A Marketing Researcher DR. K used information from the Internet; Dr. K

A Marketing Researcher DR. K used information from the Internet; Dr. K

A Marketing Researcher DR. K used information from the Internet; Dr. K was able to prepare an executive summary on the pizza industry in a couple of days. He divided the summary into subcategories that included size of the market, trends, and future estimates. The executive summary formed the basis for formulating the issues to be addressed specific to Popular during primary data collection. Did the usage of the Internet for secondary data collection helped Dr. K save time and completed the research before spring, in spite of his busy schedule? Why?