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Paper 1 Population (3)

Paper 1 Population (3)

Importance Of Music in Accomplishing The Themes Of ‘The Upside.’

Shaji Mitchell

Importance of music in accomplishing the themes of ‘the upside.’

The upside features the music of late music icon Aretha Franklin, ‘Queen of Soul,’ with the musical chords woven in various scenes depending on the mood and tone of the story. It is a comedy-drama film directed by Neil Burger and written by Jon Hartmere, partly based on a true story of quadriplegic millionaire Philippe Pozzo di Borgo and his former aide, Abdel Sellou. It has included various music, including Untouchables, The Penthouse, Three Signatures, Dreams, The Book, and a Walk in The Park, to describe the different feelings, moods, and themes. The story addressed the societal attitude towards an ex-convict and the struggles that occur to convince people of his changed behavior. Therefore, the songs used to represent his struggles, feelings, and feelings towards the societal perception of him. Philp loves the Barber of Seville La Traviata, which he listens to when feeling low, and he gets Del also to love the song even though it was not his preference. Music in the film Upside has helped to introduce the themes and communicate with the audience through the rhythm, sound, melody, and expressions. It contributes to developing the themes everyone decides a second chance, body image, and familial connections, which enhances plot development. Music on ‘The Upside’ is used to define the mood and atmosphere of the movie in the various scenes. It introduces the emotions of the characters depending on the underlying stories presented. In the scene, at the 25th minute where Philip lies on the bed with deep thoughts, ‘Puccini Turandot, Nessun Dorma’ plays in the background. The music played was very loud, depicting Philip’s condition, and he wanted to get the anxiety and worries from his mind. Del does not like the song, but according to Phillip, it makes his spirit alive and shows him the value of life that he fails to see at the moment. ‘Nessun Dorma’ exudes a contemplative mood through the tone variations and rhythm of the song. The song is slow, with musical background with instruments such as the piano, guitar, and violin, which create the rhythm and the sequence of the songs. It starts slowly from the beginning with the direct pronunciation of words and rises slowly to the point where the listener cannot directly identify the words. However, the slow pace cools the mind and heart and leads one into a contemplative mood, which changes with varying intonation, and Aretha raises her pitch. The audience can identify the contemplative mood of the character as he thinks about his wife and the accident that led to the death of his wife and him being paralyzed for good. Also, the slow tempo of the music with a powerful voice and melodic signifies a somber mood and the bitter thought that Philip has at the moment. Therefore, the environment is a bit sad as Philip contemplates his life and seems to think deeply about his life and how he lost his wife after the accident. The rising intonation of ‘Nessum Dorma’ signifies the good part where they were happy on the parachute, and as it rises, it reaches the climax and then falls, as the parachute goes down, injuring them and killing his wife.

Music has also been used to signify the dramatic effect or comedy in the movie. Kevin Hart’s comic actions are shown in the shower scene as he tries to put the shower on with no success. The director uses ‘The Barber of Seville’ in the scene: Act 1 – ‘Cavatina: Largo al factotum della città (Figaro)’ music in a swift tempo and tonal variations. The music is a comic opera that is sung dramatically on a light comic nature and usually with a happy ending. In the scene, Hart tries to turn on the shower, but since he had gone to a multimillionaire house and most of the things were automatized, he fails to know how to use the technologies. He, therefore, fumbles with the gadget until water comes out in high pressure, and he fails to control it. However, he manages to get a shower. The music rhythm, tempo and pitch keep rising to signify the climax of the comedy. The music is slow as he tries to operate the technological gadget and wonders why there is no response. Suddenly as the water starts to sprinkle all over, the music intonation and speed rise until he finds a way to stop the shower. The music slows down again, and he tries to figure out how to open it again. The water oozes again from the sides of the bathroom, and the music rises again to a crescendo, and it feels like the artist is shouting rather than singing. The changes in the speed and pitch signify the confusions that Del had at the moment.

The effect of changing speed and intonation can also be identified when Dell is changing the catheter; the scene presents more comedy than the completion of the task. The producer uses a piece of music to introduce the tense environment that Dell struggles with since he thought about the pain that Philip may be feeling at the moment and placed himself on the same shoe. The music involves tonal variations with high and low tones that depict the act’s climax. Dell finds the task distasteful, and after a great deal of protestation and exaggerated faces, he learns to have a controlled emotion when touching another man’s penis and even mentions the word. However, the climax of the scene occurs when Yvonne gets into the room unannounced and has to be informed by Philip that they require some time for Dell to compose himself. At this time, the music gets louder and with more tonal variations describing the satire and intense condition felt by Yvonne and Dell. The instrumental involves high timbre and sound to depict the existing tension.

Music also portrays the emotions of the characters in ‘The Upside.’ After Dell goes through a hard time in the shower trying to turn it on, he goes to Philip’s room with anger and finds him listening to a ‘Nessum Dorma’; he asks the music to stop even though Philip wants to listen to it. According to Dell, Philip should listen to music that soothes his soul, such as Aretha Franklin, since he thinks that Dell’s music is not soothing. Philip uses his type of music to ‘block out the world,’ but according to Dell, the music is not soft thus not valuable to the individuals. He suggests that Philp should listen to Aretha Franklin as he states, “You wanna feed the soul, then listen to its queen.” Dell also tries to sing out some lyrics from Aretha’s music. In the scene, the Nessum Dorma music and Dell’s singing expose Philip’s emotion at the time. He feels devastated and has lost hope in life; hence Dell suggests listening to the ‘queen of soul.’ In the scene, the audience is introduced to Philip’s hopeless life through the music introduced. Dell sings part of Aretha’s Franklin in song; he is passionate about it and even asks Phillip how it sounds. However, Philip looks at him astonished and twisting his eyes, showing some disappointments. Dell then states, “Amazing, I sound just like her,” but Philip sarcastically replies that the singing is like identity theft. He fails to feel the sweetness that Dell was referring to since Dell failed to sing well.

On another occasion, as Philip was having a bad dream and had shortness of breath, Dell forces him to breathe to save his life. As Dell gets into the room, he is scared of losing Philip and acts fast by asking, “What do you want me to do”. At this time, the music tone increases as Philip’s shortness of breath also increases. He takes up the oxygen and places it on Philip’s face but refuses to breathe. Dell becomes angry with his failure to take in air and shouts, “you take a deep breath, or I am going to give you mouth to mouth.” The music is at the climax due to Dell’s anger, and Philip laughs about it. He then decides to take him out to a concert where he watches some performances to up his spirits once again. The performance on that day included ‘Die Zauberflöte, K. 620, Act 2: “Der Hölle Rache” performed’ by Diana Damrau, and ‘Le Cercle De L’harmonie,  HYPERLINK “https://www.tunefind.com/artist/jeremie-rhorer” Jérémie Rhorer’. The music starts at a lower tone and tempo and rises with varying intonation until the pitch becomes very loud. At first, Dell fails to pay attention and laughs about the tree man interrupting people’s attention who keep shushing him. However, as the performance continues, Dell becomes absorbed by the music until he finally rises to an enthusiastic standing ovation and “Bravo” at the end. Philip is astonished by Dell’s reaction and even smiles at the reactions he has seen. The song attracted the attention of both Philip and Dee and depicted the changes they faced. Dee is an ex-convict and tries to earn societal trust and wishes to have his son’s love. Therefore, the songs attract Dell to start loving opera after the performance. The music is invigorating and encouraging hence communicating to Phillip and Dell the emotional condition of the characters.

To add on, at Philip’s birthday party, Dell ensures that Phillip is happy and enjoys himself celebrating his birthday. At one point, he comes back, and the room is silent. Philip asks, “What happened to the music?” The statement shows how his life relies on music, a form of reluctance to his pain and stress. Del coordinates the individuals to create a quartet of opera singers that makes Phillip smile. The ‘Der Holle Rache’ music with fluctuating notes starting with low to rising pitch is performed, making Philip smile his heart out. The rising pitch shows Philip’s growing spirit from his world of somberness and sadness to experiencing a new life. The music’s fast tempo also depicted the energy in which the character is ready to embrace new beginnings and have a better life. Dell dances his heart out and even welcomes the cook and Yvonne to dance with him. She was reluctant as she was more conservative and did not want to be the center of attraction. The scene shows the first moment where Yvonne becomes emotionally bonded with Dell despite how she handled him at first. The audience can interpret the music as a life-changing period after a lot of wraths, finding friends to his home to celebrate his birthday. He learns to embrace the good things in life and value the people around him.

Dell’s love for music is also shown when he comes back to save Philip from himself; he takes him for a ride. While in the vehicle, Philip plays his music which starts with ‘Nessun Dorma.’ Dell is not happy about it and states, “I am not in the mood to hear it.” However, Philip tells him to wait, which he does, and Aretha Franklin’s voice is heard in the same playlist. Dell is more content and even asks if that is his queen. Philip had become more interested in the music by the queen, and Dell is happy that Philip was convinced and states, “The queen make everything better.’ They go to a raised ground to talk, and the music still plays in the background. Its slowness is fit for the moment as Philip tries to find himself again after a traumatizing period. After the ride, they go back to the apartment; Philip gets a shave and is surprised to see Yvonne back in the mansion. Aretha’s music continues to play in the background and keeps rising as Philip’s smile and happiness also increase. It proves Dell’s point that the queen makes everything better. Music informs the audience of the emotions and feelings of the characters as the story flows.

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Paper 1 Population (2)

Paper 1 Population (2)

Importance of music in accomplishing the themes of ‘the upside.’

Shaji Mitchell

Importance of music in accomplishing the themes of ‘the upside.’

