ADVENTURE TOURISM IN NEW ZEALAND

ADVENTURE TOURISM IN NEW ZEALAND

Subject: General Questions    / General General Questions   
Question
ADVENTURE TOURISM IN NEW ZEALAND: READ CASE STUDY 15 Swarbrooke &
Horner page 351
BACKGROUND
New Zealand has become an important destination for a wide range of adventure based holiday
due to the geography and climate of the country both of which are eminently suitable for this type
of development. The adventure tourism subsector provides a range commercially operated outdoor
activities involving a combination of adventure and excitement and the country is regarded as a
major international adventure tourism destination.
However, there has been some debate in recent years as to whether New Zealand’s adventure
industry can manage the risks its clients are exposed to. Much of this attention has focused on
white-water rafting, a challenging high thrills pursuit, which has claimed the lives of a number of
overseas and domestic recreationalist in New Zealand.
Following a serious of well publicised fatalities, the Ministry of Commerce and NZTIA sought a
review of the adequacy of safety regulations. A discussion paper entitled” Safety Management in
Adventure Tourism Industry” authored by Ministry of Commerce, outlined the importance of
understanding the level of risk involved in specific adventure tourism activities in the formulation
of policies.
MAIN DISCUSSION
Write a report, providing An Exploratory Analysis of ‘How Safe is Adventure Tourism in New
Zealand’.
It is intended that this report is well researched, supported by published articles, journals and other
academic sources. Where appropriate, you are encouraged to link theory and practice and integrate
different kinds of knowledge to support your presentation. It is expected your report to include
some discussions on the following points:
*
Nature and types of adventure activities
*
Scale of adventure market in New Zealand
*
Competitions (SWOT)
*
Discuss types of motivation, behaviours, typologies, demographic and market segment
attracted to adventure tourism activities
*
Likely disadvantages and advantages of adventure tourism in terms of social, cultural,
economic and environmental impacts in this country;
*
Pattern and trends in adventure tourism-injury incidence including common risks and key
contributing factors for adventure tourism injuries.
*
Suggest possible intervention measure operators can introduce to ensure that New Zealand’s
destination image of “safety first” is well publicised.

a report about discussing theADVENTURE TOURISM IN NEW ZEALAND. This reportshould not be less than 3, 500 words and not exceed 4,500 words. Detail shown in files, thx.