Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 poin

Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 poin

Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsIn Assignment 2, using the same company from Assignment 1, you will focus on thecompanys mission, introduction, and branding.Note: You may create and /or make all necessary assumptions needed for thecompletion of this assignment.Write a four to five (4-5) page paper in which you:1. Develop a branding strategy for your product that covers the brand name, logo,slogan, and at least one (1) brand extension.2. Assemble a marketing strategy for your product, and determine an appropriatetime table to implement your plan). Provide a rationale for your response.3. Prepare a positioning statement. Include a perceptual map that shows yourcompany’s position against its competitors. From this map, create a statementthat depicts your position. For example, Our product is the fastest in itsclass for half the price. Note: See pp. 54 – 55 in the textbook for examplesof perceptual maps. You may use Microsoft Word, PowerPoint, or otherequivalent software to create your perceptual map.4. Examine the relevant consumer behavior for your target market. Explain themain reasons why the brand name, logo, slogan, brand extension, as well as thepositioning statement and marketing strategy are right for the identified targetmarket.5. Develop your company’s mission statement and company introduction.6. Use at least three (3) academic resources as quantitative marketing research todetermine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipediaand other Websites do not qualify as academic resources.Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with oneinch margins on all sides; citations and references must follow APA or schoolspecific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the studentsname, the professors name, the course title, and the date. The cover pageand the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are: