Let’s Talk Babies and ART

Let’s Talk Babies and ART

Let’s Talk Babies and “ART”

Student’s Name

Institution Affiliation

Professor’s Name

Date

Let’s Talk Babies and “ART”

According to Davis (2020), assisted reproductive technology (ART) is described as medical procedures and treatments that are designed to result in pregnancy. All fertility procedures may be categorized as ART, whether they include eggs or embryos being handled. In most cases, assisted reproductive technology (ART) operations consist of surgically extracting eggs from a woman’s ovaries, mixing them with sperm in the laboratory, and then reinjecting the eggs into the woman’s body or transferring them to another woman. ART is utilized to assist persons who are having problems conceiving a child on their own in obtaining pregnancy as a pregnancy conception aid. Some of the techniques involved in ART include donor sperm or eggs, in Vitro fertilization, pronuclear stage tubal transfer, and surrogacy (Jain & Sing, 2021).

Recommended ART Process

For Melissa’s case, I think it would be a good idea if she opts to use donor eggs as an ART option. There are many reasons why I would advise Melissa to use donor eggs instead of her own. First, because of the hysterectomy, she is unable to create eggs that are capable of being fertilized on her own. Second, it is possible that the cancer interfered with her ovarian function, making it impossible for her to become pregnant with her eggs.

Steps Involved in this Process for Melissa

After discussing her treatment choices with both her oncologist and gynecologist, Melissa concludes that she wants her own biological child, and she opts to utilize her own eggs to conceive the baby using her own eggs that were frozen prior to having her uterus removed. To conceive the baby, Melissa is taken through the Vitro fertilization procedure and uses a sperm donor. After fertilization, the next step is transferring the fertilized embryo into the surrogate’s uterus. The surrogate is the one who is charged with carrying the baby to full term and delivering the baby when the time comes.

Benefits of the ART Process

According to Santa Monica Fertility (2022), some of the benefits of using an Egg donor as an ART process include; the ability to choose the gender of a child and do a chromosomal screening; the use of an egg donor is attractive to some would-be parents, and the infant may have a genetic relationship to the father; this is possible in situations involving heterosexual or same-sex male partnerships, as well as in cases involving solitary males of any gender. Another benefit of this ART process is the ability to use a surrogate.

Drawbacks of the ART Process

Having a child through an egg donor as the preferred ART process is the best option for many couples. However, there are several drawbacks associated with this process, such as there is no genetic connection between the mother and the child born from a donor egg, and it is challenging to mentally and emotionally reveal to a kid that they were born with the aid of an egg donor. Other drawbacks of using this ART process are that there is the possibility of sexually transmitted disease transmission and transmission of unknown hereditary factors, and the process can cause certain pregnancy risks (Santa Monica Fertility, 2022).

References

Davis, D. A. (2020). Reproducing while Black: The crisis of Black maternal health, obstetric racism and assisted reproductive technology. Reproductive Biomedicine & Society Online, 11, 56-64. https://doi.org/10.1016/j.rbms.2020.10.001Jain, M., & Singh, M. (2021). Assisted Reproductive Technology (ART) Techniques. In StatPearls [Internet]. StatPearls Publishing.

Santa Monica Fertility. (2022, May 16). Pros and cons of using donor eggs (2022). Santa Monica Fertility. Retrieved October 24, 2022, from https://www.santamonicafertility.com/blog/pros-and-cons-of-using-donor-eggs/

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Letter to client. Requirements of a case

Letter to client. Requirements of a case

Letter to clientHi (name of recipient),

I have a few questions before moving further:

1) Do you take pay pal?

2) Can I provide we start with one case study first?  The reason I mention that is my biggest concern is making sure there is a match of writing, which is sometimes difficult.  Since I’ve done the assignment before, I don’t want my professor to notice there’s a vast difference, sending alarms.  I respect writers and their meticulous work, so I don’t want you to think I’m trying to take advantage.  I just want to make sure we can match up and move forward with the cases, since there are so many.  It would be a waste of both of our times if I read the case and, upon reading it, I don’t notice the writing style matching up.  I’d rather it be one case for that to happen with and not 4 if we decide to not further the transaction.

On another note, here are more detailed requirements of the cases:  

The one due Dec. 9 is 1300-1400max words in length and requires 6-7 sources.  The others can range from 1250-1300 words with 4-5 sources.  They’re all specifically formatted case studies per the professor’s instructions, found below.  They’re on specific companies’ cases, which I have and can provide. 

I’ve completed 7 cases that have received top grades (90-100% range).  I can provide examples, if interested.  One is of lower quality, the other of higher given the grades received (90% and 100%, respectively).  The 90% work is a USA Today case, with a Zappos case taking the highest grade.  Though I understand no promise of grade can be made, both would be examples of 1) the professor and what he considers grade A work and, 2) my writing style.

The following are the instructions from the professor:  

“The written case should have three major sections: 

1) Identification of the strategic issues and problems– This section contains a focused paragraph defining the problem. A problem well-defined is half solved therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization. 

2) Analysis and evaluation. This section contains thoughtful and succinct assessment of industry, market, buyer behavior and organization. Be careful not to restate case information, rather focus on assessment and interpretation of the facts, qualitative and quantitative data and management views. SWOT analysis framework is one of the useful tools to use in case analysis. 

This section should also present three alternative courses of actions with pros and cons analysis for each alternative. 

3) Recommendations. This section presents set of recommendations chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic in the given case situation.”

The only difference with the case due on Dec 9th and the three others is that it requires a higher number of sources.

Thank you.

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Letter To Editor On Childrens Balanced Diet

Letter To Editor On Childrens Balanced Diet

Letter To Editor On Children’s Balanced Diet

Re: Children’s Balanced Diet

Being an Early childhood teacher at ST. Andrews Montessori School in Botswana, I have studied nutrition in child development. Children’s healthy nutritional diet is vital to promote healthy development. Most parents do not observing children’s balanced diet and more kids are found to be suffering from malnutrition and others from obesity (Dr Wyndham, 2008). Children’s nutrient requirements such as the need for iron and calcium, adjust as your child ages. The Montessori encourages parents to make health decisions and choose what is essential for children’s healthy growth. Parents should feed children with high fiber content food and vitamins. A full serving comprises fruits or vegetables half the plate then a quarter protein and then whole grain cereals. Limit junk and fast food, as well as sugary drinks substitute with water (Library, 2013).

Our Montessori school has come up with a weekly balanced diet plan that includes all types of food necessary for the body. All Children are fed lunch and break snack, which has this balanced plan. In addition the school has launched a program where parents and children attendants comes to school every end of the term for Nutrition programs and are guided on what healthy food to give to their children. They are also taught on the consequences of malnutrition, and its impact on academic performance of a child. We hope that all parents will be cooperative and will share this information with other parents.

Shun Williams

Reference

A service of the US. National Library of Medicine from the National Institutes of Health National institutes of health; child nutrition. (2013, dec 7). Retrieved from http://www.nlm.nih.gov/medlineplus/childnutrition.html

Dr Wyndham, B. (2008). Nutrition for children: A no nonsense guide for parents. (pp. 19-31). England: M&K update LTD.

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Letter to Michael Drayton about Shakespeare Macbeth

Letter to Michael Drayton about Shakespeare Macbeth

Letter to Michael Drayton about Shakespeare Macbeth

Michael Drayton,

I am writing to you to inform you about the new play I am writing. The title of the play is Macbeth. This play is in form of a tragedy. It is set in Scotland and it sensationalizes the corrosive political and psychological effect when wickedness is chosen to be a way of fulfilling the ambition of power. Just to give you a brief description of the play, the characters will be Duncan: the king of Scotland, Malcolm: the elder son of Duncan, Donalbain: the younger son of Duncan. There will also be Macbeth: a general in King Duncan’s army, Lady Macbeth: the wife of Macbeth, Banquo: friend to Macbeth as well as a general in Duncan’s army, Fleance: son of Banquo, Macduff: Thane of fife and Lady Macduff who is Macduff’s wife (Shakespeare, 2009)

It starts where a thunderstorm is experienced and there are three witches who conclude a meeting. These witches decide to face the Scottish general Macbeth on his triumphant homecoming from a war involving Norway and Scotland. The king of Scotland named Duncan decides that he will award the title of the disloyal Cawdor on the epic Macbeth. Macbeth together with another general referred to as Banquo come across the witches. The witches foresee that at some point in his life he will be a king (Shakespeare, 2009). They also foretell that the general Banquo will produce kings but he will not be a king himself. Duncan then makes arrangement to meet him up in his castle. Macbeth is in a position where he is not able to quit thinking about the witches’ forecast that he will be king. He therefore decides to murder Duncan where his wife agrees with the idea. 

When Duncan arrives at the castle, he has thoughts about the murder but it is too late for him as he is murdered by Macbeth and his wife. After the murder the wife smears the blood on the daggers of the guards who are sleeping. Macduff is a character who manages to discover the body but before the investigation takes place, Macbeth assassinates the guards to show that they are the ones who killed Duncan. Malcolm and Donalbain who are Duncan’s sons fear for their lives and they escape to Scotland. This makes them guilty and the crown is given to Macbeth. Macbeth then remembers about the witches’ forecast that Banquo will at one time become a king (Shakespeare, 2009). He plans for his assassination with Fleance and Donalbain, his sons. He succeeds but Fleance manages to escape. As a result, Banquo’s ghost appears making Macbeth’s behavior strange.

With the fear of being noticed, he feels that Macduff suspects him as he did not show up in the feast. He meets up with the witches where they discuss the matter and the witches assure him of safety. He later realizes that Macduff is telling Malcolm to reclaim the throne. He then plans for Macduff’s son and wife to be murdered. Macduff therefore sets an army to attack and bring him down (Shakespeare, 2009). Out of guilt Macbeth’s wife commits suicide, later on Macduff murders Macbeth and Malcolm ends up the King. This proves the witches’ prediction true at last.

Apart from this storyline, there are various features which I will use to bring out the themes clearly and make my play different from others. I know that a storyline involving witches will definitely increase the number of prospective individuals to watch this movie. This is the reason why I have included the witches in my play. The other thing is that King James is really interested with sorcery and witchcraft. Since it is just two years after he became the King, my play will be one of his best as it contains what he is interested in. I will also make sure that all my quotes are complete by mentioning the act and the scene. This will enable the individuals who intend to catch up with the play to have easy referencing to the part of the play. I have also looked at other plays and made sure that I produce mine in a different way. I have learnt how other authors write their plays and I have decided to be different from them. I want to make it different in order to draw a large audience and make them know that I am a different author who can come up with stories that are totally different from others’. This will help to build up a good reputation for me and make my work known over a wide region. The settings of other authors cannot apply within my work since I like being unique and do my work to my best using my own knowledge and ability. I have also picked a theme which affects the society at large as the authoritative issue affects many individuals in the society. These are some of the things which I have used to make sure that my play draws the attention of a large audience. Since most of my manuscripts have not been published, I am working to make sure that this being one of my best is published and that it sells well in the market.

I have always had the passion of writing and this is something which developed in me. At early stages I tried to compete with high standard writers such as Thomas Nashe and Christopher Marlowe. It was quite challenging but I never gave up. In my line of writing I have experienced many challenges since not everything I write will please everybody. This is something which has not pulled me down but rather pushed me up because those who appreciate my work encourage me. I intend to continue with writing as it is my passion and not to leave it at any point when I still have the strength to.

Reference

Shakespeare, W. (2009). The Tragedy of Macbeth. Chicago: Aquitaine Media Corp

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Letter to Reviewer

Letter to Reviewer

Letter to Reviewer

Student’s Name

Institution Affiliation

Letter to the Reviewer

November 23, 2019

Name of reviewer

Title of Reviewer

Subject

Management RE: Role of Leadership in Managing Emergency and Disasters

Dear Reviewer:

Thank you for taking time to review my work. I greatly appreciate the complimentary suggestions and comments. I have carried out an analysis of the work and ascertained that the reviewer revised the paper accordingly. Please find attached a point-point feedback to the reviewer’s concerns. I hope that the responses are satisfactory.

Sincerely

Name of Student

Address

Email Address

Feedback

On the introduction part, the explanatory question was analyzing the topic from a local level in order to narrow down to the effectiveness of a leader in disaster management.

On the background review, it was a requirement of the educational institution to follow that format. Providing background study of each of the themes.

The theme “Training and Education,” is connected to the leaders in EM in that education and training on disaster management enables the leader in EM to build capacity and gain essential skills that enhance their ability to prepare and respond to the events during and after the disasters.

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Letter To Saudi Arabian Minister On Suffering Of His People

Letter To Saudi Arabian Minister On Suffering Of His People

Letter To Saudi Arabian Minister On Suffering Of His People

Dear Minister Mohamed AL-Rashid,

It is quite saddening that there are some people here in Saudi Arabia who have to travel long distances to get to a hospital. There are only 29 referral hospitals in the country which is a very small number compared to other countries. This has resulted to many deaths as people might be too sick to get to a hospital and the nearest hospital they can find is close to 100kms away. In 2009, there were 10,000 people who died as a result of not being able to get to a hospital in time. Most of these deaths occur just as the hospital’s door as they reach there when it is too late. Coupled with the fact that the population of Saudi Arabia is expected to grow by 25% in the next three years this will become more serious with time. This means that many more people will need medical care and if they can not access a hospital then more deaths will occur. Why should citizens of a country die due to lack of hospitals and the government can do something about it?

Therefore Minister, there is a need to build more hospitals in the country. The hospitals should be built particularly in rural areas where people have to go to a nearby town in order to get a hospital. The hospitals should also be fully equipped and doctors available so that they can attend to these patients who desperately need medical attention. With more hospitals and their proximity there will be fewer deaths as people will have easy access to hospitals. They will no longer and have to travel long distances so that they can be treated.

Yours sincerely,

Justus Otieno (jus254@gmail.com)

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Legal Theory

Legal Theory

Legal theory:

Name:

Professor:

Institution:

Course:

Date:

Legal theory

PARTA 1) what law is shown/talked about/enacted?

The law that is talked about is criminal law

2) Were lawyers shown? If so how are they represented? What other legal actors are shown? (Police, criminals etc) How are they represented?

They were lawyers present; the other legal actors are members of the military tribunal. Some of the actors were Burt Lancaster, Richard Widmark, The criminals in question are the 21 Nazis on trial. They are accused of committing various numbers of inhumane trails. 11 were hung, 6 were jailed and 3 were acquitted.

3) Was justice served? If so whose justice? What assumptions about law in our culture can you make from watching this show?

Justice was served. The justice in this case was in favor of the Jews who were killed in German during the holocaust.

4) What was/were the genders/races/sexual orientations of the characters? What relationship do they have to the ‘law’ and each other?

The criminals were all male, they were Caucasian. The victims were both male and female, they were Jewish and the members of the legal tribunal were mostly male. The criminals were answerable to the law due to their participation in the murders. The victims were seeking justice for the death and torture of their family members. The legal tribunal were responsible for ensuring justice prevailed by sentencing the criminals. 5) In the Movie Judgment at Nuremburg which lawyers could be considered natural lawyers? Why?

The lawyers who acted on behalf of the victims based their arguments on natural laws arguing that the offenders did not have to succumb to the demands of the government despite the fact that the government had the legal authority to carry out their orders.6) In Judgment at Nuremburg which lawyers could be considered positivists? Why?

No lawyer can be considered a positivist. This is due to the fact that the court denied the arguments of defense who claimed that they acted in line with the law of the German government at the time. Most of the judgments were thus made through the observation of the natural law.

PART B1) Explain the elements of Aquinas’ account of law. How does Aquinas’ version of natural law differ from Fuller?

Known for his take on natural law Aquinas provided an opinion in all aspects of law. He supports the overlap theory which combines the observation of moral law and concepts of law. The rules of law cannot work without consideration of the moral point of view. Morality thus plays a significant role in the determination of what is right or wrong in the eye of the law.

Fuller on the other hand, accounts for a different in regards to the definition of law. He lays out eight principles that make up the morality of law. If rules do not fall into any of the principles of law, they do not quality to be termed as law. These principles are inborn and are thus laws that they society accepts in general.

2) What are the central elements of Austin’s account of law? How is it different to Hobbes’ and Fuller’s?

Austin states that law is created through the facts that are determined by the society. The credibility of law is separate from the advantages and disadvantages. Hobbs states that the set of rules cannot be recognized as laws if they are not recognized by the government. Hobbs has a more classical approach to law, he account that God is the creator of all of making and is thus the overall giver of the law. This works hand in hand with the laws of the government. As stated earlier, the Fuller differs from Austin in that he maintains that all social rules cannot be dubbed as law if they do not apply in his 8 principles of law. The 8 principles guide the society on the way they should address each legal situation.

3) Do you agree that in Judgment at Nuremburg the understanding of law that is affirmed is positivism?

Positivism is the law that is derived by man. This is the opposite of natural law in which is derived from the moral laws of the society. Most of the defendants were tried on the role that played in the holocaust. According to natural law, the acts that these defendants committed were not accepted in any society including German. The laws that were affirmed were thus not under the positivism laws.

4) Is Atticus Finch a good lawyer?

Atticus finch is a good lawyer. He dedicated his life to fight for justice for the ordinary people in the society. The legal system at the time was corrupt; this would have made any other lawyer give up. Finch fought for justice until the end despite the fact that it was evident that he would lose the case. 5) What would you do in John Yoo’s situation? What would you do in Dan Mori’s?

If I were in John Yoo’s situation, I wools continue to rally against the treatment of tortured victims. Most of the victims have not received justice to date. John woo should thus continue to rally in favor of such victims.

6) Who would you want to defend you if you were charged under Part 5.3 (Terrorism) of the Commonwealth Criminal Code – Dr Ernst Janning, Hans Rolfe, Atticus Finch or Major Dan Mori? Explain.

I would like Hans Rolfe to defend me if I were charged under terrorism the code. He has a background in this area of expertise. This was seen in his delivery of the closing argument in the trial at Nuremburg. He would thus provide the best legal advice on the way to approach the case

PART C

Explain the relationship between positivism and formalism? Is it possibleto be a natural lawyer and also a formalist?

Positivism is the reliance of the laws made by a central authority such as the government concerning all aspects of life. It is different from natural law in that natural law tends to be flexible. Formalism is a branch of positivism in that it contains some principles that are the same as positive. Formalism is differentiated through the in that it places emphasis on reasoning as opposed to the policy. A natural lawyer can thus be a formalist lawyer in that both use reasoning to determine the basis on which they argue their cases. Both do not rely on rigid policies to which are manmade in nature2) Do you agree that Professor Charles W. Kingfield Jnr is the archetypical formalist?Yes I do

3) Do you chase (digital) paper in law school? Does Kennedy’s description that law school takes nice, normal people and turns them into manipulative, self-serving operators within a hierarchy reflect your experience?

This does not reflect on my experience so far. The rule of law was created so as to find a way of providing justice for all. Some lawyers may take advantage of the system so that they can win a particular case. This however does not reflect on the whole legal system in that some people take on law as a career so as to make a difference in the society.

4) What really where the realists all about?

The realists were all about politics as opposed to law. Realists have classified law in the same category as politics. This is owed to the fact that law is written by politicians who amend the rules to suit their needs. Most of the policies require legal structure before they are enforced. Both factors thus work together in order to be viable.

