Ashford University BUS 343 International Marketing
Instructor: John LaCasse
Week 2 - Assignment

Market Research


Select a country (other than the United States), that you would like to conduct market research. In a table format, compile the following information for at least a three-year period, leading up to the present day:

1. Principal imports and exports
2. Gross national product (GNP)
3. Demographics of the population 
4. Per capita income 

Based on your required reading for the week and using the appropriate data compiled in the table as support, define the target market and recommend products (goods or services) that you see potential for in that specific country. Use two to three scholarly sources as references. Your paper should be two to three pages in length (not including title and references pages) and formatted using APA style as outlined in the Ashford Writing Center.. 

Research Assistance 
To access the profile of your chosen country within the Mergent Database: 

1. Click on “Find Articles and More” 
2. Click on “Databases A-Z”
3. Click on “M”
4. Click on “Mergent” 
5. On the right hand corner, Locate “Country Profile”
6. Click on the dropdown and select the country of your choice. 

Please note: You may also contact the Librarian at any time for assistance in research. They may be reached by calling (866) 685-8089 or by emailing