Most individuals feel that music is a lifesaver and a gateway to the soul, making up life’s soundtrack. In movies, the music captures individuals emotions and is a powerful score to trigger the interest of the individuals towards the story of the movie. The upside features the music of late music icon Aretha Franklin, ‘Queen of Soul,’ with the musical chords woven in various scenes depending on the mood and tone of the story. It is a comedy-drama film directed by Neil Burger and written by Jon Hartmere, partly based on a true story of quadriplegic millionaire Philippe Pozzo di Borgo and his former aide, Abdel Sellou. It has involved various music, including untouchables, the penthouse, three signatures, dreams, the book, and a walk in the park, to describe the variated feelings, moods, and themes. The story addressed the societal attitude towards an ex-convict and the struggles that occur to convince people of his changed behaviour. Therefore, the songs used to represent his struggles, feelings, and feelings towards the societal perception of him. Music in the film upside has helped to introduce the themes and communicate with the audience through the rhythm, sound, melody and expressions. It contributes to developing the themes ‘everyone decides a second chance’, body image and familial connections, enhancing plot development. Music on the upside is used to define the mood and atmosphere of the movie in the various scenes. It introduces the emotions of the characters depending on the underlying stories presented (Hoeckner, 2011). In the scene where Philip lies on the bed with deep thoughts, Puccini Turandot, Nessun Dorma, plays in the background. The music was loud as a form of stress received and made the listener feel alive. Nessun Dorma exudes a contemplative mood through the tone variations and rhythm of the song. The audience can identify the contemplative mood of the character as he thinks about his wife and the accident that led to the death f his wife and him being paralyzed for good. Also, the slow tempo of the music with a powerful voice and lyrical signifies a somber mood and the bitter thought that the character had at the moment. Therefore, the environment is a bit sad as Philip contemplates his life and seems to think deeply.

Music has also been used to signify the dramatic effect or comedy in the movie. In the shower scene, Kevin Hart’s acts signify actions of comedy as he tries to put the shower on with no success. The director uses The Barber of Seville in the scene: Act 1 – Cavatina: Largo al factotum della città (Figaro) music in a swift tempo and tonal variations. The music is a comic opera that is sung dramatically on a light comic nature and usually with a happy ending. In the scene, Hart tries to turn n the shower, but due to his life in the slum areas of the city, he fails to know how to use the technologies. He, therefore, fumbles with the gadget until water comes out in high pressure, and he fails to control it. However, he manages to get a shower. The music rhythm, tempo and pitch keep rising to signify the climax of the comedy.

Also, when then Dell was changing the catheter, the scene presents more comedy than completion of the task. The producer uses a piece of music to introduce the tense environment that Dell existed in. The music involves tonal variations with high and low pitches, which depicts the climax of the act. Dell viewed the task as distasteful, and after a great deal of protestation and exaggerated faces, he learns to have a controlled emotion when touching another man’s penis and even mentions the word. However, the climax of the scene occurs when Yvonne gets into the room announced and has to be informed by Philip that they needed a second for Dell to compose himself. At this time, the music gets louder and more variations describing the satire and intense condition felt by Yvonne and Dell.

Music also portrays the emotions of the characters in a movie (Ma et al., 2021). After Dell goes through a hard time in the shower trying to turn it on, he goes to Philip’s room with anger and finds him listening to a Nessum Dorma; he asks the music to stop even though Philip wants to listen it. According to Dell, Philip should listen to music that soothes even though he wants to ‘block out the world.’ He suggests that Philp should listen to Aretha Franklin as he states, “You wanna feed the soul, then listen to its queen.” Dell also tries to sing out some lyrics from Aretha’s music. In the scene, the Nessum Dorma music and Dell’s singing expose Philip’s emotion at the time. He feels devastated and has lost hope in life; hence Dell suggests listening to the ‘queen of soul.’ In the scene, the audience is introduced to Philip’s hopeless life through the music introduced.

After Philip had a bad dream and struggled to breathe, Dell forces him to breathe and saves his life. He then decides to take him out to a concert where he watches some performances to up his spirits once again. The performance on that day involved Die Zauberflöte, K. 620, Act 2: “Der Hölle Rache” performed by Diana Damrau, Le Cercle De L’harmonie, Jérémie Rhorer. The music starts at a lower tone and tempo and rises with varying intonation until the pitch becomes very loud. The song attracted the attention of both Philip and Dee and depicted the changes they faced. Dee is an ex-convict and tries to earn societal trust and wishes to have his son’s love. Therefore, the songs showed their need to be happy and to have a more vibrant life by forgetting their past and focusing on the future. The music is soothing and encouraging hence communicating to the audience the emotional condition of the characters.

Music is an important aspect of music as it communicates to the audience informing on the environment condition, the characters’ emotions, and the dramatic effect presented in the movie. It attracts the audience’s attention and enables understanding of the story by revealing the theme presented and the feelings in particular scenes. The music on the upside depicted the characters’ emotions in different situations in the movie hence easier for the audience to follow through the themes presented. Also, it presented the key message of the movie, and one could determine the future of the characters presented and how the flow of the story.

References

Hoeckner, B., Wyatt, E. W., Decety, J., & Nusbaum, H. (2011). Film music influences how viewers relate to movie characters. Psychology of Aesthetics, Creativity, and the Arts, 5(2), 146.

Ma, B., Greer, T., Knox, D., & Narayanan, S. (2021). A computational lens into how music characterizes genre in film. PloS one, 16(4), e0249957.

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Introduction to Globalization

Introduction to Globalization

IMPACTS OF GLOBALISATION FROM WORLD WAR 2 UNTIL TODAY

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Introduction to Globalization

Globalization is the participation and blends among people, associations, and governments around the globe. Globalization is viewed by most of people as a kind of industrial enlargement that commonly involves neighborhood blending and the economy involving many nations around the entire world. Globalization has turned out to be extraordinary in light of advancements in the transportation and correspondence development. With the extension in the worldwide affiliations has brought up improvement of general trading and cultural. Globalization is a money related method of cooperation and blend that is identified with social and social edges. In any case, conflicts and thoughtfulness are in a like manner broad bits of the recorded background of globalization and present-day globalization. Numerous sorts of globalization are monetary globalization, social globalization, and political globalization.

Globalization started way back and the focus will be since the World War 2 back in the year 1939. The Second World War was a global war that was witnessed all over the globe. The expansions of overall markets changed the money related issues exchanging of stock and resources. Discharge of Cross-Fringe Exchanges limits has coordinated Worldwide Markets logically attainable. The steam train, steamship, steam motor, and progressively prepared pontoons are a touch of the development in the systems for transport while the ascending of the transmition and its front line family, the Web and PDAs show improvement in media foundation. These enhancements have been guideline thoughts in globalization and have conveyed further reliance on budgetary and social exercises far and wide. There were likewise a few effects of globalization that influenced diverse nations along the globe in various ways.

Globalization includes working together around the globe recently allowing organizations a chance to investigate the world market. The possibility of a worldwide player includes minimal effort and new client. Globalization most profound roots can be found in developmental and social brain science ‘mass brain research’; that is; people are hereditarily wired to amplify and posterity’s survival by growing the information of their encompassing and collaboration with others. In any case, this maybe is past the domain of present day comprehension of globalization. Globalization is a procedure of association and combination among the general population, financial matters and legislature of various nationalities. Globalization isn’t new, more than a great many years globalization has advanced through movement, relocation and the spread of culture. Globalization has effectively affected the present reality. Globalization has an overwhelmingly positive effect on most nations regarding economy, legislative issues and culture.

The significance of this paper is to layout and endeavor to acquaint this term globalization that apparently has had its underlying foundations path once more from World War 2. There will be the emphasis on the distinctive effects of globalization and this will involve both the negative and the positive sides. This paper will likewise watch out on a portion of the issues that may have prompted globalization and whether it ought to be supported. We will likewise concentrate on how the world would resemble today if there was no globalization that occurred by any means. This paper will also concentrate on, either globalization has expanded or has gone down in contrast with the previous years that is from 1939. The paper will likewise actualize a hypothesis that will blend the best with the point globalization. By doing this, at any rate there will be a reasonable picture of how globalization has advanced since the Second World War time frame.

Theoretical Framework of the study

Globalization inclinations have been dictated by numerous variables. Its hypothesis is supported by the division of reality and how the difference in these measurements influence present-day world (Green, 1997). The transformational approach theory will be the most suitable one to use on this study. This hypothesis generally speaks to a delegate increasingly adjusted position towards globalization. They do agree with the hyperglobalists around a heightening of ‘overall interconnectedness’ and see the all-inevitable nature of globalization process (Tikly, 2001). Regardless, they question the peculiarity of the wonder and view it as ‘a for the most part unexpected technique stacked with irregularities’ (Tikly, 2001, p.154).

From one viewpoint, it advances financial, social and political coordination, and then again, it causes stratification separating ‘First World’ from ‘Third World’ (Taylor et al., 1997, p.62). A few countries, states, and networks get a full favorable position by being a piece of the worldwide world, while others become increasingly burdened. Transformationalists clarify the logical inconsistencies of globalization by the irregularity of ‘worldwide division of work’ as far as focus outskirts relationship (Tikly, 2001, p.154). An ever-increasing number of people from change or creating countries are spoken to in the ‘center’ of the worldwide economy, while there is an expansion in the quantity of impeded in the outskirts of mechanical states (Hoogvelt, 1997, referred to in Tikly, 2001).

There has been an expansion in the nation’s interrelationships whereby they meet up and join under one reason and that builds up one another. The greater part of the explanations behind individuals to join together and meet up is for the most part exchange or business purposes. There is additionally the presentation of approach obtaining whereby it has transformed into an ordinary practice through overall correspondence and interconnectedness between the nations. Globalization brings together national instruction arrangements by coordinating them with the more extensive worldwide patterns. Commonality of the issues in the training frameworks decided the closeness of methodologies and procedures. The way that obtaining and loaning has expanded among nations has enormously prompted the advancement or development in globalization.

Globalization must be relied on to influence the apportioning of pay likewise as its estimation. So far as the spread of pay between nations concerned. Cash related pros have since quite a while back tended to that exchange is consistently productive, and the greater part of us trust that the experience of boundless headway close by quickly making the business in the after wartime plot serves to substantiate that. Correspondingly, most Outside Direct Ventures (FDI) goes where a worldwide has scholastic capital that can contribute something to the near to economy, and resembles this committed to be much of the time value to scholar and beneficiary. (Cline 1997)

Thesis; the fundamental thought of this paper is to attempt expand and raise the occasions that trailed the Second World War and its consequences for globalization. We will concentrate on the points of interest and impediments of globalization and what transforms it has brought.

Literature Review; In addition, a surge of capital that subsidizes an authentic endeavor is again inclined to benefit the two social events, since the yield theory may be required to be high than the rate of interest the borrower needs to pay, while that rate of interest is also at risk to be higher than the moneylender could expect at home since for the most part there would have been no propelling power to send it to another nation. Free talk about an unhindered business making the rich countries progressively lavish and poor countries increasingly grievous finds no assistance in a money-related examination.

Since the Second World War, a lot has evolved and developed including interrelations between different countries in the world. There has been development of trade day in day out which has seen it the countries develop. This relations between these countries has led to development in the globalization. Towards the completion of World War II, few anticipated that the world economy was going to set out on the efforts of strengthening universal exchange and venture.

GLOBALIZATION AND THE SHIFT IN BALANCE IN THE WORLD’S ECONOMY

Following two world wars and the depression, worldwide exchange and money had been in retreat for quite a long time, and protectionist powers appear to be overwhelming in all the real economies. During this time, a lot of people thought that a lot of countries would go down because of the after math of the war but to their surprise, a lot of countries decided to come together and work as one. Since the Second World War, the overall stock trade has generally grown fast than thorough compensation, be that as it may, the overall crisis has left its flaw on trade components. Recuperation in overall business remains fragmented and uneven, while the example toward progressively vital trade straightforwardness of economies halted. The overall crisis and uneven trade recovery have strengthened the advancing movement inequality on the planet economy, including the general lessening of made countries and the climb of making countries. The overall equality is evident in the changing scattering of tolls by an objective, set apart by the rising criticalness of trade among making countries.

Worldwide capital streams have become considerably quicker than worldwide exchange. While the offer of moderately progressively stable remote direct speculation has expanded since the 1990s, private capital streams have demonstrated both profoundly patterned and marvelously whimsical again and again. In many creating nations, money related receptiveness has expanded altogether as far as both capital streams and cross-outskirt possessions, raising nations’ presentation to outside financial stuns correspondingly.

While far less progressed than exchange and budgetary joining, relocation streams, and the social mixing of populaces too has expanded in numerous nations and locales. Rising movement streams have joined a checked increment in the job of private settlements. Globalization includes the ascent in worldwide fares with respect to worldwide salary, while singular nations see their separate fares and imports ascend as offers of national pay. In different words, a rising extent of worldwide creation of products and ventures is being exchanged crosswise over fringes instead of sold at home.

The overall crisis has brought the long-run example of rising overall blend through the trade to an end, on any occasion by chance. The pre-crisis design toward more openness and perpetually significant trade joining may well undauntedly reestablish itself at the fitting time. In any case, steadiness or example reversal seems, by all accounts, to be possible. Amid a time of high joblessness, financial dismalness, and challenges of cash wars, the danger of rising trade protectionism is representing a potential risk.

GROSS DOMESTIC PRODUCT

Huge inconsistencies in per capita salary levels keep on existing far and wide. The making up for lost time procedure of the creating scene, which has expanded since 2003, got a lift since the worldwide emergency as key created nations has attempted to recuperate from it. These post-emergency improvements are not by any stretch of the imagination kind since the reluctant and delicate recuperation in created nation’s dangers keeping down or notwithstanding undermining pay development in creating nations. The quick moving parity on the planet economy is reflected in a decrease in the offer of created nations in the worldwide total national output (GDP).

Likewise, differential adaptability of skilled versus clumsy stir will, as a rule, draw up the compensation rates of the talented in making countries toward world measurements, as needs are leaving less for the stationary poor. (John Williamson, 1998) A comparable result will occur if the owners of flexible capital can evade charges by contributing abroad, and besides if governments are instigated to refrain from compelling high appraisal rates on all around available money, or on the people who might be incited to emigrate, in the longing for keeping these factors at home. Along these lines, the net effect of globalization on pay scattering inside making countries gives off an impression of being especially faulty.

Movements and Migrant’s Settlements;

While far less progressed than exchange and money related reconciliation, relocation streams, and the social mixing of populaces to has expanded in numerous nations and locales. Rising movement streams have joined a stamped increment in the job of private settlements. Settlements have turned into an irreplaceable wellspring of outside trade income for some creating and progress economies. Instalments may serve to help different formative finishes. The worldwide emergency had a prompt and sizeable effect on movement streams and vagrant settlements.

Trends on Global Trade after the World War 2;

A rising extent of worldwide creation of products andervices is being exchanged crosswise over outskirts as opposed to sold at home. The overall crisis has brought the long-run example of rising overall joining through the trade to an end, at any rate unexpectedly. The pre-crisis show toward more openness and always significant trade blend may well positively reestablish itself at the proper time. Regardless, enterprising nature or example reversal gives off an impression of being possible. Amid a time of high joblessness, monetary seriousness, and challenges of money wars, the danger of rising trade protectionism is representing a potential risk.

Factors that affect globalization

Technology or communication is where the world today is gaining ground in development when all is said and done. Change is one of the basic factors in globalization advancement. Advancement in information makes globalization. The cost abilities of various advances are growing, and these advances are starting to influence day by day presence routinely. For example, the cell phone is twisting up progressively increasingly open to ordinary clients who depend on it. Mobile phones are mostly used for any purpose on communication and internet from family discourses to business calls; in any case, for a few, they have transformed into a way of life. Life may finish up incomprehensible without the reliance on the cell phone.

Transportation is also a factor, whereby it is quick and more affordable movement systems, whereby they empower the overall issues to develop manufacturing workplaces over the globe while improving and visiting places. For instance, developments in the aeronautics structure empower associations to substitute without a minute to save transports from remote gathering plants rather than immense inventories.

Free trade is also another major factor whereby numerous boundaries to exchange have been evacuated. A part of this has likely been tackled by the regional groups of nations, for instance, the EU. Its dominant part has been accomplished by the WTO. This has made trade more affordable and thusly progressively engaging business.

The removal of capital exchange controls it was, moreover, the main consideration, and this is so in view of the fact that the improvement of money from one country to the next was similarly controlled and over a comparative period these were lifted. This motivated affiliations to move money from one country to the next in a sweep for better economic yields; if enthusiasm for one’s own nation glanced monstrously, a business would be able to buy connections in another country. Colossal sums of money, generally from the US, entered the UK economy in the mid-1990s.

Analysis;

Globalization is a technique that has passed on a couple of favorable circumstances to countries that needed support. Immature nations have higher money related improvement in light of worldwide hypothesis and remote social direction. Joined Nations has brought answers for overall conflicts among countries and has made trustworthiness in a couple of social requests. Development has considered a logically quick correspondence process, which supports the lives of a large number of individuals. In the event that globalization did not exist, it is hard to have an impressive parcel of the advancements we have today. Despite the fact that it might make issues for social requests, the inclinations out weight these issues by a wide edge, if we empower globalization to spread, we will make a singular, unbounded society with higher obstruction and better chances of progression and achievement through an engaged market structure.

Globalization has extraordinarily impacted the adjustment in the businesses over the world which has prompted the improvement of industrialization. Due to the relationship among numerous countries on the planet, this has prompted trade in thoughts since there are advertise rivalries. There is likewise the improvement and development rate of numerous nations’ economies. This is conceivable by progress in the viability and effectiveness of assets. There is additionally the expansion in labor efficiency which decreases the capital-yield proportion. There is additionally improvement in the travel industry whereby numerous nations are allowed to move starting with one state then onto the next to see distinctive destinations.

In general, globalization has brought many benefits and mostly in the trade and industries sectors. There ought not to be any confinements for the development of products and enterprises including work, all through the world, that is globalization. Be that as it may, culture is a natural item. Atmosphere, sustenance propensities dressing style are distinctive in better places. That can’t be changed. Individuals acclimated with living in the driving rain put like a northern side of the equator or the southern half of the globe, can’t live under central atmosphere. Individuals living on fish, can’t live just on the vegetable. Social change is troublesome. Be that as it may, globalization is conceivable. In any case, individuals ought not to endeavor to take monetary, political, or social preferred standpoint because of globalization. Individuals living in immature nations, ought not to work to share the advantage of the created nations, without creating themselves.

The exchange of products and customs prompted the combination of new societies and brought a few advantages for social orders. Today, globalization is ordinarily alluded to as the making of a solitary market that includes the economy of each just nation. Albeit a few states are incorporated into the globalization procedure, a couple of nations, particularly Middle Eastern nations, have had an absence of cooperation in the market. Center Eastern nations look at globalization as a danger since it can break their conventions and culture, and transform them into a market economy. The absence of globalization can be seen in the public eye, incidentally, the lady is restricted from dressing with a specific goal in mind, and the bigotry and separation that exists in a significant number of these nations. A few social orders have begun to advocate against globalization, and have needed to dispatch crusades to contain the wonder.

