American BUSI 361 – e-commerce business plan

American BUSI 361 – e-commerce business plan

Subject: Business    / General Business
Question

e-commerce business plan

You can choose between following topics, or you can suggest your own topic you want, just send me an email with your topic idea.

TOPICS:
Online gifts and flower delivery
Creating business blog
Online Amazon affiliate sale website
YouTube Vlog channel

You should refer to materials uploaded on a portal (business plan examples and Internet business plan presentation). There is also a document uploaded in your student’s portal named: Finding Resources for your Academic Assignments. For this assignment you can use all types of resources mentioned in this document.

PROJECT STRUCTURE (to be followed in both Word document and Power Point):

WORD DOCUMENT (15POINTS)

Executive summary (150-200 words) 1PT
Introduction and background (half page) 1PT
Describe your business idea? Provide the draft version of your vision and/or mission (at least one).
Products, services and e-business model (1 page) 2PT
What products and/or services are you offering? How do you plan to earn from this business? What is your e-business model? What is your revenue model?
Marketing plan (4 pages) OVERALL 8 PT
Competition analysis (1 page) 2 PT
Do an online review of at least three similar businesses. How would you compete with them?
Target group (1 page) 2PT
Who and where is your target audience? Describe demography, lifestyle, purchasing habits and digital usage patterns of your target audience.
SWOT analysis (1 page) 2 PT
Graphically represent SWOT analysis
Promotional plan (1 or more per your need and ideas) 2 PT How do you plan to promote your e-business. Include plan for promotion on online social networks
Operational plan (1pg) 2PT

Outline in bullet points how do you plan to implement your plan step by step?

Financial plan (1 pg) 1 PT Briefly identify the costs of your e-business

BUSINESS PLAN PRESENTATION (10 POINTS)

GUIDELINESS FOR PREPARING A PRESENTATION:

Your Power Point presentation around 15 minutes long and have at least 12 slides. All group members’ names should be written on a first slide. It is up to your group to decide if you all want to present or only one group member will present, whatever you think will be more effective to your audience. Be prepared to respond to questions coming from your audience.