identify need and existing global market (provide a logical discussion of 3 research methods from the chapter readings
the candidate used to determine that there is both a need as well as an existing global market for the products and/or services). The product or service selected must
generate a profit for the organization. o Review: Marketing Strategy Chapter 3 “Collecting and Analyzing Marketing Information” o Review: Marketing Chapter 5 “Market
Research and Information System” o Review: Marketing Chapter 6 “Target Markets: Segmentation and Evaluation” Read the following supplemental article: “10 Questions to
Ask Before Determining Your Target Market”. Read the following supplemental article: “Five Recommendations for Using Existing Segmentation Online”. Read the following
supplemental article: “Get on Target”. Read the following supplemental article: “Precious Bundles of Insight”. Read the following supplemental article: “How to Narrow
Your Target Market”. View the following supplemental video: “Target Markets: Segmentation and Evaluation”. o Review: Marketing Chapter 8 “Business Markets and Buying
Behavior” Competitive Advantage (provide a logical explanation of 1 competitive advantage to the company that will be attained by offering each new product and/or
service to a global market) o Review: Marketing Chapter 2 “Planning, Implementing, and Evaluating Marketing Strategies” Read the following supplemental article:
“Getting the Marketing Mix Right”. View the following supplemental video: “Best Marketing Strategy Ever! Steve Jobs Think Different/Crazy One Speech (with real
subtitles)”. View the following supplemental video: “Effective Marketing Strategies”. o Review Marketing Strategy Chapter 4 “Developing Competitive Advantage and
Strategic Focus” and complete the following activities: Review section 4-6a (“Lessons from Chapter 4”) Review section 4-6b (“Questions for Discussion”) Read the
following supplemental article: “How Corporate Learning Drives Competitive Advantage” Risks in Product/Service Launch (provide a logical discussion of 2 inherent risks
associated with launching the new products and/or services in a global market and how to minimize these risks.) oReview: Marketing Chapter 15 “Marketing Channels and
Supply-Chain Management” Read the following supplemental article: Blanchard, D. (2011). Marketing Could Be Your Demand Chain’s Weakest Link Industry Week/IW, 260(1),
48-49. View the following supplemental video: Adidas on reshaping the supply chain for consumer-direct business oReview: Marketing Chapter 9 “Reaching Global Markets”
A2. Customer Relationship Management (CRM) (Day Four and Five) CRM System (Name and provide a logical discussion of the customer relationship management software
system you prescribe/recommend to track product or service inquiries and sales) o Review: Marketing Chapter 5 “Marketing Research and Information Systems” Read the
following supplemental article: Rigby, D., Reichhled, F., & Dawson, C. (2013). Winning Customer Loyalty is the Key to a Winning CRM Strategy. View the following
supplemental video: “Martha Rogers: Customer Relationship Management (CRM) Strategy Expert and Keynote Speaker” View the following supplemental video: “The Ultimate
Question: Earn the Loyalty of Your Customers” (Franklin Covey). o Review Marketing Strategy Chapter 5 “Customers, Segmentation, and Target Marketing” and complete the
following activities: Review section 5-6a (“Lessons from Chapter 5”) Review section 5-6b (“Questions for Discussion”) CRM Practices (explain how the information
generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market). o Review: Marketing Chapter 7 “Consumer Buying
Behavior” Read the following supplemental article: Krell, E. (2005). The 6 Most Overlooked Customer Touch Points. Read the following supplemental article: Polla, A.
(2013). Where the Shoppers Are: Mass Beauty, Retail Evolves. Global Cosmetic Industry, 181(7), 34-37. View the following supplemental video: “The Job to be Done”. o
Review Marketing Strategy Chapter 10 “Developing and Maintaining Long Term Customer Relationships” and complete the following activities: Review section 10-4a
(“Lessons from Chapter 10”) Review section 10-4b (“Questions for Discussion”) A3. Distribution Channels (Day Four and Five) Distribution Channel (Name and discuss at
least 1 distribution channel for the 2 new products and/or services in a global market.) Key Considerations (Name and analyze at least 2 key considerations for
entering a global market – e.g. regional trade alliances, agreements, environmental forces, etc.). oReview: Marketing Chapter 9 “Reaching Global Markets” Read the
following supplemental article: Carr, M. (2013). Global Expansion and the Need for an Effective Distribution Channel Strategy. View the following supplemental video:
“How Companies Break Into Emerging Markets”. Supply Chain (Describe your global supply chain and analyze how it may impact the product or service). oReview: Marketing
Chapter 15 “Marketing Channels and Supply-Chain Management” Read the following supplemental article: Blanchard, D. (2011). Marketing Could Be Your Demand Chain’s
Weakest Link Industry Week/IW, 260(1), 48-49. View the following supplemental video: “Adidas on reshaping the supply chain for consumer-directed business”. o Review
Marketing Strategy Chapter 6 “The Marketing Program” and complete the following activities: Review section 6-3 Review section 6-6a (“Lessons from Chapter 6”) Review
section 6-6b (“Questions for Discussion”) A4 . Pricing Strategy (Day Six) Pricing Strategy (Name and discuss a major pricing strategy (i.e. cost plus pricing,
competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall
market strategy of the global market place. o Review: Marketing Chapter 20 “Pricing Concepts” o Review: Marketing Chapter 21 “Setting Prices” Read the following
supplemental article: Baumgarten, J., Bushnell, O., & Vidal, D. (2010). Pricing: The ‘Value Meal’ Approach. Read the following supplemental article: Tesseras, L.
(2013). Directions to gain a comparative advantage. Marketing Week (01419285), 3. Costs (identify and discuss costs associated with developing and launching the new
products and/or services. Provide dollar figure examples of your costs). Acceptance (evaluate and discuss consumer acceptance of the price set for the new products
and/or services). Competitor Prices (evaluate competitor prices for similar products and/or services. Provide dollar figure examples of prices.). A5. Promotional
Strategy (Day Seven and Eight) Promotional Strategy (discuss the promotional strategy you will use to promote your products and/or services in a global market). List
Channels – minimum of two for each (identify 2 mass media and 2 social media channels you would use to promote your new products and/or services in a global market). o
Review: Marketing Chapter 4 “Social Responsibility and Ethics in Marketing” o Review: Marketing Chapter 10 “Digital Marketing and Social Networking” Read the following
supplemental article: “SEO, Social Media and Digital Marketing—Don’t Be a Dinosaur” View the following supplemental video: “The Future of Online Digital Marketing
2012-2015″. Justification (provide a logical justification of why you selected those channels based on market segmentation). o Review: Marketing Chapter 17 “Integrated
Marketing Communications” Read the following supplemental article: Liodice, Bob. (2008)). Essentials for Integrated Marketing. Read the following supplemental article:
“Why Integrated Marketing Communications Is More Important Than Ever”. Read the following supplemental article: “Integrated Marketing Success Stories.” View the
following supplemental video: “Integrated Marketing Communications and Changing Technologies”. View the following supplemental video: “Integrated Marketing
Communications: Big Idea versus Big Data at SES New York”. Sales Promotion (Name and discuss 2 sales promotion activities – e.g. coupons, games, contests, sweepstakes
– you would use to promote your new products and/or services in a global market). o Review: Marketing Chapter 18 “Advertising and Public Relations” View the following
supplemental video: “Branding in Relation to Marketing, Public Relations & Advertising”. View the following supplemental video: “Market Trust: Build Your Brand and
Reputation”. o Review: Marketing Chapter 19 “Personal Selling and Sales Promotion” Read the following supplemental article: “Gardner, L. (2013). Are you sure you
understand the basics of successful selling? American Salesman, 58(3), 3-6”. References (Provide 3-4 references with in-text citations formatted in APA Style to
support your discussions above) Paper is typically 8-10 pages in length. Write in complete sentences and paragraphs. The marketing plan should be written in Identify
need and existing global market (provide a logical discussion of 3 research methods from the chapter readings the candidate used to determine that there is both a need
as well as an existing global market for the products and/or services).The product or service selected must generate a profit for the organization.

Automobile insurance is much more expensive for teenage drivers than for older drivers.

8. Automobile insurance is much more expensive for teenage drivers than for older drivers. To justify this cost difference, insurance companies claim that the younger
drivers are much more likely to be involved in costly accidents. To test this claim, a researcher obtains information about registered drivers from the department of
motor vehicles (DMV) and selects a sample of n=300 accident reports from the police department. The DMV reports the percentage of registered drivers in each age
category as follows: 16% are younger than age 20; 28% are 20 to 29years old; and 56% are age 30 or older. The number of accident reports for each age group is as
follows: under age 20 Age 20-29 Age 30 or older 68 92 140 a. Does the data indicate that the distribution of accidents for the three age groups is significantly
different from the distribution of drivers? Test with ox=.05. b. Write a sentence demonstrating how the outcome of the hypothesis test would appear in a research
report.

ing the .05 level of signi? cance, test the null hypothesis that address does not matter in the underlying population.

Question
In a classic study, Milgram et al . “lost” stamped envelopes with ? ctitious addresses (Medical Research Association, Personal Address, Friends of Communist Party, and
Friends of Nazi Party).* One hundred letters with each address were distributed among four locations (shops, cars, streets, and phone booths) in New Haven Connecticut,
with the following results:
ADDRESS RETURNED NOT RETURNED TOTAL

Medical Research Association 72 28 100

Personal Address 71 29 100

Friends of Communist Party 25 75 100

Friends of Nazi Party 25 75 100

Total 193 207 400

(a) Using the .05 level of signi? cance, test the null hypothesis that address does not matter in the underlying population.

(b) Specify the approximate p -value for this result.

(c) Assuming c2 is signi? cant, estimate the strength of this relationship.

(d) How might these results be reported in the literature?

(e) Collapse the original 4 x 2 table to a 2 x 2 table by combining the results for the two neutral addresses and for the two in? ammatory addresses. Calculate the
odds ratio for returned letters.