2 CASE STUDIES AND QUESTION= SARA LEE RETRENCHMENT STRATEGY AND APPLE - Mgmt 670 Spring 2012 Dr Dool Course Assignment Overview CASES Introduction To Cases


In this course we do an analysis of two cases based on what we have covered up to that point in the texts, material from preceding courses, and based upon whatever supporting and substantiating material you wish to introduce to assist in your analysis.  Read them with an open mind and do not try to find a problem where there may not be one.  Do not be pre-disposed to assume that something needs to be fixed.  These are cases, and not problems to be solved.  Read them from the perspective of the material in the text, and do your assessment in those terms and concepts.  These cases are provided to illustrate the material, the themes and topics, of their associated chapters. As a method for yourself try this approach: first read the case as a short story and get an understanding of what is being described; second, go back over the case from front to back and jot down short notes about chapter relevant items as they occur, and then last, assemble in a logical manner like topic references into a coherent story.  Because they are little history stories, the cases do not come with the topics grouped, but the student has to collect and assemble. Remember your paper should be composed with a good opening as an introduction, perhaps to state a hypothesis, and a good summary as closure. Remember to include a reference page, not counted as part of the page count requirement, for any direct citation material. In addition to citations to your text, you are encouraged to include other source citations to substantiate any assertions you make. Library and web research are encouraged to provide the most current perspectives as things may have changed since the case text was written. At a minimum, we look for: 1. Identification of key problems/strategic issues. 2. Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected...