Assignment 4: Capstone Project

Assignment 4: Capstone Project

Subject: General Questions    / College life
Question

Assignment 4: Capstone Project

Due Week 10 and worth 480 points

Use the Internet or the Strayer Library to research articles on strategic management of Apple Inc. and

Samsung Group.

Write a ten to twelve (10-12) page paper in which you:

1. Analyze the existing business strategies, domestic and global environments, industry, and

internal capabilities for both Apple and Samsung. Assess the significant manner in which each

company’s mission and vision align with the long-terms goals and strategic direction of the

organization.

2. Analyze the business-level strategy of each company by conducting a SWOT (Strengths,

Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in

which each sector influences its competitive position within the industry. Provide rationale to

support the response.

3. Analyze the central manner in which the strategies of each company’s business leaders have

adapted to cultural differences in order to both facilitate effective operations within global markets

and drive new strategic initiatives with improved innovation excellence. Provide one (1) example

of such strategies in use from each company to support the response.

4. Evaluate the superiority of each company’s organizational competencies in terms of

entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared

toward increased performance and profitability. Include one (1) example of such superiority from

each company to support the response.

5. Recommend one (1) appropriate new business strategy for each company that may maximize

profitability and improved competitiveness in the industry. Provide a detailed rationale for this

strategy.

6. Evaluate the success of both companies’ corporate-level strategies in terms of horizontal

integration, vertical integration, strategic outsourcing, or diversification. Next, determine the type

of strategy that contributed most effectively to the creation of a successful and profitable

multibusiness model. Provide a detailed rationale to support the response.

7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to

discourage unethical behaviors. Provide at least three (3) examples of such leadership in action

from both companies to support the response.

8. Assume that both Apple and Samsung are in need of organizational change and must alter

existing strategies. Recommend three (3) specific ways in which Apple and Samsung could

change functional, business, and corporate strategies, as well as organizational structure and

control in order to improve business performance and competitiveness in their industry. Provide a

rationale to support the response.

9. Use at least six (6) quality academic resources in this assignment. Note: Wikipedia and other

Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all

sides; citations and references must follow APA or school-specific format. Check with your

professor for any additional instructions.

? Include a cover page containing the title of the assignment, the student’s name, the professor’s

name, the course title, and the date. The cover page and the reference page are not included in