Globalization is something worth being thankful for on the grounds that it makes employments even the ones that are come up short on are at any rate allowed to profit. With globalization, it has profited us as a buyer making more challenge. With new innovations, we can discuss over the world in an occurrence. We need to take a gander at the master plan and think worldwide not nearby. Globalization has led to the expansion in size of the economy as well as give sound challenge in the nation. Because of every one of these things, I think Globalization was vital and a standout amongst the best thing that financial expert made.

The most basic components impacting post-World War II exchange approach changes in the five substantial exchanging states would now be able to be condensed. Starting with World War I and proceeding through the Depression and World War II, basic monetary changes assumed a focal job in turning around the pre-World War I tide of globalization.

Despite the substantial extent of ladies laborers in one industry dealing with clothings, ladies are still vigorously underemployed contrasted with men. Most ladies that are utilized in the article of clothing industry originate from the field of Bangladesh activating movement of ladies looking for a piece of clothing work. Globalization can be easily spread through Global news – cast that provides broad data and depends entirely on the web to communicate, “makes it into an ordinary daily routine to examine how individuals and their activities, rehearsals, issues, living conditions, and so on are interrelated in different parts of the world. Monetary globalization estimates usually focus on factors such as exchange, FDI, Gross Domestic Product (GDP), portfolio venture, and pay. In any case, more current records are trying to gage globalization in progressively broad terms, including the factors recognized with parts of globalization that are political, social, social, and even natural.

Globalization’s real articulation lies in organizations, and this features the essentialness of this wonder for RIM experts. Today, few organizations have no universal associations, halfway because of the worldwide economy’s general system. Because of the distinctive methods of global movement, a significant range seems to exist from local companies to globalized companies. Such global practices include the importation and export of commodities and raw materials, investment, employment and the combination of foreign labor.

Conclusion;

In conclusion, the economic growth of money from one country to the next was monitored in the same way, but over an analogous period, these new controls were lifted. This empowered associations to move money from one state to the next in an output for better business returns; if passion for one’s own nation looked appalling, an association might buy more associations from another country. Huge sums of money, mostly from the US, have entered the UK economy in the mid-1990s.

Regardless of all this, globalization has passed on extraordinary threats to the world. The issue of overall commitment and rising countries have grown satisfactorily. A couple of associations expected to end most of their laborers to satisfy their obligation. Unfriendly to globalization has appeared in the mid-70s and focused on measures held onto as a component of the helper change. Threatening to globalization is a term of a social event of different dispute causes like each living animal’s good judgment privilege, tyke work, and against private venture. McDonald is a champion among the most restrained associations by against globalists.Globalization has the low expenses of stock, as of late available occupations, the creation method has ended up being more affordable, and a couple of economies benefitted. On the other hand, permitting work in a solitary country infers the loss of occupations in various nations, beating delivering work in made countries and reducing the compensation rate of incompetent work in set up countries. Finally, I agree with the term globalization since for the most part the preferences that left it are logically practical and improved the whole world off.

Globalization has persevered through the preliminary of time and has turned out healthy. Upgrade of work, advancement, economy, social orders, and various diverse things that can’t all be gotten in a short paper about globalization have gone to the light of day, consideration of globalization. It is a phenomenal time to be alive and forms a certifiable globalization article demonstrate as observed direct. The actual test comes in when the advantages accomplished by globalization become a bone for the question. Hostile conditions will without a doubt rise and shake social requests on such events. Those are so far further tests to the progression that has been recognized by globalization. Regardless, there is continuously a leave plan. The opposing effects can be checked, and the agreeableness connected at without putting the social surface in threat. Globalization has a higher number of natural items than underhandedness, and it should be protected with all may.

Globalization itself should not be hindered. Be that as it may, the degree and pace of its urging should be made to reflect the nation’s situation and presenting money related guideline. So, as time goes on, the nation making itself here would in all likelihood struggle unambiguously in the broader sense of globalization. Negative effects have been achieved by helping to sort out trade regions in making countries into an idea to refuge outside monetary professionals. An account published in 2003, The Hidden Face of Globalization, revealed how women sequential construction system workers in encouraged business areas are all considered to be physically and verbally misused in order to remain aware of the associations ‘ creation demands.

(Bacchus and Foerster 2005).

It is along these lines essentially that these countries characterize wise methodologies and changes that would deal with the movement of trade and the complexities of globalization, all things considered, to conform to their own family unit monetary inspiration. Globalization itself should not to be blocked. In any case, the degree and pace of its urging should be made to reflect the nation’s situation and showing budgetary understanding so that as time goes on, the making country itself would in all probability immovably fight in the more broad crossing point of globalization.

Globalization should be embraced as there would be less trade between people if not for it. Two heads are said to work much better than one head and that is the prime reason why massive growth has occurred among different nations in the world. Since there were quite enough goods and services, businesses became easier to start and run. There was also an increase in borrowing by allowing countries with more resources to help or lend other unlucky countries. There was also peace promotion that we enjoyed until today. All these factors, however, should be careful, so that we can all appreciate the diversity and development that the world has gone through. Globalization may be weak, but the benefits are more than the disadvantages themselves.

Globalization has affected almost every aspect of today’s life and continues to be a creative power in the global economy as a whole. While several obstacles hamper globalization, most market researchers agree that it is a power that benefits the world economy both steadily and neatly. Protectionism and nationalism seasons have already existed reliably, yet globalization probably will continue to become the most widely acknowledged response to ensure understandable monetary progress across the world.

Over the long haul, globalization may be inevitable, but in the short run there are different thumps along the road. These claps are pushed as often as necessary by money-related upheavals or a part of globalization’s negative outcomes, anyway, the world has consistently made real sense of how to find out that isolationism can remedy a horrible situation. Globalization normally works in the face of money-money-related concern and for the most decadent countries that continue to overwhelm global trade to the vulnerability of making countries.

Notes

1 Guttal, S. Globalisation. Development in Practice, 17(4/5), 523-531/www.jstor.org/stable/25548249

2″Imagining the Internet”. History of Information Technologies. Elon University School of Communications. Retrieved.

3 George Ritzer, Globalization, pg. 36-48

4 Sahlberg, 2006, p.262

5. “Financial globalization” can be characterized as an expansion in the estimations of worldwide exchange and speculation as an offer of the measure of absolute yield over a given period. It tends to be estimated for the world economy just as for individual national economies.

6 Development and Globalization: Facts and Figures 2012 Pg. 11

7 Development and Globalization: Facts and Figures 2012 Pg. 12

8 United Nations Publications April, 2012 pg. 12

9 Kabeer, Nalia; Simeen; Mahmud . “Rags, Riches and Women Workers: Export-Oriented Garment Manufacturing in Bangladesh,” from Linking Women Producers and Workers with Global Markets. London: Commonwealth Secretariat. pp. 137, 147, 148, 150, 152. ISBN 978-0-85092-798-6.

10 Kabeer, Nalia; Simeen; Mahmud . “Rags, Riches and Women Workers: Export-Oriented Garment Manufacturing in Bangladesh,” from Linking Women Producers and Workers with Global Markets. London: Commonwealth Secretariat. pp. 137, 147, 148, 150, 152. ISBN 978-0-85092-798-6.

11Peter (2008). “WHAT IS GLOBAL JOURNALISM?” .9 (6): 845–58.

12Petra (2010). “How to Measure Globalization? A New Globalization Index (NGI)”. 38 (2): 237.

Bibliography

Beck, Ulrich. What is globalization?. John Wiley & Sons, 2018.

Broner, Fernando, and Jaume Ventura. “Rethinking the effects of financial globalization.” The Quarterly Journal of Economics 131, no. 3 (2016): 1497-1542.

Crane, Diana, Nobuko Kawashima, and Ken’ichi Kawasaki, eds. Global culture: Media, arts, policy, and globalization. Routledge, 2016.

Kilic, Cuneyt. “Effects of Globalization on Economic Growth: Panel Data Analysis for Developing Countries.” Petroleum-Gas University of Ploiesti Bulletin, Technical Series 67, no. 1 (2015).

Monahan, Torin. Globalization, technological change, and public education. Routledge, 2013.

Moutsatsos, Chrisy. “Economic globalization and its effects on labor.” In Unhealthy work, pp. 21-36. Routledge, 2018.

Tee, Chee-Lip, Azman Saini, and Saifuzzaman Ibrahim. “Globalisation and Innovation Activity in Developing Countries.” Institutions and Economies 10, no. 4 (2018).

Yan, Jiaqi. “Globalisation Has Double Sides on Developing Countries: The Benefits and the Harm.” Journal of Business and Economic Development 4, no. 1 (2019): 11.

Ying, Yung-Hsiang, Koyin Chang, and Chen-Hsun Lee. “The impact of globalization on economic growth.” Romanian Journal of Economic Forecasting 17, no. 2 (2014): 25-34.

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Impact of Technology on Families

University information

Impact of Technology on Families

Adoption of new technology has had a number of effects on families. Technology through social media, television, videogames and smartphones can develop families and can also break them. Benefits accrued with technology include using mobile apps to monitor and manage their budgets and also work on their family schedules, they also use mobile banking, online shopping and even settling of their bills like water, electricity and medical bills (Bailey et al. 2020). Families stay connected despite busy schedules and geographical distance with only a text or a call. Pictures and other important things can be shared over to the extended families at large thus keeping the family bonded.

Some parents whose kids are not open use social media accounts like Facebook and Instagram to get an insight onto the interest of their children such as people, activities and even places. They can also figure out what issues might be affecting their children (Anderson and Jiang 2018). Social media sites will allow interactions with people from many different races, cultures and backgrounds across the globe. The disabled can also use technology in engaging with their families especially those with vision, speech mobility and hearing difficulties.