5) Is Rumpole a rule skeptic, a fact skeptic or a ‘manipulative, self-serving operator within a hierarchy’?

Rumpole is a rule skeptic

6) Who would you want to defend you if you were charged under Part 5.3 (Terrorism) of the Commonwealth Criminal Code — Professor Charles W. Kingsfield Jnr, James T. Hart or Horace Rumpole? Explain.

I would choose Horace Rumple to defend me. He has a history of tackling a wide range of legal cases. His cases range from simple cases to more complex cases making him qualified to address a case involving terrorism.PART D

1) What are the basic concepts that make up law and economics? How does Coase differ from Posner?

The law of economics is the merging of economic practice into the rule of law. Most of the principle arguments are derived from the area of philosophy. The creation of the Tort law looks at issues such as liability, ownership and contracts. Coase differs from Posner in that he states that the government should allocate full control of property to the public. This will in turn encourage free trade enabling the decongestion of the market. Posner places emphasis on the judiciary and the power it has to alter judgments. He states that the judicial body should be independent of the government of proper distribution of property and property rights are to be achieved.

2) How does Coase’s theorem explain legal relations? Does justice feature in the analysis?

The Coase theorem deals in the issue of property rights. He states that property rights should be assigned to individual parties removing the responsibility from one are. This will deregulate the system which in turn would provide more efficient management of the market. Justice features in this theorem in that granting the society there right to own property ensures that their protected from more influences parties.

3) Explain the basic principles of Marxism.

The principles of Marxism state that the society is divided into people who differ in ideologies. This is defined by the people who hold power in terms of numbers and the people who govern the state. This conflict of interests leads to the creation of alternative laws that suit the needs of each group.

4) Do all Marxist legal theories agree that law is incapable of acting separately from the economic base of a society?

Yes, this is one of the laws that make up the principles of Marxism.5) What would Marx say happened in Kerrigan v the Commonwealth from The Castle? What would Posner say?

Carl maxes principles mention that there is a conflict of interests in any society. The natives were interested in saving the land while the government wanted to sell the land. He would thus not agree with what happened in that the government used their position in the society to alter the law to suit their needs. Poster would insist that the government respect the rights of the natives. This would be made effective through the establishment of a proper judicial system that would protect the rights of the natives.

6) What world would you prefer to live in — Spielberg’s Minority Report or Stich’s The Castle? In which world do the economically disadvantaged get justice?

I would prefer to live in Spielberg’s the minority report. The fact that the government can prevent an occurrence from happening due to their ability to see the future is ideal. Despite the fact that it questions the existence of free will, the economy will be well served if the government had the ability to project a future occurrence and rectify the issue before it affects the whole economy.

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Legalization of Same Sex Marriages in the U.S.

Legalization of Same Sex Marriages in the U.S.

Legalization of Same Sex Marriages in the U.S.

Student Name

Course

Date

Instructor

Legalization of Same Sex Marriages in the U.S.

According to the Supreme Court, refusal of granting marriage licenses to gay as well as lesbian couples violates the constitution. The landmark ruling of 25 June 2015, which legalized marriage between same sex couples greatly, altered the laws governing matrimony. The rule bases its ground on the fact that marital unions embodies the highest ideals of fidelity, devotion, family, sacrifice, and most importantly, love.

The civil rights campaign started in the 1970s, but it was not until 1993 when the issue became more prominent. By 2010, 60% of the public had approved the issue, with the rates trending upwards slowly in the years that followed. Some same sex marriage supporters claimed that the marriage extend a civil right to a minority group. Young adults caused the most shifts in balance among the supporters and the non-supporters because they are more open to gay rights than the presiding generations (Silver, 2012). However, a study revealed that 28 percent of supporters and 14 percent of all Americans stated they changed their minds in favor of the LGBT marriage.

A research by PEW stated that 70% of those born after 1980 favored same sex marriages. Millennial support for same sex marriages grew substantially between 2003 and 2013 from 51% in 2003 to 70% in 2013. However, millennial generation only contributed to9% of the total population as compared to a decade later with the number at 27%. Older generations also increased their support for same sex marriages over the past decade. 32% of those who changed their mind in favor stated that they changed because they knew homosexual family members and friends. The basic opinion among most supporters is that people should feel free to choose what brings happiness to them and that the government should interfere. The most significant improvement on the issue happened in 2003 when Massachusetts first legalized same sex marriages.

The ruling nullifies the decision made in the Sixth Circuit Court of Appeals, which stated that states needed to maintain the traditional definition of marriage. The ruling also forced republican political leaders and conservative Christians to decide whether they would acquiesce or continue opposing same sex marriages. Republican 2016 candidates disliked the decision voicing their concerns about the future of religious liberty (Ariane, 2015 ). In their defense, the court stated it only made its rule based on the majority polls.

While some religious groups and other people opposing same sex marriages state that same sex marriages go against the religious beliefs, others base their argument on parenting concerns. They stated that changing the tradition meaning of marriage would cause inclusion of incest and polygamy. The church opposed same sex marriage stating that children perform best when the parents are a mother and a father, and thus, legalizing same sex marriages would not be in the best interest of children. Today, most Americans accept same sex couples as parents and suggest that same sex couples are as good parents as are the heterosexual couples. In addition, 66% people think same sex couples must have equal legal rights as heterosexual couples.

In conclusion, the ruling gave same sex couples the right to have marriages and avoid a life of loneliness. The court made the ruling based on majority public opinion, and granted the same sex couples a chance to enjoy legal rights and benefits the same as heterosexual couples. As the country exploded with celebrations among the supporters, it was clear that U.S. is the land of the free, despite conflicting opinions from some Christian leaders and opposing supporters.

References

Ariane, V. (2015). Supreme Court Rules in Favor of Same Sex Marriages Nationwide. CNN Politics

Janet, H. (2015). Support for Gay Marriage Hits All-Time High-WSJ/NBC News Poll. In the Wall Street Journal

Silver, N. (2012). Support for Gay Marriage outweighs Opposition in Polls. New York Times

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Lego Case Writing Part 1

Lego Case Writing Part 1

Lego Case Writing Part 1

Question 1a

2021 has seen life settling in the “new normal” established after the COVID-19 pandemic and its aftermath. Now, working from home, observing social distancing, wearing face masks, carrying hand sanitizers, and a combination of all of these activities are some of the activities that have become an essential part of life. As people get used to staying and working from home, Legos is covering a huge gap and consumer need by providing an extra platform for families to connect through play and cheerful interactions. In the words of Abha Bhattarai (2020), “Adults with high-pressured jobs are telling us they’re using Lego to disconnect from the mania of the day.” Therefore, Legos is solving an increasing problem of stress and anxiety as people adapt to a new environment characterized by adverse changes in how they work, relate, and earn following the effects of the pandemic. With adult versions of the toys from Legos, adults are able to unwind, interact with other family members, and forget about the demands of their new and necessary adaptations.

Question 1b

Lego is able to solve the need to kill time and reduce stress better than any other toy because of how it is packaged as a fun and engaging product. Additionally, the product has a positive brand image known for fostering child development in a fun and educative way. Now, the company has rebranded in a way that it appeals, in a similar fashion, to the adult market. According to The Guardian (2020), Legos is now targeting “adults looking for a fun, engaging way to reconnect with their creative side…Lego offers the possibility of purposeless, pressure-free creativity, whereas even hobbies such as baking and painting can be shadowed by the worry that the results will fail to please other people. ”. Other toys in the market do not have the same level of appeal for the adult market. Competitors such as Mega Bloks and BanBao have focused on a follower strategy, and a more specialized target marketing for kids.

Question 1c

For the adult consumers, Legos new unique value proposition should be: Bringing together the traditional ideas of self-expression and creativity and incorporating imagination, fun, learning, and family togetherness as a way to create a new caring and inclusive global culture. In this unique value proposition, Legos would not only include its conventional marketing line and brand image for creativity and self-expression, but will also incorporate elements that appeal to the new market. This way, the brand will not be looking to target adult consumers separately but providing a somewhat bridging role, one that ensures the togetherness of the family setup while retaining traditional elements that make the brand unique. After all, “It’s not a secret that LEGO is not just for kids. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves” (The Brothers Brick, 2020). Therefore, the idea is to retain its wide market for children while introducing that for adults and packaging it together as a fun-filled experience for the modern home.

Question 1d

If Lego were to communicate their new value proposition in an advertisement, I would advise on using an emotional rather than a rational appeal strategy. Leonidou and Leonidou (2009) describe rational appeals as those that “stimulate a logical thinking process in receivers of the message, putting them in a position to clearly measure the advantages (and sometimes the disadvantages) of the product advertised.” Such advertisements target performance, value, and quality. In contrast, emotional appeals focus on “on creating a state of heightened psychological arousal, whereby the individual becomes alerted and prepared to take certain actions” (Leonidou and Leonidou, 2009). Therefore, the emotional appeal is better because it targets higher psychological involvement. Legos would be selling a commodity that is meant for a family setup, adult creativity, and a fun way to spend evenings in the house. An emotional appeal would be more effective.

References

Bhattarai, A. (Jan 16, 2020). Lego sets its sights on a growing market: Stressed-out adults. The

Washington Post. https://www.washingtonpost.com/business/2020/01/16/legos-toys-for-stressed-adults/

Leonidou, L. C., & Leonidou, C. N. (2009). Rational versus emotional appeals in newspaper

advertising: Copy, art, and layout differences. Journal of Promotion Management, 15(4), 522-546.

The Brothers Brick, (2020). LEGO’s new adult product strategy: Why LEGO is retiring Creator

Expert [Feature]. Available at https://www.brothers-brick.com/2020/06/07/legos-new-adult-product-strategy-why-lego-is-retiring-creator-expert-feature/The Guardian, (2020). The Guardian view on Lego for adults: play is a serious business.

https://www.theguardian.com/commentisfree/2020/jan/17/the-guardian-view-on-lego-for-adults-play-is-a-serious-business

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Lessons learnt from American Civil war

Lessons learnt from American Civil war

Lesson Learnt from American Civil warStudent’s Name:

Institution:

Date:

Lessons learnt

The American civil war was the outcome of years of difference in ideologies and economic differences between the North and the South. In my opinion, it however broke out when least expected. The two factions had co-existed for years in spite of their differences. The election of Abraham Lincoln at a time where slavery was the focus of the South’s economy caused many southerners jitters. They feared that their livelihood would be compromised by abolition of slavery, thus they opted to secede for their economic survival (Keene 2010)

McClure however makes it clear that slavery was just the white crest of a strong wave that had rocked the Union since its inception CITATION McC86 l 1033 (McClure 1886). He faults George Washington and Thomas Jefferson for failing to explicitly outline the powers of the states and those of the central government. Jefferson’s believe in ‘power for the people’ was used by the southerners who perceived the Northerners as infringing into their freedom to keep slaves.

Despite the casualties, the War managed to unite the Union once again. The Civilian War can thus be viewed as a necessary evil that enhanced America’s unity. McClure highlights the reluctance the soldiers had when fighting their brothers. It is this brotherhood that aided the union’s post war prosperity and patriotism. It also enhanced the status of African Americans who were finally granted citizenship.

This whole course has brought to light the patriotism and selflessness the founding fathers of America portrayed in fighting for the rights of their people. It has instilled in me a sense of patriotism and identity that will help me in interacting with fellow citizens and taking part in national processes like voting.

References

BIBLIOGRAPHY McClure, Alexander Kelly. “The lesson of our civil war.” Pamphlets on the Civil War, 1861-1865, 1886.

Keene, J. D., Cornell, S., & O’Donnell, E. T. (2010). Visions of America: A history of the United States. Upper Saddle River, NJ: Prentice Hall.

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