This is an ADVERTISING course assignment.

The purpose of this assignment is to familiarize students with the real time marketing communication activities for products marketed in the United Arab Emirates. Multinational organizations adapt their marketing campaigns to suit the local culture and consumer behavior. This is a major factor in advertising to a multinational audience.

The campaign you have to talk about is Nissan Tiida in the UAE.

Write 500 WORDS on each of these two points (so that means 1,000 words or 2 pages):

a ) Discuss the ethical aspects of the campaign (500 words. Not much emphasis was put on the ethical aspect of the Nissan Tiida campaign in the UAE. Write about that.)

b) Target segment and cultural adaptations of the campaign in the UAE. (500 words)

Please only do it if you have expertise in Advertising or Marketing. Thanks