Videogames increase an individual’s coordination between the eyes and the hands. Second languages are also taught through the enhancement of reading and phonics skills availed by given apps. Life-long reading cultures are also instilled in children through e-books and online libraries. Some apps and video games enable children to learn shapes, numbers and better their skills in advanced mathematics, children can also improve other skills like problem-solving, focusing, strategizing and critical thinking which are significant in their academic progress. Persistence, incitement and competitiveness are also developed in a child when playing videogames. Watching a movie or playing a game on television also facilitates bonding between the parents and the kids.

Besides the good it offers, technology has led to families spending more time in their houses; children prefer watching television than going out to play leading to obesity and other diseases (Swindle et al.2018). Children also perform poorly in schools due to spending more time on video games which reduces their abilities to focus on reading (Scheerder et al. 2019). Furthermore, both parents and children who spend a lot of time on their phones bring a feeling of jealousy on the opposite party, this feeling is about feeling important and attended to by either party. Children would prefer watching television than going out with their parents. The interaction with people is also affected, children cannot relate with people face to face. Technology has blurred boundaries across our lives, school, work and family times are all affected by interruptions.(McDaniel and Coyne, 2016).

With the above information in mind, it is therefore advisable that both parents and children balance their time and activities on social media, parents to limit the time children spend on television, help with their school work. Family time should also be allowed to have no disruptions. Children to go out with their parents, play with their peers so that in the end, we have an all-round generation.

References

Anderson, M., & Jiang, J. (2018). Teens, social media & technology 2018. Pew Research Center, 31, 2018.Bailey, A. A., Pentina, I., Mishra, A. S., & Ben Mimoun, M. S. (2020). Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology. The International Review of Retail, Distribution and Consumer Research, 30(2), 143-163.

McDaniel, B. T., & Coyne, S. M. (2016). Technology interference in the parenting of young children: Implications for mothers’ perceptions of coparenting. The Social Science Journal, 53(4), 435-443.

Scheerder, A. J., van Deursen, A. J., & van Dijk, J. A. (2019). Negative outcomes of Internet use: A qualitative analysis in the homes of families with different educational backgrounds. The Information Society, 35(5), 286-298.

Swindle, T. M., Ward, W. L., & Whiteside-Mansell, L. (2018). Facebook: the use of social media to engage parents in a preschool obesity prevention curriculum. Journal of nutrition education and behavior, 50(1), 4-10.

The authors conducted large-scale surveys in six different countries to establish the native’s

The authors conducted large-scale surveys in six different countries to establish the native’s

Immigration

Student’s name

Institutional affiliation

Course name

Professor’s name

Date

Immigration

Citation:

Alesina, A., Miano, A., & Stantcheva, S. (2020). Immigration and Redistribution. NBER. Retrieved 3 October 2020, from http://www.nber.org/papers/w24733.

Annotation:

The authors conducted large-scale surveys in six different countries to establish the native’s perspective on the issue of immigration and the perceptions which influence their preferences in regards to redistribution. The findings of this study show that most natives overestimate the number of immigrants in their country, have bias in regards to the cultural affiliation, religious affiliation and economic status of immigrants. The natives also believe that immigrants are more favored by the government in transfer of social funds for assistance than it is usually the case. In general, the study showed that natives have overall negative perceptions over immigrants. This they relate to the consequent effect on redistribution, where they established that many natives gave less support to the idea of redistribution such as charities. The authors, however, argue that this point of view on immigrants and redistribution is greatly influenced by untrue narratives on the matter which are rarely checked against facts. They add that the facts actually say contrary on the effect that immigrants have on social amenities.

Citation:

Dustmann, C., Schönberg, U., & Stuhler, J. (2016). The Impact of Immigration: Why Do Studies Reach Such Different Results?. Journal Of Economic Perspectives, 30(4), 31-56. https://doi.org/10.1257/jep.30.4.31Annotation:

This article basically studies the impact that immigration has on wages using empirical models of policy research. They review empirical literature on the subject, with totality and relativity of variables “inelastic and heterogenous labor supply of the natives” and “downgrading of immigrants” used as the key assumptions. The authors observe that downgrading of immigrants in the labor market occurs when their position is relatively lower in comparison to those of natives in the same position. This implies that the immigrants receive relatively lower pay for the same skills as compared to the natives. When considering the variables, the study found that heterogenous labor supply elasticities are complicate the process of estimating wages when the effects are studied relatively instead of in totality, similarly downgrading is supposed to lead to biased estimates when the effects are studied relatively rather than in totality. In a nutshell, empirical models of establishing the effects of immigration of wages answer critical policy questions when studied in totality.

Citation:

Farris, E., & Silber Mohamed, H. (2018). Picturing immigration: how the media criminalizes immigrants. Politics, Groups, And Identities, 6(4), 814-824. https://doi.org/10.1080/21565503.2018.1484375Annotation:

This article central point is that the media’s portrayal of immigrants creates either a positive or negative perception of the issue of immigration in the public. The authors build on previous studies and pictorial evidences to examine the legality of the media coverage on the issue. The finding of this research is that the press, indeed, severally presents the picture of immigrants as undocumented and show images of the immigrants that are either detained or arrested. The analysis carried out shows that the media have the tendency to portray immigrants in a negative way knowing very well that the statistics on the threat that immigrants pose are quite opposite. The authors argue that this negative coverage of the immigration issue by the media has led to hostile attitudes towards immigrants as well as general public support for punitive measures in the formulation of immigration policy.

Citation:

LIGHT, M., & MILLER, T. (2018). DOES UNDOCUMENTED IMMIGRATION INCREASE VIOLENT CRIME?*. Criminology, 56(2), 370-401. https://doi.org/10.1111/1745-9125.12175Annotation:

This article main purpose is to help bridge the gap of knowledge that exists in the study of the criminality of undocumented immigrants. The primary research question for the article is whether undocumented persons, otherwise referred to as aliens, increases violent crimes. Therefore, the authors use demographic statistics of undocumented immigrants all over the U.S. to analyze the possible existence of a relationship between undocumented immigration and violent crimes. Using regression models in the analysis, the study reveals that there is no relationship between an increase in violent crimes and undocumented migration. Using supplemental models of victimization data and instrumental variable methods, the authors establish that there exists little evidence that the aforementioned results are because of decreased reporting. Therefore, the policy of immigration enforcement in recent decades are not founded on hard facts.

Citation:

Ousey, G., & Kubrin, C. (2018). Immigration and Crime: Assessing a Contentious Issue. Annual Review Of Criminology, 1(1), 63-84. https://doi.org/10.1146/annurev-criminol-032317-092026Annotation:

This article seeks to establish the general relationship between immigration and crime. The study uses recent research on immigration-crime relationship to synthesize the factuality of the matter through a combined approach of qualitative method of literature review and quantitative method of systematic meta-analysis. The findings of this research showed that the relationship between immigration and crime is generally negative although the scale of negativity varies from one literature to another.

Posted in Uncategorized

The authors conducted large-scale surveys in six different countries to establish the native’s perspective

The authors conducted large-scale surveys in six different countries to establish the native’s perspective

Immigration

Student’s name

Institutional affiliation

Course name

Professor’s name

Date

Immigration

Citation:

Alesina, A., Miano, A., & Stantcheva, S. (2020). Immigration and Redistribution. NBER. Retrieved 3 October 2020, from http://www.nber.org/papers/w24733.

Annotation:

The authors conducted large-scale surveys in six different countries to establish the native’s perspective on the issue of immigration and the perceptions which influence their preferences in regards to redistribution. The findings of this study show that most natives overestimate the number of immigrants in their country, have bias in regards to the cultural affiliation, religious affiliation and economic status of immigrants. The natives also believe that immigrants are more favored by the government in transfer of social funds for assistance than it is usually the case. In general, the study showed that natives have overall negative perceptions over immigrants. This they relate to the consequent effect on redistribution, where they established that many natives gave less support to the idea of redistribution such as charities. The authors, however, argue that this point of view on immigrants and redistribution is greatly influenced by untrue narratives on the matter which are rarely checked against facts. They add that the facts actually say contrary on the effect that immigrants have on social amenities.

Citation:

Dustmann, C., Schönberg, U., & Stuhler, J. (2016). The Impact of Immigration: Why Do Studies Reach Such Different Results?. Journal Of Economic Perspectives, 30(4), 31-56. https://doi.org/10.1257/jep.30.4.31Annotation:

This article basically studies the impact that immigration has on wages using empirical models of policy research. They review empirical literature on the subject, with totality and relativity of variables “inelastic and heterogenous labor supply of the natives” and “downgrading of immigrants” used as the key assumptions. The authors observe that downgrading of immigrants in the labor market occurs when their position is relatively lower in comparison to those of natives in the same position. This implies that the immigrants receive relatively lower pay for the same skills as compared to the natives. When considering the variables, the study found that heterogenous labor supply elasticities are complicate the process of estimating wages when the effects are studied relatively instead of in totality, similarly downgrading is supposed to lead to biased estimates when the effects are studied relatively rather than in totality. In a nutshell, empirical models of establishing the effects of immigration of wages answer critical policy questions when studied in totality.

Citation:

Farris, E., & Silber Mohamed, H. (2018). Picturing immigration: how the media criminalizes immigrants. Politics, Groups, And Identities, 6(4), 814-824. https://doi.org/10.1080/21565503.2018.1484375Annotation:

This article central point is that the media’s portrayal of immigrants creates either a positive or negative perception of the issue of immigration in the public. The authors build on previous studies and pictorial evidences to examine the legality of the media coverage on the issue. The finding of this research is that the press, indeed, severally presents the picture of immigrants as undocumented and show images of the immigrants that are either detained or arrested. The analysis carried out shows that the media have the tendency to portray immigrants in a negative way knowing very well that the statistics on the threat that immigrants pose are quite opposite. The authors argue that this negative coverage of the immigration issue by the media has led to hostile attitudes towards immigrants as well as general public support for punitive measures in the formulation of immigration policy.

