benchmarking sustainability practices
Assignment Question:

Hong et al(2012:644-5) assert that:

[Organizations] Benchmarking sustainability practices in diverse contexts in terms of industries and country locations may accomplish their strategic and operational goals. Its scope of application ranges from large firms to small businesses, public as well as semi-public sectors, and includes various types of industries.

Discuss whether ‘benchmarking sustainability practices in diverse contexts’ is likely to be meaningful for individual organizations.