BCOM 275 – Develop an advertising campaign of a product aimed at different demographics

Subject: General Questions    / General General Questions
Question

Choose two vastly different products aimed at different demographics.

Develop an advertising campaign for each based primarily on electronic/digital media.

Answer the following questions:

Who is the audience for each of these products?
What research is needed to develop a successful campaign, and what steps will you take to conduct such research?
What electronic media would you use to advertise to the diverse groups associated with these products? Why?
What special considerations would you need to weigh before settling on an electronic advertising strategy for these products?
What other types of media our strategies would you use on each of these products?

Create an 8- to 10-slide Microsoft® PowerPoint® presentation showcasing your products, discussing the audiences, and outlining your choices of media, and why you chose them.

Present your presentation to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes to the Assignment Files tab.

Formatyour assignment according to appropriate course-level APA guidelines.

My portion of assignment is *

What special considerations would you need to weigh before settling on an electronic advertising strategy for these products?

I need Two pages with speaker notes and attached is what has been completed so far

Travis Bohling, Jason Budniewski Joshua Carpenter,
Ifetayo T. Green, Rachel Novak, & Shannon Ritchie
Advertising and the Media/BSCOM300
March 6, 2017
Ricardo McCoy Electronic Ad
Campaign Running Shoe
Electronic
Media
• Television
• Streaming
• Magazine
• Print
• Digital
• Billboards
• Geo-tagging
• Website
• Social Media
• Facebook
• Twitter
• YouTube Running Shoe
Target
Audience
• Male & Female
• 10-35 age group
• Fit & Healthy
• Runners
• Athletes
• Urban Areas
• Online Shoppers Mobile App
Target
Audience
• In App Promotions
• Website
• Social Media
• Facebook
• Twitter
• YouTube Mobile App
Target
Audience
• Male & Female
• Kids & Teens Under 16
• 16 -30 age group
• Owners & users of
computers, gaming consoles,
and mobile devices