Citation:

LIGHT, M., & MILLER, T. (2018). DOES UNDOCUMENTED IMMIGRATION INCREASE VIOLENT CRIME?*. Criminology, 56(2), 370-401. https://doi.org/10.1111/1745-9125.12175Annotation:

This article main purpose is to help bridge the gap of knowledge that exists in the study of the criminality of undocumented immigrants. The primary research question for the article is whether undocumented persons, otherwise referred to as aliens, increases violent crimes. Therefore, the authors use demographic statistics of undocumented immigrants all over the U.S. to analyze the possible existence of a relationship between undocumented immigration and violent crimes. Using regression models in the analysis, the study reveals that there is no relationship between an increase in violent crimes and undocumented migration. Using supplemental models of victimization data and instrumental variable methods, the authors establish that there exists little evidence that the aforementioned results are because of decreased reporting. Therefore, the policy of immigration enforcement in recent decades are not founded on hard facts.

Citation:

Ousey, G., & Kubrin, C. (2018). Immigration and Crime: Assessing a Contentious Issue. Annual Review Of Criminology, 1(1), 63-84. https://doi.org/10.1146/annurev-criminol-032317-092026Annotation:

This article seeks to establish the general relationship between immigration and crime. The study uses recent research on immigration-crime relationship to synthesize the factuality of the matter through a combined approach of qualitative method of literature review and quantitative method of systematic meta-analysis. The findings of this research showed that the relationship between immigration and crime is generally negative although the scale of negativity varies from one literature to another.

Posted in Uncategorized

The world hears America as a land of immigrants because thousands of people flock into the country every year

The world hears America as a land of immigrants because thousands of people flock into the country every year

Immigration History

Name:

Course:

Date:

The world hears America as a land of immigrants because thousands of people flock into the country every year. Immigration is dated way back during the triangular trade. Europeans and Africans migrated to the us to facilitate the trade. Currently immigrants come into America in different ways, some legally, as tourists, refugees, students and others illegally sneak into the country. Immigrants are guided by law and they have been evolving since foreigners entered America. U.S.A has the highest number of immigrants in the world.

Currently, immigrants in the United States are allowed to apply for citizenship after a period of living in the United Stated. Citizenship for immigrants is traced with the introduction of the Naturalization Act of 1790 allowed for any white person who has been living in America for two years or more to apply for citizenship. The first wave of immigrants were the Irish people which resulted to massive immigration with more than 1.3 million people migrating through the island. One of the major acts of immigration is the immigration act of 1986 was signed on November 6th 1986. It is also known as the Simpson Mazzoli act of immigration. The IRCAs provisions were, to help immigrants who had stayed in the U.S for more than five years gain legal status, to have a tough enforcement at the border and impose fines and penalties to employers who employed illegal immigrants.

Immigration is a process that will never stop thus laws will be amended from time to time. Currently illegal immigration is against the law but has positive effects on the us economy. Through the immigrants the welfare of the natives is enhanced, illegal immigrants contribute a lot to the tax revenue and they offer cheap labor unlike the U.S citizens who always charge expensive. Many immigrants gain citizenship every year. After staying in the country for five years one can apply for citizenship.

References

Ewing, W. A. (2012). Opportunity and exclusion: A brief history of US immigration policy. Immigration Policy Center, 1-7.

Hayes, Patrick J. 2012. The making of modern immigration: an encyclopedia of people and ideas. Santa Barbara, Calif: ABC-CLIO.

https://www.history.com/topics/immigration/immigration-united-states-timelineRubin, R. L., & Melnick, J. (2007). Immigration and American popular culture: An introduction. NYU Press.Vernez, Georges. 1994. The United States Immigration Reform and Control Act of 1986: implementation and effects. Santa Monica, Calif: RAND.

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Paper-A-Application-of-Decision-Making-Framework

Paper-A-Application-of-Decision-Making-Framework

IFSM 304 Paper A – Application of Decision Making Framework

Problem Statement:

Privacy in the Workplace: Monitoring Employee Web, E-Mail and phone Use. What is the best way that companies should deal with employee using company computer and phone equipment for personal uses during the workday?

Identify alternatives:

Create a zero tolerance policy.

Create an acceptable use policy.

Choose alternative

Create an acceptable use policy that all employees of the company most follow.

Implement the decision

Create the policy and create training for the new policy.

Evaluate results

Run test to see if employees are abusing the policy

As the culture and technology changes in the workplace different problems seem to arise. One of the most thought about problems is “Privacy in the work place.” Privacy in the work place includes but is not limited to monitoring employee web, Email and phone use at the workplace or on company equipment. This could be a huge problem for the company and a hindrance for the employees. The company is trying to get the most work out of each employee so spending time on the phone or surfing the Internet could seem non productive to the company. The employee might need to handle some quick personal business and not want to take off a full hour of PTO to go back home to send out an e mail to there family that only takes 5 minutes to write. During this paper I am going to use the common good approach when it comes to the decision to figure out a way to help both the company and employees come up with a way that privacy in the work place can work for both parties.

The next step in the decision making process is identifying alternatives to handling the privacy at the work place problem. One suggestion was to come up with a zero tolerance policy. This policy would state that under no circumstances could an employee use work time or work equipment to do any personal business. But this policy might offend good workers. “If fewer than 1% of employees, according to some reports, abuse their work day and employee trust, online, why make 100% of employees feel uncomfortable and distrusted? CITATION Hea l 1033 (Heathfield)” Another suggesting that was given was to develop a detailed acceptable use policy. This policy would clearly detail what is appropriate to do on work time and using work computers and phone equipment.

The next step in the decision making process is to evaluate and choose an alterative that works best. After looking into both suggestions and staying with the companies choice of the common good approach when it comes to decision making, research shows that creating a company wide acceptable uses policy would better benefit the company and it’s employees. This policy would allow users to handle some personal business on company time or on company equipment. But it will allow the company to monitor the activities that the employee is doing on there equipment. This policy should also detail what happens if the policy is abused. This statement should come up every time an employee logs onto a work computer.

The next step in the decision-making process is implementing the new acceptable uses policy. First the policy needs to get the approval of upper management. Then a team of employees should come up with training for all the other employees. Than all the other employees should have to do training on the new policy. “Create a plan for announcing your Internet usage policy throughout the organization to ensure that employee communication is well managed, the policy is understood and the restrictions imposed are fully justified. This could include denying access to Internet resources until users agree to accept the new policy.CITATION Hug l 1033 (Hughes)” Also this new policy should be advertised to the employees via e-mails and conference calls with the employee. There should be mandatory yearly training on the new policy.

The last step in the decision making progress is to evaluate the results of the acceptable use policy. This can be done with random check to see how long employees are on website that don’t have anything to do with company work. Also you can intercept a few emails and read them and make sure that the majority of the emails are work related. You can also randomly pick up the phone and make sure employees are talking about company business. After random check are done then the company should document what they have discovered and warn employees that they are watching and maybe do a briefing to all the employees about what they discovered.

Bibliography

BIBLIOGRAPHY Heathfield, S. (n.d.). Alternatives to Employee internet monitoring. Retrieved from Human Resources : www.humanresources.about.com

Hughes, J. (n.d.). Ten tips for implementing an acceptable internet use policy. Retrieved from Computerworld: http://www.computerworld.com/s/article/94231/ten_tips_for_implementing_an_acceptable_internet_use_policy

Posted in Uncategorized

Paper-B1-Matrix-for-IT-Related-Ethical-Issue

Paper-B1-Matrix-for-IT-Related-Ethical-Issue

IFSM 304

Ethical dilemma: Installing adobe pro on users PC’s knowing that the company is out of licenses for the software.

Stakeholders  Publicity  Respect for persons  Veracity

The tech  The tech has the duty to take actions based on ethical standards that must be known and recognized by all who are involved.  The Tech has the duty to honor others, their rights, and their responsibilities. Showing respect others implies that we do not treat them as a mere means to our end.  The tech has the duty to tell the truth

The org. that is purchasing the software. The org. that is purchasing the software has the duty to take actions based on ethical standards that must be known and recognized by all who are involved.  The org. that is purchasing the software has the duty to honor others, their rights, and their responsibilities. Showing respect others implies that we do not treat them as a mere means to our end.  They assume the tech that they hire is going to tell the truth.

The company that made the software.  The company that made the software should be notified and confiscated for the illegal uses of their software. The company that made the software should be honored by others, their rights, and their responsibilities. Showing respect others implies that we do not treat them as a mere means to our end.  They assume the company will tell the truth and not break their licenses agreement

4      

I chose to write about this dilemma because I worked at a helpdesk where techs where told to install software on computers but they didn’t have any more available licenses for the software. When the configuration management group found out about this they made the techs uninstall the programs and put the users on a list to get licenses for the software. I was told that” Many employees don’t realize that corporations are bound by the copyright laws, just like everyone else. Such conduct exposes the company (and possibly the persons involved) to liability for copyright infringement. CITATION Ant14 l 1033 (Anti-Piracy, 2014)”

I chose the three principles that I used because I thought that each principle had a connection to the dilemma at hand. I chose Publicity because I felt that all parties involved should know about what was going on. I chose respect for persons because this was incident and it could be fixed as long as each party had respect for each other. I also chose veracity because telling the truth is always the best choice made. “The philosopher Immanuel Kant said that lying was always morally wrong. CITATION Maz l 1033 (Mazur, n.d.)”

While researching this ethical dilemma, I have come to find that Software piracy is a major problem and could come with major penalties. The penalties for a company having more software programs loaded onto a company’s computer than the company has licenses to use. “Although software usage is governed by a contractual license, the software industry generally relies on the stronger protections afforded by the federal Copyright Act of 1976. The act provides stiff penalties for copyright infringement—up to $150,000 per violation if the infringement is willful CITATION Sco14 l 1033 (Scott, 2014)” To prevent this from happening companies need to keep track of all the licenses and prepare work and routinely have audits and paper work for all the software.

Works Cited

BIBLIOGRAPHY Anti-Piracy. (2014). Retrieved from SIIA SOFTWARE & INFORMATION INDUSTRY ASSOCIATION: https://www.siia.net/index.php?option=com_content&view=article&id=171:faq&catid=162:anti-piracy-articles&Itemid=129

Mazur, T. (n.d.). Lying . Retrieved from Santa Clara University: http://www.scu.edu/ethics/publications/iie/v6n1/lying.html

Scott, R. (2014). Surviving Software Audits. Retrieved from law firms.

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Innovative Maori Product Improvement An Analysis of Tohu Wines (2)

Innovative Maori Product Improvement An Analysis of Tohu Wines (2)

Innovative Maori Product Improvement: An Analysis of Tohu Wines

Grace Li

1. Introduction

Tohu Wines is a Maori-owned wine enterprise established over 20 years ago in Marlborough, New Zealand. The company is Maori-based business that gets its competitive advantage from using home grown raw materials using cultural and traditional values of the Maori people, to make both inorganic and vegan wine selections, and plans to introduce an organic brand to its portfolio. Tohu Wines has attracted global attention from this business model, including an emphasis on using home-grown products and a supply chain that is chiefly founded on the Maori way of life. The company prides itself of bearing the responsibility to uphold the legacy of the forefathers and founding members of the Maori community, who believed in the value of hard work, fairness, creativity, and being one with the natural environment (Tohu Wines NZ, 2021). Tohu Wines focuses on creating internationally recognized products based on aroha (love) and a different selection of wines that speak to the rest of the world about the traditional values of the Maori people. The Kaumatua range of wines in inspired by revered Maori elders known for their wisdom and leadership, the Whenua selection is a gift from the land and the Turangawaewae, the place where humanity stands, and the Manaaki range is based on the deeply held values of the Maori including kindness, excellence, and guardianship (manaakitanga, rangatiratanga, and kaitiakitanga) (Tohu Wines, 2015). Guardianship or kaitiakitanga, defines preservation and conservation of the land, through practices in agriculture and production that are considerate of the earth and all that is in it. While Tohu wines include various selections such as inorganic and vegan wines, the production process adheres to kaitiakitanga values that define the land, the forest, the sea, and the people as members of the same family in a broad concept of sustainability.

Kaitiakitanga remains as the main core value that directs Tohu Wines as a business and its relationship with the environment. In this regard, Tohu Wines’ vineyards are SWNZ (Sustainable Winegrowing New Zealand) certified and all products are also carboNZero qualified. The carboNZero system of accreditation assures consumers that specific products have been verified independently and certified as being carbon neutral. Therefore, Tohu Wines certification from SWNZ and carboNZero is evident that the company’s vineyards and practices therein are aligned to guidelines that guarantee the ecologically sustainable approaches are applied from production to bottling. Its different brands that include Riesling, Chardonnay, Pinot Noir, and Pinot Gris (Tohu Wines, 2015) have been recognized as paving the way for sustainable practices in growing raw materials and packaging in line with guidelines from various bodies that target growth.

Even with the elegant design and a focus on being one with nature, Tohu Wines has not performed very well in the international wine market. The main reasons for the poor performance include the increased competition from more established brands, new entrants, and a lack of brand awareness for Tohu Wines products. Therefore, an issue emerges to combine the creative design, the focus on nature, the emphasis on a traditional approach, and a supply chain of handcrafted solutions with better and innovative market approaches in an attempt to steer the company forward. The aim of this current report is to identify a gap in the company’s market to introduce the proposed innovation to solve customer problems. It will also develop a market evaluation of the proposed improved innovation process using relevant evidence to support the launch of the proposed improved innovation. These elements will all be applied and integrated with relevant Maori values to generate enhanced value for the new improved innovation. Lastly, the report will undertake a business risk assessment for the introduction of the new/improved innovation for the business enterprise and adopt the Lean Canvas model to give innovative suggestions through analysis.

The current report is divided into several sections. The first section, the introduction, focuses on giving a brief introduction of the product and the company. The second section is an analysis of the current problems that Tohu Wines is facing, including a perspective of the solutions from a customer’s positioning and a review of its alignment to Maori values. The third section performs a deep analysis of the proposed solutions. The fourth section then gives an analysis of risks. The last section will conclude the analysis giving a restatement of the major issues found within the discussion.

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

A organic wine segment market gap

Conformity to the wine business traditions without any Maoriculture uniqueness

Conventional bottling that is not unique to the brand positioning

Similar composition of wines to those in established international market

Zero application of an eco-friendly design in packaging

Green Marketing

Use different fruits unique to New Zealand (Kiwi fruits) to make the wine

Use sustainable packaging away from the conventional wine bottling Sustainably grown products, hand crafted, and made using traditional Maori wine making techniques in line with Maori values of caring for the environment and excellence, creativity, and kindness Eco-friendly and sustainable packaging

Unique fruit use in wine making

Organic products

New Zealand wine market

Australian food and beverage sector

Organic-inded consumers

Populations conscious on health consumption

The upper middle class

Existing Alternatives Key Metrics Channels Early Adopters

Going Green

Green Marketing

Sustainable production

Organic products Consumer satisfaction

Customer retention

Sales

International market expansion Social media

Website

Supermarkets

E-commerce websites High disposable income

Eco-conscious

Organic product enthusiasts

Upper middle class

Health-conscious consumers

Cost Structure Revenue Structure

Product cost

Tax

Storage cost

Delivery cost

Promotion cost B2C

B2B

Figure 1: Lean Canvas Model for Tohu Wines

2. Analysis of Entrepreneurial Opportunities

The section will identify the gaps and opportunities available for Tohu Wines through an analysis of the company’s business activities. It will also provide business innovation proposals in line with the Maori values.

Identifiable Problems

Tohu Wines has a major problem when it comes to its performance within New Zealand and in its international markets in the US, the UK, Canada, Netherlands, Ireland, Germany, and Belgium. The main reasons for the poor performance include the increased competition from more established brands, new entrants, and a lack of brand awareness for Tohu Wines products. Another problem is that the company has been slow to make decisions that are relevant to market changes. As a result, other wine companies have moved with pace in response to market changes. In terms of the decision making problem, the company is run on a trust comprised of more than 3000 Maori families (Scoop Business, 2003). Decision making and policy formulation takes a lot of time and every member of the decision making unit must be considered.

From a consumer’s perspective, the problems present a number of issues. First, Tohu Wines is unable to compete effectively, limited by the large size of the competitors, more costs associated with its sustainability agenda, new entrants, and little brand awareness for Tohu Wines products. Additionally, Tohu Wines distinguishes its brand from other wine through the Maori brand, yet it has not achieved this agenda with success. The brand has not stood out and made a name for itself as a Maori-focused product. The idea of selling the Maori culture to the world has been clouded by the need to conform to traditions present in the Wine industry and market. This has especially been evident by how the company packages its products. Therefore, another major impediment to an improved product is the use of a conventional packaging that is not unique to the brand positioning. Tohu Wines uses the same bottling design as any other wine company. While this can be seen as an advantage in maintaining conventionality to the wine culture, it is a problem to the company’s competitive advantage. In an attempt to break away from a “me too” strategy, Tohu Wines must use a presentation/bottling/packaging design that is unique to its culture, agenda, business model, and in line with the sustainability orientation. At present, the customer interprets the wine packaging designs as a reference to every other wine company or brand. As shown in image 1 below, the bottling design employed must not be 100% similar to the industry standards, in order to create uniqueness and to attract customers’ attention as a part of the promotional strategy.

Image 1: Sample Tohu Wines bottling compared to other wine brands

Tohu Wines lacks uniqueness. Although the company uses sustainably grown products harvested and grown in line with Maori values of gentleness and kindness as well as guardianship to the natural environment, these values cannot be distinguished from every other brand available in the market because the end products, including packaging are all similar. The only uniqueness that the company has is the names given to the different ranges, segments, and brands of their products. Therefore, the consumer is not able to differentiate Tohu’s products from those of the competition because the botting design and he composition of the wines are similar to the industry standards. The main competitors of Tohu Wines in the New Zealand domestic market, including those that already have footing in the Australian market, include: Chard Farm, Matariki Wines, Stonecroft, Martinborough Vineyard, Canterbury House, and Gibbston Valley Wines. To stand out from the competition, Tohu Wines must differentiate its product, suggestively by using the same Maori culture and planting traditions to grow kiwis for use in the wine making business. Because the traditionally-brewed wine has an increasing market demand, the kiwi wine suggested can be grown as an alternative product, to create uniqueness and to ensure that Tohu’s value proposition remains intact and noticeable.

The third problem is how the company, despite its value proposition of remaining true to the environment and the consumers, uses zero application of an eco-friendly design in packaging. Sajjad, Eweje, & Tappin (2020) highlight an ever increasing number of consumers demanding environmentally friendly products. Tohu Wines markets itself as sustainability-focused brand, conscious about the natural environment from the way it grows its raw products to the production process. However, these elements are not reflected in its packaging. For a company to be seen as having exceeded consumer demands and expectations in relation to remaining true to environment-related issues, a critical part of the strategy must include packaging of products (Essien, Baroutian, Dell, & Young, 2019). In agreement to this position, Drew, Cleghorn, Macmillan, & Mizdrak (2020) found that packaging is now a global communication tool and a way to market a brand. A customer is more likely to purchase a product that adheres to environmentally friendly packaging compared to brands that use the traditional packaging. As such, eco-friendly designs in packaging as a way to add value to the customer, because they include a need satisfaction in a design/packaging that meets expectations on environmental conservation (Baird, Hall, & Castka, 2018). Tohu Wines must consider the use of eco-friendly packaging and design in order to cater to a market that is increasingly driven towards conservation of the environment. That said, the main innovation suggested as a way of improving the brand is an introduction of a unique traditionally-brewed and organic range of wines, complete with a unique traditional-style packaging that makes the brand stand out.

2.2 Discussion of Customer Segmentation Relevant to Tohu Wines

Customer segmentation would be applicable for Tohu Wines in its endeavour to improve its performance in both the national as well as international markets. The company would be able to effectively apportion resources to different target markets, identify target groups, and enhance customer service and loyalty (Johnson, Danner, & Bastian, 2017). In the national market, Tohu Wines has not fully dominated the market due to intense competition and other issues identified above such as a lack of uniqueness, conformity to traditional wine expectations, and new entrants that are providing cheaper products for the same level of quality.

For the geographical segmentation, Tohu Wines is sold in New Zealand and in the international market. Specifically, it is exported to the UK, Holland, USA, Canada, Belgium, Ireland, and Germany (Tohu Wines NZ, 2013). These markets are wine consumers interested in popular wine varieties from all over the world. However, Tohu Wines has not fully penetrated into the Asian market. In China, for example, the competition is not as high as it is in Europe and America. Therefore, Tohu Wines should begin a new focus on the Chinese market to take advantage of the high population and the reduced competition.

In terms of demographic segmentation, Tohu Wines targets high income earners with high disposable income. The company targets the upper end market with an aim to create a culture of consuming Maori-made wine. The justification for the high prices include the production process that adheres to sustainability standards.

Behavioral segmentation is also a critical factor in segmenting the market. Increasingly, more customers are looking for sustainably produced commodities in the market (Sogari, Pucci, Aquilani, & Zanni, 2017). Therefore, Tohu Wines can target these customers by presenting its brand as one that follows sustainability as part of its organizational culture. Targeting lifestyle enthusiasts for the proposed new product would be an effective strategy as the group has high disposable income and is prepared to pay premium price for quality products.

2.3 Suggested Solutions to the Problems Identified

It is suggested that Tohu Wines introduces a unique traditionally-brewed and organic range of wines, complete with a unique traditional-style packaging that makes the brand stand out. While the suggested product is not new in the wine market, using Maori values and culture in the production process will add value and provide. An innovative product (a Maori-culture traditionally brewed wine segment) will help to create a new customer segment, targeting consumers who want to consume products that are sustainably produced. Additionally, the new innovative product will be packaged in an appealing manner, using biodegradable materials that can be reused, in line with the guardianship agenda. The future of the food and beverage industry is moving more towards foods that are organically and sustainably grown. Therefore, Tohu Wines will be well positioned to address the emergent changes in all aspects of their production.

In the international front, Tohu Wines has an identifiable gap: a lack of uniqueness despite priding itself of being a quality exporter of the Maori culture. The Maori culture should not be diluted by the popular market traditions in the wine industry. As more customers move towards organic consumption, the company can combine its sustainability prowess, together with a new organic product, made using traditional methods of Maori wine making, and packaged in a creative packaging reflective of these characters. The end product will be uniquely representative of the Maori culture, not just in the name but also in the production process, taste, and quality. The product will also be rare because no other company produces such segment of wines. The main distinguishing factor that the company will have in the international market is the Maori heritage. By adding traditional concepts in the production process, introducing an organic brand, and packaging it in an eco-friendly and attractive design, Tohu Wines will have solved the problems facing the company from a consumer’s perspective.

3. Tohu Wines Market Evaluation

This third section analyses innovation at Tohu Wines using four main aspects that include; unique value proposition, unfair advantage, channels, and cost structure and revenue.

3.1 Unique Value Proposition

Baldassarre et al. (2017) define a unique value proposition as the statement that best and clearly defines the benefits offered by a company to the consumer, how it solves customer needs, and the distinctions of the product from the competition. For Tohu Wines, the unique value proposition is as follows: Sustainably grown products, hand crafted, and made using traditional Maori wine making techniques in line with Maori values of caring for the environment and excellence, creativity, and kindness. A number of things emerge from the above mentioned unique value proposition. The proposed innovative product is aligned to this unique value proposition. First, is that the products made by Tohu Wines are sustainably grown, with an emphasis on the environment and caring for the natural elements. Second, the product is unique from the competition because it is hand-crafted and uniquely made using Maori wine making techniques. Third, it solves the customer needs for a unique product, one that is different, considerate of lifestyle needs such as health and class, and in line with modern elements of ensuring care for the environment through eco-friendly methodologies applied in design and production. The proposed innovative product will include organic, hand-crafted, sustainable range of wines, made using traditional Maori wine making techniques and packaged in eco-friendly products to change the perspective of just another wine company in the market. These values are different from any other wine maker in the industry, especially those targeting the Chinese and European markets.

3.2 Unfair Advantage

To push the proposed new wine segment into the proposed Chinese and European markets, Tohu Wines should apply the unfair advantage suggested in the production process to stand out from the competition. According to Satz (2020), an unfair advantage represents a concept that may not be copied by competitors with ease. The Maori culture and values are uniquely available for the Maori people in New Zealand. While other Maori people are likely to enter the wine market and copy Tohu Wines strategy of hand crafting a specific variety of wines and making them using traditional techniques, it is highly unlikely that they would have the same expertise, quality control, leadership, and culture. Tohu Wines has an advantage of being in the market since 1998 (Tohu Wines NZ, 2013). In this period, the company has learnt to grow its own vineyards to reduce the reliance on third party suppliers. This is another advantage because then it is able to regulate quality and quantity as per need. Combined, the ability to regulate its own supply and to make a new line of wines using uniquely Maori traditions would give Tohu Wines an unfair advantage.

3.3 Channels

The new proposed product is specifically made to suit the upper market needs of the Chinese and European markets. the wine market demand for the traditionally hand crafted wine segment will appeal to the high income earners in China and Europe, especially in the Netherlands, Germany, and Belgium where Tohu Wines already has made a name for itself. To get the new product going, vigorous digital media campaigns will be required. For the Chinese market, there is a need to use locally accepted social media platforms such as WeChat, Sina Weibo, and QQ. For the European market, magazine advertisements, social media marketing through Instagram and traditional print media including billboards would be the best option.

3.4 Cost structure and revenue

The cost structure for Tohu Wines’ business model can be separated into value-driven and cost-driven in line with (Reen et al., 2017). Based on the value proposition presented above, the new proposed segment of wines will create uniqueness through old Maori wine making techniques, complemented by an organic production, and eco-friendly packaging to add value. The product is created as both a value and cost driven product. In terms of value, the benefits are as outlined to the consumers including organic, sustainable, and hand-crafted wines packaged in an eco-friendly packaging. For cost, the product will be marketed as a superior high quality wine using premium pricing to target the upper class market in China and in Europe. The costs therefore include product costs emanating from the growing of kiwis and grapes, producing, adherence to sustainable agro-practices, management of the wines, use of traditional Maori expertise, research and development, packaging equipment, eco-friendly certification, manufacturing overheads, and human capital.

Revenue streams will include a B2C and a B2B approach, targeting consumers directly and other businesses respectively. The B2C market is the main target for the new product, aiming to create a culture in the wine industry. B2B includes a list of other entities such as hotels, restaurants, hospitality firms, supermarkets, night clubs, and so on. These B2B partners will be critical in redefining the product through individual target markets.

4. Risks and Key Metrics

The following section evaluates the possible risks of the proposed improved product in Tohu Wine’s business process and provides solutions to use key metrics to avoid or reduce risks.

4.1 Inventory Risks

Inventory risks are defined by Badenhorst-Weiss & Naudé (2020) as the chance that a business might not sell all of its products or the probability that there will be a decrease in value of the inventory stock. The wine industry faces high inventory risks, especially the proposed new product for Tohu Wines. Although consumers are quickly moving towards organic and sustainably produced products, and eco-friendly packaging is preferred, it is highly likely that these trends may be overtaken by others in the market. Therefore, there are risks in inventory management because the new product may fail in value or the reception may not be as expected as consumer needs are fast changing. To measure and assess the inventory turnover rate for the new product, day sales of inventory can be use. To improve the rating customization of the products through the eco-friendly design as suggested earlier and pre-sales can be carried out.

4.2 Customer Satisfaction Risks

Using the B2C and the B2B modes introduces a risk of reduced customer satisfaction. To increase customer satisfaction customer retention and satisfaction indicator metrics can be used. Tohu Wines can use customer satisfaction metrics to improve its position through being a responsible supplier, following its guardianship agenda and sustainable operations. Active customer service should also be top of the company’s plan. Social media provides a key area for improved customer services ad relations.

5. Conclusion

Tohu Wines has a very attractive value proposition. However, it lacks uniqueness because of how it conforms to industry standards in terms of packaging and the composition of wine. Therefore, the present report has given a number of suggestions on how to make an improved and innovative packaging design as well as crafting an alternative product to solve these problems. The company does not adequately use its Maori heritage to create a unique value proposition and an unfair advantage for its products. Therefore, the new product will aim at meeting these needs. It will include sustainability, environmental protection, health benefits to consumers through an organic foundation, and packaging that sums up the new design for a wine brand. The packaging is not in any way reflective of the carefully-crafted product that is made from organic plants that have been grown and produced in line with the Maori values of manaakitanga, rangatiratanga, and kaitiakitanga.

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