1. After taking a course like “Marketing Management” for 10 weeks, what 2 concepts might a student believe to be very important? Predict two (2) ways the student will be able to apply these concepts to his current job and career in the future. His current job is certified medical billing at a physician’s private practice and his future career is that of Human Resources Management.

2. Give your opinion on the manner in which this Marketing Management’s learning outcomes contribute to the MBA curriculum. Provide a rationale for your response.