Questions:

1. What are the characteristics of the wearable device market?
2. What competitive advantages does Fitbit possess?
3. What advantages do the competitors named in the case have in the wearable device market? What other brands have similar advantages that could give them the potential to enter the market?
4. Comparing the positioning strategies adopted by each competitor, which one do you think will be the most effective? Is there room for more than one player in the market?